IEnglish for Animal Husbandry UMM IEnglish for Management - University of Muhammadiyah Malang

ENGLISH FOR SPECIFIC PURPOSES

ENGLISH FOR MANAGEMENT

Hartono * Riski LestionoDadang Zakaria * Henifah Wahyuni

S.T. Ayu Surayya * Koyyimah

Editor:Sri Hartiningsih

Penerbit Universitas Muhammadiyah Malang

II English for Animal HusbandryUMMII English for Management - University of Muhammadiyah Malang

Hak Cipta @ Hartono, Riski Lestiono, Dadang Zakaria, Henifah Wahyuni

S.T. Ayu Surayya, Koyyimah., 2016Hak Terbit pada UMM Press

Penerbitan Universitas Muhammadiyah Malang

Jl. Raya Tlogomas No. 246 Malang 65144

Telepon (0341) 464318 Psw. 140

Fax. (0341) 460435

E-mail: ummpress@gmail.com

http://ummpress.umm.ac.id

Anggota APPTI (Asosiasi Penerbit Perguruan Tinggi Indonesia)

Cetakan Pertama, September 2016

ISBN : 978-979-796-203-6

viii; 482 hlm.; 16 x 23 cm

Re-setting, Layout & Design Cover : Ahmad Andi Firmanasah

Editor : Sri Hartiningsih

Hak cipta dilindungi undang-undang. Dilarang memperbanyak karya tulis inidalam bentuk dan dengan cara apapun, termasuk fotokopi, tanpa izin tertulisdari penerbit. Pengutipan harap menyebutkan sumbernya.

ENGLISH FOR MANAGEMENT

IIIEnglish for Animal Husbandry UMM IIIEnglish for Management - University of Muhammadiyah Malang

Sanksi Pelanggaran pasal 72: Undang-undang No. 19 Tahun 2002, Tentang Hak Cipta:

1. Barang siapa dengan sengaja dan tanpa hak melakukan perbuatan sebagaimanadimaksud dalam Pasal 2 ayat (1) atau Pasal 49 ayat (1) dan ayat (2) dipidana denganpidana penjara masing-masing paling singkat 1 (satu) bulan dan/ atau denda palingsedikit Rp. 1.000.000,00 (Satu Juta Rupiah), atau pidana penjara paling lama 7 (tujuh)tahun dan/ atau denda paling banyak Rp. 5.000.000.000,00 (Lima miliar rupiah)

2. Barang siapa dengan sengaja menyiarkan, memamerkan, mengedarkan, atau menjualkepada umum suatu ciptaan atau barang hasil pelanggaran Hak Cipta atau Hak Terkaitsebagaimana dimaksud pada ayat (1) dipidana dengan pidana penjara paling lama5 (lima) tahun dan/ atau denda paling banyak Rp. 500.000.000,00 (lima ratus jutarupiah).

IV English for Animal HusbandryUMMIV English for Management - University of Muhammadiyah Malang

PREFACE

English for Management is written to fulfill students’ needs to learnEnglish as a preparatory for job communication. This book is designedto provide an opportunity to develop students’ English skills morecommunicatively and meaningfully.

It consists of twenty eight units. Each unit presents reading,writing, and speaking section. Reading section consists of pre-reading, reading comprehension and vocabulary exercises related to thetopic of the text. In writing section, some structures and sentencepatterns are completed with guided writing exercises. Meanwhile, inspeaking section, students are provided with models and examplesfollowed by practical activities which are presented in various ways. Inaddition, students are also equipped with listening comprehension skillwhich is presented in a separate textbook. The materials have beenarranged and graded in accordance with their language levels.

Above of all, to improve the quality of this textbook, criticism andsuggestions for better editions are highly appreciated.

