Entrepreneurship \u0026 Business Planning: Super Dog's Gym \u0026 Training Center

$Page 1: Entrepreneurship \u0026 Business Planning: Super Dog's Gym \u0026 Training Center$
FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Super Dog’s Gym & Training Center

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A Business Plan Presented to the

Faculty of the Institute of Tourism and Hotel Management

Far Eastern University

Nicanor Reyes Street, Sampaloc, Manila

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In Partial Fulfillment

of the Requirements for the Degree of

Bachelor of Science in Tourism Management

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BASAT, JOLINA BELLE C.

HUANG, YA-HUI E.

MATAYA, TRIZIAMAE D.

PAREDES, CHIT JANSSEN A.

TELAN, DERREN KRISTELLE J.

October 2015

FAR EASTERN UNIVERSITY

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

APPROVAL SHEET

In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE

TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training

Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG,

TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J.

TELAN, is hereby recommended for submission to the Oral Presentation.

_____________________________________________

Adviser

Approved by the Research Committee at the Oral Examination conducted on October 4,

2015 with the grade of __________ %.

THE RESEARCH PANEL COMMITTEE

______________________________

Chairman

______________________________ ______________________________

Member Member



CERTIFICATION

In partial fulfillment of the requirements for the degree of Bachelor of Science in

Tourism Management, this Business Plan proposal entitled “ Super Dog’s Gym and Training

Center ” prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG,

TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, AND DERREN KRISTELLE J.

TELAN, was proofread and edited by the undersigned.

__________________________________________________

Faculty, English Department

INSTITUTE OF ARTS AND SCIENCES

____________________

Date



TABLE OF CONTENTS

PAGE

I. Executive Summary

1. Business Description 1

2. Value Proposition 2

3. Management highlights 2

4. Marketing Highlights 2

5. Capitalization Requirements 3

6. Vision-Mission and Objectives 4

II. Management Aspect

1. Key Business Operation 5

2. Type of Business 5

3. Organizational Structure 5

4. Job Descriptions 6

5. Salaries and Benefits 9

6. Hiring of Personnel 10

7. Orientation 11

8. Performance Appraisal 11

9. Training Programs Schedule 12

10. Events Schedule 13

III. Technical Aspect

1. Product Concept 14

2. Advantages and Benefits 15

3. Location 15

4. Company Profile and Logo 15

5. Products and Services 16

6. Machinery and Equipment 20

7. Office Supplies 21

8. Utilities 22

9. Quality and Safety Measures 22

10. Layout 23



PAGE

IV. Socio-Economic Aspect 24

1. Government

2. Customer

3. Community

4. Proponents

5. Corporate Social Responsibility

V. Marketing Aspects

1. Marketing Overview 25

2. Market Segmentation 25

3. Target Markets 25

4. Promotional Activities 26

5. SWOT Analysis 26

6. Distribution Channels 28

7. Industry Analysis 29

8. Market Risk 31

9. Demand and Supply Analysis 32

VI. Financial Aspects

1. Financial Assumptions 33

2. Financial Analysis 34

3. Balance Sheet 35

4. Income Statement 36

5. Cash Flows Statement 37

6. Schedules to Support Financial Statements 38

Bibliography 42

Curriculum Vitae 43


EXECUTIVE SUMMARY

Super Dog’s Gym and Training Center was founded on July 3, 2015 and is a one-stop business

that offers quality products and provides convenient services for dogs. Our principal office is

located at West Avenue, Quezon City, Philippines.

1.1 Business Description

Super Dog’s Gym and Training Center makes dogs stay healthy and fit and, at the same time,

provides convenience and helps strengthen a positive relationship between dogs and their owners.

The company offers the following products/services:

Services:

Dog Training

- Beginner Training

- Intermediate Training

- Advanced Training

* Private Training

Dog Grooming

Products:

Basic Dog Needs

- Dental & Chew Toys

- Balls

- Dog Treats

- Diapers

- Beddings

- Cages & Carriers

- Feeding Supplies

Dog Foods

Clothing

- Apparels

- Accessories

Grooming Tools

- Nail Care

- Hygiene Supplies


1.2 Value Proposition

As part of our gym and training center, our services provide dog’s exercise and training

programs so that they would have well-balanced and healthy minds and bodies. Also, we cater

their grooming needs. Moreover, we are selling different dog products such as dog accessories

and dog foods.

Our business is a one-stop shop for dog lovers which gives convenience to customers and entrust

their dogs in a safe place. It also provides dog training programs, with some events that are held

annually as well as accessories, foods, and grooming services.

1.3 Management Highlights

The management team is led by General Manager, Chit Janssen A. Chit, who founded the

company on July 3, 2015 together with Jolina Belle C. Basat, Ya-Hui E. Huang, Triziamae D.

Mataya, and Derren Kristelle J. Telan, who all share the same interest in and passion for dogs.

They all graduated from Far Eastern University – Manila with the program Bachelor of Science

in Tourism Management two years prior to the establishment of the company and then became

tourism professionals afterwards.

Operations

Our total full-time staff is 8 people, including 2 dog trainers, 2 dog groomers, 1 maintenance

staff, 1 cashier, and 1 accountant.

1.4 Marketing Highlights

Competition

We compete directly with Better Dog Canine Behavior Center, Pawsitive Education, Pet Centrics,

Pup Culture, and Aszoo Dog Training Services, and alternatives to our product include

PetExpress, Bahay ni Bantay, The Dog Park, Dogs and the City, The Dog Spa & Hotel, Petlovers

Closet, Puppy Photographs, Makati Dog & Cat Hospital. Besides, we anticipate new companies

to enter this market.


Risk / Opportunity

The greatest risks associated with our business today are the lack of exposure, insufficient initial

capital and high start-up costs, strict requirements upon selection of dog trainers, seasonality and

weather condition, difficulties in finding qualified pet trainers, and expansion of competitors’

activities. Our biggest recognized opportunities include the presence extension via social media,

tie-ups with some veterinary clinics, potential to franchise, and the growing number of pet

owners.

1.5 Capitalization Requirements

Super Dog’s Gym and Training Center is a partnership, the team will invest Php.500,000 for the

overall operation of the business, and the sources of funding will come from personal loans of

each partner. Table 1.1 shows the breakdown of capital contribution of each partner. And to start

the business, Table 1.2 shows the total costs needed.

Table 1.1 Breakdown of Capital Contribution

Name Type of Partner Amount

Paredes, Chit Janssen A. General Partner Php100,000.00

Basat, Jolina Belle C. General Partner Php100,000.00

Huang, Ya-Hui E. General Partner Php100,000.00

Mataya, Triziamae D. General Partner Php100,000.00

Telan, Derren Kristelle J. General Partner Php100,000.00

Total Php.500,000.00

Table 1.2 Total Costs Needed to Start the Business

Item Cost

Initial Investments in Fixed Assets Php.307,552.00

Pre-Operating Costs Php.90,440.00

Working Capital Php.102,008.00

Total Php.500,000.00


1.6 Vision-Mission and Objectives

Vision Statement

Super Dog’s Gym and Training Center aims to be the most outstanding and well-known dog’s

gym and training center in the Philippines that provides quality and convenient services that

would rank amongst the different international standards in dog training and health services.

Mission Statement

Gym and Training Center

It is our priority to deliver excellent services with extra care and compassion with dogs and

provide a friendly and safe environment for them. We also seek qualified trainers who are really

passionate about their chosen profession for a better quality of training programs for dogs.

Products

As retailers, we are offering products that are of the highest quality to best suit a dog’s needs and

safe accessories that will be helpful for them.

Customers

In the service industry, trust is a very important matter, and our business operation is built on to

deliver services at its finest. Additionally, we build customer loyalty by treating them with

respect and courtesy.

Partners

As partners, we aim to work in harmony, respect for and take risks with one another to fully

deliver and execute our products and services well and cautiously.

Objectives

To provide excellent services and ensure quality of products as retailers.

To improve the relationship between dogs and their owners as well as to strengthen their

bond.

To maintain dogs’ health and fitness and keep them entertained.

To deal with dogs’ behavioral difficulties and reinforce good behaviors.

To be responsible for any loss, damage, and injury encountered during training.


MANAGEMENT ASPECT

2.1 Key Business Operation

Super Dog’s Gym and Training Center offers products such as dogs’ accessories and foods and

provides services like the facilities and equipment of gym and training center with training

programs, grooming, and events that are held annually.

2.2 Type of Business

Super Dog’s Gym and Training Center is a service type of business sector. Our team selects

partnership to legalize the business entity.

2.3 Organizational Structure

General Manager

Owner

Dog

Trainer

Dog

Groomer

Maintenance

Staff Cashier Accountant


2.4 Job Description

Position Dog Trainer

Job Description Trains the dogs and helps them establish positive behaviors.

Job Task

Teaching dogs to assist the disabled in certain everyday functions

they otherwise may not be able to perform.

Familiarizing dogs with human interaction, teaching basic obedience

skills and manners, and paying close attention to their temperament.

Overseeing dogs’ physical exercise, mental stimulation, providing

medical care, feeding, cleaning, and maintaining during the training

process.

Instructing dogs to react to common commands, such as to sitting,

staying, or laying down, and giving them rewards or kind words for

responding them correctly.

Possessing several skills: strong dog handling skills, ability to read

dog body language, good communication, ability to adapt quickly and

make decisions, and a love for working with dogs and their owners

Using a variety of learning techniques to affect behavioral changes,

such as a combination of desensitization, operant conditioning,

positive reinforcement, clicker training, hand signals, verbal cues, and

reward systems.

Conveying training methods and plans with the pet owners to increase

their effectiveness.

Position Dog Groomer

Job Description Maintains dogs’ physical appearance and inspects them for any external signs

of parasites, disease, or injury and reports their findings to their owners.

Job Task

Combing, clipping, trimming, and shaping dogs' coats to groom dogs,

using knowledge of canine characteristics and grooming techniques

and styles.

Reading written or receiving oral instructions to determine clipping

pattern desired, using electric clippers, comb, and barber's shears.

Placing dogs on grooming table and fitting grooming collars on dogs

to hold them on them.

Studying proportions of dogs to determine most appropriate cutting

pattern to achieve desired style.

Talking to dogs or using other techniques to calm them.

Maintaining the cleanliness of the grooming room and operation of

the grooming equipment.

