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CULTURAL WORLDVIEWS AND RISK PERCEPTION 1
Cultural Worldviews and Environmental Risk Perceptions: A Meta-Analysis
Wen Xue, Donald W. Hine, Natasha M. Loi,
Einar B. Thorsteinsson & Wendy J. Phillips
University of New England, Armidale
In press, Journal of Environmental Psychology
Accepted July 21, 2014
Please address correspondence to:
Professor Donald Hine
Psychology
School of Behavioural, Cognitive and Social Sciences
University of New England, Armidale, NSW, Australia
CULTURAL WORLDVIEWS AND RISK PERCEPTION 2
Abstract
This study examined the magnitude of the associations between four worldview
dimensions based on Douglas and Wildavsky’s (1982) cultural theory of risk
(egalitarianism, individualism, hierarchism and fatalism) and environmental risk
perceptions. A meta-analysis of 67 effect sizes from a pooled sample of 15,660
respondents revealed that individuals who scored higher on egalitarianism perceived
more environmental risks (r = .25), whereas individuals who scored higher on
hierarchism and individualism perceived fewer environmental risks (r = -.18 and -.17,
respectively). Fatalism and environmental risk perceptions were not significantly
related (r = .03). Moderator analyses using an expanded set of 129 effect sizes found
that effect sizes varied significantly as a function of hazard type, worldview measure,
and study location. Our results are broadly consistent with cultural theory’s claim that
cultural worldviews are potentially important determinants of environmental risk
perceptions, although the magnitudes of these effects appear to be quite modest.
Keywords: cultural theory of risk; cultural cognition; worldviews; risk perception;
environmental risk
CULTURAL WORLDVIEWS AND RISK PERCEPTION 3
Cultural Worldviews and Environmental Risk Perceptions: A Meta-Analysis
1. Introduction
People vary considerably in their perceptions about environmental risks
and their beliefs about how these risks should be managed. Some are very
concerned about issues such as climate change, air quality, and nuclear waste
disposal, whereas others express scepticism or indifference. Some prefer risk
management to be left to so-called experts. Others favour solutions that involve
substantial community input and control. In their influential book Risk and
Culture: An Essay on the Selection of Technological and Environmental
Dangers, Douglas and Wildavsky’s (1982) proposed a cultural theory of risk that
provides a compelling explanation for this variation. According to the theory,
individuals possess distinct preferences for how society should be structured
(cultural worldviews), which in turn influence how they evaluate and respond to
environmental risks. Although Douglas and Wildavsky’s book has been cited
over 5000 times according to Google Scholar and has served as the theoretical
foundation for a substantial number of empirical studies, a recent narrative review
of the cultural theory literature concluded “support for this theory has been
surprising meagre” (Oltedal, Moen, Klempe, & Rundmo, 2004). In this study, we
conducted a meta-analysis to determine the magnitude of the associations between
four worldview dimensions based on cultural theory and environmental risk
perceptions, and assess whether Oltedal et al.’s critical assessment of the theory is
warranted. We also investigated several potential moderators to determine if the
effect sizes varied as a function of methodologies used by the studies in our
review.
CULTURAL WORLDVIEWS AND RISK PERCEPTION 4
1.1. Cultural theory of risk
Cultural theory posits that risk perceptions reflect and reinforce individuals’
preferences for various types of social organization or cultural ways of life. These
preferences are often referred to as cultural worldviews. According to the theory,
worldviews can be characterized by their location within a two dimensional space,
referred to by Douglas and Wildavsky (1982) as “group” and “grid” (see Figure
1). The “group” dimension reflects the extent to which individuals are committed
to social structures that foster strong social bonds, collective identity and
cooperation (high group) as opposed to emphasizing individual differences, self-
reliance, and competition (low group). The “grid” dimension reflects a
commitment to role- or class-based social stratification (high grid) versus the
belief that all individuals in society should not be excluded from social roles on
the basis of their sex, age, or colour (low grid). When combined, the group and
grid dimensions generate a 2 × 2 matrix reflecting four cultural worldviews:
egalitarianism, individualism, hierarchism, and fatalism (Thompson, Ellis &
Wildavsky, 1990).
According to Wildavsky and Dake (1990), egalitarians are characterized by
high levels of concern about social injustice, suspicion of authority, high tolerance
for social deviance, and exhibit strong support for participatory democracy and
consensus-based decision making. Individualists tend to fear restrictions on their
autonomy and favour deregulation, free market solutions, and providing
opportunities for people to maximize personal gain. They also tend to hold a
“cornucopian” view of nature in which the Earth’s supply of energy and resources
is virtually limitless, particularly in light of ongoing advances in technology for
CULTURAL WORLDVIEWS AND RISK PERCEPTION 5
exploration and extraction. Hierarchists are committed to maintaining existing
power structures that protect their interests. They fear social deviance that
threatens the status quo and defer to experts, who are also members of the
dominant social orders, when assessing the magnitude of risks. Finally, fatalists
are characterized by high levels of disengagement and believe that much of what
happens in society is largely beyond their control (Dake, 1992).
A key tenet of cultural theory is that individuals exhibit risk perceptions
that are generally consistent with their preferred structure of social organization
(Kahan, 2012). That is, individuals perceive things as risky if they threaten their
preferred cultural way of life. For example, individualists tend to be dismissive of
environmental and technological risks because giving credence to such risks
would invite restrictions on commerce and industry, two aspects of modern
society that they value. Similarly, hierarchists also tend to discount
environmental and technological risks, given that acknowledging such danger
could be viewed as “implicit indictments of competence and authority of societal
elites” (Kahan, 2012, p. 728). Egalitarians view commerce and industry as
important sources of social inequality and, as such, are more likely to view
environmental and technological risks associated with these endeavours as being
unacceptable. Given their generally high level of disengagement and external
locus of control, fatalists tend to be indifferent towards risk.
CULTURAL WORLDVIEWS AND RISK PERCEPTION 6
Figure 1. The cultural theory of risk model based on Thomspon et al. (1990).