VEnglish for Animal Husbandry UMM VEnglish for Management - University of Muhammadiyah Malang

UNIT 1 FORMS OF BUSINESS ORGANIZATION 4

Writing Daily Activities 8

Telling Daily Activities 13

UNIT 2 ADVANTAGES AND DISADVANTAGES OF

JOINT VENTURE 22

Writing Tips 26

Giving Tips 32

UNIT 3 CORPORATION 38

Writing a Suggestion 42

Giving a Suggestion 48

UNIT 4 TYPES OF CORPORATIONS 54

Writing an Announcement 58

Giving an Announcement 65

UNIT 5 MULTINATIONAL CORPORATIONS 73

Writing a Poster 78

Presenting a Poster 85

UNIT 6 WHAT IS LEADERSHIP? 91

Writing an Advertisement 96

Promoting a Product 101

UNIT 7 FOUR RESPONSIBILITIES GREATMANAGERS SHOULD MASTER 108

Writing an Invitation 111

Making and Responding to an Invitation 115

TABLE OF CONTENT

VI English for Animal HusbandryUMMVI English for Management - University of Muhammadiyah Malang

UNIT 8 QUALITIES OF A BUSINESS ENTREPRENEUR 124

Writing an E-Mail 128

Making an Appointment 135

UNIT 9 GOOD MANAGERS MUST ALWAYS WATCH FOR

BAD BEHAVIOR 142

Writing a Formal and Informal Letters 146

Asking and Giving Direction 151

UNIT 10 THE STEPS OF THE DECISION MAKING PROCESS 159

Writing a Complaint Letter 164

Complaining 170

UNIT 11 MANPOWER PLANNING AND FORECASTING 177

Writing a Progressive Action 182

Telling a Progressive Action 187

UNIT 12 DEVELOPING & TRAINING HUMANRESOURCES IN ORGANIZATIONS 195

Writing a Planned Agenda 199

Telling a Plan 203

UNIT 13 HOW TO INSPIRE INNOVATION AMONG

EMPLOYEES 218

Writing a Procedure Text 214

Explaining a Procedure 210

UNIT 14 THE BASIC THEORY OF A TARGET AUDIENCE225

Writing a Past Experience 229

Telling a Memorable Past Experience 232

VIIEnglish for Animal Husbandry UMM VIIEnglish for Management - University of Muhammadiyah Malang

UNIT 15 INTERNATIONAL FRANCHISING: A GLOBAL

STRATEGIC INITIATIVE 241

Writing a Compare and Contrast Paragraph 247

Comparative and Superlative Degrees 255

UNIT 16 WHAT STEPS DO COMPANIES TAKE TO

MAXIMIZE PROFIT OR MINIMIZE LOSS? 264

Writing a Descriptive Text 268

Describing a Place 272

UNIT 17 WHY LICENSING IS THE BEST WAY TO GET

YOUR PRODUCT ON STORE SHELVES 280

Writing Description of a Famous Figure 284

Describing a Famous Figure 290

UNIT 18 INTELECTUAL PROPERTY PROTECTION 295

Writing a Company Profile 301

Presenting a Company Profile 306

UNIT 19 COPYRIGHT VS. TRADEMARK VS. PATENT 312

Writing a Report Paragraph 317

Presenting a Report 322

UNIT 20 EFFECTIVE RISK-MANAGEMENT 331

Writing an Expository Text 337

Presenting Target Market 342

UNIT 21 COMPENSATION MANAGEMENT 358

Writing a Narrative Paragraph 354

Telling a Story 349

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UNIT 22 IMPORTANCE OF SUPPLY CHAINMANAGEMENT 363Writing a Short Autobiography 367Self-Introduction 371

UNIT 23 SUPERVISION AND MANAGEMENT 377Writing a Curriculum Vitae 382Presenting a CV 392

UNIT 24 ACQUISITIONS VERSUS MERGERS 397Writing an Application Letter 403Performing a Job Interview 411

UNIT 25 GOVT. PLANS TO TAX ONLINE RETAILER 421Writing an Interview Guide 426Reporting an Interview 429

UNIT 26 QUEST-LED INNOVATION MAKES ANYTHINGPOSSIBLE 435Writing an Argumentative Text 440Giving an Opinion 446

