Calling all Paramount Veterans!

A L S O I N T H I S I S S U EFrom the Mayor’s Desk.....................................................................................................................................................................................3 General Election Q&A.......................................................................................................................................................................................4Public Safety: Tips for Crime Prevention Month...................................................................................................................................5PEP Talk: Mental health resources..............................................................................................................................................................5Chamber Member-to-Member Discounts................................................................................................................................................6Barber Shops & Beauty Salons......................................................................................................................................................................8Business Corner: Website messaging tips................................................................................................................................................9Upcoming Chamber events.........................................................................................................................................................................10Free drive-thru flu shot clinic.......................................................................................................................................................................11CityScape: October events...........................................................................................................................................................................15

Paramount Chamber of Commerce15357 Paramount BoulevardParamount, California 90723

Telephone: 562-634-3980 paramountchamber.com

PULSE BEAT

PULSE BEATP A R A M O U N T

Paramount Chamber of Commerce (paramountchamber.com))• Serving the community since 1947 • October 2020

Calling all Paramount Veterans!Calling all Paramount Veterans!

On Veterans Day, November 11, please join us in honoring all those who served or are currently serving in the United States military.

The City of Paramount wants to recognize our Paramount military personnel this November by giving them a patriotic face mask, an

exclusive Paramount veterans T-shirt and a greeting card from the Paramount City Council expressing our gratitude for their years of service to our country.

If you are a current resident who is a veteran or a resident who is active in the military, or if you know someone who is, please let us know by calling the City of Paramount at 562-220-2121.

Assembly Speaker Rendon, local businesses, volunteers hold successful ‘Back2School’ event

It started when California Assembly Speaker Anthony Rendon donated headphones to local students in need, which will help them with distance learning during the ongoing pandemic. When local businesses and residents learned of his generosity, they quickly pitched in. Northgate Gonzalez Markets donated 100 backpacks filled with school supplies, and a flood of additional donations soon followed. On September 29, a group of eager Paramount volunteers conducted a successful drive-though “Road to Recovery Back2School” giveaway.

Other business donors were CareMore Multi-Services, Domino’s, Farmers Insurance (Sammy Kotob Agency), Farmers Insurance (Kurt Wolf Agency), GM Properties, Kustom Made Graphics, LGH Ceramics, Lyon and Lyon Properties, Max B. Martinez DDS, Vicky Professional Services, WaveFront Technology, Weber Metals and World Energy Paramount. Other donors were Mayor Peggy Lemons, Vice Mayor Brenda Olmos, City Councilmember Isabel Aguayo, Paramount Unified School District Board President Vivian Hansen, Margie Domino, Nicole Duckworth, Rose Pasqual, Paramount Chamber of Commerce Executive Director Barbara Crowson and Chamber representatives Tony Warfield and Dora Sanchez.

Hard-working volunteers who made it happen came from Bayfront Youth & Family Services, the City of Paramount, Paramount Unified School District, Latinas Art Foundation, the Paramount Chamber of Commerce, Paramount-Tepic Sister Cities and the Paramount City Council. We sincerely thank all our donors and volunteers!

Students from Paramount USD and Our Lady of the Rosary School took part in the event.

R O A D T O R E C O V E R Y !R O A D T O R E C O V E R Y !

Paramount Pulse Beat • paramountchamber.com 2 October 2020

A special offer for new clients to celebrate our 30th anniversary:

$30 OFF your tax price

This includes your tax service invoice. Mention this ad. Offer expires December 31, 2020.

SERVING THE COMMUNITY SINCE 1990

Cecilia J. Tascon, CPACertified Public Accountant

Vicky Uisprapassorn, EP, ATP, ATAEnrolled Agent

Vicky Professional Services, Inc.Accounting & Taxes | Fully Licensed & Bonded Tax Professionals

Leave all the paperwork to us.

We provide personalized services

you can count on.

Se Habla Español.

VickyProfessionalServices.com

562-634-1178 15975 Paramount Blvd., Suite A, Paramount

ACCOUNTING & INCOME TAX• Full accounting and tax services.• Tax returns prepared for individuals, sole proprietors, partnerships and corporations.• Comprehensive financial statements prepared.• Full payroll services.• W2 and 1099 forms prepared.• Full preparation and assistance with tax audits.• Notary Public services.

14700 Downey Avenue, Paramount, CA 90723Phone (562) 531-2060 • Fax (562) 633-8211

See important story on page 10.