Position Cashier

Job Description Receives payment by cash, check, credit cards, vouchers, or automatic debits

from customers.


Job Task

Managing all the cash transactions.

Maintaining and balancing daily account of the daily transactions at

the end of each day.

Checking the daily cash balance.

Interacting with the customers that come to the counter.

Solving all their cash related queries.

Checking for the price of products and any discounts or offers.

Organizing all the work they do and maintaining the accounting

records.

Reporting discrepancies they find within the accounts to their

superiors.

Making daily, weekly and monthly transaction reports.

Position Maintenance Staff

Job Description Maintain the sanitation and safety of work environment.

Job Task

Cleaning building floors by sweeping, mopping, scrubbing, or

vacuuming them.

Gathering and emptying trash.

Servicing, cleaning, and supplying restrooms.

Cleaning and polishing furniture and fixtures.

Cleaning windows, glass partitions, and mirrors, using soapy water or

other cleaners, sponges, and squeegees.

Dusting furniture, walls, machines, and equipment.

Making adjustments and minor repairs to heating, cooling,

ventilating, plumbing, and electrical systems.

Mixing water and detergents or acids in containers to prepare

cleaning solutions, according to specifications.

Steam-cleaning or shampooing carpets.

Stripping, sealing, finishing, and polishing floors.

Cleaning and restoring building interiors damaged by fire, smoke, or

water, using commercial cleaning equipment.

Cleaning chimneys, flues, and connecting pipes, using power and

hand tools.

Cleaning laboratory equipment, such as glassware and metal

instruments, using solvents, brushes, rags, and power cleaning

equipment.

Driving vehicles required to perform or travel to cleaning work,

including vans, industrial trucks, or industrial vacuum cleaners.

Following procedures for the use of chemical cleaners and power

equipment, in order to prevent damage to floors and fixtures.


Monitoring building security and safety by performing such tasks as

locking doors after operating hours and checking electrical appliance

use to ensure that hazards are not created.

Moving heavy furniture, equipment, and supplies, either manually or

by using hand trucks.

Notifying managers concerning the need for major repairs or

additions to building operating systems.

Requisitioning supplies and equipment needed for cleaning and

maintenance duties.

Setting up, arranging, and removing decorations, tables, chairs,

ladders, and scaffolding to prepare facilities for events such as

banquets and meetings.

Spraying insecticides and fumigants to prevent insect and rodent

infestation.

Position Accountant

Job Description Provides financial information to management by researching and analyzing

accounting data; preparing reports.

Job Task Preparing asset, liability, and capital account entries by compiling and

analyzing account information.

Documenting financial transactions by entering account information.

Recommending financial actions by analyzing accounting options.

Summarizing current financial status by collecting information;

preparing balance sheet, profit and loss statement, and other reports.

Substantiating financial transactions by auditing documents.

Maintaining accounting controls by preparing and recommending

policies and procedures.

Guiding accounting clerical staff by coordinating activities and

answering questions.

Reconciling financial discrepancies by collecting and analyzing

account information.

Securing financial information by completing data base backups.

Maintaining financial security by following internal controls.

Preparing payments by verifying documentation, and requesting

disbursements.

Answering accounting procedure questions by researching and

interpreting accounting policy and regulations.

Compiling with federal, state, and local financial legal requirements

by studying existing and new legislation, enforcing adherence to

requirements, and advising management on needed actions.


Preparing special financial reports by collecting, analyzing, and

summarizing account information and trends.

Maintaining customer confidence and protects operations by keeping

financial information confidential.

Maintaining professional and technical knowledge by attending

educational workshops; reviewing professional publications;

establishing personal networks; participating in professional societies.

Accomplishing the result by performing the duty.

Contributing to team effort by accomplishing related results as

needed.

2.5 Salaries and Benefits

Salaries and Benefits

Position Number of People Salary Total Salaries

Dog Groomer 2 P26,000 P52,000.00

Cashier 1 P15,000 P15,000.00

Maintenance Staff 1 P15,000 P15,000.00

Accountant 1 P15,000 P15,000.00

* Dog trainers are hired on a contract basis.

Mandatory Benefits:

There are no mandatory benefits for agency employees. However, these are the mandatory

requirements for employees such as the following:

SSS

All employees who are not 60 years of age have to be covered by the Social Security System

(SSS). Both the employee and the dog gym and training center pay for the membership

contribution of the employee. The amount of the contribution is based on the employee’s

monthly salary and the schedule of contribution set by SSS. Coverage takes effect on the date of

employment.

Pag-Ibig

All employees who are not 60 years of age are also covered by Pag-Ibig (Home Development

Mutual Fund). In the same manner as that of SSS, both employees and the dog gym and training

center pay for the membership contributions. The amount of the contribution is based on the


employee’s monthly salary and the schedule of contribution set by SSS. Coverage takes effect

on the date of employment.

Public Holidays

The monthly salary of each member would include national public holidays.

13th

Month Pay

The 13th

month pay is an extra pay given to all employees who have been employed for at least a

month. If the employee has been employed for less than a year, the computation will be pro-rated

depending on the length of service of the employee.

Retirement Pay

To ensure that the employee is financially secure upon retirement from the dog gym and training

center, an equivalent of a half-month of salary will be contributed to the employee’s retirement

fund. This will start on the fifth year of service of the employee with the company.

2.6 Hiring of Personnel

Sourcing, screening and hiring will be evaluated by the General Manager.

Upon approval, a notice will be posted in the Employee Information Board for possible candidates; this will also give an opportunity for team members to

apply for the position.

A Personnel Requisition Form must be accomplished by the General Manager.

Identification of Vacancy: Vacancy is identified by General Manager.


Pre-Employment Requirements

The applicant is required to undergo pre-employment medical examination and submit the

following:

Transcript of Records (original & 1 photocopy). The original copy will be returned to the

candidate after verification.

SSS Number (submit E-1/E-4, if available)

Tax Identification Number

NBI Clearance (dated not later than 6 months)

Municipality Permit from Manila

Police Clearance

Health Certificate from Manila

Mayor’s Permit from Manila

Six pcs. 1x1 colored ID picture (white background)

2.7 Orientation

Every employee will be required to participate in the General Orientation Program on his/her

first day of employment. The objectives of the program are as follows:

Welcome an employee on his/her appointment.

Integrate the employee with the Company’s Mission, Vision and Values.

Familiarize the employee on information relating to company policies and procedures

and house rules.

Instill the importance of customer satisfaction by providing best service, quality and

products.

Familiarize employees’ products and services.

Develop a sense of ownership and pride towards the attainment of company’s goals and

objectives.

The Orientation Program will be conducted by the General Manager.

2.8 Performance Appraisal:

The performance management system is an open and honest 360º appraisal. This means that

your immediate manager will appraise not only you but also yourself and be appraised by your

own peers within the team. All appraisals will cover the following:


Your performance over the previous period which will be based on the performance

standards set for each competency profile.

Your strengths, weaknesses, opportunities and the specific ways to develop and enhance

your skills and competencies.

Identification of your training, education and development needs.

Your career development plan for the year ahead.

Out of this discussion, your career development plan will be set for the years to come and an

action plan will be drawn up to guide you towards the attainment of your career goal. You will

further be advised in advance of your appraisal, when it will take place and what you need to do

to prepare for it.

You will have an appraisal within three months of starting work and another one, before your

probationary period ends. Upon regularization, an appraisal will be conducted regularly

depending on the need of the employee and also of the team. Ideally, an appraisal must be

conducted every six months. Each subsequent appraisal must be scheduled six months after or

no later than 12 months from the date of the previous appraisal.

2.9 Training Programs Schedule

Beginner Training 9:00 a.m. – 11:00 a.m.

Intermediate Training 12:00 p.m. – 2:00 p.m.

Advanced Training 2:00 a.m. – 4:00 p.m.

Saturdays Schedule

Opening of Registration Orientation Dates Session Days

January 1, 2016 Sat, January 16, 2016 Jan 23, Jan 30, Feb 6,

Feb 13, Feb 20,Feb, 27

Start of Beginner Training

February 16, 2016 Sat, March 05, 2016

Mar 12,Mar 19, Apr 2,

Apr 16, Apr 23, Apr 30

Start of Intermediate Training

April 5, 2016 Sat, May 07, 2016

May 14, May 21, May 21,

May 28, Jun 4, Jun 11

Start of Advanced Training

June 7, 2016 Sat, June 18, 2016

Jun 25, Jul 2, Jul 9,

Jul 16, Jul 23, Jul 30

July 18, 2016 Sat, August 6, 2016 Aug 13, Aug 20, Aug 27, Sep

3, Sep 10, Sep 17

August 6, 2016 Sat, September 24, 2016 Oct 1, Oct 8, Oct 15,

Oct 22, Oct 29, Nov 5

October 24, 2016 Sat, November 12, 2016 Nov 19, Nov 26, Dec 3,

Dec 10, Dec 17, Jan 7


2.10 Events Schedule

Sunday Schedule

Opening of Registration Orientation Dates Session Days

January 1, 2016 Sun, January 17, 2016 Jan 24, Jan 31, Feb 7,

Feb 14, Feb 21,Feb, 28

Start of Beginner Training

February 17, 2016 Sun, March 02, 2016

Mar 13, Mar 20, Mar 27,

Apr 3, Apr 10, Apr 17

Start of Intermediate Training

March 2, 2016 Sun, April 24 , 2016

May 8, May 15, May 22,

May 29, Jun 5, Jun 12

Start of Advanced Training

May 24, 2016 Sun, June 19, 2016

Jun 26, Jul 3, Jul 10,

Jul 17, Jul 24, Jul 31

July 19, 2016 Sun, August 7, 2016 Aug 14, Aug 28, Sep 4,

Sep 11, Sep 18, Sep 25

August 7, 2016 Sun, October 2, 2016 Oct 9, Oct 16, Oct 23,

Oct 30, Nov 6, Nov 13

October 2, 2016 Sun, November 20, 2016 Nov 27, Dec 4, Dec 11,

Dec 18, Jan 8, Jan 15

Month

Activity Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Walk-a-thon

Fashion Show

Talent Show

Feast of St.