1.2. Assessing cultural worldviews
Karl Dake conducted the first quantitative empirical studies formally evaluating
cultural theory (Dake, 1991; Wildavsky & Dake, 1990). Dake (1991) constructed
subscales to assess respondents’ commitment to hierarchism, individualism, and
egalitarianism. In subsequent work, Dake (1992) added a fourth subscale to assess
fatalism, and Jenkins-Smith and his collaborators produced modified versions to
improve the psychometric properties of the original scales (Jenkins-Smith & Herron,
2009; Jenkins-Smith, 2001; Kahan, Jenkins-Smith, & Braman, 2011).1 Dake’s
measures and their variations represent the dominant approach for assessing the
worldviews proposed by cultural theory, and have been employed in dozens of studies
focusing on environmental, technological and other types of risk (e.g., Marris,
Langford, & O'Riordan 1998; Peters & Slovic, 1996; Sjöberg, 2003, 2004).
More recently, Kahan, Braman, Gastil, Slovic, and Mertz (2007) introduced
an alternative set of scales based on a “cultural cognition” framework. The new
CULTURAL WORLDVIEWS AND RISK PERCEPTION 7
scales consist of two continuous measures. The first, labelled “hierarchy-
egalitarianism” assesses individuals’ preference for low and high “grid” cultural
orientations. The second, labelled “individualism-communitarianism”, reflects
preferences for weak versus strong “group” orientation. Kahan (2012) argued that
his cultural cognition scales (CCS) have several advantages relative to Dake’s
measures. In particular, they exhibit higher levels of internal consistency, map
more directly onto Douglas and Wildavsky’s “group” and “grid” dimensions, and
avoid related problems of logical indeterminacy. For example, with Dake’s
scales, it is possible for an individual to score high (or low) on all four subscales
resulting in a set of scores that may not correspond to any of the four group/grid
quadrants presented in Figure 1. The CCS avoids this problem by providing each
respondent with a single score for “group” and a single score for “grid”,
generating a unique set of coordinates in the two-dimensional cultural space
defined by the theory. One of the goals of the present study was to investigate the
comparative predictive power of the CCS and Dake’s measures.
1.3. Current study
We conducted a meta-analysis to determine the magnitude of the
associations between respondents’ scores on four dimensions derived from
Douglas and Wildavsky’s (1982) cultural theory of risk and their environmental
risk perceptions. Based on the theory, we predicted that higher scores on
egalitarianism and lower scores on hierarchism and individualism would be
associated with higher perceptions of environmental risk across a range of
domains. In addition, we also predicted there would be no relationship between
the extent to which respondents endorsed a fatalistic worldview and their risk
CULTURAL WORLDVIEWS AND RISK PERCEPTION 8
perception scores. We also investigated potential moderators of these
associations: hazard type (whether the hazard was primarily natural, human-
generated, or a combination of the two); and whether the study employed Dake’s
(1992) scales (or variants thereof) or Kahan’s (2007, 2012) CCS for assessing
cultural worldviews. We predicted that cultural worldviews would be a stronger
predictor of environmental risk perceptions in studies that investigated hazards
that were at least partially attributable to human activity2 relative to studies that
assessed hazards attributable to natural causes. This prediction is based on the
notion that human-generated (technological) hazards are products of culture,
whereas extreme environmental events linked to natural hazards exist
independently of culture, although cultural elements such as infrastructure and
emergency planning may accentuate or limit the risks associated with these
events.
In addition, we predicted that studies employing Kahan’s CCS would
produce larger effect sizes than studies using Dake’s cultural theory scales given
the psychometric limitations associated with Dake’s measures (Kahan, 2012).
Finally, we predicted that North American studies samples would produce larger
effect sizes than studies conducted elsewhere given that the cultural worldview
scales included in the review were developed specifically with North American
cultural concerns in mind and should not be assumed to generalize to other
cultural contexts (Kahan, 2012).
CULTURAL WORLDVIEWS AND RISK PERCEPTION 9
2. Method
2.1. Literature search and inclusion criteria
We used several strategies to locate relevant studies. First, we examined the
PsycINFO database using the following search terms related to cultural theory and
environmental risk perception: risk/threat/fear/disaster;
egalitarianism/individualism/hierarchism/fatalism; cultural theory; cultural
cognition; and grid/group; global warming/climate change; pollution; ozone
depletion. Second, the reference lists of all studies identified in the PsycINFO
search were reviewed to identify other relevant studies. All papers published up to
30th March, 2013 were examined. We also sent emails to one cultural cognition
researcher to identify unpublished datasets.
Studies that reported associations between at least one cultural theory
worldview dimension and at least one index of environmental risk perception
were included in the meta-analysis. For the purpose of this study, environmental
risk perception was defined as individuals’ subjective assessments about the
severity of risks stemming from natural or human-generated hazards with
potential impacts on environmental and/or human health. In total, 21 studies,
including two unpublished, were included in the meta-analysis.
2.2. Coding
Information for each study was entered into Comprehensive Meta-Analysis
2.0. Coded information included: year of publication, sample size, effect size (r),
scale reliabilities for worldview measures, and three methodological moderators:
(1) hazard type (natural hazards, human-generated hazards, and multiple-cause
hazards)3, (2) cultural worldview measure (Dake’s cultural theory subscales or
Kahan’s CCS), and (3) study location (North America or Europe).
CULTURAL WORLDVIEWS AND RISK PERCEPTION 10
Two independent judges completed the coding for the study. The first
author coded all articles, and the third author re-coded a random selection
consisting of 40% of the original article set. Inter-coder consistency for the
double-coded articles was very high (95%). All disagreements were resolved
through discussion between the two coders. The first coder then reviewed all
documents again to ensure all codes were consistent with any agreed changes.
2.3 Statistical analysis
Pearson correlation was used as the index of effect size in this study. All analyses
were conducted using Comprehensive Meta-Analysis Version 2 software (Borenstein,
Hedges, Higgins & Rothstein, 2005), using standard procedures recommended by
Borenstein et al. (2009). Inverse variance weighting was applied to all effect sizes (w
= 1/SE) to ensure that greater weight is given to more precise studies (usually those
with greater sample size). Fisher's transformation of r (zr) was used when computing
average effects, with ravg and CI values back-transformed from zr. Heterogeneity of
effect sizes were analysed via the Q statistic (Hedges & Olkin, 1985). Moderation
analyses employed an analogue to ANOVA in which pooled group effect sizes for a
categorical variable are tested for heterogeneity of variance using the Q-statistic
within groups, and also for differences in effect sizes between groups based on 95%
confidence intervals.
