a study on consumer behaviour towards realme smartphones

“A STUDY ON CONSUMER BEHAVIOUR

TOWARDS REALME SMARTPHONES”

Project Report submitted to

UNIVERSITY OF CALICUT

In partial fulfillment of the requirement for the award of the degree of

BACHELOR OF COMMERCE

Submitted by

JOM JOSE

(CCASBCM218)

Under the supervision of

Mr. ASLAM P.S

DEPARTMENT OF COMMERCE

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

MARCH 2021

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

UNIVERSITY OF CALICUT

DEPARTMENT OF COMMERCE

CERTIFICATE

This is to certify that the project report entitled “A STUDY ON CONSUMER

BEHAVIOUR TOWARDS REALME SMARTPHONES” is a bonafide record of project

done by JOM JOSE, Reg. No. CCASBCM218, under my guidance and supervision in

partial fulfillment of the requirement for the award of the degree of BACHELOR OF

COMMERCE and it has not previously formed the basis for any Degree, Diploma and

Associateship or Fellowship.

Prof. K.J.JOSEPH Mr. ASLAM P.S

Co-ordinator Project Guide

DECLARATION

I, JOM JOSE, hereby declare that the project work entitled “A STUDY ON

CONSUMER BEHAVIOUR TOWARDS REALME SMARTPHONES” is a record of

independent and bonafide project work carried out by me under the supervision and guidance

of Mr. Aslam P.S, Assistant Professor, Department of Commerce, Christ College,

Irinjalakuda.

The information and data given in the report is authentic to the best of my knowledge.

The report has not been previously submitted for the award of any Degree, Diploma,

Associateship or other similar title of any other university or institute.

Place: Irinjalakuda Jom Jose

Date: CCASBCM218

ACKNOWLEDGEMENT

I would like to take the opportunity to express my sincere gratitude to all people who have

helped me with sound advice and able guidance.

Above all, I express my eternal gratitude to the Lord Almighty under whose divine guidance;

I have been able to complete this work successfully.

I would like to express my sincere gratitude to Rev.Dr. Jolly Andrews, Principal-in-Charge,

Christ college Irinjalakuda for providing various facilities.

I am thankful to Prof. K.J.Joseph, Co-ordinator of B.Com (Finance), for providing proper

help and encouragement in the preparation of this report.

I am thankful to Ms. Prassy Viswambharan, Class teacher for her cordial support, valuable

information and guidance, which helped me in completing this task through various stages.

I express my sincere gratitude to Mr. Aslam P.S, Assistant Professor, whose guidance and

support throughout the training period helped me to complete this work successfully.

I would like to express my gratitude to all the faculties of the Department for their interest

and cooperation in this regard.

I extend my hearty gratitude to the librarian and other library staffs of my college for their

wholehearted cooperation.

I express my sincere thanks to my friends and family for their support in completing this

report successfully.

TABLE OF CONTENTS

CHAPTER NO. CONTENTS PAGE NO.

LIST OF TABLES

LIST OF CHARTS

CHAPTER 1 INTRODUCTION 1-4

CHAPTER 2 REVIEW OF

LITERATURE

5-11

CHAPTER 3 INDUSTRY AND

COMPANY

PROFILE

12-15

CHAPTER 4 DATA ANALYSIS

AND

INTERPRETATION

16-43

CHAPTER 5 FINDINGS,

SUGGESTIONS AND

CONCLUSION

44-47

BIBLIOGRAPHY 48-49

ANNEXURE 50-53

LIST OF TABLES

TABLE NO: TITLE PAGE NO:

4.1 Showing gender wise classification 16

4.2 Showing age wise classification 17

4.3 Showing educational qualification

wise classification

18

4.4 Showing occupation wise

classification

19

4.5 Showing income wise classification 20

4.6 Showing source of information 21

4.7 Showing price range consider 22

4.8 Showing promotional offer which is

more attractive

23

4.9 Showing media of advertisement

influence in purchase

24

4.10 Showing response on special features 25

4.11 Showing response of features

influence purchase

26

4.12 Showing response of easy availability

of accessories

28

4.13 Showing response of purchasing the

same brand in near future

29

4.14 Showing response of loyalty 30

4.15 Showing response of recommendation

to friends and relatives

31

4.16 Showing response of price 32

4.17 Showing response of color 33

4.18 Showing response of camera 34

4.19 Showing response of design 35

4.20 Showing response of battery 36

4.21 Showing response of display 37

4.22 Showing response of accessories 38

4.23 Showing response of storage space 39

4.24 Showing response of warranty

assurance

40

4.25 Showing response of overall

satisfaction

41

4.26 Showing satisfaction 42

LIST OF CHARTS

FIGURE NO: TITLE PAGE NO:

4.1 Showing gender wise classification 16

4.2 Showing age wise classification 17

4.3 Showing educational qualification wise

classification

18

4.4 Showing occupation wise classification 19

4.5 Showing income wise classification 20

4.6 Showing source of information 21

4.7 Showing price range consider 22

4.8 Showing promotional offer which is more

attractive

23

4.9 Showing media of advertisement influence

in purchase

24

4.10 Showing data on special features 25

4.11 Showing data of features influence

purchase

27

4.12 Showing data on easy availability of

accessories

28

4.13 Showing data of purchasing the same

brand in near future

29

4.14 Showing data of type of loyalty 30

4.15 Showing data of recommendation to

friends and relatives

31

4.16 Showing response of price 32

4.17 Showing response of color 33

4.18 Showing response of camera 34

4.19 Showing response of design 35

4.20 Showing response of battery 36

4.21 Showing response of display 37

4.22 Showing response of accessories 38

4.23 Showing response of storage space 39

9

4.24 Showing response of warranty assurance 40

4.25 Showing response of overall satisfaction 41

4.26 Showing data of satisfaction 42

10

CHAPTER 1

INTRODUCTION

11

1.1 INTRODUCTION

The Rapidly growing demand of smartphone has created a buzz around the world.

Nowadays most of the consumers opt to have a smartphone. The Increasing innovation

in Mobile phone industries has brought this craze among the people on smartphone. A

Smartphone is a mobile device that combines cellular and mobile computing functions

into one unit. They are distinguished from feature phones by their stronger hardware

capabilities and extensive mobile operating systems, which facilitate wider software,

internet and multimedia functionality alongside core phone functions such as voice calls

and text messaging. Smartphones typically contain a number of metal oxide semi-

conductor integrated circuit chips, include various sensors that can be leveraged by their

software and support wireless communications protocols.

Smartphones in the present scenario have penetrated everywhere and raised the

comfort level of the individuals in their everyday life. Smartphones are proliferating at

a very fast pace in India mainly due to the younger demographic and rapidly expanding

economy. The way a individual deals with things is eased through the smartphones. The

market of smartphone has been escalating every year with Increasing innovations.

Irrespective of the high price of the smart phone, still the demand is increasing. It is

true that Hi-Tech technology has played a vital role in attracting the people towards

Smartphones. Brand is a factor that drives people to buy smartphone. Besides,

technology and brand there could be other so many marketing and stimuli factors that

could influence the consumer behavior of smartphone buyers. Moreover, the

characteristics of the buyer itself also affect the buying behavior.

There are several brands and smartphone companies in the market for consumers

to choose from. Among the various brands of smartphones available in the market,

realme smartphones are far-reaching one. Realme is a technology brand officially

established on May 4, 2018 by Sky Li. The aspiration of realme is to provide products

with a comprehensive superior experience for the young and realme is committed to be

a trendsetting technology brand. Within a year of establishment realme has already

entered the markets of India, Vietnam, Thailand, Philippines, Malaysia, Singapore,

Myanmar, Pakistan, Nepal, Bangladesh, United Arab Emirates, Egypt, ltaly, Spain,

France, England, Russia, and China. As the world’s fastest growing smartphone brand

12

realme stands firmly among the mainstream smartphone brands. In this study we

analysis consumers buying behavior towards Realme Smartphones company with

reference to Thrissur district.

1.2 STATEMENT OF THE PROBLEM

There are many factors that people consider while making smartphone purchase

decision. There are now many companies offering smartphones in the market. This

study is conducted to know customers behavior towards realme smartphones, that is

how satisfied they are with the realme and areas not satisfied and need improvements

are being found out.

1.3 OBJECTIVES OF THE STUDY

• To measure the satisfaction level of customers towards realme smart phones.

• To analyze the factors influencing the customers to choose realme smart phones.

1.4 SIGNIFICANCE OF THE STUDY

The study is significant in the current scenario as there has been increase in the

number of smartphone users. And there has been increase in smartphones brands and

loyalty among the customers and increase in technology and other factors that can lead

to change in the preferences and perceptions of the customers. Especially during and

after the time of covid-19 pandemic the education sector also started using smartphones

for their study purposes, so there have been changes in the preferences and satisfaction

level of the customers towards a particular smartphone brand. So, the study conducted

is relevant in the current conditions.

1.5 RESEARCH DESIGN

People of Thrissur district were selected for the study. The study is conducted with

the help of both primary and secondary data. Primary data collected with the help of

questionnaire, the secondary data collected from websites, articles and books.

1.5.1 Nature of the study

Nature of the study is Descriptive cum Analytical in nature

1.5.2 Nature of Data

The Data required for the study is collected through both primary data and secondary

data.

13

1.5.3 Sources of Data

Primary data and secondary data are being used for study. Primary data are those

which are collected for the first time and thus happened to be original in character. This

data is collected through questionnaires. Secondary data is which have already being

collected by someone else and which have been passed through the statistical process.

Secondary data are collected from the websites, books and articles.

1.6 SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample from a given population.

It refers to the technique or the procedure the researcher would adopt in selecting items

for sample. It is an important part of Research design.

1.6.1 Nature of Population

The population of this study includes all users of realme smartphones in Thrissur

district.

1.6.2 Sample Unit

All users of realme smartphones in Thrissur district is taken as the sample unit.

1.6.3 Method of Sampling

The sampling method that is used for taking the sample unit is the snow ball sampling

method.

1.6.4 Size of Sample

The sample size that is taken for the study is 102 respondents from Thrissur district.

1.7 TOOLS FOR ANALYSIS

Percentage analysis and average are used for analyzing the data that were collected.