UNIT 27 THE INDONESIAN CORPORATE COUNSELASSOCIATION (ICCA) 452Writing a Persuasive Paragraph 456Presenting a Campaign 461

UNIT 28 THE PYRAMID OF CORPORATE SOCIALRESPONSIBILITY 467Writing a Speech Script 471Delivering a Speech Script 476

Bibliography 479

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Objectives

After completing this unit, students are expected to master threelanguage skills:1. Reading

● Students are able to find the main idea of the text.● Students are able to find explicit information from the text.● Students are able to find implicit information from the text.● Students are able to find word definition related to the text.● Students are able to relate information to their life.

2. Writing● Students are able to write daily activities.

3. Speaking● Students are able to tell daily activities.

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Unit 1

Before reading the text, do some activities below based on theseinstructions.1. In group of three or four students, arrange the above pictures into a

complete picture.2. Discuss with your groups what the picture describes.3. One of the members of your group will present the result of your

discussion in front of the class.

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Let's read.

FORMS OF BUSINESS ORGANIZATIONIf you are considering entering into a business or are involved with

an existing business, there are a number of different ways to structureyour business. The most common types are sole proprietorships,partnerships, joint venture, limited partnerships, limited liabilitypartnerships and corporations.

Sole Proprietorship. A sole proprietorship is the simplest form ofbusiness organization. The sole proprietor owns the assets of the businessand is personally responsible for all debts and obligations of the business sopersonal assets can be seized to meet obligations and liabilities of thebusiness. If the proprietor uses a business name other than his or her ownname then registration of the name will be required with the Province.

Partnership. Where two or more people combine their resources in abusiness, their relationship will probably be considered a partnership andit is wise to prepare a partnership agreement setting out the terms of thebusiness. If partners do not enter into a formal partnership agreement,their relationship will be governed by the Partnership Act. A partnershipagreement is important if there are only two partners because without anagreement, if one partner dies then the partnership automatically dissolves.

Joint Venture. A joint venture is similar to a partnership but isgenerally limited to a single project. It involves two or more partiescombining their expertise, services and other resources for a limitedpurpose and usually for a limited time. One advantage of a joint ventureis the ability to designate, by contract, differing levels of obligation andcommitment between the parties and to separate business interests bothduring the joint venture project and after its completion.

Limited Partnership. A limited partnership has one or more"general partners" and one or more "limited partners". General partnershave similar rights and obligations to partners in a non-limitedpartnership. Limited partners are liable only for the amount equivalentto their contribution or promised contribution to the capital of thebusiness, provided that they do not participate in the management ofthe business.

A limited partnership often requires a disclosure document to befiled to meet the requirements of the Securities Act or the RealEstate Act, and always requires a limited partnership agreement signed

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by all parties. For this reason, limited partnerships are used primarilyfor larger projects.

Limited Liability Partnership (LLP). Limited liability partnerships havethe same advantages as limited partnerships, with the added benefit thatlimited liability partners can take an active role in the business of thepartnership without exposing themselves to personal liability for the actsof the other partners beyond the value of their investment in thepartnership. However, they may still be liable for their own actions or forthe obligations of the LLP in certain situations.

Corporation. A corporation is a separate legal entity. It can sue andbe sued in its own name, hold property in its own name, and enter intocontracts in its own name, including contracts with its shareholders.A corporation can be more expensive to set up and maintain than otherforms of business organizations.