For some studies that investigated more than one environmental risk, more
than one effect size was entered into the database. To avoid problems associated
with data dependencies, we computed an average effect size for each worldview
for each of these studies to ensure that each study contributed a single effect size
to each of the overall analyses (k = 67). For the moderator analyses, the
CULTURAL WORLDVIEWS AND RISK PERCEPTION 11
hypothesis test was used as the unit of analysis. Thus, each study could contribute
more than one effect for each worldview to the analyses (k = 129).
Studies employing Kahan’s (2012) CCS measures generally reported effect
sizes for two dimensions (hierarchism-egalitarianism and individualism-
communitarianism). For these studies, we decomposed the measures and entered
three effect sizes into the analysis that corresponded to the dimensions assessed
by Dake’s (1992) cultural theory measures. For example, if a study employed the
CCS measure and reported effect sizes of -.36 for hierarchism-egalitarianism and
-.10 for individualism-communitarianism, we entered -.36 for hierarchism, .36 for
egalitarianism, and -.10 for individualism. We entered nothing for fatalism given
that the CCS does not include a measure that corresponds to this dimension.
3. Results
A list of included studies and a summary of their attributes is presented in Table 1.
The majority of studies (81%) utilized Dake’s (1991) scale to measure cultural
worldview (e.g., Peters, Burraston, & Mertz, 2004; Peters & Slovic, 1996; Sjöberg,
2003; Dake & Wildavsky, 1990), whereas 19% employed Kahan’s revised version
(e.g., Kahan et al., 2007; Phillips, Hine, & Marks, raw data). Approximately 20% of
studies used student samples, whereas 80% sampled from general populations. In
terms of hazard types, 20% assessed only natural hazards, 35% assessed only human-
generated hazards, and 45% assessed multiple-cause hazards generated by both nature
and humans.
3.1 Average effect sizes for worldview dimension
A summary of the average effect sizes for each worldview dimension and
environmental risk perception is presented in Table 2. Consistent with our
CULTURAL WORLDVIEWS AND RISK PERCEPTION 12
hypotheses, the overall weighted average effect size (r) for the association between
egalitarianism and environmental risk perception was .25 (p < .001), indicating that
individuals who scored higher on this worldview dimension perceived higher levels of
environmental risk. The average effect sizes for hierarchism (r = -.18, p < .001) and
individualism (r = -.17, p < .001) were smaller and in the opposite direction. Also as
predicted, fatalism was unrelated to environmental risk perception (r = -.03, ns). The
effect sizes for all four worldview dimensions exhibited substantial heterogeneity
(significant Q-statistics and I2 values above 80). Consequently a random effects
model was used for all analyses, which generates relatively conservative estimates
(Lipsey & Wilson, 2001).
3.2 Moderator analyses
Given substantial heterogeneity across effect sizes, we assessed the potential
impact of three moderator variables: hazard type, worldview measure, and study
location.
3.2.1 Hazard type. Table 3 presents the moderator analysis contrasting the effect
sizes between cultural worldviews and perceived risks for three hazard types: natural
hazards (e.g., floods and storms), human-generated hazards (e.g., nuclear power,
pollution), and multiple-cause hazards (e.g., climate change, non-specific
environmental hazards). Within each of the four worldview types, significant
between group Q-tests indicated that average effect sizes varied significantly by
hazard type (see note at the bottom of Table 3).
For egalitarianism, studies assessing risk perceptions of multiple-cause hazards
produced significantly larger effect sizes (r = .25) than studies assessing perceptions
of human-generated hazards (r = .19), which produced significantly larger effect sizes
CULTURAL WORLDVIEWS AND RISK PERCEPTION 13
(based on non-overlapping 95% confidence intervals) than studies on natural hazards
(r = .09). For all three hazard types the average effect sizes between egalitarianism
and environmental risk perception were positive and statistically significant (p
< .001), indicating that respondents with strong egalitarian worldviews perceived high
levels of risk.
The effect sizes for individualism and risk perception exhibited the same basic
pattern, with studies focusing on multiple-cause hazards producing the largest effect
sizes (r = -.16), followed by human-generated hazards (r = -.11) and natural hazards
(r = -.05). In all instances the correlations were negative and statistically signficant,
indicating that respondents with strong individualistic worldviews perceived low
levels of risk.
For hierarchism, studies focusing on multiple-cause hazards once again produced
stronger effect sizes (r = -.20) than those focusing on human-generated hazards (r = -
.07). Consistent with cultural theory, high levels of hierarchism were associated with
low levels of perceived risk. Unexpectedly, and counter to cultural theory,
hierarchism was positively related to risk perceptions of natural hazards (r = .10),
although it is worth noting that this average effect size was based on only three
hypothesis tests.
Finally, for fatalism, studies that focused on multiple-cause and human-
generated hazards failed to produce significant effect size in the meta-analysis.
However, for natural hazards, higher fatalism scores were significantly associated
with higher risk perceptions (r = .11).
3.2.2 Worldview measure. The results of the moderator analysis for worldview
measure type (Dake vs. Kahan) are presented in Table 4. Between group Q-tests
CULTURAL WORLDVIEWS AND RISK PERCEPTION 14
revealed signficant heterogeniety across measure types for egalitarianism, hierarchism
and individualism (see note at bottom of Table 4). Contrasts for fatalism were not
conducted given that Kahan’s CCS does not assess this worldview dimension. Both
measures produced significant average effects sizes for egalitarianism (rKahan = .26,
rDake = .20), hierarchism (rKahan = -.26, rDake = -.08), and individualism (rKahan = -.18,
rDake = -.13). However, as predicted, studies employing Kahan’s CCS produced
average effect sizes that were significantly larger (inferred from non-overlapping 95%
confidence intervales) than studies using Dake’s cultural theory scales. The
differences in effect sizes for the CSS and Dake’s scales were most pronounced for
hierarchism.