Tools like column charts, tables, bar diagram and funnel charts are used for presenting

the data.

1.8 LIMITATION

• Sample size was not large enough which effects the reliability of surveys results

and may leads to bias.

14

• It is difficult to know whether the respondent’s response was genuine as they

invested in minimum time in filling questionnaire.

1.9 CHAPTERIZATION

Chapter 1 Introduction

Chapter 2 Review of literature

Chapter 3 Industry and company profile

Chapter 4 Data analysis and interpretation

Chapter 5 Findings, suggestions and conclusion

15

CHAPTER 2

REVIEW OF LITERATURE

16

2.1 INTRODUCTION

This chapter contains review of literature. It is divided into two parts. First part contains

empirical review about this topic and second part contains conceptual review about the

topic consumer behavior, it includes meaning, definition, process and types of

consumer behavior.

2.2 EMPERICAL REVIEW

Kotler and Armstrong (2001) in their book have written that the main factors, which

discriminate from one customer to the other, are age, salary, perception and adaptation.

This demographical diversification leads the marketers to assess the impact of their

products in the mind of the customers the customers are segmented accordingly.

Kushagra et al (2017) stated that the modern generation customers who are young and

dynamic are very tech-savvy and adventurous as far as adaptability to a new product is

concerned. They give very much emphasis on the attributes of a mobile like camera

quality, processor speed for gaming, battery power etc.

Ibrahim, Kassim, & Mohamood (2013) have deduced that while purchasing mobile

phones the young customers in the society are more influenced by celebrity

endorsement, frequency of advertisement, discount offers, word of mouth publicity

spread through friends, family and relatives.

Pigato (2001) explored that the proliferation of mobile phones in an unexpected rate in

developing countries since the 1990s. Even poor and remotest countries from sub-

Saharan Africa and South Asia are also catching up rapidly in mobile access.

Mokhlis, Yakkop (2012) when experimented buyers behavior towards smart phones

in Malaysian University reached the resolution that seven components depict smart

phone buying behavior – inventive and innovative highlighted features , picture,

quality, value for money, durable , solidness and compatibility , media impact and post

sales services. The most significant among them was imaginative highlights followed

by proposal and cost.

17

Chu-Mei Liu (2002). A good brand imaging is imperative to producers and all the

intermediaries of marketing process. High brand valued items have higher acceptability

which leads to high sales. The rapid growth of portable smart phone subscriptions is

extensively quicker in the Philippines. Now a day’s mobile phone manufactures and

service providers are collaborating with different advertising and promotions.

Jaakko et al (2007) Found from their research that MCRM is a portable client

relationship conceptualization were the interaction between the client and the customer

is fourfold. They are acceptance of Advertising messages, by passing the sales

messages, filtering the messages and the trust between the client and the customer based

on which the products are accepted.

Fred Robins (2003) inferred that there is a blending of technology and imagination to

build a product, whose innovation is based on the personalization, advancement of

different generations of mobile handsets to be aligned with the internet speed and

technology.

Lynda Andrews et al (2012) Examined that customers' impression of the worth value

they get from the ordinary day to day utilization of smart phones and how portable

advertising (m-promoting) can possibly improve these worth recognitions. The

discoveries feature approaches to tailor m-showcasing procedures to supplement

purchasers view of the worth value offered through their smart phones.

Osman et al (2012) in their investigation found that customers made buying decision

based on design availability and brand image.

18

2.3 CONCEPTUAL REVIEW

In this section we discuss about topic Consumer behavior, it includes Meaning,

Definition, Process and types of consumer behavior.

2.3.1 Meaning

Consumer behavior is the study of individuals, groups, or organizations and all

the activities associated with purchase, use and disposal of goods and services, and

how the consumer's emotions, attitudes and preferences affect buying behavior. The

study of consumer behavior formally investigates individual qualities such as

demographics, personality lifestyles and behavioral variables, in an attempt to

understand people’s wants and consumption. Also investigated are the influences on

the consumer from groups such as family, friends, sports and reference groups to

society in general including brand influencers and opinion leaders. Consumer is the

pivotal point in marketing. Consumer behavior is very complex and is influenced by

various factors. All the consumers have different tastes and preferences, likes and

dislikes and they adopt different behavior patterns while purchasing goods. A detailed

knowledge about the consumer, his behavior, buying motives and habits provide us

with reasons why consumer differ from one to another in buying and using product and

services.

2.3.2 Definition

Prof. Philip Kotler defines Consumer behavior as “the study of how individual,

groups and organization select, buy, use and dispose of goods and services, ideas or

experiences to satisfy their needs and wants.” The term Consumer behavior is the

behavior shown by the consumer at the time of searching, purchasing, using, and

disposing of product and services which satisfy his needs and wants. It is concerned

with the activities of individuals in buying and using the goods and services.