Adopted from: Pushor Michell. 2008. Form of business organization

Vocabulary lists in context:completion (n) : state of being finisheddisclosure (n) : secret that someone tells people, or the act of

telling this secretentity (n) : something that exists as a single andcomplete unitexpertise (n) : special skills or knowledge in a particular

subject, that you learn by experience or traininggoverned (v) : excercise political authorityobligations (n) : moral or legal duty to do somethingsole proprietorship (n) : unincorporated business with one owner who

pays personal income tax on profits from thebusiness

Task 1Find the underlined words or phrase in the text above whosemeaning corresponds with the following definitions.1. A form of organization in which a partner has limited involvement

in managing the business and who is responsible for some of thepartnership's debts, but only up to the amount they invested whenthey first joined the partnership. (_limited partnership_)

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2. A big company or a group of companies which works together as asingle organization(___________________________)

3. A relationship between two people, organizations, or countries working together regularly in which all of the partners are responsible fora limited amount of the partnership's debts, not all of the debts(___________________________)

4. A business project managed by two, more people or companies whichare working together(___________________________)

5. A company or business that is owned by only one person(___________________________)

6. Business owned by two or more partners who share the profits andlosses(___________________________)

Task 2Fill in the blank with characters related to the definition on the rightside.1. P ____ __ N __ __ one of the owners of a bus ines s ,

who shares the profits and losses

2. __U S____ __S__ activity of buying or selling goods andser vices, done by companies

3. C____M__ __ __ __ __T promise to do something or to behave in a particular way

4. A__ R __ __ M __ __ __ arrangement of promise to dosomething, made by two companies,governments, organizations, etc.

5. __ B __ __ G __ T __ __ __ moral or legal duty to do something

Task 3Answer the following questions based on the above text.1. Mention some forms of organization.2. What is the difference between limited partnership and limited

liability partnership?.

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3. What is the advantage of joint adventure?4. What is the function of Securities Act and the Real Estate Act?5. What is the difference between general and limited partners?

Task 4Describe each of the five forms of organization below by completingthe following mind mapping.

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Let's write.

WRITING DAILY ACTIVITIESCertain several regular activities are done dayly, weekly, monthly or

annually in home, campus, office, and so on. The examples of theregular activities are sleeping every night, having Jumat pryer everyFriday, studying every day, working out assignments every night, going tothe bank every month, or having an Ied prayer every year. Simple PresentTense is used in those activities to indicate that the actions occurregularly or repeatedly. It is important to write daily activities, especiallyto have a well-order life. There are some other rules necessary to apply inwriting daily activities.

Simple Present Tense

Adverb of FrequencyAdverbs of frequency are adverbs that change or qualify the meaning ofa sentence by telling us how often or how frequently something occurs.They describe how often something happens, either in definite orindefinite terms. An adverb of frequency is exactly what it sounds like anadverb of time. An adverb that describes definite frequency is one suchas weekly, daily, or yearly.

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Example: I never play basketball in my life.

Here is the example of a daily activity text.

always

usually

often

sometimes

rarely

seldom

hardly ever

never

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Task 5Fill in the blank spaces by identifying the activities in the followingimages. Number 1 has been done as an example.

Hi, my name is Carlos. I'm 22 years old, and I'm a worker. Every day,I ____________ at 5:00 o'clock; then, I _____________. At 6:00I _________.At 7:00 I start to ________ Before I go home, I often visita department store to __________ at 15:00 and I _____________ withmy best friend at 16:30. Then, after arriving at home, I ____________and ____________ around 20:00.

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Task 6Please identify the adverb of frequency for the director, manager, andsecretary's activity every day.

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Task 7Imagine that you are the famous people below. What do you thinkyou do every day? Write daily activities based on your supposition.

Chairul Tanjung Yusuf Mansur

Andrew Darwis Dahlan Iskan

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Task 8Now, write your own daily activities in the week end by completingthe paragraph form below.

Let's speak.

TELLING DAILY ACTIVITIESIn this section, you will learn how to express or tell your and someone else's

daily activities. In telling your daily actvity, you can share any information aboutyour school, work, weekend activities, by using Simple Present Tense.

Now, read the dialogue below to improve your understanding abouttelling someone's daily activities.Dina: Do you remember Tina? She is our senior high school's friend.Yoko: Yes. What happens with her?Dina: She becomes the manager of Indah Permai Corporation.Yoko: Are you serious? Oh my God. How lucky she is. I wonder about

her daily activities.Dina: Hmmm.. Let me guess. Maybe, she goes to her office at 6 am.Yoko: Yes, then she starts working at 6.30 am until 6 pm.Dina: After getting home, she does not directly go to bed. I guess, she

opens her laptop and continues her work.Yoko: Yes, absolutely. She spends her weekend only for working.Dina: Do you want to do the routines like her?Yoko: Hmmm… No. I prefer to watch movie on my weekend.