3.2.3 Study location. To determine if heterogeneity in effect sizes was related to
the study location, we contrasted studies that were conducted in European countries
(Sweden, United Kingdom, France and Germany) with those conducted in North
America (Unitied States and Canada). The outcome of this moderator analysis is
summarized in Table 5. Between group Q-tests revealed significant heterogenetity
between studies employing North American and European samples for all four
worldview dimensions. For egalitarianism (rNA = .23, rEurope = .19), hierarchism (rNA
= -.18, rEurope = -.12), and individualism (rNA = -.16, rEurope = -.11), North American
studies consistently produced stronger effect sizes than European studies. For
fatalism, European studies produced a small, positive statistically significant effect
size (r = .04), whereas North American studies produces a small negative correlation
that just ailed to rearch statistical signficance (r = -.03).
3.3 Correlations between subscales
Most studies included in the review did not report correlations between
cultural worldview subscales. Nevertheless, it was still possible to compute average
CULTURAL WORLDVIEWS AND RISK PERCEPTION 15
correlations based on the small set of studies that provided such values. This
information is reported in Table 6. For Dake’s scales, hierarchism and individualism
were positively correlated with each other and fatalism, and both were negatively
correlated with egalitarianism. Fatalism was not significantly correlated with
egalitarianism. Two of Kahan et al.’s studies (2011 and 2012) used orthogonal factor
scores. Thus, the correlation between Individualism-Communitarianism and
Hierarchy-Egalatarianism was 0 for these studies. For Kahan (2007), the correlation
between the two dimensions was .40 (Kahan, personal communication).
3.4 Publication bias
An important issue in meta-analytic investigations is the potential for publication
bias, where the collection of research reports in the published literature is not
representative of the total population of completed studies (Rothstein, Sutton, &
Borenstein, 2005). To assess potential publication bias in our sample, we examined
the funnel plots for each worldview dimension. Each study’s precision (inversion of
the standard error, y-axis) was plotted against its effect size (x-axis). Visual
inspection of the plots suggested that they were symetrical, indicating no systematic
bias. As a more rigorous test, we also employed Sterne and Egger’s (2005) regression
intercept test in which the precision of each study is used to predict standardized
effect sizes. In this test, a statistically significant intercept is indicative of bias. None
of the regression tests reached signficance, supporting the conclusion that there is no
appreciable funnel plot asymmetry, and hence no publication bias for this study.
4. Discussion
The goal of this meta-analysis was to examine the magnitude of the
relationships between scores on four cultural worldview dimensions (hierarchism,
individualism, egalitarianism, and fatalism) and environmental risk perceptions. As
CULTURAL WORLDVIEWS AND RISK PERCEPTION 16
predicted, higher scores on egalitarianism and lower scores on hierarchism and
individualism were associated with higher levels of perceived environmental risk.
Moderation analyses indicated that effect sizes varied significantly as a function of
hazard type, worldview measure, and study location. Each of these findings will be
examined in more detail in subsequent sections, followed by a discussion of the
limitations of the study and directions for future research.
4.1. Cultural worldviews and environmental risk perceptions
Overall, our results were broadly consistent with cultural theory’s prediction
that cultural worldviews, reflected in individuals’ preferred structures of social
organization, are important determinants of environmental risk perceptions. Three of
the four worldviews posited by cultural theory were significantly associated with
perceptions of environmental risk. As suggested by the theory, respondents who
scored high on individualism and/or hierarchism tended to perceive fewer
environmental risks, whereas those who scored high on egalitarianism perceived more
risk. According to cultural theory (Douglas & Wildavsky, 1982), individualists and
hierarchists are reluctant to acknowledge risks because doing so would invite
regulation (a threat to autonomy and the pursuit of personal financial gain), and
potentially undermine existing power structures that favour social and financial elites.
Egalitarians, on the other hand, tend to be inherently suspicious of the underlying
motives driving commerce and industry and, as such, perceive activities associated
with these sectors to be a greater threat to the environment. The fourth dimension
posited by cultural theory, fatalism, was unrelated to environmental risk perception,
reflecting a general indifference to societal and environmental issues (Dake, 1992).
4.2. Moderation effects
CULTURAL WORLDVIEWS AND RISK PERCEPTION 17
Importantly, the magnitude of the associations between cultural worldviews and
environmental risk perceptions varied significantly as a function of three factors:
hazard type, worldview measure, and study location. Each of these moderation
effects are discussed in the sections that follow.
4.2.1 Hazard type. For hazard type, egalitarianism and individualism were
stronger predictors of risk perceptions linked to hazards that were fully or partially
attributable to human activity (e.g., pollution, ozone depletion, nuclear power) than to
natural hazards (e.g., storms and floods), although it is worth noting that the average
effect size for natural hazards was still statistically significant. The stronger effect
sizes for human-generated hazards may reflect the fact that these hazards are products
of culture, in the form of our economic system and industry, whereas extreme
environmental events linked to natural hazards exist even in the absence of human
activity, or indeed the presence of humans. Thus, to the extent to which risk
perceptions are constructed within individuals to reinforce pre-existing preferences
for societal organization, it makes sense that the association between risk perceptions
and worldviews would be stronger for hazards that are most directly linked to cultural
products such as industry and the economic system. For example, egalitarians may
express greater fear of human-generated hazards (reflected in a larger positive effect
size) than natural hazards given that it provides them with a stronger basis for arguing
for increased regulation and social reforms to reduce social inequality (Douglas &
Wildavsky, 1982; Kahan, 2012). In contrast, individualists may express less fear of
human-generated hazards (reflected in a larger negative effect size) than natural
hazards to support their preference for less regulation and more individual freedom
(Douglas & Wildavsky, 1982; Kahan, 2012).