It includes the decision-making process that precedes his actual purchase. The

study of behavior is the study of individuals i.e., how they take decisions to spend their

available resources i.e., time, money and effort on buying goods and services.

https://en.m.wikipedia.org/wiki/Goods_and_services

https://en.m.wikipedia.org/wiki/Consumer

https://en.m.wikipedia.org/wiki/Preference_(economics)

19

American Marketing Association defines Consumer behavior as “the dynamic

interaction of affect and cognition, behavior and environmental events by which human

being conduct the exchange aspect of their lives.” Consumer behavior thus, relates to

all social, psychological and physical behavior of potential customers as they become

aware of the product, evaluate its features, purchase the goods, consume it and tell

others about the product and services.

2.3.3 Consumer Buying Process

To understand consumer behavior, it important to first understands consumer

buying process. Buying process represent different stages through which the consumer

goes through when he has to purchase something. Consumer has a bundle of desires,

needs, out of which the pressing needs move to the top. This is known as need

recognition. After this consumer searches relevant information related to product on the

basis of which decision is taken and purchase is made. After consuming the product the

post purchase behavior is evaluated and a dissatisfied customer again has an unsatisfied

need, and the process starts again. Each stage in the consumer buying process is a

challenge to the marketer, for which he must have a careful understanding of behavior

before he develops the marketing program.

2.3.3.1 Need Recognition

The starting point of the buying process is an unsatisfied need. It is the perceived

want or desire that paves the way for next stage. As we know every customer has bundle

of desire or needs, many of which are not satisfied. When such unfulfilled needs are

identified, the buying process starts. It is important to note that need recognition should

be of those needs without whose satisfaction, consumer is restless and under tension.

He should feel that he has desire or need which has arisen and which needs to be

satisfied. Dissatisfaction from the existing product or service may also give rise to

restlessness and again a need to satisfy the urge. Need or wants arise due to internal or

external situations. A person may be having deep rooted desires which may suddenly

become dominant and pressing under conducive environment.

Needs may also arise due to external situations where consumer is exposed to

different advertisements and people. It is the intensity or urgency of wants which

decides the speed at which it has to be satisfied. The pressing or urgent wants are first

satisfied as resources are limited.

20

2.3.3.2 Information Search

For satisfying the need which has aroused, he has to look for suitable product

which will best satisfy his needs. For this, consumer is willing to gather more

information about the product. Alternative sources are there from where information

can be gathered. He may contact his family, friends, colleagues, neighbors who are

personal sources, or he may look for commercial sources like – advertisement, retailers

etc. or he may look at other people which constitute the public source. In this way before

purchasing the product, he tries to collect the relevant information, as he is willing to

satisfy this need.

2.3.3.3 Evaluation

The desire to satisfy need, gives way to evaluation stage where the consumer

try to evaluate the information he has received in the pre- purchase stage of information

search. This is a stage of mental trial of the product by consumer. On the basis of the

information received, he has number of alternatives before him, out of which he has to

choose one.

His selection will be based on the relative worth of each alternative i.e. how suitable

the product will be to satisfy his wants i.e. product’s want satisfying potential. On the

basis of factors like- product attributes, brand image, facilities, convenience, etc. he

accepts or rejects the alternatives. His final decision to buy will depend upon the relative

strength of the positive intention to buy.

2.3.3.4 Purchase Decision

The positive decision or evaluation of product leads to purchase decision. This

decision implies consumer’s commitment for a product or a service. Here he purchases

the product and exchange process is thus complete. Purchase can be trial purchase or

adoption purchase. Trial purchases are mostly done for non-durable goods where the

consumer buys the goods for the first time. For consumer durable goods, adoption

purchase is done because; these items are not purchased frequently. On consuming the

goods, consumer may be satisfied or dissatisfied. Satisfaction leads to repeat purchase.

21

2.3.3.5 Post Purchase Reaction

This stage is concerned with the behavior of the consumer after he consumes

the product. This post-purchase reaction may be positive or negative. If consumer is

satisfied, repeat purchase may be there or he may recommend the product to other

people. Dissatisfaction leads to anxiety and makes a person restless. He has a problem

before him and again he tries to solve it by going for other alternative products or

services. A marketer help the buyer feel good about the product purchased. In order to

reduce his anxiety about the product, the after-sale services are very important as it

develops loyalty, increases sales and profit.

2.3.4 Type of Consumer Behavior

Consumer decision making varies with the type of buying decision. The more

complex and expensive decisions are likely to involve more buyer deliberation and

more buying participants. The four type of Consumer Behavior are :

2.3.4.1 Complex Buying Behavior

Consumer go through complex buying behavior when they are highly involved

in a purchase and are aware of significant differences existing among brands.

Consumers are highly involved in a purchase when it is expensive, bought infrequently.

This buyer will pass through a cognitive learning process. It is characterized by first

developing beliefs about the product, then moving towards attitudes towards the

product, and finally making a deliberate purchase choice, the marketer of high-

involvement product has to understand the information-gathering and evaluation

behavior of high-involvement consumers.

2.3.4.2 Buying Behavior Reducing Dissonance

Sometimes the consumer who is highly involved in a purchase sees little

difference in the brands. His high involvement is based on the fact that the purchase is

expensive, in-frequent and risky. The buyer will shop around to learn what is available

but he will buy fairly quickly because brand differences are not pronounced. In this

situation pricing, good location and effective sales personnel are important influences

of brand choice. The major role of market communication is to supply beliefs and

evaluations that help the consumer feel good about his or her choice after the purchase.