Animal Fats and Vegetable Oils

PROUD SUPPORTERS OF EXCEPTIONAL COMMUNITY ORGANIZATIONS

Paramount Educational Partnership - Platinum Sponsor

Paramount Petroleum Learning Center - Platinum Sponsor

Los Cerritos YMCA and Paramount Petroleum Healthy Lifestyle Center

Fairfield Family YMCA and Paramount Petroleum Family Activity Center

PROUD MEMBERS OF THE PARAMOUNT BUSINESS COMMUNITY

City of Paramount Mayor’s Award Two-time Recipient

Long Beach Chamber Destination Tomorrow Award

Paramount Chamber President’s Award Two-time Recipient

NPRA Gold Award for Safety

QUALITY • SAFETY • RELIABILITY • COMMUNITY

A Producer of Renewable Fuels Using


Dr. Rumi Lakha, D.O.Dr. Rumi Lakha, D.O.

8534 Rosecrans Ave., Paramount, CA 907238534 Rosecrans Ave., Paramount, CA 90723(562) 602-8877(562) 602-8877Free, if qualified

M AY O R P E G G Y L E M O N S

MMayor’s Deskayor’s DeskF r o m t h e

If you think you need a COVID-19 test, call your primary care provider. If you don’t have a doctor, there are free Los

Angeles County sites available. To make an appointment at one of these, visit covid19.lacounty.gov/testing or call 211.

If you do need a COVID-19 test, the city is now offering free rides through our taxi service for Paramount residents who have no transportation. This is for Bellflower City Hall and Downey–Rancho South Campus locations, both of which use drive-through testing.

You must be a resident and have a scheduled appointment when you call for the ride, and the ride reservation must be made the day before the testing appointment. Call 562-220-2121 to schedule your ride.

County launches tenant legal aid programLos Angeles County

has launched Stay Housed L.A. County, a new program that connects tenants facing eviction with legal assistance and virtual educational workshops to help keep them in their homes during the COVID-19 pandemic.

The new program is a partnership among L.A. County, legal aid groups and community-based organizations to provide emergency support to tenants in need.

The StayHousedLA.org website offers useful information about rights and workshops for residents who need legal assistance, as well as other support, including case-management services.

Stay Housed L.A. County serves as an important resource for tenants who are facing housing uncertainty—including bilingual residents and those with undocumented status—with information about their rights and legal support navigating their inter-actions with landlords and the legal system. When tenants have legal representation, a family’s chance of avoiding homelessness due to eviction increases by over 70 percent.

Eco-friendly companies recognizedThe Industrial Waste Section of the Sanitation Districts of Los

Angeles County presents “Good Corporate Citizen” certificates each year to businesses that are in full compliance with extremely

demanding industrial wastewater discharge requirements. While nearly 1,000 companies in the county are eligible as “significant” industrial

users of the wastewater management system, only 432 earned this award in 2019 by meeting very strict standards. Ten of them are from Paramount.

All have shown a sense of social responsibility and protection of the environment by properly discharging their industrial wastewater, which keeps it off our beaches and out of the ocean. They deserve a big “green” thank you.

The Paramount companies are: Ace Clearwater Enterprises, Anaplex Corp., Ariza Cheese Co., Braun Linen Service, Inc., Carlton Forge Works, CMPC Transition LLC, Marukan Vinegar (USA), Inc., Paramount Dairy, Inc., and ST & I, Inc. The City of Paramount was also recognized. (Continued on page 4.)

City provides free rides to COVID-19 testing sites


Q: Where can I register to vote?A: You can register online at LAVote.net. Registration must be submitted no later than October 19 to be mailed a Vote by Mail ballot. You can also register by returning a paper form by mail. Registration forms are available at most government offices, including U.S. Post Offices.

Q: How can I check if I’m registered to vote or my registration status?A: Voters can check their registration status at LAVote.net/vrstatus.

Q: Can I register to vote at a Vote Center?A: Yes. Eligible, non-registered voters can go to any Vote Center in Los Angeles County and both register to vote and cast a ballot via Conditional Voter Registration. (In Paramount, the Vote Center will be at Progress Park and will open on October 24.) Once your registration has been verified, your ballot is then counted during the Official Canvass Period.

Election 2020FREQUENTLY ASKED QUESTIONS ABOUT THE NOVEMBER GENERAL ELECTION

Q: How do I change my voter registration?A: If you have moved, changed your name, or want to change your political party affiliation, you must re-register to vote. You can re-register to vote online or with a paper form. Any changes should be made prior to the registration deadline, October 19, to be mailed a Vote by Mail ballot.

Q: Will all registered voters receive a sample ballot for this election?A: Yes. All registered voters will be mailed a Sample Ballot book as early as 40 days before Election Day. Voters can also access their sample ballot online at LAVote.net/ISB.

Q: Will all registered voters be mailed a Vote by Mail ballot?A: Yes. Los Angeles County will mail all registered voters a Vote by Mail ballot to ensure that voters have a safe and accessible voting option during COVID-19. Q: When will Vote by Mail ballots be mailed?A: October 5.