CULTURAL WORLDVIEWS AND RISK PERCEPTION 18
An unexpected finding in the meta-analysis was that hierarchism was found to
be positively associated with natural hazards, but negatively associated with hazards
linked to human activity (i.e., multiple-cause and human-generated hazards). The
significant negative correlation between hierarchism and risk perceptions for human-
generated hazards is consistent with the predictions of cultural theory; hierarchists are
committed to preserving power structures and inequalities that exist in the current
social system. Therefore, they may avoid acknowledging hazards generated by this
system. The significant positive correlation between hierarchism and natural hazards,
opposite in direction to the overall effect for hierarchism and environmental risk
perception, may reflect a belief among hierarchists that natural hazards (e.g., storms,
flood, drought) constitute a potential threat to the existing social order by introducing
economic instability and social unrest. Importantly, hierarchists may be more willing
to acknowledge the potential impacts of natural threats given that they can do so
without explicitly implicating the current economic and social systems as a potential
causal agent in the threat generation process (e.g., by claiming that droughts and
floods are part of the natural variation in climate, or that climate change is occurring,
but is not caused by human activity). This provides an avenue for hierarchists to
argue that preserving the current social order, through economic growth and/or tax
breaks to help unleash investment and technological innovation, represents our best
hope for addressing these types of problems.
A second surprising finding from the hazard-type moderation analyses was that
individuals who scored higher on fatalism perceived greater risks associated with
natural hazards than individuals who scored lower on fatalism. This finding is at odds
with our more general conclusion that fatalists tend to be largely indifferent
CULTURAL WORLDVIEWS AND RISK PERCEPTION 19
environmental risks. One possible explanation for this discrepancy relates to relative
visibility of natural and human generated hazards. Brenot et al. (1998) found that
respondents who scored high fatalism tended not to trust information provided by
others about environmental risks. This tendency may be particularly strong for
human generated hazards that have low visibility, such as nuclear waste and carbon
emissions, which are difficult for the general public to accurately evaluate
independent of expert advice. On the other hand, many natural hazards, such as
floods and storms, tend to be easily observable, and require not additional expert input
to validate the existence of the threat. Thus, fatalists may acknowledge natural
hazards because they can do so without having to defer to experts and place their trust
the authenticity of the information provided. They may be more indifferent to human-
generated hazards, given that the assessment of such risk often requires expert input,
which they tend to mistrust.
4.2.3 Worldview measure type. For measurement type, we found that studies
employing Kahan et al.’s (2007) CCS measure consistently exhibited stronger effect
sizes than those using variants of Dake’s (1991) cultural theory scales. These
differences may be attributable to the psychometric properties of the two measures.
As illustrated in by the Cronbach’s alpha values reported in Table 1, Kahan’s CCS
exhibited greater internal consistency (with alphas ranging between .64 and .87 in the
studies included in this review) than Dake’s scales (which often fell below .50). In
turn, higher levels of measurement error can serve as an important source of
attenuation in correlational analyses, which likely explain the marginally weaker
effects reported in studies that employed Dake’s measures. In addition to their
superior psychometric properties, it is also worth reiterating that the two-dimensional
CULTURAL WORLDVIEWS AND RISK PERCEPTION 20
structure of Kahan’s CCS (i.e., hierarchism-egalitarianism, and individualism-
communitarianism) appears to map onto the original grid and group dimensions
proposed by Douglas and Wildavsky (1982) better than Dake’s (1991) scales, which
treat each quadrant in the grid-group framework as distinct dimensions. Thus on
balance, the CCS may constitute a preferable measure for assessing cultural
worldviews from both a psychometric and conceptual perspective.
4.2.4 Study location. Our results indicate that the vast majority of studies
assessing the associations between cultural worldviews and environmental risk
perceptions have been conducted in North America and Europe, with North American
studies, on average, producing larger effect sizes. It is worth noting that both of the
worldview measures included in this study were developed in the US and likely
reflect issues that are particularly salient to US respondents. In his recent review of
the cultural cognition literature, Kahan (2012, p. 737) notes that CCS was developed
explicitly to “understand variance in the perception of risk within the US public”, and
that the scales would likely need to be modified to be applied effectively in other
cultures. Similarly, Douglas (2003) acknowledged that some of Dake’s items have a
distinct “American feel”, and Sjöberg (1998b) noted that these measures tended to be
less reliable and exhibited weaker concurrent validity in non-US samples. Thus,
within this context, perhaps it is not surprising that the worldview measures employed
in this study generated somewhat larger effect sizes in North American samples.
4.3 Magnitude of effects: Implications for cultural theory
Although the average effect sizes for three of the four cultural theory
worldview dimensions were statistically signficant in the meta-analysis, overall the
magnitude of the association between cultural worldviews and environmental risk
CULTURAL WORLDVIEWS AND RISK PERCEPTION 21
perceptions was quite modest; few studies produced effect sizes (r) above .30. These
smaller than expected correlations can be partially explained by the low to moderate
reliabilities exhibited by worldview measures included in the review. Correcting for
attenuation due to measurement unreliability is recommended by some meta-analysis
experts (e.g., Hunter & Schmidt, 2004) and would have increased the magnitude of
the average effect sizes reported in our review. For example, assuming a reliability
index of .6 for both predictor and criterion, the average effect size for egalitarianism
would have increased from .25 to .42 after correcting for attenuation. We decided not
to adopt the Hunter and Schmidt approach in the current review given that such
corrections are rarely made in the cultural theory literature, and in our view serve to
gloss over measurement accuracy and precision problems that are more appropriately
addressed by refining the scales in question or developing new scales with improved
psychometric properties (e.g, Jenkins-Smith & Herron, 2009; Kahan et al., 2011).
Even if one believes that the true strength of associations between cultural
worldviews and environmental risk perceptions is somewhat larger than the values
reported in this meta-analysis, it is important to acknowledge that environmental risk
perceptions are determined by multiple factors, and that worldview is only one of
several potential influencers. For example, Slovic and Finucane’s seminal work on
the affect heuristic (Finucane, Alhakami, Slovic, & Johnson, 2000; Slovic Finucane,
Peters & McGregor, 2002) suggests that individuals’ initial affective responses to
potential threats play a critical role in determining subsequent risk-benefit
assessments and behavioural responses to environmental threats. There has also been
extensive research indicating that heuristics and biases related to availability,
representativeness and anchoring and adjustment all influence risk perceptions
CULTURAL WORLDVIEWS AND RISK PERCEPTION 22
(Kahnenman, Slovic & Tversky, 1982), as do other factors such as perceived control,
equity, and voluntariness (Nickerson, 2003). Within this complex context of multiple
causes, it is not suprising that worldviews, by themselves, do not explain a large
amount of variance in the public’s perception of environmental risk. We believe that
worldviews are most appropriately viewed as a general orienting disposition; a distal
influencer of risk perceptions whose effects are mediated and moderated by the other
cognitive and situational factors mentioned above.