Francis of

Assisi

Celebration

Halloween

Party

Dog Charity

Christmas Party

Graduation


TECHNICAL ASPECT

3.1 Product Concept

Program Category Program Description Age Range

Beginner Training

Introduction to simple

cues, such as “sit,” “come”

and “leave it”

Work on problem solving

Learn basic house manners

Practice loose-leash

walking

Course length: 6 weeks

Our beginner education course gives your pet

a solid foundation of basic behaviors. Coming

when called, leash-pulling and impulse-

control exercises like “stay,” “leave it” and

“sit.”

Our accredited Dog Trainers are patient and

skilled, helping manage untrained dogs

throughout the basic dog training course.

Created for

puppies 10

weeks to 5

months old

Intermediate Training

Get a review of behaviors

already learned

Practice behaviors with

added distractions

Learn “heel,” “wait” “go to

bed” & more


Prerequisite: beginner

training.

If your dog already knows basic cues, our

intermediate education course can help your

pet achieve the same results in situations

involving more distance, duration and

distractions – this course also covers new

behaviors, such as, “heel,” “wait” and “go to

bed.”

Our accredited Dog Trainers will keep the

work personalized and upbeat as you take

each new step toward a complete training.

Specifically

tailored to

dogs 5

months and

older with

no previous

training.

Advanced Training

Helps dogs master

advanced behaviors &

tricks

Work on supervised

separation

Play specialized games to

build reliability

Practice behaviors with

increased distractions


Untrained adolescent and adult dogs can

become easily distracted by their

environment, which is why it’s important to

work on. You’ll see great results, and the

frequent rewards you provide your dog during

each stage of training will make your pet

more attentive to you.

-

Additional Trainings

Private Training

Take as many or as few

classes as needed

Perfect for dogs with

specific needs

Fits your schedule

Our accredited Dog Trainers offer one-on-one

guidance that’s perfectly tailored to your

needs. If you have an irregular schedule or a

dog that needs extra attention, Private

Training might be just right.

-


3.2 Advantages and Benefits

Super Dog’s Gym and Training Center makes dogs stay healthy and fit, which provides

convenient services and helps develop and strengthen a positive relationship between dogs and

their owners.

3.3 Location

Our company will be located at West Avenue, Quezon City, Philippines.

3.4 Company Profile and Logo

Super Dog’s Gym and Training Center was established on July 3, 2015 at West Avenue, Quezon

City, Philippines. Our team is composed of five members, namely Chit Janssen A. Paredes,

Jolina Belle C. Basat, Ya-Hui E. Huang, Triziamae D. Mataya, and Derren Kristelle J. Telan,

who share the same interest, passion and love for dogs.

According to Euromonitor International (2015), ‘There is a positive performance in terms of

retail value and volume sales for pet care industry in the Philippines recorded a positive

performance in 2013. Increased willingness and ability to spend on pets were key factors, as well

as pet owners becoming increasingly educated about proper pet care and the appropriate

nutritional needs of their pets.´ With the increasing demand for pet services in the Philippines as

it is becoming a dog-loving country, we then decided to put up a business which can provide

one-stop shop services and products for dogs.


The name of our business, “Super Dog”, is derived from the word “superman”, as we recognize

that the dogs strengthen themselves by being trained, just as how superman does when building

himself up. Besides, they are also believed to be as strong and powerful as superman after being

trained.

While our logo, which shows a dog holding two bones as dumbbells with both hands, wearing a

cape that a superman also has at the back, and hanging a towel around the neck, depicts what a

dog will look like after being trained and workout in the gym.

In addition, the dog’s paw and bell as a replacement of the apostrophe, which are used to

decorate the big bone where the texts “Super Dog’s Gym” are indicated, represent further that

our business is put up in behalf of the dogs.

3.5 Products and Services

a. List of Products to be Sold in the Business:

Item Buying Price Selling Price Unit

Dental & Chew Toy

Bone Toy: P45

Ring Toy: P40

Triangle Toy: P40

Bone Toy: P65

Ring Toy: P60

Triangle Toy: P60

Bone Toy: 5

Ring Toy: 5

Triangle Toy: 5

Ball

Tennis Ball: P55

Rubber Ball: P75

Plastic Ball: P35

Tennis Ball: P75

Rubber Ball: P95

Plastic Ball: P55

Tennis Ball: 5

Rubber Ball: 5

Plastic Ball: 5

Dog Treats Pedigree: P45

Dental Stix: P45

Pedigree: P65

Dental Stix: P65

Pedigree: 7

Dental Stix: 7


Dogsy Man: P40

Mini-Stix: P40

Dogsy Man: P60

Mini-Stix: P60

Dogsy Man: 7

Mini-Stix: 7

Tools

Brush: P95

Comb: P35

Deshedding: P80

Dematting: P180

Stripping: P185

Tear Stain Remover:

P300

Eye Cleaning: P300

Ear Cleaning: P300

Pedicure Nail Cup

Remover: P50

Potty Training Spray:

P280

Potty Training

Dispenser: P700

Wee-wee Pad: P80

Brush: P115

Comb: P55

Deshedding: P120

Dematting: P230

Stripping: P205

Tear Stain Remover:

P380

Eye Cleaning: P380

Ear Cleaning: P380

Pedicure Nail Cup

Remover: P80


P300

Potty Training

Dispenser: P780

Wee-wee Pad: P100

Brush: 5

Comb: 5

Deshedding: 2

Dematting: 2

Stripping: 2

Tear Stain Remover: 2

Eye Cleaning: 2

Ear Cleaning: 2

Pedicure Nail Cup

Remover: 5


2

Potty Training

Dispenser: 2

Wee-wee Pad: 5

Nail Care

Nail Grinder: P100

Nail Clipper: P150

Nail Polish: P20

Nail Grinder: P150

Nail Clipper: P200

Nail Polish: P50

Nail Grinder: 5

Nail Clipper: 5

Nail Polish: 7

Hygiene Supply

Toothbrush: P15

Toothpaste: P200

Mouthwash: P200

Toothbrush: P25

Toothpaste: P280

Mouthwash: P280

Toothbrush: 10

Toothpaste: 5

Mouthwash: 5

Diaper

XS: P420

S: P420

M: P420

L: P420

XS: P490

S: P490

M: P490

L: P490

XS: 2

S: 2

M: 2

L: 2

Bedding

S: P500

M: P600

L: P700

S: P800

M: P900

L: P1,100

S: 2

M: 2

L: 2

Cage & Carrier

Cage

XS: P900

S: P1,100

M: P1,300

L: P1,500

Carrier

XS: P1,500

S: P1,800

M: P2,000

Cage

XS: P1,300

S: P1,500

M: P1,800

L: P2,000

Carrier

XS: P1,800

S: P2,100

M: P2,300

Cage

XS: 3

S: 3

M: 2

L: 2

Carrier

XS: 2

S: 2

M: 2


Feeding Supply

Dog Bowl

S: P140

M: P160

L: P180

Water Feeder: P200

Dog Bowl

S: P170

M: P190

L: P210

Water Feeder: P250

Dog Bowl

S: 5

M: 5

L: 5

Water Feeder: 5

Apparel

Dog Costume

XS: P200

S: P200

M: P200

L: P200

Casual Wear

XS: P80

S: P80

M: P80

L: P80

Dog Costume

XS: P250

S: P250

M: P250

L: P250

Casual Wear

XS: P150

S: P150

M: P150

L: P150

Dog Costume

XS: 5

S: 5

M: 5

L: 5

Casual Wear

XS: 5

S: 5

M: 5

L: 5

Accessories

Bow Tie: P50

Headband: P75

Collar

XS: P120

S: P120

M: P150

L: P150

Bow Tie: P75

Headband: P100

Collar

XS: P150

S: P150

M: P180

L: P180

Bow Tie: 5

Headband: 5

Collar

XS: 5

S: 5

M: 5

L: 5

Dog Food

Beef Pro

Performance 1 sack:

P1,300

Puppy 1 sack: P1,400

Lamb Pro

Performance 1 sack:

P1,450

Royal Canin

Mini Junior 2 kg:

P450

Mini Adult 2 kg: P400

Mini Indoor Junior

1.5 kg: P450

Mini Indoor Adult 1.5

kg: P400

Beef Pro

Performance 1 sack:

P1,370

Puppy 1 sack: P1,480

Lamb Pro

Performance 1 sack:

P1,525

Royal Canin

Mini Junior 2 kg:

P530

Mini Adult 2 kg: P475

Mini Indoor Junior

1.5 kg: P530

Mini Indoor Adult 1.5

kg: P475

2 Each


Shih Tzu Junior 1.5

kg: P450

Shih Tzu Adult 1.5

kg: P450

Chihuahua Junior 1.5

kg: P450

Chihuahua Adult 1.5

kg: P450

Holistic Recipe

Puppy 3 kg: P310

Puppy 15 kg: P1,300

Adult 3 kg: P280

Adult 15 kg: P1,200

Pedigree

Toy and Small Breed:

P170

Lamb and Rice Flavor

1.5 kg: P180

Adult Small Breed

Lamb & Rice Flavor

1.5 kg: P180

Adult Beef Flavor 1.5

kg: P180

Adult Chicken with

Tasty Liver 1.5 kg:

P180

Adult Lamb & Rice

10 kg: P850

Puppy Chicken & Egg

15 kg: P1,500

Adult Beef 10 kg:

P900

Puppy Cans 400g:

P75

5 Kinds of Meat Cans

400g: P65

Beef Cans 400g: P65

Chicken Liver Cans

400g: P65

Shih Tzu Junior 1.5

kg: P570

Shih Tzu Adult 1.5

kg: P530

Chihuahua Junior 1.5

kg: P570

Chihuahua Adult 1.5

kg: P530

Holistic Recipe

Puppy 3 kg: P370

Puppy 15 kg: P1,620

Adult 3 kg: P355

Adult 15 kg: P1,510

Pedigree

Toy and Small Breed:

P240

Lamb and Rice Flavor

1.5 kg: P230

Adult Small Breed

Lamb & Rice Flavor

1.5 kg: P230

Adult Beef Flavor 1.5

kg: P230

Adult Chicken with

Tasty Liver 1.5 kg:

P230

Adult Lamb & Rice

10 kg: P1,000

Puppy Chicken & Egg

15 kg: P1,865

Adult Beef 10 kg:

P1,195

Puppy Cans 400g:

P85

5 Kinds of Meat Cans

400g: P77

Beef Cans 400g: P77

Chicken Liver Cans

400g: P77


b. List of Services

Service Description Price

Dog

Training

Training a dog can maintain the

dog’s health and fitness, deal

with the dog’s behavioral

difficulties, reinforce good

behaviors, improve a positive

relationship between dogs and

their owners, and strengthen

their bond. Also, there are three

training programs which a dog

can enroll to at a respective age.