We thank the Los Angeles County Registrar/Recorder for providing this Q&A. For more information, visit LAVote.net.


Public Public SafetySafety

Crime Prevention Month

Paramount Education Partnership

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October is National Crime Prevention Month. As part of the observance, the Paramount Public Safety Department and the Los Angeles County Sheriff ’s

Department are focusing on public outreach about certain types of crimes in our community. Here are tips to help you avoid vehicle and residential thefts and burglaries.

THEFTS FROM VEHICLES

• Always set the alarm or anti-theft device in your vehicle. If criminals have two cars to choose from, one with an alarm and one without, they will likely burglarize the one without the alarm—unless you’ve left valuables inside that are just too good to ignore.• Don’t leave any valuables inside your vehicle and never leave your valuables unattended.• Lock all doors and secure all windows (don’t even leave a tiny space for ventilation).• If you absolutely must leave anything of value inside your vehicle, conceal it before reaching your destination.• Never leave important papers in the car. Thieves can use these documents to steal your ID.• Try to park in busy, well-traveled areas.

PROTECTING YOUR HOME

Residential burglars look for easy targets. If the risk of being detected is too high, the average burglar will not attempt to enter your home. Whether you leave your home for five minutes or five weeks, recognize that it’s vulnerable whenever it’s unoccupied. While you cannot be home all the time, you can devise a home security program that works for you around the clock.• Always lock your doors and windows even when leaving for “just a minute.” • Never hide a house key under a doormat, in a flower pot or on a door ledge. • Consider installing an alarm system. • Consider becoming a dog owner. Dogs make lots of noise and most burglars won’t take the chance of getting bitten.

IF YOU’RE GOING OUT

• Use timers so that lights, radio and TV go on and off throughout the house to indicate someone is home. • For longer trips, be sure to stop mail and newspaper delivery or have a neighbor collect them daily. • Make your house look “lived in.”

• If you come home and see a broken window or a jimmied door, don’t go in. Confronting a burglar can be dangerous. Call the Lakewood Sheriff ’s Station at 562-623-3500 immediately.• In Paramount, Volunteers on Patrol are available to conduct a home check when you are out of town. Call the Paramount Station at 562-220-2002.

MORE CRIME-PREVENTION TIPS • Motion-sensor lights are a great way to illuminate driveways and walkways.• Install a wide-angle lens viewer in your front door. • Never open the door without knowing who is there. • Exterior doors should have dead-bolt locks with a strong, one-inch metal bar extending into the door frame. • Sliding doors and windows should all have ventilation locks, as well as auxiliary locks, to bolster security. • Be sure to include good locks for garage, patio and other doors that lead out through storage areas or spare rooms.

P E P TA L K

Read-along videos on City of Paramount website

During these challenging times, parents and kids may need an occasional break from distance-learning school work. The City of Paramount is here to help. On our Virtual Recreation page, you’ll find 25 reading-aloud videos

with staff members reading children’s books for early-elementary-age kids. Youngsters will be entertained, and they can read along, too. To see them all,

visit paramountcity.com/virtualrecreation.

Mental health resourcesWith our students and teachers conducting classes online for such a lengthy

time, it’s important that parents and caregivers watch for signs of anxiety and depression in children.

Feelings of stress or depression during this difficult time would not be unusual. These can take different forms, such as being withdrawn, acting out, disobeying and being tearful.

If you find yourself needing support in this area, call your pediatrician or healthcare provider. If you don’t have a healthcare provider, dial 211 to be connected to one.

Another valuable resource is the Los Angeles County Department of Mental Health 24/7 Help Line at 800-854-7771—it’s free and confidential. Visit online at dmh.lacounty.gov/resources for other mental health topics.

Free meals for Paramount kidsParamount Unified School

District - Student Nutrition Services is offering free Grab N’ Go meals for children under the age of 18.

No enrollment or application is necessary. Distribution takes place Monday, Wednesday and Friday from 7:30 to 8:30 a.m. and 11:30 a.m. to 1 p.m. at the following schools: Alondra, Collins, Gaines, Hollydale, Keppel, Lincoln, Los Cerritos, Mokler, Roosevelt, Wirtz and Tanner. Please visit only one site for one meal bag per child per day.

Visit paramount.healtheliving.net for weekly menus and other details, or call 562-602-6031 for more information.

