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Built Environmental Journal Vol. 7, No. 1, 23-34, 2010
23
EXPLORING HERITAGE VALUE OF A MALAY LANDSCAPE1
Kamarul Bahrain Shuib, Ian Clark and Habsah Hashim
Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Malaysia
ABSTRACT
The purpose of this study was to explore the heritage value of a Malay landscape as interpreted by
a group of respondents in a rural community. Cultural resource scholars argue that the underlying
factor that determines landscapes as heritage is partly driven by how people perceive or value
them. Unfortunately, very little is known about how people perceive a heritage landscape. Because
of increasing threat by land and technological development that impact upon the landscape, an
understanding of people’s perception will aid in the planning process for landscape conservation.
This study was taken in a Malay heartland of rural Kedah, Malaysia. The perceptions of the
community were studied using a Qmethodology with photographs of the landscape. The findings
suggest a distinct difference in the way the local community perceived their landscape. Some
valued the place to earn a living while others preferred places that characterised recreation, culture
and nature space. While there were significant differences, there were also common values held by
the community. Scenery, ecological systems and sustainable development were their shared
values. Policy should recognise the differences and similarities in heritage landscape values held
by the public in conservation planning. The research shows that both tangible and intangible
properties of the landscape are highly valued by people.
Keywords: heritage values, Malay landscape, Qmethodology
1. INTRODUCTION
What makes a particular landscape valuable, memorable and recognisable that it is highly placed in
the social standing of a society? A place or landscape derived its meaning or value when people attach
their importance to it. This attachment over time gives the place its strong meaning or value. Thus a
place becomes really significant as a heritage after a process of value making and is communicated in
a form of memory statement.
It is therefore acceptable to say that the importance of a place or landscape is partly dependent
upon people’s perception or values of such a place. Unfortunately, there is a surprising lack of
understanding of how peoples’ perception could help define the meaning of heritage significance for
such places in landscape conservation planning.
In the past, the process of recognising the heritage values of a place is by inventorying the
remnants of historical and visual material evidence of the landscape. Following that process a very
specific kind of planning and management guideline is developed for their conservation. Very often
this type of heritage evaluation and assessment might involve looking at an individual element within
a given place. While such an approach could offer important information on certain aspects of a
historical site, their applicability on a broader scale level such as a countryside landscape might omit
hard-to-define values inherent in the wider landscape, which when looking at a regional setting would
present a ‘sense of identity’ or distinctiveness about the place.
Research in landscape or place meanings can offer valuable insights about the tangible and
intangible meanings of place attributed through human perception. Only through the application of
both spatial inventory and the exploration of human perceptual dimension that is focused upon a place,
information on heritage and social values can be identified, analysed and understood systematically.
This initial step of understanding the value of a particular landscape could reduce the risk of
destroying the ‘sense of place’ that has evolved through the long presence of humans in the landscape
over time. What is even more surprising is the fact that the authority has tended to ignore this ‘sense of
ISSN 1675-5022
© 2010 Faculty of Architecture, Planning and Surveying, University Teknologi MARA (UiTM), Malaysia
Built Environment Journal
24
identity’ that has drawn visitors and tourists to such landscapes in the first place.
Therefore, an understanding of the perceptions of various stakeholders associated with countryside
landscapes will aid in the development of strategies for their conservation and integration into broad
patterns of use.
2. STUDIES IN LANDSCAPE PERCEPTION
Research on landscape perception and assessment has captured the interests of many professions and
disciplines particularly psychology, environmental studies, landscape architecture, forestry, geography
and recreation (Zube et al., 1982; Williams and Stewart, 1998; Williams and Patterson, 1999). These
streams of landscape research interests were largely in response to the mandatory legislative
requirements brought about during the 1960s in the UK and the USA to mitigate impacts brought by
humans on the environment. Examples of the laws are the Environmental Impact Assessment and
National Environmental Protection Agency.