22

2.3.4.3 Buying Behavior Based on Habits

Many products are purchased under conditions of low consumer involvement

and the absence of significant brand differences. For example- in purchase category.

They go to store and reach for the brand, having no strong brand loyalty. They have

low involvement with most low cost, frequently purchased products. Their behavior in

these cases does pass through the normal belief/attitude/behavior sequences. They do

not search extensive information about the brands. After purchase, they may not

evaluate it because they are not involved with the product. So in the buying process,

brand beliefs are formed by passive learning and followed by purchase behavior, which

may be or may not be followed by evaluation.

2.3.4.4 Variety – Seeking Buying Behavior

Some buying situation depicts low consumer involvement but significant brand

differences. Consumers are often observed to do a lot of brand switching. For example

– in purchasing cookies the consumer has some beliefs, chooses a brand of cookies

without much evaluation and evaluates it during consumption. In future, the consumer

may reach for another brand out of boredom or a wish to experiment. Here brand

switching occurs for the sake of variety rather than dissatisfaction.

23

CHAPTER 3

INDUSTRIAL AND COMPANY PROFILE

24

3.1 INTRODUCTION

Third chapter is about technology and telecommunications industry and about the

company profile of realme phones.

3.2 INDUSTRY PROFILE

One of the most marked developments in the field of telecommunications and

technology in the last few decades has been enabling people to get in touch with one

another quickly, through numerous means, while on the go. Communications and its

ever-strengthening connection to mobility has become the most significant

telecommunications development of recent years; allowing people to juggle daily

schedules, home life and work. Major tech companies like Apple, manufacture such

devices and constantly develop them so that they continue to meet new organisational

challenges presented during the course of everyday life. Statistics dealing with the

telecommunication industry display many current and exciting trends in this field.

Wireless telecommunication was first achieved with the invention of the radio

at the beginning of the 20th century. This revolutionized and significantly speed up

communication over long distances, as a new, quick way of sending and receiving

information. Telecommunications, in its most basic, simple form consist of a

transmitter, a transmission medium or channel and a receiver. Nowadays, however, this

lucrative, complex and secretive industry is an ever raging battle for intellectual

property, patents, court cases and injunctions. All deemed necessary to retain an edge

in the market.

The smartphone industry, creating phones with more advanced computing

capabilities and connectivity than regular mobile phones, has been part of the mobile

phone industry since late 90s, gaining mainstream popularity with the introduction of

Apple’s iPhone in 2007. The iPhone revolutionized the smartphone industry by offering

customer friendly features such as a touch screen interface and a virtual keyboard. The

first smartphone running on android was introduced to the consumer market in late

2008.The smartphone industry has been steadily developing and growing since then,

both in market size, as well as in models and suppliers.

https://www.statista.com/topics/847/apple/

25

3.3 COMPANY PROFILE

Realme is a Chinese smartphone manufacturer headquartered in Beijing. The

company was founded on May 4, 2018 by Sky Li, who was former vice president of

Oppo. Realme also produces a wide variety of other products such as earphones,

wireless earphones, T-shirts, bags, fitness bands, smartwatches etc.

гeɑlme

Native name 真我

Romanized name Zhēn wǒ

Type Subsidiary

Industry Consumer electronics

Founded May 4, 2018

Founder Sky Li, Madhav Sheth

Headquarters Beijing,

China

Area served Worldwide

Key people • Sky Li (CEO)(Global)

https://en.m.wikipedia.org/wiki/List_of_legal_entity_types_by_country

https://en.m.wikipedia.org/wiki/Subsidiary

https://en.m.wikipedia.org/wiki/Consumer_electronics

https://en.m.wikipedia.org/wiki/Beijing

https://en.m.wikipedia.org/wiki/File:Realme-realme-_logo_box-RGB-01_with_out_back_ground.svg

26

• Madhav Sheth (SVP) (CE0) (realme India and Europe)

• Xu Qi (徐起) (CMO)

• Yao Kun (姚坤) (CTO)

• Wang Wei (王伟) (CPO)

Products Smartphones

Earphones

Power banks

RealmeUI

Phone Cases

AIoTproducts

Bags

Smart TVs

Parent Oppo ,BBK Electronics

Realme is a technology brand officially established on May 4, 2018 by Sky Li.

The aspiration of realme is to provide products with a comprehensive superior

experience for the young, and realme is committed to be a trendsetting technology

brand.

Due to the abilities in cutting-edge technologies of smartphones and IoT, realme

brings consumers products with trendsetting technologies, features and trendsetting

experiences that are first applied in the price segment.

At the beginning of 2020, realme announced its dual driven strategy of

“Smartphone + AIoT”. In June of 2020, realme's global users of smartphone reached

35 million and its sales volume of AIoT audio products broke the record of 1 million.