City of Paramount • Paramount USD • Paramount Chamber of Commerce

562-602-6505

PRR PUBLIC DISPOSAL SITE IN PARAMOUNT

All types of non-hazardous waste materials accepted

Monday-Friday........6 a.m.-6 p.m. Saturday....................6 a.m.- 4 p.m. Sunday........................8 a.m.-3 p.m.OPEN

CLEAN • FLAT • QUICK EXITS

ParamountResource Recycling

7230 Petterson LaneParamount, California

(Call for holiday hours.)

paramount.healtheliving.net


Copyright 2020 by Paramount Chamber of Commerce. All rights reserved. Reproduction in whole or in part without permission is prohibited. Pulse Beat and Paramount Chamber of Commerce are not responsible or liable for any claims or offerings made herein or responsible for product availability that may be advertised.

PULSE BEATA monthly publication of the

Paramount Chamber of Commerce15357 Paramount Boulevard

Paramount, CA 90273562-634-3980 • paramountchamber.com

Executive Director: Barbara Crowson Executive Assistant: Dora Sanchez

Distributed and read by more than 20,000 residents and business owners in Paramount.Layout & design: Danmark Associates

Printing: Reed Printing Delivery: Great Western Distributors

Pulse Beat available only Pulse Beat available only online until further noticeonline until further notice

In response to the COVID-19 pandemic, the Board of Directors of the Paramount Chamber of Commerce has decided to suspend hard-copy printing and distribution of the Paramount Pulse Beat until further notice.

However, the full text of each new Pulse Beat will be available online each month on the Paramount Chamber of Commerce website at paramountchamber.com.

If you have questions, please call the Chamber of Commerce at 562-634-3980.

We at the Chamber thank you for your continued support and understanding during these difficult times for our community, and we will keep you informed about our future plans for the publication.

member-to-member discountsParamount Chamber of Commerce

As a Paramount Chamber of Commerce member, these discounts are extended to you by your fellow members. Visit the following businesses to receive the discounts listed below. But remember, these offers are available only to Paramount Chamber members!

Attorney & Legal Services

Lerma Law Office (562-272-4353): 15% discount on initial retainer fee or

flat-rate service.

Automotive

Herald’s Garage (562-633-2136): 15% discount on labor and a free

engine light reset.

Beauty

Family Cutz (562-408-2733): $3 off regular haircut, 10% off color service.

Marali Beauty Salon (562-964-1126): Free haircut & treatment with purchase

of any chemicals.

Communications

Transcom Telecommunications (562-630-1200, ext. 221): 10% off equipment

(business phone services).

Contractors

H1 Floor Covering (424/785-5551): 15% off first visit.

Jones Scaffold Co. (800-266-3864): 10% off net rental of scaffold equipment.

Data Base Services

NEXTSTEP (877-305-6932): Free needs analysis and special Chamber member discount rate.

Dental

Paramount Dental Care (800-266-3864): Free whitening. Free exam. Free cancer screening.

Financial Services

SG Tax Services (562-630-4004): $25 off tax preparation for Chamber members

and their employees.

Vicky Professional Services (562-634-1178): 20% off bookkeeping and

accounting service.

Flowers

Diana’s Flowers (562-529-5045): Free local delivery and free balloons.

Case de las Flores (562-469-8776): 25% off any arrangement.

Funeral Services

Palacios Funeral Home (562-972-5429): 5% off services.

Hotels & Motels

Embassy Suites Hotel (562-861-1900): 15% off best available room rate (subject to

availability). Ask for “Chamber rate.”

Insurance

2000 Insurance Service (562-602-0001): 25% off new business.

Medical

Clínica Médica Hispana (562-630-1991): 25% discount.

Lakha Medical Clinic (562-602-8877): Alena Skin Care–Free consultation. Cosmetic

Surgery & Laser Center (562-865-9600)–10% off any laser or cosmetic surgery procedure.

Cosmetic Surgery & Laser Center (562-865-9600): 10% off any laser or cosmetic surgery procedure.

Plumbing & Heating

Downey Plumbing, Heating & Air Conditioning (562-861-1234): 10% off HydroJet service

and/or 10% off material.

Production (Events)

YSL Production (323-490-6315): 20% any event services: Sound, lighting, stage,

LED video, wall & truss equipment.

Printers

Source Graphics, Inc. (562-408-2734): 10% discount on all printing.

Real Estate

Century 21 Allstars–Mark Sourial (562-745-8171): Free market evaluation of your property.

GM Properties (562-696-0200): 5% of gross commissions on closed deals will be sent to the charity of our choice in your name. Ask for Matt.

Penta Pacific Properties (562-699-1922): Free market value opinions on commercial and

industrial properties.

Real Estate Homes & Investments (562-200-1164): 20% discount. Ask about preferred pricing for Chamber members.

The R.M. Cool Company (562-630-6000): Ask about preferred pricing for Chamber members.

Restaurants

Café Corleone (562-408-6100): 10% discount on all food purchases.

