Identity Guidelines 1.1

Section 1.0 - �e Boar’s Head Logo

Shown below are the o�cial approved logo con�gurations for the Boar’s Head Brand. �e preferred con�guration is the stacked logo con�guration. Note that all of the con�gurations below may be used with white lettering (see page 4 for examples). �e boar only logo con�guration may only be used with advanced approval from the Boar’s Head Marketing Department. NOTE: �e simpli�ed boar logo con�guration should only be used when the outer edges of the gold oval around the boar design measure less than 5/8 (or 0.625) inches across.

Trademark Registration Designation

Basic Logo Elements

DESIGNREGISTERED

TRADEMARK

TRADEMARKREGISTRATIONDESIGNATION

NOTICE POSITION OF TRADEMARK RELATIVE

TO SNOUT AND OVAL.

Logo Con�gurations

STACKED LOGO

LANDSCAPE LOGO

BOAR ONLY LOGO*

*BOAR ONLY LOGO TO BE USED ATTHE DISCRETION OF THE COMPANY

SIMPLIFIED BOAR LOGO

Section 1.1 - Logo Colors

Shown below, are the o�cial approved logo colors for Boar’s Head. �e o�cial logo colors are provided in Pantone Matching System® numbers, CMYK values, RGB values, and Hexadecimal values.

C = 4M = 100Y = 83K = 0

R = 195G = 31B = 57

Hex:C31F39

PANTONE®

Red186C

C = 20M = 30Y = 70K = 15

R = 171G = 150B = 93

Hex:AB965D

PANTONE®

Gold Metallic872C

C = 60M = 40Y = 40K = 100

R = 0G = 0B = 0

Hex:000000

PANTONE®

Black C

PROFESSIONALPANTONE SPOT

PRINTING

PROFESSIONAL4 COLOR PROCESS

PRINTING

DESKTOP PRINTERDIGITAL SCREEN

VIDEO

WEBSITES

Section 1.2 - Logo Usage

�e “Oval Height” clear space ruleShown below, is an example of how to calculate the required amount of clear space for all three con�gurations of the Boar’s Head logo. When other design marks and/or word marks are positioned near the Boar’s Head logo, use this method to determine the amount of clear space required around the Boar’s Head logo. NOTE: �is rule does not apply to co-branding lock-ups that have been approved for use by the Boar’s Head Marketing Department.

Logo use on dark backgroundsShown below, is an example of how to incorporate the logo on dark backgrounds, with all lettering changed to white.

Section 1.2 - Logo Usage - Continued

Additional Logo Lock-UpsShown below are illustrations of additional logo lock-ups that may be used.

One Color Logo Imprint Chart (Black, White or Gold Ink Only)Shown in the table below, are illustrations of correct representations of the Boar’s Head logo printed on di�erent types of backgrounds. Please consult the Marketing Department concerning the use of logos for imprinting on pens, mugs, etc., as well as for any embroidery or silk screen projects.

CORRECT EXAMPLESOF FIGURE-GROUND

RELATIONSHIP

INCORRECT EXAMPLESOF FIGURE-GROUND

RELATIONSHIP

ON LIGHTERBACKGROUND

COLORS,SHINY GOLD,

STAINLESS STEEL.

ON DARKERBACKGROUND

COLORS

Section 1.3 - Typography

Approved fonts:Shown below are approved fonts and their usage guidelines. NOTE: Boar’s Head does not provide fonts for use by any second or third parties. Any fonts used must be licensed independently by said parties.

Trademark use:Whenever a trademark (®) or (™) is used, it must be sub-scripted as in the examples shown below. �e trademark should only appear on the word mark in the �rst instance it is seen on a page.

Serif font for headlines, subheads and textSet Kerning to OpticalSet Tracking to -25

Sans serif font for textSet Kerning to OpticalSet Tracking to -25

Sans serif font for textSet Kerning to OpticalSet Tracking to -25

Minion ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Serif font for headlines, subheads and textSet Kerning to OpticalSet Tracking to -25

Book AntiquaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Serif font for headlines, and subheadsSet Kerning to OpticalSet Tracking to -25

Copperplate Gothic Std 31ABABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

FuturaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Myriad ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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