Beginner Training: P3,500

Intermediate Training: P4,000

Advanced Training: P4,500

Dog

Grooming

Dog grooming service can

maintain the hygiene, sanitation,

and cleanliness of a dog and at

the same time enhance its

physical appearance by means

of appropriate and effective

grooming supplies.

Inclusions: Bath, Shampoo,

Blow dry, Ear Cleaning, eye

cleaning, Nail trim, Teeth

brushing, and Haircut

Grooming Packages

Small Size: P550

Medium Size: P650

Large Size: P750

Giant Size: P850

Individual Prices

Eye Wash: P75

Tear Stain Removal:

P100

Ear Cleaning: P75

Nail Trim & Filling:

P100

Pedicure Nail Caps

Application: P100

Pedicure Nail Caps

Removal: P100

Dematting & Haircut:

P450

Teeth Brushing: P75

Mouth Wash: P75

Massage: P200

Bath & Blow Dry:

(Small – P100 /

Medium – P200 /

Large – P300 / Giant –

P400 )

3.6 Machinery and Equipment

Item Price Unit

Gym & Training Center

Jump Bar P1,000 5


Treadmill P14,500 2

Open Tunnel P500 2

Balance Beam P1,500 1

Tire Swing P500 3

Traffic Cone P250 10

Maintenance Supplies

Disinfectant: P200

Deodorizer: P150

Vacuum: P5,000

Broom: P50

Dustpan: P40

Mop: P300

Cleaning Spray: P30

Disinfectant: 2

Deodorizer: 5

Vacuum: 1

Broom: 3

Dustpan: 3

Mop: 3

Cleaning Spray: 3

Grooming Room

Tools

Brush: P95

Comb: P35

Deshedding: P280

Dematting: P250

Stripping: P185

Brush: 5

Comb: 5

Deshedding: 5

Dematting: 5

Stripping: 5

Table P350 2

Tub & Bathing

Tub: P3,000

Bathing System: P3,000

Towel: P50

Shampoo Dispenser Pump:

P50

Tub Accessory: P250

Tub: 2

Bathing System: 2

Towel: 25

Shampoo Dispenser Pump: 4

Tub Accessory: 2

Sheer Kit P500 2

Nail Care

Nail Grinder: P100

Nail Clipper: P150

Nail Polish: P20

Styptic Powder: P280

Nail Grinder: 2

Nail Clipper: 2

Nail Polish: 14

Styptic Powder: 1

Blower P1,000 2

Cage P1,300 6

Hygiene Supply

Toothbrush: P15

Toothpaste: P200

Mouthwash: P200

Shampoo: P150

Conditioner: P150

Toothbrush: 10

Toothpaste: 5

Mouthwash: 2

Shampoo: 5

Conditioner: 5

Grooming Package

Pedicure: P50

Tear Stain Removal: P300

Ear Cleaning: P300

Eye Cleaning: P300

Pedicure: 2

Tear Stain Removal: 2

Ear Cleaning: 2

Eye Cleaning: 2


Business Aid Grooming Cart: P230

Stool: P295

Grooming Cart: 2

Stool: 2

Employee Uniform

Polo Shirt: P200

Pants: P300

Footwear: P150

Mask (Washable): P20

Laundry Glove: P50

Apron: P50

Polo Shirt: 18

Pants: 6

Footwear: 6

Mask (Washable): 10

Laundry Glove: 6

Apron: 4

3.7 Office Supplies

Item Price Unit

Air-Conditioner P10,000 3

Computer Set P20,000 1

Fax Machine P5,000 1

CCTV P6,000 1

Chair P1,500 1

Television P20,000 1

Bond Paper P130 1 Rim

Sofa Set P8,000 1

3.8 Utilities

Item Description Price

Electricity Used for the equipment and machinery to work as

well as other materials that need energy and power Php. 5,000 / Month

Water Mainly used for showering dogs and maintaining

dog’s cleanliness with grooming service. Php. 2,000 / Month

Telephone,

Cellphone,

and Wi-Fi

Using telephone and cellphone to answer the

inquiries of customers and contacting related

establishments, whereas using Wi-Fi to access the

Internet conveniently.

Php. 1,500 / Month

Pre-Paid Load Used to contact customers and answer their inquiries. Php. 1,000 / Month

Transportation Used to commute for delivery of products. Php. 2,000 / Month


3.9 Quality and Safety Measures

Super Dog’s Gym and Training Center would ensure the safety and security of dog trainers from

being harmed especially by aggressive dogs by necessitating them to wear thick garments and

armors (if possible); groomers from being infected by the illness of dogs by requiring them to

undergo proper and strict hygiene practices for dogs and wear protective equipment, such as

gloves; dogs by hiring qualified and experienced dog trainers and providing high-quality

equipment to get them trained in a more effective way; and pet owners by ensuring the products

that our suppliers offer are in high quality, so that the dogs’ needs can be best suit in a safe way.


3.10 Layout


SOCIO-ECONOMIC ASPECT

4.1 Government

A pet business can help gain and increase the revenue sources of the pet industry.

4.2 Customer

A pet's gym and training center can bring convenience when it comes to offering pet's products

and providing pet's services.

4.3 Community

The existence and explanation of pet businesses can not only make people around the world

more aware of the importance in taking good care of animals but also further attract the pet

lovers to be more willing to spend on pet services and its products.

4.4 Proponents

Planning a pet business can familiarize researchers on how to manage its operation, handle the

customer's satisfaction, and ensure the quality of products to be offered and security of dogs

when training.

4.5 Corporate Social Responsibility

As we gain profits from customers who buy products and avail services for their dogs, our

company would like to contribute benefits in return to the society, especially the pet community,

by holding several events, such as Dog Charity, which happens every early December. Besides,

we would also like to acknowledge St. Francis of Assisi as the Saint of the Animals, we, too,

hold an event as a celebration on His Feast Day.


MARKETING ASPECT

5.1 Market Overview

Our company belongs to the service business sector since a pet’s gym and training center mainly

provides services to the dogs by training and keeping them healthy and fit in gym.

In the Philippine scenario, the service industry to which our company belongs has been growing

into the main economic sector of the country as its people mostly are engaged in the activities

that are in service type. There are only around 5 pet’s gyms and training centers in the

Philippines, and they are mostly located in Metro Manila, the National Capital Region (NCR).

5.2 Market Segmentation

Market Type Characteristics

Families With the financial capacity of at least P50,000 monthly income.

Professionals & Entrepreneurs With the financial capacity of at least P35,000 monthly income.

Yuppies With the financial capacity of at least P20,000 monthly income.

5.3 Target Market

Target Market Characteristics Reason for Targeting the Market

Families

They treat their pets as

family members that

also play an important

role in their lives.

Since the children do not have enough capability of

keeping a pet by themselves or are busy at school,

while the parents may be busy for work, they can have

them trained in a pet’s gym and training center to not

only maintain their health and fitness but also get them

extra care since the pet trainers have better knowledge

about their basic needs.

Professionals &

Entrepreneurs

They usually spend most

of the time on work and

almost do not have time

to keep their pets by

themselves to maintain

their health and fitness.

In order for them to leave with no worries about their

pets when at work, it is necessary to have them trained

in a pet’s gym and training center to not only maintain

their health and fitness but also get them extra care

since the pet trainers have better knowledge about

their basic needs.

Yuppies

They fulfill their interest

in and passion for pets

by keeping one for a

new living.

As they usually spend most of the time on work and

almost do not have time to keep their pets by

themselves, they are recommended to have their pets

trained in a pet’s gym and training center to not only

maintain their health and fitness but also get them

extra care since the pet trainers have better knowledge

about their basic needs, as well as to lessen their

pressure and trouble they have at work.


5.4 Promotional Activities

Promotional

Activity Purpose of Using the Promotional Activity Duration Amount

Events

To provide the dogs a stage to show

themselves up and the time to make them

shine.

Eight times

a year Php.50,000

Brochures

These are to be distributed to the veterinary

clinics which our company is tied up with, so

that when the dogs of our customers get sick or

injured, they can easily be referred.

Once a month Php.5,000

Social Media

As the modern technology changes our lives

into convenient ones, most of the people prefer

to use social media to access to wherever they

want and get connected with one another by

social-networking sites, such as Facebook,

Twitter, Instagram, YouTube, and Tumblr, in

which one can just view our facilities both

inside and outside, know all the products that

we offer and services that we provide, and

even watch what a pet can do in a pet’s gym

and training center.

Everyday Php.0.00

5.5 SWOT Analysis

Strengths (Internal)

o Customer-focused and service-centered.

o High-quality products.

o Excellent services.

o Convenience & time- and energy-saver.

o Membership Card.

o Qualified and experienced trainers.

o Annual events.

Opportunities (External)

o Presence extension via social media.

o Tie-ups with some veterinary

clinics.

o Potential to franchise.

o Growing number of pet owners.


Weaknesses (Internal)

o Lack of exposure.

o Insufficient initial capital and high start-

up costs.

o High prices.

o Strict requirements upon selection of

dog trainers.

o Loss of income.

Threats (External)

o Expansion of competitors’ activities.

o Lack of demand.

o Seasonality and weather condition.

o Difficulties in finding qualified pet

trainers.

Strengths

The strengths of our business are that we strive hard just to satisfy our customers by delivering

them the outstanding services that they want for their dogs; we, as retailers, ensure to offer

products that are in high quality such as basic dog’s needs, dog foods, grooming supplies, and

clothes and costumes. We also provide excellent services to maintain dog’s health and fitness

through training programs and grooming. Furthermore, in line with the services mentioned

earlier, we definitely bring the convenience to our customers who are usually busy at school or

for work and do not have sufficient time to keep their pets by themselves, so our business can be

said to be a time- and energy-saver to the pet owners. We produce membership cards to build

customer loyalty. We hire qualified and experienced trainers to make sure that the dogs receive

enough care and compassion while being trained. Lastly, the most exciting part of our business is

that we hold events yearly to make the dogs enjoy and have fun together and make sure to keep

them entertained.