However, Zube (1987) argued that most of these legislations have ignored the positive impacts of
human-environment relationship. With improved knowledge and the multi-disciplinary nature and
approach to landscape research has brought about better understanding of humans’ positive
relationship with the environment. Thus landscape research has been brought into the mainstream of
environmental management concerns that involve both humans’ negative and positive impacts.
The definitions of landscape have been frequently discussed in the literature (Lennon, 2006), and
some cultures do not even have a word for it (Phillips, 2002). Many scholars and researchers of
landscape have since attempted to study the meaning of landscape and its relationship to their research
disciplines. Within landscape research, there have also been attempts to study how humans shaped
their environment and the resultant outcomes of the interaction between culture and nature. Here,
humans have been accepted and viewed as an agent of change that has always shaped their
environment in relation to their surroundings, place and time. One of the disciplines that do this is
cultural geography. They have tried to identify and understand the environment from the perspective
of how humans have impacted their landscape from the socio-cultural perspectives. According to a
cultural geographer, Meinig (1979) there is a difference between the term environment and landscape.
He described environment as
an inherent property of every living thing, it is that which surrounds and sustains;
we are always environed, always enveloped by an outer world .
In contrast he described landscape as
less inclusive, more detached, not so directly part of our organic being. Landscape
is defined by our vision and interpreted by our minds. It is a panorama, which
continuously changes as we move along any route. Strictly speaking, we are never
in it, it lies before our eyes and it becomes real only as we become conscious of it.
(Meinig 1979, p. 3).
One example of an international definition of landscape that has emerged to differentiate landscape
from the environment was adopted in Europe. The European Landscape Convention (European
Council, 2000) defines landscape as an area
as perceived by people, whose character is the result of the action and interaction
of natural and/or human factors. The term “landscape” is thus defined as a zone
or area as perceived by local people or visitors, whose visual features and
character are the results of the action of natural and/or cultural (that is, human)
factors. This definition reflects the idea that landscapes evolve through time, as a
result of being acted upon by natural forces and human beings. It also underlines
that a landscape forms a whole, whose natural and cultural components are taken
together, not separately. (European Council, 2000, p. 1)
There are other meanings of landscape depending upon the disciplines and research focus. Clearly,
from the above examples, it can be said that landscape can be interpreted as a physical entity or
landform that was a result of human occupation upon nature; that landscape is a social construction of
the human mind about a place.
3. METHODOLOGY
The Malay heritage landscape is in the district of Kuala Muda in the state of Kedah in Malaysia. This
Exploring Heritage Value of Malay Landscape
25
study area is abundant in agricultural, natural and cultural resources (see Figure 1). The landscape is
characterised by a distinct flat plain in the middle ground, where paddy fields are common features
and is surrounded by mangrove and nipah forests in the background. The kampongs are scattered
throughout the area. The region is bounded in the south by the Muda River, in the north by the
Merbok River and in the west by the Straits of Malacca. The two rivers from the mountain range,
which forms the eastern boundary, meander gently through the landscape and into the sea.
Figure 1: The Study Area
Sampling Strategy
Two different samples are relevant to this study. One is the sample of the landscape and the other is the
sample of the respondents. For the research to produce valid results it was important to choose the
correct or most appropriate sample of the landscape. In landscape research, it is valid to use
photographs as surrogates to the real landscape. It was also important to ensure that the respondent
sample was sufficiently representative. This study has used Qmethodology. In Q methodology, the
qualitative information is collected from the respondents and is quantified using factorial analysis that
can then be described and interpreted in ways that reflect individual or group viewpoints about an
experience or perception (Brown, 1980; Mc Keown and Thomas, 1988; Van Exel and Graaf, 2005).
The Q process is designed for a systematic arrangement of responses in a format that allows
respondents to input their answers into a structure similar to a Likert-scale. Somewhat different to the
scaling method, where a respondent usually responds in a linear fashion from a numeric value of say 1
(lowest value) to 5 (highest value), this method replicates an inverted normal distribution curve.