This multiple-determinant perspective suggests that cultural worldviews can
provide us with a general indication of what risks individuals will attend to and
become concerned about. But, by themselves, they are unlikely to provide precise
predictions of risk perceptions and behavioural responses within a specific context
(e.g., whether an individual will support or oppose coal seam gas extraction on their
property or within their state) in the absence of information about other more
proximal affective, cognitive and situational cues.
4. 4 Limitations and future research
Several limitations should be kept in mind when interpreting the results of this
meta-analysis. First, several categories included in the moderator analyses contained
relatively few effect sizes. In particular, average effect sizes associated with studies
that were conducted outside of North America, assessed risk perceptions related to
natural hazards, employed student samples, and/or used Kahan’s scales to assess
cultural cognition should be treated as tentative.
Second, although cultural theory proposes that cultural worldviews are an
CULTURAL WORLDVIEWS AND RISK PERCEPTION 23
important determinant of risk perceptions, it is important to note that all studies
included in the meta-analysis were correlational limiting our ability to make strong
causal conclusions. Given the moderate correlations between several of the cultural
worldview measures it seems plausible that some individuals may simultaneously
possess multiple worldviews, the expressions of which may be context specific. If
this is correct, it may be possible to conduct experimental studies in which different
worldviews are primed. Findings from such a research program could provide the
basis for stronger causal inferences.
Third, when conducting our literature review, we failed to identify any studies
employing Asian, African, or South American samples. Thus, it is not clear whether
the results of the meta-analysis will generalize to cultures other than those included in
the review. This issue of cross-cultural generalization represents a significant
challenge for researchers interested in understanding the relationship between
worldviews and risk perceptions given that all current measures based on cultural
theory have been developed in the West, and it is not clear whether these measures are
reliable, valid, and relevant in other cutural contexts. Research is needed to formally
assess the cross-cultural measurement invariance of existing measures to determine
whether existing measures are appropriate in non-Western populations or whether
CULTURAL WORLDVIEWS AND RISK PERCEPTION 24
new, more culturally appropriate, measures need to be developed.
Finally, our investigation revealed some unexpected correlations between
cultural worldview subscales. We found a moderate positive correlation between
Dake’s hierarchism and individualism measure. If hierarchism reflects high-grid and
high-group, and the individualism reflects low-grid and low-group, wouldn’t one
expect these subscales to be negatively correlated? For Kahan’s CCS scales, one
study reported a correlation of .40 between Individualism-Communitarianism and
Hierarchy-Egalatarianism (Kahan et al., 2007, personal communication), somewhat
higher than expected given that the cultural cognition model suggests these two
dimensions should be orthogonal. These unexpected findings suggest that both
worldview measures may benefit from further refinement.
4.5 General conclusions
This review investigated the magnitude of the associations between four
worldview dimensions based on Douglas and Wildavsky’s (1982) cultural theory of
risk and environmental risk perceptions. As predicted by the theory, we found that
egalitarians were more risk sensitive, hierarchists and individualists were less risk
sensitive, and fatalists, for the most part, were indifferent to risk. Moderator analyses
revealed that effect sizes varied significantly as a function of hazard type, worldview
measure, and study location. Our results are broadly consistent with cultural theory’s
claim that cultural worldviews are important determinants of environmental risk
perceptions, although the effects were quite modest in magnitude. We identified poor
reliability of existing worldview measures as an important limitation in many studies
and noted that all studies had been conducted in Western developed countries. Given
environmental threats are increasing across the globe, a broader research program
CULTURAL WORLDVIEWS AND RISK PERCEPTION 25
with culturally appropriate measures is required to assess the generalizability of the
theory.
CULTURAL WORLDVIEWS AND RISK PERCEPTION 26
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Footnotes
1None of the studies employing these revised cultural theory measures assessed
environmental risk perceptions. Thus, they could not be included in the meta-
analysis.
2Within this general category we include both “human-generated” hazards such as
nuclear power, and “multiple cause” hazards such as climate change, which are
influenced by both human activity and natural processes.
3Threats posed by natural causes such as floods and storms were coded as natural
hazards. Threats related to pollution, nuclear power and ozone depletion were coded
as human generated hazards. Threats generated by both humans and nature were
coded as multiple-cause hazards, such as threats related to climate change and general
(non-specified) hazards.
