PRESENTED BY :

- AOUDI OMAR- BENTAHAR MOHAMED

HERBERT A. SIMON

CONTENTS

Who is Herbert Simon ?

Educational career

Professional career

Herbert’s achievements

Nobel Memorial Prize in Economics

Simon’s model of making decision

Organization Theory

Conclusion

Who is Herbert Simon ?

American economist, sociologist, psychologist, and computer scientist.

he was one of the most influential social scientists of the twentieth century.

Simon was among the founding fathers of several of today's important scientific

domains, including artificial intelligence, information

processing, decision-making, problem-solving, attention

economics, organization theory, complex systems, and computer simulation

of scientific discovery.

Educational career

Herbert Simon received an excellent general education from the public elementary and high schools in Milwaukee.

By the time he was ready to enter the University of Chicago, in 1933.

Discussion and debate

Science Departmen

t

economics and political

science

social sciences

Professional career

Professional career

He had the chance to work as a research assistant for Clarence Ridley.

Simon served as the director of a research group at the University of California, Berkeley from 1939-1942.

He joined the faculty of Illinois Institute of Technology.

He was made the chairman of the department of political science.

He was also professor of administrations and chairman of the Carnegie Mellon University.

Herbert’s achievements

He won the Nobel in economics in 1978. He won the A. M. Turing Award in 1975.

He won the National Medal of Science in 1986.

He was awarded the American Psychological Association's award in 1993.

He was given awards by the International Joint Conferences on Artificial Intelligence and the American Society of Public

Administration in 1995.

He received his doctorate from the University of Chicago in 1943.

Herbert’s achievements

He published 27 books, of which the best known today are "Models of Bounded Rationality" (1997), "Sciences of the Artificial"(1996) and "Administrative

Behavior"(1997).

In 1991 he published his autobiography, "Models of My Life“.

Nobel Memorial Prize in Economics

NOBEL PRIZE : 1978

SATISFICING

BOUNDED RATIONALITY

LIMITATIONS OF :

- TIME- KNOWLEDGE- COGNITIVE CAPABILITIES

Nobel Memorial Prize in Economics

Herbert won the prize in 1978 in economics sciences . He applied psychological ideas to economic theorizing.

He argued that human rationality is constrained, not perfect.

Simon saw people’s rationality as “bounded.” Because getting information about alternatives is costly,

and because the consequences of many possible decisions cannot be known anyway, argued Simon, people cannot act the way economists

assume they act.

Simon’s Model of Decision Making

It is the process of selecting among alternatives.

Feedback

The intelligence

phase

The choice phase

The design phase

Simon’s Model of Decision Making

The Intelligence phase : Consists of searching the environment for conditions calling for decision making.

The design phase : During this phase, inventing, developing, and analyzing possible courses of action take place.

The choice phase : This is the actual choice - selecting a particular course of action from among those variables.

Organization theory

He thought that economic actors must at all times be rational agents.

Organization theory

Conclusion

THANKS FOR YOUR ATTENTION