Casa Adelita (562-408-2360): 10% off (may not be combined with

other specials).

Casa Gamino (562-634-6225): 10% discount on food purchases.

Delfin Seafood & Market (562-630-1928): 10% off any order.

El Compa Restaurant (562-630-1068): 10% discount on all food purchases.

Gus’s Deli, BBQ & Grill (562-630-2802): 10% off all food purchases.

Mariscos Alas (562-633-1348): 10% Chamber member discount. 15% discount

for law enforcement & City employees.

Mariscos El Perihuete (562-408-1661): 10% off on food purchases over $10.

Mariscos Mi Lindo Sinaloa #1 (562-529-5110): 10% discount on all

food purchases.

Pika Tortas Ahogadas (562-529-5787): 10% discount on all regular-priced food items

(excludes combo deals).

The Hummus Factory, Downey (562-622-2300): 20% off any order.

El Sinaloense Restaurant (562-363-3011): 20% off on food purchases.

Wellness & Health

Spiritual Quest (877/535-2267): 50% off salt lamps only.

Wholesalers & Distributors

Rayvern Lighting Supply, Inc. (562-634-7020): 5% off fixtures and ballast orders (commercial

distributor of lighting and fixtures).

If you’d like to add your business to this list, please call the Chamber for

information: 562-634-3980.


WARD PROPERTIES16311 GARFIELD AVE., PARAMOUNT, CA 90723

ROSE C. TOWETel: 562.633.2300Fax: 562.633.2345

www.wardprop.com • [email protected]

W

Serving the community since 1946, theParamount Lions have been actively partic-ipating in and providing donations to sup-port local programs such as PEP (Paramount Education Partnership), Relay for Life, City of Hope, youth sports, food banks, and eye care for families in need.

Come join our dedicated members as we build friendships and

partnerships with a common goal of giving back to the community.Join us for lunch: 2nd & 4th Thursdays

12:30 - 1:30 p.m.

Clearwater Building16401 Paramount Blvd.

Paramount Lions Club [email protected]

ParamountAmerican Legion

7550 Somerset Blvd., Paramount, CA“Canteena” open daily at 1 p.m.Hall for rent—call for a quote at:

562-788-7352

Post #134O Serving our veterans since 1923 O

Business meeting every second Tuesday of the month at 6 p.m.

Make a difference! Join a service organization!

Run your card for as little as $31 per month.

Call the Chamber at

562-634-3980. DIRECTORYB U S I N E S S C A R D

R E A L T Y

15740 Paramount Blvd, Ste. A, Paramount, CA 90723DRE License #01312934 • 562-251-0217 Office

GET YOUR FREE HOME VALUE REPORTGET YOUR FREE HOME VALUE REPORT

Vilma Flores REALTOR®562-260-6899 [email protected] habla español

HERALD’S GARAGEComplete Automotive RepairCollision Center & Body Shop

2995 Smog Check

Plus Certificate & ETF

Foreign & Domestic • Autos & Trucks • Complete EngineCheck Engine Light • A/C • Electronic • Transmission Rebuilding

Suspension • Brake Service • Specializing in Fleet Service

Fernando Kim: [email protected] E. Alondra Blvd., Paramount, CA 90723 562-633-2136

A special note about service organization lunch

programs mentioned below:Regularly scheduled service club luncheons

are contingent upon restrictions caused by the ongoing public health emergency.

Please consult the clubs for schedules.

Join the American LegionIf your ancestor served in the

United States military, call for more information on Sons of American

Legion (S.A.L.).

Sammy T Kotob Insurance Agency147 S Beach Blvd

La Habra, CA 90631

CA License 0L68077

Cell: 714-932-9656

Fax: 562-691-9113

[email protected] • 562-691-9100


Barbershops & Beauty SalonsThese Paramount businesses will help you look your best!

All Stars Barber Shop15920 Downey Ave., Suite A-4

Paramount, CA 90723562-531-0154

Monday-Friday: 9 a.m.-6:30 p.m.Saturday: 8 a.m.-5:30 p.m.

Sunday: 9 a.m.-2 p.m.

RCee’s Barbershop16601 Paramount Blvd.Paramount, CA 90723

562-408-1169Tues-Thurs: 9 a.m.-6:30 p.m.

Saturday: 8 a.m.-5 p.m.Closed Sunday & Monday

The Comeback Barber Shop8008 Jackson St.

Paramount, CA 90723310-920-5090

Tuesday-Friday: 10 a.m.-7 p.m.Saturday: 9 a.m.-40 p.m.Closed Sunday & Monday

Family Cutz8807 Alondra Blvd.