Weaknesses

The weaknesses of our business are that there may be a lack of exposure in the industry, where it

will probably only be well-known to the local but not global market. Insufficient initial capital

and high start-up costs may be encountered because generating income is not easy especially for

the businesses that are new to the industry. Prices may be high to some pet owners since the

customers that our business targets at are in three different brackets of financial capacity, namely

P20,000, P35,000, and P50,000 and above monthly income. We necessitate strict requirements

upon selection of dog trainers so that we can assure our customers of the excellent services that

they expect from us and want their pets to receive. Lastly, loss of income may occur when the

pets of our repeat customers are sick or injured.


Opportunities

The opportunities of our business are that we extend our presence through the promotional

activities such as newspapers, dog magazines, brochures, and social media. We also have tie-ups

with some veterinary clinics to which we can recommend our customers when their pets are sick

or injured. There is a potential to franchise as we expect our company to be bigger. Lastly, since

there is a growing number of pet owners, there are increasing demands for pet services, which

can powerfully benefit our market as well as the industry that we are entering.

Threats

The threats of our business are that there is always a possibility that our competitors from both

local and global markets may expand their services by coming up with some unique and creative

services that our company has not yet provided. There can be a lack of demand due to household

budget cuts since a family can have expenses on many aspects. These include pet needs, and

cannot just spend all the money on only one aspect and giving up on the others, but it needs to

balance everything by measuring the order of priority. There may be some difficulties in finding

qualified pet trainers since the standard of every pet’s gym and training center for a pet trainer is

diverse. Lastly, we are also dependent upon seasonality and weather condition like other

businesses are.

5.6 Distribution Channels

Channel Purpose of Needing the Channel Capacity Possible

Partners Expense

Store

Store is our basic and main channel

of delivery of products and services

since a pet’s gym and training center

requires a physical presence.

5 dogs per

dog trainer

(2 hours)

The veterinary

clinics which

our company is

tied up with.

Php27,000

Telephone

(Inquiry)

In a modern generation, we seem to

be still not able to exclude the

traditional channel of delivery –

telephone in a business, because this

is what most people have always

been using when inquiring some

information about our company.

9 a.m.

~ 6 p.m.,

Tuesday ~

Sunday

-

Php.0.00

Internet

(Inquiry)

As the online businesses are getting

popular nowadays, we, of course, are

no exception for this kind of delivery

channel because it will not only

bring convenience to our customers

but also adapt to the world trends.

24 / 7 -


5.7 Industry Analysis

The market has not yet been totally saturated locally but probably in some other countries as

there are still few pet-related businesses being put up in the Philippines. However, with global

influence, the market is believed to reach the point of saturation sooner or later as there will be

more demands for pet-related services.

Nevertheless, the market can’t be considered new, either, because the concept of putting up a

pet’s gym and training center may be traced back to the early 1950s when the first-ever pet

training center in the world, War Dog Training Center (William Koehler) was just established.

a. Global Scenario

Dog care is the largest segment of the global pet care market, which grew at a fairly strong rate

as a result of strong sales growth in the dog care category. Steady growth in the global market

value may help to diminish the rivalry between the market players.

The market players sell products on a global scale and reach, and invest heavily in both product

innovation and development and building wide brand portfolios and identity to make them

formidable incumbents for prospective new entrants to challenge.

- Pet Care Industry Profile: Global. (2012). MarketLine.

b. Philippine Scenario

In the Philippines, there is a positive performance in terms of retail value and volume sales for

pet care. The growth of its economy range is led by strengthening private label. Multinationals

still retain dominance despite brewing competition. Nowadays, supermarkets can be one of the

distribution channels of the market as a result of its rise. And there are also positive prospects for

pet care over the forecast period.

- Pet Care in the Philippines. (2015). Retrieved from:

http://www.euromonitor.com/pet-care-in-the-philippines/report

c. Recent News Regarding the Market

“Pet Businesses Will Prosper: Industry Trends for 2014 and Beyond”

Clarice Brough | October 1, 2013



“Is your pet business stoked for the industry trends of 2014 and beyond? If you own a pet store

or another pet-related enterprise, chances are your business concerns are similar to those of most

pet operations across the United States.

You most likely belong to a group of small, independently owned pet businesses with either none

or fewer than four employees. This is the case for 92.2 percent of all U.S. pet operations

according to June's IBISWorld Industry Report, Pet Stores in the U.S. by Caitlin Moldway. Just

7.8 percent of pet-related businesses have more than 20 employees.

A number of different types of retail operations exist in the pet industry. These most often sell

pets, pet foods and pet supplies, and provide pet grooming and boarding services. Other closely

related industries are veterinarian services, which also occasionally retail pet foods and supplies,

as well as pet insurance. The two national retail chains, PetSmart and PetCo, account for more

than half of the industry revenue, with smaller stores and franchises accounting for the remainder.

A variety of specialized pet services and products have also emerged, largely the result of a "pet

parenting" attitude among owners. This trend has been increasing for a number of years, but

according to Moldway it reached a tipping point in 2005 and 2006 as increasing numbers of

people are rewarding pets in human terms. Premium diets have become a mainstay for many pet

owners.

Today there is a large demand in specialized diets for dogs, cats, birds and even reptiles, as well

as specialized treats and supplements for a number of different household pets. Demand has also

increased for specialized pet services such as dog walking and training. Premium services such

as pet therapy sessions, full-service boarding in doggy hotels and even pet-only airplane flights

have been increasing in popularity as well.

The majority of pet businesses are independently owned and operated, and being small heightens

their sensitivity to external market pressures. During the past five years, fluctuations in the

economy have affected the buying decisions of pet owners. The demand for standard pet

products stayed flat or decreased, while specialty pet products and services increased, pushing

the industry revenues up overall, to an average of 3.4 percent annually.

With the economic downturn of the past five years followed by a slow recovery, it helps if you

understand where the pet industry has been and where it is heading. Here's a brief overview of

the past trends, where we are now and the future outlook. As a pet industry player you will

quickly learn how you and your business can prosper.”


5.8 Market Risk

a. Major Players

Perceived Leader in the Market

- The market leader of our business is Dog Whisperer by Cesar Millan, who is a

renowned dog behavior expert and has been featured in National Geographic.

Perceived Secondary Leaders in the Market / Market Challenger

- In both global and local perspectives, the challengers or secondary leaders of our

market are PetSmart and Dog Coach Francis, respectively.

Market Followers

In the global market, the followers are K9JYM, Master Dog Training, Dog on Fitness,

HealthyPets, The Dog Gym, All Dogs Gym & Inn, Top Dog Fitness, Aiken Pet Fitness &

Rehabilitation, Hill’s Pet, Barking Dog Fitness, Frolick Dogs Canine Sports Club, DogTime,

Highland Canine Training, LLC, Duffy’s Dog Training Center, Cassio Pet Resort & Training

Center, Family Dog Training Center, Family Dog Training, My Dog Training Center, LLC,

Citrus County Dog Training Center, SureFire Dogs Training Center, Good Dog Center, and

Paws Training Centers.

While in the local market, the followers are Better Dog Canine Behavior Center, Pawsitive

Education, Pet Centrics, Pup Culture, PetExpress, Aszoo Dog Training Services, The Dog Spa &

Hotel, Bahay ni Bantay, Petlovers Closet, The Dog Park, Dogs and the City, Puppy Photographs,

and Makati Dog & Cat Hospital.

b. Potential Competitors

Same Products / Services

- Better Dog Canine Behavior Center; Pawsitive Education; Pet Centrics; Pup

Culture; Aszoo Dog Training Services.

Similar Products / Services

- PetExpress; Bahay ni Bantay; The Dog Park; Dogs and the City.

Substitute products / services:

- The Dog Spa & Hotel; Petlovers Closet; Puppy Photographs; Makati Dog & Cat

Hospital.


5.9 Demand and Supply Analysis

a. Demand Data

Year Household % Pet

Owner %

# of Dog % Total

1 2~3 4&Above Total

2012 20,215 80% 16,172

67%

/28%

/5%

10,835 9,056 3,234 23,126 95% 21,970

2013 21,775 80% 17,420 11,671 9,755 3,484 24,911 95% 23,665

2014 23,325 80% 18,660 12,502 10,450 3,732 26,684 95% 25,350

2015 24,958 80% 19,966 13,377 11,181 3,993 28,552 95% 27,124

2016 26,705 80% 21,364 14,314 11,964 4,273 30,550 95% 29,023

2017 28,574 80% 22,859 15,316 12,801 4,572 32,689 95% 31,054

2018 30,574 80% 24,459 16,388 13,697 4,892 34,977 95% 33,228

b. Supply Data

Year Competitors

Samaritan PRTC Spoiled Bratz Pet Express Total

2012 4,833 3,295 4,833 3,955 16,917

2013 5,206 3,550 5,206 4,260 18,222

2014 5,577 3,802 5,577 4,563 19,519

2015 5,967 4,069 5,967 4,882 20,886

2016 6,385 4,353 6,385 5,224 22,348

2017 6,832 4,658 6,832 5,590 23,912

2018 7,310 4,984 7,310 5,981 25,586

c. Demand–Supply Gap

Year Demand Supply D/S Gap

2012 21,970 16,917 5,053

2013 23,665 18,222 5,443

2014 25,350 19,519 5,830

2015 27,124 20,886 6,239

2016 29,023 22,348 6,675

2017 31,054 23,912 7,143

2018 33,228 25,586 7,642


FINANCIAL ASPECTS

6.1 Financial Assumptions

The business plan of Super Dog’s Gym and Training Center will use the following financial

assumptions:

1. Sales

The company will target 50% of the demand and supply gap and will increase sales

volume by 10% per annum.

Selling price per unit increases by 6% per annum.

The company will accept credit card transactions.

Gross margin are 50% and 30% on dog grooming and dog training respectively.

2. Accounts Receivable

Ending accounts receivable is equal to 30 days sales.

3. Inventory

Desired ending inventory is equal to 30 days of supply.

4. Depreciation

Straight line method of depreciating asset is maintained.

5. Cost and Expenses

Cost, selling and administrating expenses are to be increased by 6% per annum.

6. Income Tax and Business Permit

Graduated tax rate at a maximum of 30%.

Business Permit and Other licenses is 3% of sales.


6.2 Financial Analysis

1. Current Ratio – A liquidity ratio that measures a company's ability to pay short-term

obligations.

2. Acid Test Ratio – The ratio of current assets less inventories to total current liabilities. A

measure of a company's ability to meet its short-term obligations using its most liquid

assets.