A respondent has to place the photograph beginning from the left or the right side of the chart and
follows through until he or she finishes in the middle of the chart. The responder can of course begin
at any point he or she wishes. Another important dimension of this technique is that because of the
nature of the force-distribution, so intended by the creator of Q-method (Brown, 1980), the
respondents will have to discriminate their choices and make decisions relative to all photographs.
The criteria adopted from the International Union for the Conservation of Nature’s Protected
Landscape Guidelines (Phillips, 2002) were used in the selection of landscape images of the study
Built Environment Journal
26
area. A total of 42 photographs that were used in the survey are listed in Table 1.
Table 1 : List of Malay Landscapes
No. Description No. Description
1 Sampans facing open sea 22 Tsunami transit houses
2 Fishermen boats near Sayak
Island
23 Beach at Kampong Sayak
3 Mangroves along riverside 24 Historical feature in town
4 Coastal pollution 25 Api-api trees along shoreline
5 Aquaculture on river estuary 26 Cattle grazing
6 Old fortress in town 27 Heritage museum
7 Malay women in front of
house
28 Mending of fishing net
8 Paddy field during growing
season
29 Urban skyline
9 Boys engaging in outdoor
activity
30 Recreation area
10 Nipah trees along roadside 31 Burning of paddy husk
11 Forest landscape 32 Rural farm
12 Farmer ploughs his field 33 Cottage industry
13 Ethnic house 34 Colonial heritage
14 Fishermen return from sea 35 Fishermen carrying fish
15 Egrets flocking for food 36 Coconut tree on paddy field
16 Malay sport called takraw 37 Aftermath of tsunami
17 Paddy field, kampongs and
hill
38 Merbok forest reserve
18 Town of Kota 39 Nipah trees along coastline
19 Drying of salt fish 40 Local economic activity
20 Typical Malay house 41 River transportation
21 Fish market 42 Local children
4. RESULTS
A total of 60 respondents were recruited for the landscape perception study. The majority (72 %) of
the respondents were male. In terms of age, more than a quarter of the respondents (27.4%) were
between the ages of 40 and 49. The lack of representation from the younger generation from among
the community, notably the age group of between 15 and 29 years old, was probably due to the way
that this study recruited the respondents. The open invitation process and the willingness to participate
were key factors in determining the responses from the younger residents.
All the respondents’ data have been analysed together. The methodological procedure that was
employed enabled the photographs perception ratings to be subjected to Q analysis. This procedure
allowed for a systematic output of diverse viewpoints or judgment of respondents into distinct factors
or concepts. These concepts, for the purpose of this study, are described as ‘Heritage Values’ because
they represent beliefs or opinions of heritage landscape that are similarly valued (either positively or
negatively) by the respondents.
Each of the concepts is factorially distinct from the others. These concepts are interpreted based
upon the characteristics and selection of photographs as sorted by respondents, detailed interviews
about the choice of photographs and additional information they provided in the survey sheet. This
type of description of results is consistent with studies that use Q methodology as their research
method.
Heritage Value of the Landscape
Concept 1: Historical and Past Meanings
Concept 2: Sustenance Meanings
Concept 3: Broad Landscape Setting
Concept 4: Links Nature and Culture
Concept 1
This concept that comprises 18 respondents has selected as their top-five photographs the old
fortress in town, the typical Malay house, the historical feature in town and the house that was
Exploring Heritage Value of Malay Landscape
27
converted into a heritage museum (Figure 2). The concept also contained a photograph that showed
the paddy field, kampongs and hill setting, which was a common feature in a rural landscape.
The group also strongly believed that the remnants of history must be conserved and protected.
Interviews with them have confirmed that this group most valued the landscape because of the
historical elements, archaeological relics and strong rooting of their past. For example, they suggested
that the local history is to be made available by presenting it to the public.