Paramount, CA 90723562-408-2733

Tuesday-Friday: 10 a.m.-5:30 p.m.Saturday: 9 a.m.-4:30 p.m.Closed Sunday & Monday

Frida Sofia Hair Studio8409 Rosecrans Ave.

Paramount, CA 90723213-270-3190

Monday-Saturday: 10 a.m.-7 p.m.Closed Sunday

Marali Beauty Salon8011 Somerset Blvd.

Paramount, CA 90723562-964-1126

Monday-Friday: 10 a.m.-7 p.m.Saturday: 9 a.m.-6 p.m.

Closed Sunday

Family Family CutzCutz

Frida SofiaH A I R S T U D I O

MaraliMaraliBeauty Salon

& Supply

BARBERSHOP

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By Brad Pollak, Director, Long Beach Small Business Development Center (SBDC) • E: [email protected]; T: 562-938-5100

Your consistent website messaging is keyB U S I N E S S C O R N E R

As small businesses across all industries tackle COVID-19, one area that requires our constant attention is the need to consistently tell our clients and prospective clients about our products and services. Some of those products and services might be brand

new because we’re adapting to these very tough times, so it’s important to make it easy for consumers to understand how we’re reinventing ourselves and how we continue to be important to our communities.

This means, along with everything else on our plates, that we have to focus on Marketing. And, in particular, we have to make sure our websites are easily found and easily navigable. We want current and new customers to have a seamless experience when visiting our sites, because this very seamlessness will lead to sales.

In light of this, I have found a helpful article about 10 ways to connect with your target audience through your website. It was written by Aslam Multani and was originally posted on www.smallbizdaily.com on September 16, 2020. I’ve edited the article very slightly in order to allow for room on these pages.10 ways to connect with your website target audience

Did you know that a study revealed that 75% of consumers make judgments about a brand’s credibility and reputation based on a company’s website performance and design? Hence, it’s imperative to ensure your visitors are able to connect with your website, thereby increasing your bottom line. Here are 10 proven tips to follow to ensure that you’re able to build a successful website.1. Develop a good structure & leave ample white space—How objects or photos are displayed on a website can play an enormous role in how people engage with the site. When objects are too near together, the interface may look busy, and users may find the impact distracting. “Visual hierarchy” is a concept that involves organizing visual elements in a manner that is visually pleasing and encourages online customers to find what they want. This has to do with observing standard patterns of eye contact and positioning website features in the right places where users are most likely to see them.2. Build ultra-useful, engaging content—Regularly updating your blog is a perfect way for people to get acquainted with your website and your brand. Blogs generated by small companies generate up to 126% more leads as compared to companies that don’t have blogs. If you have ultra-useful content such as videos, users can think of your website as a tool to be trusted. They’ll know they can still visit your blog for advice if they have a problem or want to learn something new. By adding eye-catching pictures and making your blog easy to read, you can make the content extra-shareable.3. Optimize the speed and responsiveness of your website—Have you ever visited a website only to get irritated with slow-as-molasses loading time? If your website is slow, potential buyers may take their businesses elsewhere. Besides that, website speed is an essential consideration in Google’s rating when it comes to drawing the web to organic traffic. Thus, one of the first steps you should make in improving your website participation is to enhance the speed and responsiveness of your website.4. Add a chatbot to your website—A simple way for visitors to connect to you is to add a chatbot to your homepage. They will get the answers to all their questions in real-time, with ease, instead of waiting for an email. Before they leave the website, the opportunity to communicate with guests makes the chatbot an invaluable resource for customer support. Make sure you have a name and a picture so users feel like they’re talking to a human person rather than a robot.5. Display reviews by customers—Customer reviews are considered a highly effective engagement tool. Depending on the product, they can help convince visitors to proceed with the purchase. Amazon.com is an extremely popular example, as it includes customer reviews on most products on its website.6. Use different types of content—Don’t let the contents of your website go dull. If you restrict your eCommerce content to written content and product images, you will lose opportunities to boost engagement and sales. The use of varied content styles, such as infographics, videos, maps and even GIFs, improves user interaction and traffic. For example, a product review video can be posted to your website, released to Twitter and spread through social media. This way,

