Webinar Cheatsheet Create A Profitable Online Store

Webinar Cheatsheet Create A Profitable Online Store

It was a pleasure meeting you at my ecommerce workshop and I hope you learned a lot! In this cheatsheet, I've organized some of the key points of the presentation for you. Good luck with your ecommerce business! To sign up for my full blown class, go to... http://profitableonlinestore.com To get a list of recommend products and services, go to... http://mywifequitherjob.com/online-store-products-services-and-tools-i-recommend/ If you enjoyed the workshop and would like to help me out, then please leave a review for my podcast http://mywifequitherjob.com/workshop-podcast-contest/ And finally, please tell all of your friends to sign up for my free 6 day mini course on ecommerce! http://profitableonlinestore.com/signup

Webinar Cheatsheet Create A Profitable Online Store

Tools/Websites Mentioned In The Workshop

Shopify- Click the link to get 10% off recurring monthly plans

Big Commerce - Click the link to get 30 days free Ecwid- Click the link to check it out for free up to 10

products. A great ecommerce plugin for wordpress Open Cart - Click the link to view a step by step tutorial on

how to install the cart. Long Tail Pro - Click the link to get a free 10 day trial and a

33% discount AWeber - Click the link to try it for just a dollar Klaviyo - Click the link to check it out. It's free up to 250

subscribers but it's a lot more expensive than AWeber LeadPages - A great tool for creating landing pages Shoptimized Shopify Theme - My recommended shopping

cart theme. Privy - The tool I use for email optin forms and popups.

Click the link to get 15% off Vizury - The tool I use for push notifications.

The Different Shopping Cart Choices Open Source – Open Cart/ Prestashop etc… Fully hosted – Shopify/BigCommerce Hybrid - Wordpress/Ecwid/Shopify Combo Fully hosted will be the most expensive but the easiest to use. Open source will be the most flexible and the cheapest but harder to use

Webinar Cheatsheet Create A Profitable Online Store

The hybrid option works best if you already have a Wordpress blog

Webinar Cheatsheet Create A Profitable Online Store

What New Customers Are Looking For

Fast and free shipping An easy return policy Contact information A trustworthy store

To Establish Trust...

You have to convey why someone should shop at your store You have to prove to the customer that you are trustworthy You have to demonstrate that your order will be delivered on

time You have to show that you have great customer service You have to make the customer believe that their order will

be handled as well as Amazon

Four Pillars Of Success TRUST - You must convince customers that you are legit. RETAIN - You must have sequences in place to bring people

back to your site who visited but didn't buy. RETURN - You must have sequences in place to get people

to buy multiple times TRAFFIC - You must get people to find your site.

Webinar Cheatsheet Create A Profitable Online Store

Pillar #1 Gaining Trust Do not show social share counts until you have reached

critical mass Make sure your unique value proposition is clear on every

landing page of your site Have your phone number in the header Emphasize free shipping, easy returns and customer service Use testimonials and media mentions on every page of your

site.

Pillar #2 Retain Your Customers 98%+ of your visitors won't buy on their first visit. Bring them back to your site with 3 email sequences An abandoned cart campaign A reengagement campaign A pre-purchase sequence Use retargeting on Facebook and Google to bring back

customers Use Facebook Messenger to communicate with customers

Pillar #3 Bring Your Customers Back For More

Someone who buys once is much more likely to buy again Remind them to come back and shop with email A post-purchase email sequence A re-engagement sequence if they haven't purchased in 60 days. Use custom audiences in Facebook to show ads to customers

who haven't purchased in a while.

Webinar Cheatsheet Create A Profitable Online Store

Pillar #4 Drive Traffic To Your Site When it comes to ads, the 2 best options starting out is likely

going to be Facebook or Google Google is good when

o There are people out there actively searching for your products

o Your product keywords are specific – dinosaur tshirts as opposed to just tshirts

Facebook is good when… o Your product is new or relatively unknown o People aren’t searching for your product or your

keywords are too competitive to bid on

Webinar Cheatsheet Create A Profitable Online Store

Google Shopping Out of all of the Google ad types, Google Shopping is one

that you should start with immediately because… o It converts much higher than the other types of ads o Customers have photo and pricing BEFORE they click o Purchase intent is implicit in the advertisement

Make sure your photo and description accurately matches your ad.

All major shopping carts will generate the product feed for you automatically

Our shopping ads convert at around 6%

Webinar Cheatsheet Create A Profitable Online Store

Running Facebook Ads Drive people to a content page where you ask for an email

and let your email funnel close the sale Drive people directly to a product page with some sort of

incentive to buy now (coupon, offer etc…) Ad Example #1 - Content Ad

Webinar Cheatsheet Create A Profitable Online Store

Webinar Cheatsheet Create A Profitable Online Store

Ad Example #2 - Coupon Ad

Webinar Cheatsheet Create A Profitable Online Store

Email Marketing Overview - The 4 Sequences

A pre-purchase sequence o Activated when a customer signs up for your list

Abandoned cart campaign o Activated when a customer doesn’t complete checkout,

get them back A post-purchase sequence

o Activated when a customer buys A reengagement campaign

o Activated when a customer hasn’t purchased for a certain period

Summary

Make sure your website is ready BEFORE you start driving traffic to it.

Make sure your site is shareable Have email funnels in place with a lead magnet and signup

forms Start with a SINGLE ad platform and experiment with your

offers