Demographically, there were 13 males and 5 females’ respondents who were associated with
Concept 1. In terms of employment, the males were involved in a variety of occupations while 4 of
the females who belonged in this group were housewives and one was an ex-teacher. For the male
respondents, there was no distinct occupation type, with approximately equal numbers who were
farmers, fishermen and ex-army category. The ages of the males varied but most of them were in the
upper bracket between 40 and 70 years old.
Figure 2: Concept1: Historical and Past Meanings
Concept 2 represented another dimension of Malay landscape meanings as expressed by the
second group of respondents. Interpretations of their top-five photographs selection suggested that this
Built Environment Journal
28
group valued tangible properties like the fish market as a point of interest to the local community and
also as a symbolic feature for the local community (Figure 3). Other examples of tangibility were the
traditional form of marketing, fishermen returning from the sea and the drying of salt fish. The
interpretation of this last photograph suggested that whatever fish that were left over could be dried
and sold to supplement the family’s income.
Despite using the local resources to make ends meet, they perceived the local heritage to
have an important value for present as well as future generations. They suggested that it was
important to keep the traditional Malay house and the local sport alive. Individuals who were closely aligned to this perception consisted of twelve (12) males and eight
(8) females. Six (6) of the male respondents were fishermen while seven of the female respondents
were housewives.
Figure 3: Concept 2: Sustenance Meanings
Concept 3: The third group has chosen their top-five photographs as those that defined landscape
values in broader and general landscape settings. Interpretation on their choice of photographs
suggested that this group valued scenery of large landscape or panoramic view.
Exploring Heritage Value of Malay Landscape
29
For example, they highly valued photographs that showed a landscape scene with kampongs and
hills (Figure 4). Photograph scene of the forest mangroves along the shoreline was also highly rated
by this group.
Demographically, there were seven local residents who were represented in this group that
consisted of 6 males and 1 female. The males were of mixed-type jobs like taxi driver, farmer, ex-
army, self-employed and security guard while the only female in the group was a housewife.
The final concept was defined by the cluster of individuals who characterised the Malay landscape
by their strong liking or values of both the natural and cultural features. All 15 respondents aligned to
this concept have chosen the top-five photographs that showed nature, recreation and the past as their
most valued landscapes (Figure 5).
Figure 4: Concept 3: Broad Landscape Setting
Statistically, this group comprised of 12 males and 3 females. Fifty percent (50) of the male
Built Environment Journal
30
respondents were farmers and fishermen while another fifty percent has a mixed-type of occupations.
Two (2) females were housewives while the other one was a trader.
Shared Concepts
Although the process showed distinct differences in the value orientation of the 4 sub groups there
was also total agreement about six landscapes represented by the photographs. This is to say that all
respondents perceived those photographs similarly and thus are considered to share similar values
about the six landscapes. Therefore the six photographs were not represented in any of the groups’
concepts.
Figure 5: Concept 4: Links Nature and Culture
Exploring Heritage Value of Malay Landscape
31
For example, interpretation of results suggested that all 60 respondents chose the photograph of
paddy field during growing season among their top-rated photographs. They all viewed positively that
the paddy field was a state and local identity that should not be destroyed.
Summary of Valued Landscape Properties
The results of this study show that there were different properties and ways on how people are
attracted to and valued their landscapes. For example, as a distinct cultural group who lived and
worked in rural environments for a long time, the community value local history and the past,
landscapes that provide a source of living, broad rural landscape setting and some aspects that link
nature and culture. Clearly these landscapes that they value represent both tangible and intangible
properties of rural landscape. Therefore these landscape types that are mapped by the four distinct
groups within the community represent their most significant and valued landscapes (Table 2).
In addition to the above findings, the results have also shown that all 60 stakeholders that represent
the four themes of the community valued the photograph that showed the scenery of the rice field
during growing season. This aspect of rural landscape (traditional farm settings which were the results
of the work of humans upon nature) is a shared value agreed by them.