with a single piece of content, you can create organic traffic, YouTube traffic and social media traffic. Adding photos and even videos on web pages can give the product a 360-degree view and show various ways to use your products (including how other customers use them).7. Create a survey or quiz—The first step in expanding your company is to consider needs of future clients. Creating a popup or survey of consumer reviews is incredibly simple. A questionnaire will give you insight into what your clients are looking for and input about how your company is doing.8. Suggest related items—When consumers click through the website, make sure that relevant information relating to the item they’re browsing is given to them. On a blog, previous posts are shown close to the one the reader is viewing. On an e-Commerce website, show items affiliated with the one the user is currently browsing.9. Use CTAs that match the journey of the buyer—Calls-to-action (CTAs) that you add to your content should suit your audience’s journey and be super-clear. For example, adding a “Buy Product” button to a blog post might sound a little offensive, but it may be appropriate to include a “Learn More” CTA. Likewise, you should add buttons to your web pages such as “See comments” or “Add to cart” to remind customers what they should do next.10. Enable interactive site search—Even if you have a straightforward web navigation structure, it can be sometimes still be difficult for visitors to search quickly and successfully. That’s why you should also have site search available so that users can locate items on your website without having to dig around. You can also step up site search functionality by incorporating dynamic search, autocomplete and face search to anticipate what users may be looking for and to make recommendations about similar items.Conclusion—You will significantly boost customer loyalty and increase revenue on your website by incorporating some of these website engagement tips. There’s no excuse for your website to be outdated, misleading or unreliable when it can so easily be made interactive, supportive and easy to access—and actually generate sales. After all, in the words of Jay Conrad Levinson: “Your website is the window of your business.” Keep it fresh, keep it exciting!about the author—Aslam Multani loves solving complex problems by presenting out-of-the-box solutions. Aslam is the co-founder and COO at Multidots, Inc, an Enterprise WordPress digital agency and one of the WordPress VIP partner agencies with a globally distributed team of WordPress experts helping content publishers around the world.

Long Beach Small Business Development Centerlongbeachsbdc.org • 562-938-5100

Your website is a key way to connect with your target audiences. Be sure to follow the 10 tips to keep your site fresh, appealing, useful—and profitable.

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Halloween BaSHParamount Chamber of Commerce presents our

October 22October 22From 6 to 7 p.m.From 6 to 7 p.m.

Special online Zoom Special online Zoom networking eventnetworking event

Calling all ghosts, goblins, witches, vampires, zombies, werewolves and miscellaneous

monsters for our Halloween BASH!

We’ll have an Early Bird Drawing before 6 p.m., and then start networking, raffles and games at 6 p.m. Win a special prize by decorating your background with a spooky or fall theme—and disguise yourself with a mask or fun makeup and challenge others to guess who you are!

The cost is $5. Please register online at paramountchamber.com/chamber-bash-sept

or call us at 562-634-3980.

(Business Associate Social Hour)

S P E C I A L PA R A M O U N T C H A M B E R W E B I N A R :

New Requirements for EmployersOctober 82 to 2:30 p.m.For details, call the

Paramount Chamber of Commerce at

562-634-3980

This timely webinar, provided by ADP, will

cover new requirements regarding retirement

programs for employers. Our guest speaker will be Michael Jimenez.

Our thanks to our event sponsor:

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DRIVE-THRU FLU CLINIC

Saturday, October 2410 a.m.- 2 p.m.

New Commandment Missionary Baptist Church15548 Paramount Blvd., Paramount, CA 90723

Because of the ongoing pandemic, getting your flu shots this year is more important than ever! We will be following all CDC guidelines to prevent infection—so face-coverings will be required and social distancing will be observed. No appointment is necessary to get your free flu vaccinations.

FREE FLU VACCINE!

Sponsored byFor more information, contact Shamika Ossey (RN, BSN, PHN), Emergency Preparedness Public Health Nurse Area Health Office of West & South Los Angeles, Martin Luther King, Jr. Center for Public Health, 11833 South Wilmington Avenue, Los Angeles, CA 90059. Telephone: 323-568-8762


We’re very grateful that the businesses below have renewed their Paramount Chamber of Commerce memberships,

making our valuable services possible.Techcoat Contractors, Inc...........................................23 years

15720 Garfield Ave., Paramount, CA 90723

Paramount-Tepic Sister Cities....................................19 years paramounttepicsistercities.weebly.com

AppleCare Medical Management (Part of OptumCare)....14 years 18 Centerpoint Dr., La Palma, CA 90623

Demaria Electeric Motor Services, Inc.......................12 years 7048 Marcelle St., Paramount, CA 90723

Hunter Security Inc...................................................11 years 15317 Paramount Blvd., Suite 103, Paramount, CA 90723

Medical Waste Services..............................................10 years 7321 Quimby St., Paramount, CA 90723

Pika Tortas Ahogadas..................................................8 years 8111 Rosecrans Ave., Suite K, Paramount, CA 90723

El Peri Sushi................................................................6 years 16604 Paramount Blvd., Paramount, CA 90723

Kenny’s Auto Body & Towing......................................6 years 17406 Woodruff Ave., Bellflower, CA 90706

Somerset Automotive Center.......................................5 years 7337 Somerset Blvd., Ste. A, Paramount, CA 90723