According to the statistics of counterpoint global smartphone shipments in Q1 of 2020,

the emerging smartphone brand realme still ranks 7th with year-over-year growth rate

of 157% which ranks the first in the world as well. As the world's fastest-growing

smartphone brand, realme stands firmly among the mainstream smartphone brand.

https://en.m.wikipedia.org/wiki/Senior_Vice_President

https://en.m.wikipedia.org/wiki/Chief_executive_officer

https://en.m.wikipedia.org/wiki/Chief_marketing_officer

https://en.m.wikipedia.org/wiki/Chief_product_officer

https://en.m.wikipedia.org/wiki/Smartphone

https://en.m.wikipedia.org/wiki/Earphones

https://en.m.wikipedia.org/wiki/Battery_charger#Power_bank

https://en.m.wikipedia.org/wiki/Bags

https://en.m.wikipedia.org/wiki/Smart_TV

https://en.m.wikipedia.org/wiki/Parent_company

https://en.m.wikipedia.org/wiki/Oppo

https://en.m.wikipedia.org/wiki/BBK_Electronics

27

Realme is a brand that started with the intention to offer trendy yet affordable

smartphones for youths and it captured its audience perfectly. According to the Q3 2020

global smartphone shipment report by counterpoint, realme users have now surpassed

50 million globally. By achieving cumulative sales of 50 million in just nine quarters,

realme has become the world's fastest growing smartphone brand.

Despite being a young company, realme is far ahead of its years in the industry

and broke multiple records across Asia during the recent sales season. Mr. Li shared

the recent performance in the open letter that: In India, realme smart watch became the

highest shipped product of the year; In Southeast Asia, it emerged as one of the top 3

best-selling brands on leading online e-commerce platforms; In Russia, it has achieved

the top 5 market share within one year; In China, it broke last year's all-day sales records

on e-commerce sites within 30 minutes. Realme's CEO attributes their milestones to

their users. realme's open secret to their success is their relationship with and ability to

listen to their young users.

In order to sustain a strong relationship with their young clientele, realme's

CEO, Sky Li, mentioned in an open letter that the brand will continue to innovate and

connect with their audience further: "In two years, realme has never stopped interacting

and co-creating with young users. We hope to be the brand that knows young users

best". Realme even held a launch event with users as keynote speakers and their views

were the focal point of the event.

28

CHAPTER 4

DATA ANALYSIS & INTERPRETATION

29

4.1 Introduction

This chapter deals with data analysis and interpretation. Data has been collected

through using questionnaire conducted among realme smartphone users. The data is

first sorted, tabulated and analyzed. Here the collected was analyzed using percentage

analysis method, average, bar diagram, column chart, funnel graph is used to get a clear

picture and an analytical interpretation is given using figures. This chapter helps to finds

out the satisfaction level of customers towards realme smartphone and also analyze the

factors influencing the customers to buy realme smartphones.

Table 4.1 Gender wise classification of respondents

(Source: Primary data)

Figure 4.1 Showing the gender wise classification of respondents

Interpretation

From the chart, it is evident that majority of respondents are male 66.7% and 33.3% are

females. And there is no other gender respondents.

Gender Number of respondents percentage

Male 68 66.7

Female 34 33.3

Other 0 0

Total 102 100

30

Table 4.2 Age wise classification

Age Number of respondents Percentage

15-20 16 15.7

21-30 30 29.4

31-40 24 23.5

41-50 22 21.6

51 and above 10 9.8

Total 102 100

(Source: primary data)

Figure 4.2 Showing Age wise classification of respondents

Interpretation

From the following chart, we can see that the majority number of respondents is

between the age 21-30 that is 29.4%, 23.5% belongs to the age group of 31-40, 21.6%

belongs to the age group of 41-50. 15.7% belongs to the group of 15-20 and remaining

9.8% of the respondents belong are more than 51 age.

31

Table 4.3 Educational qualification wise classification

Educational

qualification

Number of respondents Percentage

Matriculation 1 1

Higher secondary 19 18.6

Graduate 54 52.9

Post graduate 28 27.5

Total 102 100


Figure 4.3 Showing educational qualification wise classification

Interpretation

From the chart, we can see that majority of the respondents were graduates i.e., 52.9%,

27.5% of the respondents were post graduates. 18.6% of them completed their higher

secondary education and 1% of the respondents were matriculate.

32

Table 4.4 Showing occupation wise classification of respondents

Occupation Number of respondents Percentage

Self employed 28 27.5

Private employed 27 26.5

Government employed 15 14.7

Professional 6 5.9

Student 26 25.5

Total 102 100


Figure 4.4 Showing occupation wise classification

Interpretation

From the chart, we can see that the majority of the respondents were self-employed i.e.,

27.5%. In addition, 26.5% of respondents were private employed. 25.5% of the

respondents were students. 14.7 of the respondents were government employed and the

rest 5.9% were professional. Therefore, we can see that majority of the respondents are

self-employed.

33

Table 4.5 Income wise classification of respondents

Income Number of respondents Percentage

Less than 10000 7 6.9

10000-20000 25 24.5

20000-30000 20 19.6

More than 30000 29 28.4

No Income 21 20.6

Total 102 100


Figure 4.5 Showing income wise classification

Interpretation

From the chart, we can see that out of 102 respondents 28.4% of the respondents have

more than 30000 income. 24.6% of respondents have monthly income between 10000-

20000, 20.6% of respondents have no income, 19.6% of respondents have monthly

income between 20000-30000 and 6.9% of respondents get monthly income less than

10000. The majority of respondents were with income more than 30000.

34

Table 4.6 Showing source of information about realme smartphones

Source Number of respondents Percentage

Advertisement 26 25.5

Family and friends 35 34.3

Sale representative 14 13.7

Social media 27 26.5

Total 102 100


Figure 4.6 Showing the data of source of information about realme

Interpretation

As we can see in the chart that out of 102 respondents 34.3% of respondents come to

know about realme through family and friends, 26.5% of respondents through social

media, 25.5% of respondents through advertisement and 13.7% of the respondents

through sales representative.