3. Return on Assets – An indicator of how profitable a company is relative to its total assets.

4. Percentage of EBITDA to gross revenue – Adjusted Gross EBITDA margin – defined as

the percent of Adjusted EBITDA over revenue

5. Payback Period – defined as the length of time needed to recapture the initial investment.

The initial investment of Super Dog’s Gym and Training Center amounting to

Php.500,000 will be recovered for 1 year and 9 months.

Year 1 Year 2 Year 3

3:1 5:1 7:1


2:1 4:1 6:1


18.00% 31.04% 31.35%


11.77% 21.79% 26.76%


6.3 Balance Sheet

SUPER DOG’S GYM AND TRAINING CENTER

PROJECTED BALANCE SHEET

FOR THE YEARS 2016–2018

Initial Balances Year 1 Year 2 Year 3

ASSETS

Current Assets

Cash 500,000 232,835 609,988 1,131,280

Accounts receivable - 165,509 192,984 225,019

Inventories

Direct materials - 24,826 28,948 33,753

Prepaid items - 140,991 141,185 151,197

Total Current Assets 500,000 564,162 973,105 1,541,249

Noncurrent Assets

Property and equipment - 307,552 307,552 307,552

Accumulated depreciation - 102,517 205,033 307,550

Net - 205,035 102,519 2

500,000 769,197 1,075,623 1,541,251

LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities

Accounts payable - 16,551 19,298 22,502

Income Tax Payable 9,844 30,163 46,515

Accrued expenses - 150,922 152,764 164,698

Total Current Liabilities - 177,317 202,225 233,715

Owner's Equity

Capital, beginning 500,000 500,000 591,880 873,398

Net income for the year - 91,880 281,518 434,138

Capital, end 500,000 591,880 873,398 1,307,536

500,000 769,197 1,075,623 1,541,251


6.4 Income Statement


PROJECTED INCOME STATEMENT

FOR THE YEARS ENDED 2016-2018


GROSS SALES

Dog Grooming 1,986,110 2,315,804 2,700,228

Dog Training 2,168,775 2,528,792 2,948,571

4,154,885 4,844,596 5,648,799

COST OF GOODS SOLD

Dog Grooming 993,055 1,157,902 1,350,114

Dog Training 1,518,143 1,770,154 2,064,000

2,511,198 2,928,056 3,414,114

GROSS PROFIT 1,643,688 1,916,540 2,234,685

OPERATING EXPENSES 1,409,914 1,411,854 1,511,972

EBITDA* 233,774 504,685 722,714

Depreciation and amortization 102,517 102,517 102,517

INCOME BEFORE TAX 131,257 402,168 620,197

Income Tax 39,377 120,651 186,059

NET INCOME 91,880 281,518 434,138


GROSS SALES

Dog Grooming 1,986,110 2,315,804 2,700,228

Dog Training 2,168,775 2,528,792 2,948,571

4,154,885 4,844,596 5,648,799

COST OF GOODS SOLD

Dog Grooming 993,055 1,157,902 1,350,114

Dog Training 1,518,143 1,770,154 2,064,000

2,511,198 2,928,056 3,414,114

GROSS PROFIT 1,643,688 1,916,540 2,234,685

OPERATING EXPENSES 1,359,914 1,358,854 1,455,792

EBITDA* 283,774 557,685 778,894

Depreciation and amortization 102,517 102,517 102,517

NET INCOME** 181,257 455,168 676,377

*

**

Earnings before interest, depreciation, and amortization.

No income tax is computed for the business; income tax will be based on

the prorietor's total income from all sources.


6.5 Cash Flows Statement


PROJECTED CASH FLOWS STATEMENT

FOR THE YEARS ENDED 2016-2018


OPERATING ACTIVITIES

Net income 91,880 281,518 434,138

Add depreciation and amortization, noncash charges to income 102,517 102,517 102,517

194,397 384,035 536,655

Decrease (increase) in current assets:

(165,509) (27,475) (32,035)

Direct materials (24,826) (4,121) (4,805)

(140,991) (194) (10,012)

Increase (decrease) in current liabilities:

16,551 2,747 3,204

Income Tax Payable 9,844 20,318 16,352

150,922 1,843 11,934

Cash Flow from Operations 40,387 (6,881) (15,363)

INVESTING ACTIVITIES

Additions to property and equipment (307,552) - -

Cash Flow from Investing Activities (307,552) - -

Increase (decrease) in cash (267,165) 377,153 521,292

Cash at beginning of period 500,000 232,835 609,988

CASH AT END OF PERIOD 232,835 609,988 1,131,280

Accounts receivable

Inventories

Prepaid items

Accounts payable

Accrued expenses


6.6 Schedules to Support Financial Statements

a. Project Cost Investment


MACHINERY AND EQUIPMENT

Balance, beginning - - - - -

ADDITIONS IN YEAR 1

Gym & Training

Jump Bar 5,000 3 1,667 1,667 1,667

Treadmill 29,000 3 9,667 9,667 9,667

Open Tunnel 1,000 3 333 333 333

Balance Beam 1,500 3 500 500 500 Tire Swing 1,500 3 500 500 500

Traffic Cone 2,500 3 833 833 833

Tiles Cifre 9,000 3 3,000 3,000 3,000

Rubber Flooring 7,200 3 2,400 2,400 2,400

Total machinery and equipment 56,700

Furniture and Fixtures and Tools

Sofa Set 8,000 3 2,667 2,667 2,667

CCTV 6,000 3 2,000 2,000 2,000

Cabinets and shelves 5,000 3 1,667 1,667 1,667

Tools 2,050 3 683 683 683

Total furnitures and fixtures 21,050

Office Equipment

Television 20,000 3 6,667 6,667 6,667

Air conditioning equipment 30,000 3 10,000 10,000 10,000

Computer 20,000 3 6,667 6,667 6,667

Total office equipment 70,000

Others

Leasehold Improvements 159,800 3 53,267 53,267 53,267

Total Others 159,800

TOTAL at END of YEAR 1 307,552

Additions in Year 2 - 3 - -


Additions in Year 3 - 3 -


Total Annual Depreciation Expense 102,517 102,517 102,517

TOTAL DEPRECIATION AND AMORTIZATION 102,517 102,517 102,517

PROJECT COST

307,552

90,440

102,008

Total Project Cost 500,000

Working capital (initial cash requirement; separate schedule)

Description Amount

Estimated

Life (Years)

Annual Depreciation Expense

Preoperating costs, see above

Initial investments in fixed assets, see above for year one


b. Sales Computation / Sales Mix

Small Medium Large Giant Total

Revenues 70% 20% 5% 5% 100%

Number of Dogs 2,336 668 167 167 3,338

Sales Price 550 650 750 850

Sales 1,284,983 433,890 125,161 141,849 1,985,883

Average Spending 595

Basic Intermediate Advanced Total

Revenues 50% 35% 15% 100%

Number of Dogs 284 199 85 567

Sales Price 3,500 4,000 4,500

Sales 992,941 794,353 382,992 2,170,286

Average Spending 3,825

Small Medium Large Giant Total

Revenues 70% 20% 5% 5% 100%

Number of Dogs 2,336 668 167 167 3,338

Sales Price 550 650 750 850

Sales 1,284,983 433,890 125,161 141,849 1,985,883

Average Spending 595

Basic Intermediate Advanced Total

Revenues 50% 35% 15% 100%

Number of Dogs 284 199 85 567

Sales Price 3,500 4,000 4,500

Sales 992,941 794,353 382,992 2,170,286

Average Spending 3,825

Product:

Unit of measure: Jobs Jobs

595.00 3,825.00

Projected 1st Year Revenue (Monthly)

Jobs Rate per Job Dog Grooming Jobs Rate per Job Dog Training

Month 1 278 595.00 165,410 47 3,825.00 179,775

Month 2 278 595.00 165,410 47 3,825.00 179,775

Month 3 278 595.00 165,410 47 3,825.00 179,775

Month 4 278 595.00 165,410 47 3,825.00 179,775

Month 5 278 595.00 165,410 47 3,825.00 179,775

Month 6 278 595.00 165,410 47 3,825.00 179,775

Month 7 278 595.00 165,410 47 3,825.00 179,775

Month 8 278 595.00 165,410 47 3,825.00 179,775

Month 9 278 595.00 165,410 47 3,825.00 179,775

Month 10 278 595.00 165,410 47 3,825.00 179,775

Month 11 278 595.00 165,410 47 3,825.00 179,775

Month 12 280 595.00 166,600 50 3,825.00 191,250

Total 1st Year Sales 3,338 1,986,110 567 2,168,775

Projected Growth Rates

Jobs Rate per Job Jobs Rate per Job

2nd year 10% 6% 10% 6%

3rd year 10% 6% 10% 6%

Projected Sales

Jobs Rate per Job Total Jobs Rate per Job Total

2nd year 3,672 630.70 2,315,804 624 4,054.50 2,528,792

3rd year 4,039 668.54 2,700,228 686 4,297.77 2,948,571

Cost Ratio

50%

70%Dog Training

Dog Grooming

Dog Training

Dog Training

Dog Training

Dog Training

Dog Grooming

Average Spending

Dog Grooming

Dog Grooming

Dog Grooming

Beginner


c. Direct Cost

d. Operating Expenses

Estimated First

Year Expense

Estimated

Annual

Growth Year 1 Year 2 Year 3

OPERATING EXPENSES

Rent 300,000 6% 300,000 318,000 337,080

Salaries Expense 274,560 6% 274,560 291,034 308,496

Advertising and Promotion Expense 240,000 6% 240,000 254,400 269,664

Business Permit & Other Licenses 124,647 6% 124,647 145,338 169,464

Professional Fees 120,000 6% 120,000 127,200 134,832

Pre-operating expense 90,440 6% 90,440 - -

Utilities 84,000 6% 84,000 89,040 94,382

Insurance 50,000 6% 50,000 53,000 56,180

SSS/PHIC/HDMF 25,387 6% 25,387 26,910 28,525

Transportation Expense 24,000 6% 24,000 25,440 26,966

Office Supplies 24,000 6% 24,000 25,440 26,966

13th Month Pay 22,880 6% 22,880 24,253 25,708

Communication 18,000 6% 18,000 19,080 20,225

Prepaid Load 12,000 6% 12,000 12,720 13,483

TOTAL OPERATING EXPENSES 1,409,914 1,409,914 1,411,854 1,511,972

Expense Item


e. Other Financial Highlights

f. Breakeven Analysis


Liquidity Ratios

3 5 7

2 4 6

30 30 30

12 13 13

Solvency Ratios

100% 100% 100%

Return Ratios

4.63% 12.16% 16.08%

15.52% 32.23% 33.20%

11.94% 26.17% 28.17%

Asset turnover 258.21% 215.30% 175.20%

11.77% 21.79% 26.76%

Growth Rates

NA 16.60% 16.60%

NA 206.40% 54.21%

53.84% 39.84% 43.29%

Current ratio (a)

Acid test ratio (b)

Average collection period (days)

Accounts receivable turnover (times)

Net income

Total assets

Percentage of equity to total debt plus equity

Return on sales or gross income

Return on assets

Percentage of EBITDA to gross revenue

Gross revenue

Return on equity (debt plus equity)

Contribution Margin

Contribution margin per unit

Unit selling price 1,064 1,128 1,196

Unit variable cost 254 270 286

Contribution margin per unit 810 858 910

Contribution margin ratio 76% 76% 76%

Breakeven Sales

Units 1,868 1,764 1,775

Peso value 1,987,448 1,989,999 2,121,560


BIBLIOGRAPHY

Online Journal Articles:

Barnes, C. (2009). Worldwide Pet & Pet Supplies Stores Industry (NAICS 45391). Barnes

Reports, 1-104.