CULTURAL WORLDVIEWS AND RISK PERCEPTION 31
Table 1
Key Characteristics of Studies
Author N Location Sample
Type
Hazard Hazard
Type
Worldview
Dimension
Worldview
Scale (α) r SE
Bouyer et al. (2001) 363 363 363 363
US S Environmental risks Environmental risks Environmental risks Environmental risks
MC Egalitarianism Fatalism Hierarchism Individualism
Dake (N/A)
.19 -.13 -.05 .15
.05
.05
.05
.05
Brenot et al. (1998) a 1022 1021 1022 1022 1022 1021 1022 1022 1022 1021 1022 1022 1022 1021 1022 1022
France G Atmospheric pollution Atmospheric pollution Atmospheric pollution Atmospheric pollution Domestic waste Domestic waste Domestic waste Domestic waste Natural catastrophes Natural catastrophes Natural catastrophes Natural catastrophes Nuclear power stations Nuclear power stations Nuclear power stations Nuclear power stations
HG
HG
NH
HG
Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism
Dake (.44) (.56) (.60) (.57)
.14 -.03 .01 -.04 .14 .08 .05
-.01 .09 .16 .14
-.01 .12 .04 .08
0
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03 Carlisle & Smith (2005)
810 810
US G Nuclear power Nuclear power
HG Egalitarianism Individualism
Dake (.72) (.54)
.25 -.20
.03
.03
CULTURAL WORLDVIEWS AND RISK PERCEPTION 32
Dake (1991) a 300 300 300 300 300 300
US G Environmental pollution Environmental pollution Environmental pollution Nuclear power Nuclear power Nuclear power
HG
HG
Egalitarianism Hierarchism Individualism Egalitarianism Hierarchism Individualism
Dake (N/A) .40 -.27 -.14 .42
-.28 -.12
.05
.05
.06
.05
.05
.06
Ellis &Thompson (1997)
377 377 377
US G Environment concern Environment concern Environment concern
MC Egalitarianism Hierarchism Individualism
Dake (.77) (.64) (.64)
.53 -.16 -.43
.04
.05
.04
Iwaki (2011)
60 60 60 60
US S Perceived climate risk Perceived climate risk Perceived climate risk Perceived climate risk
MC
Egalitarianism Fatalism Hierarchism Individualism
Dake (.48) (.62)
(.62) (.56)
.29 -.21 -.25 -.40
.12
.13
.12
.11
Kahan et al. (2007) 1844 1844 1844
US G Environmental risk Environmental risk Environmental risk
MC Egalitarianism Hierarchism Individualism
Kahan(.81) (.81) (.77)
.18 -.18 -.08
.02
.02
.02 Kahan et al. (2011) 1500
1500 1500
US G Global warming Global warming Global warming
MC Egalitarianism Hierarchism Individualism
Kahan(.87) (.87) (.81)
.20 -.20 -.17
.03
.03
.03 Kahan et al. (2012) a 1540
1540 1540 1540 1540 1540
US G Climate change Climate change Climate change Nuclear power Nuclear power Nuclear power
MC
HG
Egalitarianism Hierarchism Individualism Egalitarianism
Hierarchism Individualism
Kahan(.84) (.84)
(.76)
.46 -.46 -.30 .27
-.27 -.24
.02
.02
.02
.02
.02
.02 Krewski et al. (1995) 1500 Canada G Nuclear power HG Egalitarianism Dake (N/A) .12 .03 Leiserowitz (2003) 647
647 US G Global warming
Global warming MC Egalitarianism
Fatalism Dake (.77) (.71)
.25
.13 .04 .04
CULTURAL WORLDVIEWS AND RISK PERCEPTION 33
Marris et al. (1998) a 129 129 129 129 129 129 129 129
UK G Ozone depletion Ozone depletion Ozone depletion Ozone depletion Nuclear power Nuclear power Nuclear power Nuclear power
HG Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism
Dake (.63) (.73) (.57)
(.72)
.19 -.11 -.23 -.24 .24
0 -.15 -.13
.09
.09
.08
.08
.08
.09
.09
.09
Pendergraft (1998) 441 441 441
US G Environment concern Environment concern Environment concern
MC Egalitarianism Hierarchism Individualism
Dake (N/A) .24 -.17 -.26
.05
.05
.05
Peters & Slovic (1996) a
1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512 1512
US G Chemical pollution Chemical pollution Chemical pollution Chemical pollution Global warming Global warming Global warming Global warming Nuclear power Nuclear power Nuclear power Nuclear power Ozone depletion Ozone depletion Ozone depletion Ozone depletion Storms and floods Storms and floods Storms and floods Storms and floods
HG
MC
HG
HG
NH
Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism
Dake (.50) (.60) (.60) (.42)
.20 -.08 -.08 -.07 .18
-.03 -.03 -.08 .27
-.03 -.03 -.13 .18
-.06 -.06 -.12 .08 .09 .09
-.06
.03
.03
.03
.03
.03
.03
.03
.03
.02
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03
.03
CULTURAL WORLDVIEWS AND RISK PERCEPTION 34
Peters et al. (2004) 198 198 198 198
US S Nuclear power Nuclear power Nuclear power Nuclear power
HG
Egalitarianism Fatalism Hierarchism Individualism
Dake (N/A) .30 -.30 -.30 -.35
.07
.07
.07
.06
Phillips, Hine, & Marks (under preparation)
794 794 794
Australia G Climate change risk Climate change risk Climate change risk
MC
Egalitarianism Hierarchism Individualism
Kahan (.64) (.64)
(.70)
.36 -.36 -.25
.03
.03
.03 Rippl (2002) 475
475 Germany G Environmental risk
Environmental risk MC Egalitarianism
Hierarchism Dake (N/A) .29
-.29 .04 .04
Sjöberg (2003) a 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797 797
Sweden G
Air pollution Air pollution Air pollution Air pollution Ozone depletion Ozone depletion Ozone depletion Ozone depletion Domestic nuclear power Domestic nuclear power Domestic nuclear power Domestic nuclear power Environment degradation Environment degradation Environment degradation Environment degradation Flood Flood Flood Flood Greenhouse effect Greenhouse effect Greenhouse effect Greenhouse effect
HG
HG
HG
MC
NH
MC
Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism Egalitarianism Fatalism Hierarchism Individualism
Dake (N/A) .13 .02
-.07 -.08 .14 .00 -.07 -.11 .29 .12
-.05 -.19 .11 .06
-.06 -.12 .09 .10 .08
-.06 .13 .04
-.06 -.10
.04
.04
.04
.04
.04
.04
.04
.04
.03
.04
.04
.03
.04
.04
.04
.04
.04
.04
.04
.04
.04
.04
.04
.04
CULTURAL WORLDVIEWS AND RISK PERCEPTION 35
Note. Sample: S = Student Sample, G = General Public Sample. NH = natural hazard, HG = human-generated hazard, MC = multiple-cause hazard.
Reliabilities are provided in brackets after measure type. a The overall effect size for each dimension is based on the mean effect size of all risks in
this study.