Table 2 : Community’s most significant landscape properties
Rural Community
Historical and Past Meanings (Intangible)
Sustenance Meanings (Tangible/Intangible)
Broad Landscape Setting (Tangible)
Links Nature and Culture (Tangible and Intangible)
5. DISCUSSION
There are differences and similarities in the way rural community perceive the Kuala Muda landscape.
They believe in the need to maintain and where degradation has occurs to restore rural landscape
characteristics together with its natural and cultural values. Looking at the intergroup perspective, the
findings showed that all 60 permanent residents highly valued the scene of large expanse of rice fields
during growing season. The Q analysis showed that this image is represented as a shared value of all
of the intragroups within the community. They perceive that this landscape property symbolises the
state and Malay identity and that this property must be maintained.
At the same time one group generally believes that rural community must be seen to be given better
access to the use of natural resources to sustain their living. The group also believes that the use of
natural resources will not significantly impact their landscape. Although this perception is not
commonly shared in intragroup perspective, this group strongly believes that local resources provided
them the opportunity to continue living and working in rural landscape as fishermen, livestock
breeders and farmers. The fact that 20 respondents represented Theme 2: Sustenance Meanings - the
largest group within the survey group strongly suggests that they value their landscape mainly as a
living and working place. They also felt that opportunities for access to resources have been dwindling
in recent years. This was probably due to the lack of government support and unclear directions of
agricultural, rural and regional development policies.
The concept of ‘sense of identity’ (Kaltenborn and Bjerke, 2002; Brown, 2005) relates landscape
perception to actual places where people have interacted with and give meanings to such places. What
the community perceived as valuable were in fact landscape properties that constitute the identity of
Kuala Muda rural landscape. Despite the community’s value orientation that distinguishes them from,
or associate them with, one subgroup with the other the landscape values and meanings they bring to
rural landscape needed further understanding, evaluation and attention by the government. This is
because if rural landscape is to have any significance as a cultural heritage as identified in the
National Physical Planning Council (Malaysian Government 2005) the authority needs to understand
what makes rural landscape special and valuable. By understanding these various landscape meanings
from stakeholders the government is better prepared to mitigate negative impacts and promote
Built Environment Journal
32
positive values to sustain rural identity.
Cultural landscape conservation researchers as such Hamin (2001), Villalon (2004) and Lennon
(2006) have cautioned that this ‘sense of place’ is a holistic concept that binds rural landscape in its
form and function. Much like its urban counterpart, there are problems and challenges in
understanding its ‘sense of identity’ as Lynch (1960) argued in his book, The Image of the City.
Rural Malay landscape must therefore need community support and government backing in terms
of interpretation, definition and legal mechanism if rural characteristics are to be maintained and
presented for conservation, tourism and sustainable development. Villalon (2004), citing the World’s
first cultural landscape site in Asia as an example, warned that despite attaining World Heritage status
for cultural landscape, the Philippines’ rice terraces and the native tribal rural villages, north of the
country, faced considerable management problems because the authority and the community have
different understanding of the cultural landscape conservation terminology. Secondly the villagers in
the World Heritage site have given up their rural lives and wanted to migrate to urban areas for better
living.
By discouraging rural communities to participate in their day-to-day living runs counter to the
positive activities that have created this core landscape value .
The community has their special landscapes and what they believe are properties that are under
threat. These perceptions of important landscapes are dependent on the way certain issues are being
brought up and presented in the media and the impact these issues have on the community and
landscape. For example, the community highly valued mangroves along riverside and nipah trees
along coastline. This is not surprising as these tangible landscapes were seen to be very effective as a
natural buffer from the tsunami waves in 2004.
The research finding highlights the need to apply both the physical landscape assessment method
and the landscape perception method in landscape conservation studies, particularly with regards to
rural heritage landscape protection. In developed societies where information on perceptions that are
held by cultures is published continuously, there might not be a major problem to conduct a landscape
assessment study. For example, perceptions that are derived from historical records, paintings,
published works, influential persons, artists, the arts and literature could informed and shaped public
landscape perceptions. Therefore, the landscape assessment process is the dominant approach in
studies of landscape conservation.