Brady, Diane., Palmeri, Christopher. The Pet Economy. Bloomberg, L.P., 45-54.

Brough, Clarice. (2014). Pet Businesses Will Prosper: Industry Trends for 2014 and Beyond.

Pet Industry News, 1-4.

Carter, Britanny. (2015). Pet Stores in the US. IBISWorld Incorporated, 1-32.

MarketLine Company Profile – PetSmart, Inc. (2014). Datamonitor Plc, 1-8. DOI:

3B9E898E8BE4-4C2F-985E-79A8B4DB9F5E.

MarketLine Industry Profile – Global Pet Care. (2012). Datamonitor Plc, 1-30. DOI: 0199-

2500.

MarketLine Industry Profile – Pet Care in Asia-Pacific. (2012). Datamonitor Plc, 1-27. DOI:

0200–2500.

Salzman, Marian. (2000). Pet Trends – The State of the Pet Industry. Global Pets Forum,

147-153.

Vetere, Bob. (2006). Six Trends Set Pace for Pet Market. Kane Communications Incorporated,

106-111.

Online Resources:

Doggie District Pet Training Center SWOT Analysis. (n.d.). Retrieved from:

www.swotanalysis24.com/swot-d/32206-swot-analysis-doggie-district-pet-training-center

Doggy Day Care SWOT Analysis. (Cadden, Austin.). Retrieved from:

https://www.mindmeister.com/148509124/copy-of-doggy-day-care-swot-analysis

Dog Obedience School Marketing Plan. (n.d.). Retrieved from:

www.mplans.com/dog_obedience_school_marketing_plan/situation_analysis_fc.php

Pet Business – Self Examination. (n.d.). Retrieved from:

http://www.petbusiness.com/articles/2013-10-01/Self-Examination

Pet Industry is Booming in the Philippines. (Alarca, V.). Retrieved from:

http://mypetchannel.blogspot.com/2010/02/pet-industry-is-booming-in-philippines.html

PetSmart SWOT Analysis. (n.d.). Retrieved from:

http://www.mbaskool.com/brandguide/lifestyle-and-retail/4660-petsmart.html

Strengths and Weaknesses of a Dog-Grooming Business. (Xaxx, Jagg.). Retrieved from:

http://smallbusiness.chron.com/strengths-weaknesses-doggrooming-business-20463.html

The Mobile Pooch Pamperers SWOT Analysis. (n.d.). Retrieved from:

http://mobilepoochpamperers.weebly.com/swot-analysis.html

The Philippine Animal Welfare Society. (n.d.) Retrieved from: http://www.paws.org.ph/

The World Pet Market Booms. (Wolf, Alissa.). Retrieved from:


To Grow, Dog Trainer May Need To Expand Services. (Schaier, Michael.). Retrieved from:

http://www.wopular.com/grow-dog-trainer-may-need-expand-services


CURRICULUM VITAE

BASAT, JOLINA BELLE CHRISTENSEN 2 Tulip St. Greenpark Village, Cainta, Rizal

09054356148

[email protected]

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT Career Objective

To obtain meaningful and valuable work experience that will enable me to use my strong organizational

skills, educational background and ability to work well with people and utilize my knowledge related to my

degree program being pursued in the University.

Educational Background BACHELOR OF SCIENCE IN TOURISM MANAGEMENT


Secondary Education

ST. JEROME`S ACADEMY, BAGABAG

Training / Work Related Experiences Trainee – APOLS Travel and Tours (April 2014 – May 2014)

Awards Received Amadeus e-learning Reservation Essentials Review and Certification Exam – Examinee – March 11, 2014

Seminars Attended Attendant, Familiarization Tour- Resorts World Manila – February 28, 2013

Attendant, 3 days & 2 Nights Educational Tour- Puerto Prinsesa, Palawan – February 10-12, 2014

Student Participant, ITHM General Assembly-FEU Main Auditorium – July 10, 2014

Student Participant, Internship Orientation and Training Seminar-Feu Main Auditorium – March 24, 2014

Attendant, Internship Orientation 2015 – Main Auditorium, Far Eastern University – June 30, 2015

Valued Participant, Pinoy Chikka 2, The New Face of Tourism-SMX Convention Center – July 22, 2015

Participant, Halaga noon, Ano na Ngayon? Raising Awareness on Cultural Heritage and its Values – FEU

Main Auditorium-August 28, 2015

Core Competencies Approaches challenging tasks with a "can-do" attitude.

Seeks opportunities to work on teams as a means to develop experience, and knowledge.

Maintain commitment to goals in the face of obstacles and frustrations.

Can effectively handle several problems or tasks at once. Understands the interests and important

concerns of others.

Personal Background Age: 21 years old Civil Status: Single Birthdate: June 07, 1994 Citizenship: Filipino


HUANG, YA-HUI ESCURO

64 Zone 2, Antipolo Old, Nabua, Camarines Sur

09077079978, 09771799086, [email protected]

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

Career Objective

To be involved in the field of hospitality industry and to serve people related to hospitality at the same time.

Educational Background



Secondary Education

UNIVERSITY OF SAINT ANTHONY, IRIGA CITY

Affiliation

Melodica Player – Elementary School Band (2006)

Member – Elementary Baseball Club (2007)

Member – Elementary Badminton Club (2008)

Member – USANT Choir (2009~2010) Member – High School Calligraphy Club (2011)

Member – League of Tourism Students of the Philippines (LTSP) (2013~present)

Member – FEU Chorale (2014)

Training / Work Related Experiences

Assistant / Cashier / Clerk / Waitress – Peninsula Restaurant (Pingtung, Taiwan) (January 2006 ~ July 2010)

Trainee – Robelle Tours and Travel, Inc. (Ermita, Manila) (April 2014 ~ May 2014)

Awards Received

TOMSOC 360: Bench Marking in the Tourism Industry – Far Eastern University Art-Deco Auditorium – September 12, 2012

Familiarization Tour at Resorts World Manila – Resorts World Manila, Newport City, Pasay City, Philippines – February 28, 2013 Capturing the Potential of MICE through Branding and Marketing – Century Park Hotel, Manila – August 31, 2013

Tourism Planning & Development Course Educational Tour (Palawan) – Puerto Princesa, Palawan – February 20, 2014

Amadeus Training Diploma – Amadeus Reservation System – March 17, 2014 Internship Orientation and Training Seminar – Auditorium, FEU Manila – March 24, 2014

Internship Completion Certificate – Robelle Tours and Travel, Inc.– May 13, 2014

FEU ITHM General Assembly – FEU Mini-Auditorium – June 18, 2014 Tourism on Port (P.O.T.) Certificate of Attendance – FEU University Conference Center (UCC) – August 17, 2014

Certificate of Completion in Cruise Immersion – Lido Theater, Star Cruises SuperStar Virgo – September 03, 2014

Certificate of Attendance in French Gastronomique – Main Auditorium, Far Eastern University, Manila – October 15, 2014 Certificate of Completion in Tourism Planning and Development – FEU University – October 22, 2014

Tourism Planning and Development – 2nd Place in Final Defense and Paper Presentation – University Conference Center, FEU

Manila – October 22, 2014 Conference Center (UCC) – October 22, 2014

Certificate of Participation in “Banchetto 3: Philippine Food and Festivals” – Far Eastern University, Manila – January 22, 2015

Girl’s Scout of the Philippines Certificate – University of Saint Anthony – March, 2012 1st Place in Mathematics Speed and Accuracy Contest (4th Year High School) – August, 2011

3rd Place in University Essay Writing Contest (High School Division) – February, 2010

2nd Place in University Choir Competition (High School Division, Camarines Sur) – December, 2009 5th Place in Blue Lagoon Painting Contest – January, 2006

Seminars Attended

Guest, Seminar inside Philippine International Convention Center (PICC) – CCP Complex, Pasay City – February 28, 2013 Guest, M.I.C.E. Convention NCR Chapter – Century Seafood Restaurant – August 31, 2013

Guest, Travel Mart Exhibition – SMX, Mall of Asia, Pasay City – October 05,2013

Guest, Local, Sustainable, and Eco-Tourism Programs in Puerto Princesa –Sheridan Beach Resort and Spa – February 18, 2014

Guest, Internship Orientation and Training Seminar – Auditorium, FEU Manila –March 24, 2014

Guest, FEU ITHM General Assembly – FEU Mini-Auditorium – June 18, 2014 Guest, Tourism on Port (P.O.T.) – FEU University Conference Center (UCC) –August 17, 2014

Guest, Cruise Familiarization Tour – Galaxy of the Stars, Star Cruises SuperStarVirgo – August 31, 2014

Guest, Housekeeping and Tablecloth-Folding Orientation – Lido Theater, Star Cruises SuperStar Virgo – September 03, 2014 Guest, French Gastronomique – FEU Auditorium – October 08, 2014

Guest, How to Win An Interview? – FEU Events Room – October 15, 2014

Guest,Awarding and Diorama Exhibit in Tourism Planning and Development-FEU University Conference Center(UCC)-Oct. 22, 2014

Core Competencies

Friendly, helpful, and kind to people. Active, attentive, diligent, and responsible for every task that I'm assigned to do.