35

Table 4.7 Showing price range consider while purchasing realme smartphone

Price range Number of respondents Percentage

Below 10000 7 6.9

10000-15000 47 46.1

15000-20000 44 43.1

20000-25000 2 2

Above 25000 2 2

Total 102 100


Figure 4.7 Showing the data of price range consider while purchasing realme

Interpretation

As we can see from the chart out of 102 respondents 46.1% prefer to buy at 10000-

15000 price level, 43.1% of respondents prefer to purchase at 15000-20000, 6.9% of

respondents prefer to purchase at below 10000 price range. 2% of the respondents

prefer to purchase realme phones with price range of 20000-25000. 2% of the

respondents prefer to purchase realme phones at price above 25000.

36

Table 4.8 Showing promotional offer which is more attractive

Promotional offer Number of respondents Percentage

Free gifts 8 7.8

Offer price 69 67.6

Discount 25 24.5

Total 102 100


Figure 4.8 Showing data of promotional offer which is more attractive

Interpretation

From the chart we can see that out of 102 respondents, offer price attracts 67.6% of the

respondents in the purchase, 24.5% of respondents are attracted through discount and

free gifts attracts 7.8% of respondents in the purchase of realme smartphone. Therefore,

we can say that majority of the respondents attracted through offer price.

7.8

67.6

24.5

0

10

20

30

40

50

60

70

80

Free gifts Offer price Discount

37

Table 4.9 Showing media of advertisement influence in purchase of realme

Media of advertisement Number of respondents Percentage

Television 16 15.7

Newspaper 14 13.7

Magazine 7 6.9

Online 65 63.7

Total 102 100


Figure 4.9 Showing data of media of advertisement influencing purchase

Interpretation

As we can see from the chart that out of 102 respondents, 63.7% of respondents

purchase of realme smartphones are influenced through online advertisements, 15.7%

of respondents are influenced through television advertisements, 13.7% of respondents

are influenced by newspaper advertisements and 6.9% of respondents influenced by

magazine advertisements. So we can say majority is influenced through online

advertisement.

38

Table 4.10 Showing response on special features of realme influence purchase

Options Number of respondents Percentage

Yes 75 73.5

No 6 5.9

Maybe 21 20.6

Total 102 100


Figure 4.10 Showing data on special features of realme influence purchase

Interpretation

From the chart we can see that among 102 respondents, 73.5% agrees that special

features influences their purchase decision, 20.6% of respondents feels maybe special

features influenced their purchase decision and about 5.9% respondents says that

special features does not influence their purchase decision.

39

Table 4.11 Showing response of features influence purchase of realme

smartphones

Particulars Number of

respondents

Percentage

Price, Performance, Value 20 19.6

Brand, Price, Performance 15 14.7

Brand, Quality, Performance 13 12.7

Quality, Price, Performance 10 10

Brand, Quality, Price 6 5.8

Price, Design, Color 6 5.8

Brand, Quality, Value 5 5

Brand, Performance, Value 4 3.9

Price, Battery, Design 4 3.9

Battery, Design, Color 4 3.9

Price, Performance, Design 3 2.9

Quality, Performance, Value 3 2.9

Price, Battery, Color 3 2.9

Quality, Battery, Color 2 2

Performance 2 2

Quality, Performance, Battery 2 2

Total 102 100

(Source: Questionnaire)

40

Figure 4.11 Showing data of features influence the purchase of realme

smartphone

Interpretation

As we can see from the chart out of 102 responses 19.6% of the respondents are

influence by price, performance, and value, 14.7% of the respondents were influence

by brand, price, and performance. 12.7% of the respondents were influence by brand,

quality, and performance. 10% of the respondents were influence by quality, price, and

performance. 5.8% of the respondents were influence by brand, quality, and price. 5.8%

of the respondents were influence by price, design, color. 5% of the respondents were

influence by brand, quality, and value. 3.9% of the respondents were influence by

brand, performance, value. 3.9% of the respondents were influence by price, battery,

design. 3.9% of the respondents were influence by battery, design, color. 2.9% of the

respondents were influence by price, performance, design. 2.9% of the respondents

were influence by quality, performance, value. 2.9% of the respondents were influence

by price, battery, color. 2% of the respondents were influence by quality, battery, color.

2% of the respondents were influence by performance. 2% of the respondents were

influence by quality, performance, battery. Majority of the respondents were influence

by price, performance, and value.

41

Table 4.12 Showing response of easy availability of accessories of realme

smartphones


Yes 86 84.3

No 1 1

Sometimes 15 14.7

Total 102 100


Figure 4.12 Showing data on easy availability of accessories of realme

smartphones

Interpretation

As we can see from the chart that, out of 102 respondents, 84.3% of the respondents

agrees that they easily get the accessories as and when they needed. 14.7% of the

respondents say that sometimes they get the accessories when they needed and 1% of

the respondents say that he/she didn’t get the accessories.