However for countries where they were once under a series of colonial rules like Malaysia, public
landscape perceptions were influenced by imported events or brought in by colonial thought. Thus,
when these nations gained independence, research must begin to understand societies’ perceptions
through empirical studies such as community perception of landscape values.
Media report has shown that people tend to become vocal and will communicate publicly when
certain properties of the landscape that have strong values and identities to them are under threat
(Zuraina, 2006). Similarly the significant emphasis on natural landscapes given by the stakeholders
suggests that they have strong memories of recent events and experiences on the tsunami disaster and
how natural vegetation has helped reduce the impact of tsunami on the villages. The diversity of rural
landscape values (themes) as perceived to be significant by the community suggests that, in the past,
such diversified landscape values would not have been possibly perceived through an issue/goal-
directed approach (Lennon, 2006). This approach, as discussed in landscape perception research as
one of the four landscape paradigms (Zube et al., 1982), usually responses to only one specific goal or
issue.
Therefore this finding supports previous studies that the significance of a place is better understood
by approaching the landscape through a value- or experiential- based (Tuan, 1977; Zube and Pitt,
1981; Taylor, 1999; Lennon, 2006). This approach is necessary because many significant properties of
the landscape would have been ignored and recede in the background if a landscape (place) is viewed
through a goal-oriented approach, for example, if the goal is to provide for recreation opportunities.
This study has also found rural community value both tangible and intangible properties of
landscape such as historical elements, archaeological sites, and strong rooting of their past. These
properties are valued as important landscapes that need protection if they are interpreted as threatened.
What the findings could not identify is that how much value stakeholders place upon tangible
properties over intangible ones and vice verse.
The findings have also highlighted that stakeholder’s landscape values whether they are most or
least valued are tied to actual places. The past practice of identifying heritage values of a place by
mainly inventorying the historical and visual material evidence of the landscape is therefore
Exploring Heritage Value of Malay Landscape
33
challenged. The findings have demonstrated that through the application of a human perceptual model
based on a place, information on heritage and values of rural landscape can be identified, understood
and compared.
Overall, the findings of the study expand the current conceptualisation of ‘sense of place’ and
‘place attachment’ and suggest that the current measurement of significance or values in heritage
conservation practice may not do justice to the complexities of rural stakeholders’ connection to rural
landscapes.
The results of this study emphasised the connection through the meanings and values stakeholders
placed on rural cultural landscape. However, the research findings cannot necessarily be inferred to a
larger population. This is because, as this research has demonstrated, landscape values are very much
dependent on the perception of the stakeholders and that ‘landscape’ is not a static but is a dynamic
entity. Although landscape has specific properties that are shaped by humans they are the product of
human social construction.
This research supports the findings by other researchers (Taylor, 1988; Lennon, 1997) that rural
landscape values extend beyond tangible individual sites and components in the landscape. The notion
that landscape can be interpreted as the sum total of components of the whole is rejected. The findings
show that the community have characterised the cultural landscape as a complex entity imbued with
meanings that transcend individual backgrounds.
6. CONCLUSION
The study concludes that landscape has a social construct. The findings have indicated that people
can ascribe meanings to landscape and those meanings have shared values along definable themes or
dimensions. This study was designed to uncover meanings and values out of people’s diverse
perception or values about a phenomenon.
While this result was consistent with other studies with specific goals such as on public perception
of rural landscapes for ecosystem management (Stein et. al, 1999) and community values of high
country landscape for resource management (Fairweather and Swaffield, 2004), this study can be
described as the ‘end of the beginning’- the initial understanding about the role of community values
in conservation planning and management. Thus it is concluded that such investigations will be
helpful in determining approaches to landscape conservation planning.
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