Able to speak6languages:Mandarin Chinese,American English,Tagalog/Filipino,Bicolano(Rinconada),Taiwanese(Hokkienese),French Knowing to access Amadeus (Global Distribution System). Having adequate knowledge about the tourism industry.

Personal Background

Age: 20 years old Height: 5' 2" Civil Status: Single Birthdate: August 24, 1995 Weight: 120 lbs. Citizenship: Filipino

mailto:[email protected]


MATAYA, TRIZIAMAE D.

Km. 38 A, Pulong Buhangin, Sta. Maria, Bulacan

09162587332, [email protected]


Career Objective

To be able to gain experience and to open more opportunities for myself in the future. And also to be able to

apply and improve my knowledge and skills.




Secondary Education

IMMACULATE HEART OF MARY INTEGRATED SCHOOL, BULACAN

Affiliation

Member – Sandigan (Far Eastern University) (2013)

Training / Work Related Experiences

Trainee – World Wings Intl Travel & Tours (18 Kamuning National Road, Quezon City) (April 2014 ~ May 2014)

Awards Received

5th Honorable Mention, Immaculate Heart of Mary Integrated School – April 18, 2015

Seminars Attended

Guest, Seminar inside Philippine International Convention Center (PICC) – CCP Complex, Pasay City –

February 28, 2013

Guest, M.I.C.E. Convention NCR Chapter – Century Seafood Restaurant – August 31, 2013

Participant, Learniversity (Far Eastern University) – November 18, 2013

Participant, World Tourism Day (Far Eastern University) – September 27, 2013

Guest, Local, Sustainable, and Eco-Tourism Programs in Puerto Princesa –Sheridan Beach Resort and Spa –

February 18, 2014

Guest, Internship Orientation and Training Seminar – Auditorium, FEU Manila –March 24, 2014

Guest, FEU ITHM General Assembly – FEU Mini-Auditorium – June 18, 2014

Guest, How to Win An Interview? – FEU Events Room – October 15, 2014

"Halaga Noon, Ano na Ngayon? Raising Awareness on Cultural Heritage and Its Values" – FEU Auditorium –

August 28, 2015

Core Competencies

Computer Competency, Analytical Thinking, Decision Making, Flexibility,

Interpersonal Awareness, Ethics, Even Temperament

Personal Background

Age: 19 years old Height: 5' 6" Civil Status: Single

Birthdate: April 27, 1996 Weight: 120 lbs. Citizenship: Filipino


PAREDES, CHIT JANSSEN ACIO

#30 Vallejo St., Barangay 1, Jones, Isabela

09261224858, [email protected]

Bachelor of Science in Tourism Management Career Objective

To join work in an environment where I can put into extensive application of my knowledge and skills and join a reputable institution

that would provide further nourishment for my profession so that I can render service to the best of my abilities.




Secondary Education

JONES RURAL SCHOOL MAIN

Jones, Isabela

Affiliation

Secretary – FEU Guides (2013)

Member – FEU Guides (2012) Member – Tourism Management Society (2012)

Deputy Chief Squire – Columbian Squire 2190 (2011)

Business Manager – Student Supreme Government (2011) Bursar Squire – Columbian Squire (2010)

Sgt. at Arms – Student Supreme Government (2010)

Vice President – Student Body Organization (2008)

Training/Work Related Experiences

Usher – Children’s Hour – Intercontinental Manila, Makati City (February 26, 2015)

Usher – Dr. Nicanor Reyes Camp – University Conference Center, FEU (February 18, 2015) Usher – Sikat Pinoy National Art Fair – SM Megamall, Megatrade Hall B (September 26-28, 2014)

Usher – Schumann Plus: Jose Artemio Panganiban III with the Metro Manila Concert Orchestra (MMCO) - FEU Auditorium (August

23, 2014) Usher – 16th PASADO Awards – FEU Manila Auditorium (April 5, 2014)

Intern – VIA Philippines Raja Travels – Roxas Boulevard, Manila (May 10, 2014)

Participant, Amadeus E-learning – Reservation Essential Review and Certification, FEU Manila (March 10, 2014) Tour Guide – Open University of Malaysia, FEU Manila Campus Tour (January 23, 2014)

Usher – Little Singers of Monaco – FEU Manila Auditorium (July 9, 2013)

Usher – Philippine Travel Expo by PTAA – SMX Convention Center (February 2013) Usher – 85th Alumni Homecoming – FEU Manila (January 26, 2013)

Awards Received

Tourism Planning and Development – 1st Place in Final Defense and Paper Presentation – University Conference Center, FEU

Manila – October 22, 2014

Tourism Planning and Development – 3rd Place in TPAD Brochure Making Contest – University Conference Center, FEU Manila – October 22, 2014

Jones Rural School – School Service Awardee – March 2012

Physical Education Department – Athlete of the Year 2012 Isabela Provincial Meet 2012 Tennis Player Silver Medallist

Area Athletic Meet 2012 Tennis Player Gold Medallist

Isabela Provincial Meet 2011 Tennis Player Silver Medallist Physical Education Department – Athlete of the Year 2011

Area Athletic Meet 2011 Tennis Player Gold Medallist

Children’s Learning & Development Center – 3rd Honorable Mention – March 2008

Seminars Attended

Participant, Tourism Planning and Development Final Awarding Event–University Conference Center,FEU Manila–October 22,2014

Participant, “Halaga noon, Ano Na Ngayon?: Raising Awareness on Cultural Heritage and its Values” – FEU Main Auditorium – August 28, 2014

Participant, Shoot and Write: Capturing Stories of Tourism – FEU, NRH106-08 – August 11, 2015

Participant, Tourism on Nort – University Conference Center, FEU Manila – August 18, 2014 Participant, Visit Malaysia - Road Tour University – FEU Main Auditorium – October 26, 2013

Participant, English for Special Purposes – Arts Building Room306, FEU Manila – July 30, 2013

Participant, Industry Familiarization Tour – NAIA 3, Macro Asia, Cultural Center of the Philippines, Remington Hotel and Resorts World Manila – March 07, 2013

Participant, Tourism General Assembly – FEU Main Auditorium – September 12, 2012

Core Competencies

Good Communication and Interpersonal Skills; Tour Guiding Capability; Organization and Prioritization Skills; Computer Literate

(Microsoft Word, Excel & PowerPoint); Hard-working; Patient; Flexible

Personal Background

Age: 19 years old Height: 5'11 Civil Status: Single

Birthdate: January 19, 1996 Weight: 75 kg Citizenship: Filipino



TELAN, DERREN KRISTELLE JAVIER Blk36 Lot12 B Joy St. Goodwill Homes 1 Novaliches, Quezon City

09278317911 / [email protected]


Career Objective

Seeking an internship opportunity to work, pursue and develop a career in various aspects of the travel and tourism industry. I want to work in a

progressive organization which can help me explore my hidden skills, boost my confidence and competence and help promote a healthy relationship among individuals. I want to be a part of a team that excel in work towards the achievements of goals and in return will satisfy my

cravings for learning.




Secondary Education

ST. JEROME`S ACADEMY, BAGABAG

Affiliation

Member – League of Tourism Students of the Philippines (LTSP) (2013 ~ present)

Volunteer – My Rights (2014) President – Young Home Maker's Club (2012)

Member – Youth of Environment in School Organization (YES-O) (2012)

SK Councilor – Sangguniang Kabataan (2011) Auditor – SJA Anniniwan Dance Troupe (2011)

Training / Work Related Experience

Trainee – Student Cruise Program on Board Super Star Gemini (Singapore- Malaysia), March 16-21, 2015

Trainee – World Wings Travel and Tours Inc. (Kamuning. Quezon City Philippines), April-May 2014

Awards Received

Certificate of Completion in Cruise Immersion – MV Superstar Gemini – March 17, 2015 Certificate of Completion of the student

Cruise Program – Housekeeping Department on board – March 17, 2015 Certificate of Completion of the student Cruise Program – Food & Beverage Department on board – March 17, 2015

Certificate of Completion of the student Cruise Program – Cruise Department – March 17, 2015

Certificate of Completion of the student Cruise Program – Front Office Department –March 17 2015 Internship Completion Certificate – World Wings Tours and Travel, Inc. – May 26, 2014

Internship Orientation and Training Seminar – Auditorium, FEU Manila – March 24, 2014 Tourism Planning & Development Course Educational Tour (Palawan) – Puerto Princesa, Palawan – February 20, 2014

Most Outstanding Student – Saint Jerome's Academy - March 27, 2012

Loyalty Award – Saint Jerome's Academy – March 27, 2012

Second Honorable Mention – Saint Jerome's Academy – March 15, 2008

Girl's Scout of the Philippines Certificate – Saint Jerome's Academy - July 12, 2008

Seminars Attended

Participant, “Halaga noon, Ano Na Ngayon?: Raising Awareness on Cultural Heritage and its Values” – FEU Main Auditorium

Participant, Sports Tourism

Participant, TAMS UP: “Turning Advocate into Missions” – FEU Nicanor Reyes Hall –August 29, 2014

Attendee, World Food Expo (WOFEX) – SMX Convention Center – August 9-13, 2014

Guest, Learn From the Expert – Far Eastern University Manila – March 05, 2013

Participant, Industrial Familiarization Tour – Resort's World Manila – March 01, 2013

Attendee, Community and Ethics Behavior – Far Eastern University Manila – July 07, 2012

Guest, Sangguniang Kabataan Leadership Effectiveness and Accountability for Development – Santiago, Isabela – May 30, 2011

Guest, Youth Empowerment for Sustainability (YES) – Baggao, Cagayan – October 19, 2011

Core Competencies

Possess outstanding leadership, communication and organizational skills; Proficient in operating Computer programs (MS Word, MS

Excel, and MS PowerPoint); Skilled in handling work under pressure; Fast Learning; Proficient in English; Customer friendly;

Personal training; Work under pressure.

Personal Background

Age: 19 years old Height: 5' 4" Civil Status: Single

Birth date: September 21, 1995 Weight: 128 lbs. Citizenship: Filipino


Documents

Entrepreneurship \u0026 Business Planning: Super Dog's Gym \u0026 Training Center