797 797 797 797
Polluted drinking water Polluted drinking water Polluted drinking water Polluted drinking water
HG
Egalitarianism Fatalism Hierarchism Individualism
.11
.12
.02 -.06
.04
.04
.04
.04 Sjöberg (2004) 797
797 797 797
Sweden G GM food hazard GM food hazard GM food hazard GM food hazard
HG
Egalitarianism Fatalism Hierarchism Individualism
Dake (N/A) .08 .01
-.07 -.09
.04
.04
.04
.04
Stern et al. (1999) 420 420 420 420
US G Climate change Climate change Climate change Climate change
MC Egalitarianism Fatalism Hierarchism Individualism
Dake (.56) (.36) (.41) (.67)
.07
-.07
.09
-.03
.05
.05
.05
.05
Wildavsky & Dake (1990)
134 134 134
US G Environmental risk Environmental risk Environmental risk
MC Egalitarianism Hierarchism Individualism
Dake (N/A) .51 -.43
-.32
.07
.07
.08
CULTURAL WORLDVIEWS AND RISK PERCEPTION 36
Table 2
Effect Sizes for Worldview Dimensions and Environmental Risk Perceptions
Worldview k r CI 95% n p Test of heterogeneity
Lower Upper Q df p I2
Egalitarianism 21 .25 .20 .30 15660 <.001 207.5 20 <.001 90.36
Fatalism 10 -.03 -.10 .03 5944 .346 49.5 9 <.001 81.81
Hierarchism 18 -.18 -.25 -.10 12703 <.001 284.6 17 <.001 94.02
Individualism 18 -.17 -.23 -.12 13038 <.001 172.2 17 <.001 90.13
CULTURAL WORLDVIEWS AND RISK PERCEPTION 37
Table 3
Moderator Analysis for Hazard Type
Hazard type k r CI 95% p n Test of heterogeneity
Lower Upper Q df p I2
Egalitarianism
MC 15 .25 .23 .27 <.001 11701 223.2 14 <.001 93.73
NH 3 .09 .05 .12 <.001 3331 .084 2 .96 <.001
HG 19 .19 .17 .21 <.001 16493 111.2 18 <.001 83.82
Fatalism
MC 7 .01 -.02 .04 .69 4596 27.50 6 <.001 78.18
NH 3 .11 .08 .15 <.001 3330 3.29 5 .193 39.12
HG 14 .00 -.02 .02 .83 12040 69.25 13 <.001 81.23
Hierarchism
MC 14 -.20 -.22 -.18 <.001 11054 295.1 6 <.001 95.59
NH 3 .10 .07 .14 <.001 3331 2.13 2 .35 5.86
HG 17 -.07 -.09 -.05 <.001 14183 161.6 16 <.001 90.10
Individualism
MC 13 -.16 -.18 -.14 <.001 10579 62.70 12 <.001 92.29
NH 3 -.05 -.08 -.01 <.001 3331 1.77 2 .41 0
HG 18 -.11 -.13 -.10 <.001 14993 89.17 17 <.001 80.94
Note. Egalitarianism Q between (2) = 80.11, p < .001. Fatalism Q between (2) = 36.33, p < .001. Hierarchism Q between (2) = 252.98, p < .001. Individualism Q between (2) = 36.47, p < .001. For hazard type, MC = multiple cause hazard, NH = natural hazard, and HG = human generated hazard.
CULTURAL WORLDVIEWS AND RISK PERCEPTION 38
Table 4
Moderator Analysis for Worldview Measure
k r CI 95% p n Test of heterogeneity
Lower Upper Q df p I2
Egalitarianism
Dake 16 .20 .18 .22 < .001 9982 139.73 15 < .001 88.55
Kahan 4 .26 .24 .29 < .001 5678 51.14 3 < .001 94.13
Hierarchism
Dake
Kahan
14 -.08 -.10 -.05 < .001 7025 116.76 13 < .001 88.87
4 -.26 -.29 -.24 < .001 5678 104.9 3 < .001 94.13
Individualism
Dake
Kahan
14 -.13 -.15 -.10 < .001 3941 124.16 13 < .001 89.53
4 -.18 -.21 -.15 < .001 7218 38.19 3 < .001 92.14
Note. Fatalism is not assessed by Kahan’s Cultural Cognition scales and therefore was not included in
this moderator analysis. Egalitarianism Qbetween (1) = 16.59, p < .001; Hierarchism Qbetween (1) =
116.72, p < .001; Individualism Qbetween (1) = 9.887, p = .002
CULTURAL WORLDVIEWS AND RISK PERCEPTION 39
Table 5
Moderator Analysis for Study Location
k r CI 95% p n Test of heterogeneity
Lower Upper Q df p I2
Egalitarianism
North American
European
15 .23 .22 .25 < .001 11646 152.12 14 < .001 90.80
6 .19 .16 .22 < .001 4014 49.03 5 < .001 89.80
Fatalism
North American
European
6 -.03 -.06 .00 .08 3200 38.42 5 <.001 67.71
4 .04 .01 .08 .03 2744 2.91 3 .41 50.77
Hierarchism
North American
European
12 -.18 -.20 -.16 < .001 8689 159.20 11 < .001 95.12
6 -.12 -.15 -.09 < .001 4014 113.20 5 < .001 79.90
Individualism
North American
European
13 -.16 -.18 -.14 < .001 9499 138.17 12 < .001 91.32
5 -.11 -.14 .08 .097 3539 27.01 4 < .001 85.19
Note. Egalitarianism Qbetween (1) = 6.32, p = .01; Fatalism Qbetween (1) = 8.16, p = .004; Hierarchism
Qbetween (1) = 12.23, p < .001, Individualism Qbetween (1) = 7.06, p = .01
CULTURAL WORLDVIEWS AND RISK PERCEPTION 40
Table 6.
Average correlations between cultural worldview subscales.
Variable 1 2 3 4
1 Egalitarianism 1
2 Fatalism -.11(3) 1
3 Hierarchism -.35* (6) .16*(2) 1
4 Individualism -.43*(5) .26*(2) .34*(7) 1
Note. *p < .05. Number of correlations used in the computation each average is
noted in the parentheses. All effect sizes are derived from Dake’s subscales. For
Kahan et al. (2011, 2012) orthogonal factor scores for Hierarchy-Egalitarianism and
Individualism-Communitarianism were employed. Thus, the correlations between the
subscales were 0 for these studies. For Kahan et al. (2007), the correlation between
the two CCS subscales was .40 (Kahan, personal communication).