2000 Insurance Services..............................................3 years 15110 Paramount Blvd., Paramount, CA 90723

Golden Key Development, Inc......................................3 years 16260 Paramount Blvd., Paramount, CA 90723

California Theta Unit -Association of Parliamentarians...2 years Visit us on facebook for meeting information

A & R Cleaning Multi-Services.......................................1 year Visit us on Facebook

Candy Kravins...............................................................1 year 6836 Rosecrans Ave., Paramount, CA 90723

Delfin Seafood & Market Restaurant..............................1 year 8526 Rosecrans Ave., Paramount, CA 9072

Diana’s Flowers..............................................................1 year 15505 Minnesota Ave., Paramount, CA 90723

Dollar Day Insurance.....................................................1 year 7359 Rosecrans Ave., Ste. A, Paramount, CA 90723

Holly Chiang - Commercial and Industrial Real Estate...1 year For information, call 562-331-0395

Membership Membership RENEWALSRENEWALS

PHARMACY TECHNICIAN—Full-time. Experience helpful, but willing to consider an excellent new graduate who can learn quickly. Call Martha at Fobi Pharmacy: 562-630-5700.

BARTENDER—Part-time, including evenings and weekends. Call Leroy: 562-634-9001.

SKILLED LABOR OPPORTUNITIES—SkillsetGroup currently has these positions available for first, second and third shifts: Machine operator, sanitation, loading & unloading, forklift drivers, production line, and order pulling. Come in and apply today! SkillsetGroup actualmente tiene aperturas para puestos disponibles para Primer, Segundo y Tercer turno. ¡Ven y aplica hoy! Call us at 866-375-3094 or use Instagram (@skillsetgroup) or Facebook for weekly updates. 7300 Alondra Blvd., Suite 202, Paramount, California 90723.

STATE FARM AGENT—State Farm Agents help their customers protect what’s important to them, all the while making time to give back to their neighborhoods. Improve your career! Call David Maciel: 562-305-2111.

FULL-TIME SEAMSTRESS—5-Star Interior Services, Inc., needs a full-time seamstress with drapery-making experience. Contact Leroy at 818-845-4518.

CREW WORKER—Specialty construction. Will train. Installation of epoxy coatings, including preparation of concrete floors and other structures using various equipment. Long-term, 30+ hours, including some weekends. Report in person to TECHCOAT, 15720 Garfield Ave., Paramount, California 90723; M-Th 8:30 a.m.–3 p.m.

CLEANING SERVICE JOB (Persona para limpiesa)—A&R Cleaning Multiservices. Please contact Yolanda Monday-Friday at 562-500-2284.

EMPLOYMENTEMPLOYMENTO P P O R T U N I T I E S

To place an ad, call the Chamber at 562-634-3980.

Keep social distancing at grocery stores!Keep social distancing at grocery stores!


Music & Lights Every Friday & Saturday night: 7- 9 pm $11 admission * $4 skate rental

Iceland Every Tuesday night: 7- 8:30 pm $10 admission * Free skate rental * Live music

8041 Jackson StreetParamount, CA 90723www.paramounticeland.com

CareMore Multi-ServicesCareMore Multi-Services• Mobile Notary Services• Same-day Weddings• Immigration Document Preparation• Spanish Medical Interpreting• Call for appointment: 562-440-0524

Visit ByCareMore.com

South Los Angeles Health Projects

(310) 661-3080www.wicforyou.orgFollow us on

@wicsouthlosangeles

As if dealing with the !@#$%&coronavirus weren’t bad enough!

Now you’ve got to deal with the flu virus, too! Fortunately, all the things you’re doing to fight the coronavirus (wearing a mask, social distancing, hand-washing) will also help fight off the flu. But you also need the added protection of a flu shot—so get one

as soon as you can! See page 11 or call County of LA Public Health: 323-568-8762.

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SHOP LOCAL!SHOP LOCAL!

The pandemic has hit our local economy hard, so all our Paramount businesses need you now more than ever! When you shop in Paramount, part of what you pay stays here. Sales taxes help fund our parks, law

enforcement, street maintenance and other important local services and programs. Please help Paramount recover and rebuild by investing in the future of our community. Shop local!

—Paramount Chamber of Commerce

SHOPSHOP.. EAT EAT.. SPEND SPEND.. ENJOY! ENJOY!

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CityScape is published by the City of Paramount. Any questions or comments regarding this newsletter should be sent toCity of Paramount,16400 Colorado Avenue, Paramount CA 90723 or call (562) 220-2027.

October 2020

We’d love to beSocial Media friends!

@paramount_posts

@paramount_posts

@paramount_postsCity of Paramount

City of Paramount

City of Paramount

For current events andannouncements, visit our webpage

www.paramountcity.com


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