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Task 9Now, work in pairs. Then, interview your partner about his/her dailyactivities. Draw a line through the pictures based on your partner'sstory. Present in front of the class.

Example: My friend wakes up at 5 o'clock, and he directly goes to take abath. After that, he has breakfast at 6 am. After having breakfast, hegoes to school at 6.30 am with his friend, Doni. At 1 pm, he goes homewith Doni, too. After arriving at home, he directly washes his face andhas lunch. After eating, he works on his homework at 3 am.

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Task 10Make a group of four or five members and follow the instructionsbelow.1. A single representative of the group stands in front of the class.2. The teacher gives a flash card of these pictures below one by one

to the representative.3. Then, the representative of the group has to act like what

described in the pictures.4. The other members have to guess the activity in the pictures by

making a sentence.5. If the sentence is correct, the group gets 10 points. If the sentence

is wrong, the representative has to make the short dialogue usingthe daily activity in the picture. For example:A: What do you usually do before going to bed?B: I usually brush my teeth before going to bed.

6. After making the sentence, the group gets 5 points.7. The winner is the group who gets the highest points.

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Task 11Now, make a selfie video describing your weekend activities, startingfrom waking up until sleeping at night. Present your work in front ofthe class by using a watch.

www.indonetwork.co.id

Example: Hi, my name is Hulli Tsalitsah. After waking up in the morn-ing, I usually take a bath. After that, I read a book, especially my Englishbook because I love English. When I feel bored, I watch TV. In the after-noon, I have a fun jogging with my best friend, Aulia. Then, we do notforget to take a selfie photo.

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A book is a dream that you hold in your hand. -Neil Gaiman

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19English for Management - University of Muhammadiyah Malang

Objectives

After completing this unit, students are expected to master threelanguage skills:1. Reading

● Students are able to find main ideas of the text.● Students are able to find explicit information from the text.● Students are able to find implicit information from the text.● Students are able to find synonym of words related to the text.● Students are able to relate information to their real life.

2. Writing● Students are able to write about tips.

3. Speaking● Students are able to practice about giving tips.

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479English for Management

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Giddy, Ian. 2009. Merger & Acquisitions: Definitions and Motivations.Retrieved from http://pages.stern.nyu.edu/~igiddy/articles/mergers_and_acquisitions.html. On February 25, 2016.

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20of%20Business%20Organization.pdfhttps://www.realbusiness.co.ukhttps://www.really-lear-english.comhttps://www.rebeccarachmany.comhttps://www.regina.cahttps://www.saaal-apwu.orghttps://www.samcheekong.blogspot.co.idhttps://www.savogroup.comhttps://www.sevendiary.comhttps://www.shutterstock.comhttps://www.smallbusiness.chron.comhttps://www.s-media-cache-ak0.pinimg.comhttps://www.staffingtalk.comhttps://www.Static.guim.co.ukhttps://www.techtimes.comhttps://www.teknologi.news.viva.co.idhttps://www.textbooksfree.orghttps://www.theconversation.comhttps://www.theembassymontessoriprimary.comhttps://www.time4writing.comhttps://www.wikihow.comhttps://www.work.chron.comJay Way.2007. What Steps Do Companies Take to Maximize Profit or

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Lori Hubbard, The Basic Theory of a Target Audience

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Mark S. Schwartz and Archie B. Carroll. 2013. Corporate SocialResponsibility: A Three-Domain Approach. Retrivied from http://journals.cambridge.org/action/display Abstract?fromPage=online&aid=9465693&fileId=S1052150X00006722. on February5, 2016.

Michael McKinney 2010. Leadership Minute, Building a communityleader

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