42

Table 4.13 Showing response of purchasing the same brand in the near future


Yes 49 48

No 8 7.8

Maybe 45 44.1

Total 102 100


Figure 4.13 Showing data of respondents purchasing the same brand in near

future

Interpretation

As we can see from the chart that 48% of respondents agree that they buy the same in

near future, 44.1% of respondents says maybe they buy it and 7.8 % of respondents

says that they not prefer to buy the realme brand in near future. Therefore, majority of

the respondents prefer to buy it in the near future.

43

Table 4.14 Showing response of loyalty to realme brand

Type of loyalty Number of respondents Percentage

Hard core 17 16.7

Soft core 59 57.8

Switcher 15 14.7

No loyalty 11 10.8

Total 102 100


Figure 4.14 Showing data of type of loyalty to realme brand

Interpretation

As we can see from the chart that, out of 102 respondents 57.8% of the respondents are

soft core loyal, 16.7% of the respondents are hard core loyal, 14.7% of the respondents

are switcher and 10.8% of the respondents are no loyalty to realme brand. So we can

see majority 57.8% are soft core customer.

44

Table 4.15 Showing response of recommendation to friends and relatives


Yes 77 75.5

No 3 2.9

Sometimes 22 21.6

Total 102 100


Figure 4.15 Showing data of respondents recommending realme to friends and

relatives

Interpretation

From the chart, we can see out of 102 respondents, 75.5% of the respondents agree to

that they will recommend the realme brand to their family and friends, 21.6% of the

respondents sometimes agree to the statement and 2.9% of the respondents disagreed

to the statement. As we can see majority of the respondents 75.5% agree to the

statement.

45

Table 4.16 Showing response of price satisfaction

Particular Respondents Percentage

Highly Satisfied 63 61.8

Satisfied 35 34.3

Neutral 3 2.9

Dissatisfied 1 1

Highly Dissatisfied 0 0

Total 102 100


Figure 4.16 Showing response of price satisfaction

Interpretation


highly satisfied with price, 34.3% of the respondents are satisfied with price, 2.9% of

the respondents neutral satisfied with the price, 1% of the respondents dissatisfied with

the price and there is no highly dissatisfied respondent in price. Therefore, majority of

respondents are highly satisfied with the price.

46

Table 4.17 Showing response of color satisfaction



Satisfied 54 52.9

Neutral 9 8.8

Dissatisfied 0 0


Total 102 100


Figure 4.17 Showing response of color satisfaction

Interpretation

As we can from the chart that out of 102 respondents, 52.9% of the respondents are

satisfied with color, 38.2% of the respondents are highly satisfied with color, 8.8% of

the respondents are neutral satisfied with color and there is no respondent dissatisfied

and highly dissatisfied with the color. Therefore, majority of the respondents are

satisfied with the color.

47

Table 4.18 Showing response of camera satisfaction



Satisfied 74 72.5

Neutral 19 18.6

Dissatisfied 1 1


Total 102 100


Figure 4.18 Showing data of camera satisfaction

Interpretation

As we can see from the chart that out of 102 respondents, 72.5% of the respondents are

satisfied with the camera, 18.6% of the respondents are neutral satisfied with camera,

7.8% of the respondents are highly satisfied with camera, 1% of the respondents

dissatisfied with camera and no respondent highly dissatisfied. So, we can see majority

of respondents are satisfied with camera.

48

Table 4.19 Showing response of design satisfaction



Satisfied 56 54.9

Neutral 13 12.7

Dissatisfied 0 0


Total 102 100


Figure 4.19 Showing response of design satisfaction

Interpretation


satisfied with the design, 32.4% of the respondents are highly satisfied with the design,

12.7% of the respondents are neutral satisfied with design and there is no respondent

dissatisfied and highly dissatisfied with the design. So, majority of the respondents are

satisfied with the design.

49

Table 4.20 Showing response of battery satisfaction



Satisfied 81 79.4

Neutral 7 6.9

Dissatisfied 0 0


Total 102 100


Figure 4.20 Showing response of battery satisfaction

Interpretation


satisfied with the battery, 13.7% of the respondents are highly satisfied with the battery,

6.9% of the respondents are neutral satisfied with the battery and no respondent

dissatisfied and highly dissatisfied with the battery. So, majority of the respondents are

satisfied with the battery.

50

Table 4.21 Showing response of display satisfaction



Satisfied 68 66.7

Neutral 11 10.8

Dissatisfied 3 2.9


Total 102 100


Figure 4.21 Showing data of display satisfaction

Interpretation


satisfied with the display, 19.6% of the respondents are highly satisfied with the display,

10.8% of the respondents are neutral satisfied with the display, 2.9% of the respondents

are dissatisfied with the display and there is no respondent highly dissatisfied with the

display.

51

Table 4.22 Showing response of accessories satisfaction


Highly Satisfied 2 2

Satisfied 79 77.5

Neutral 19 18.6

Dissatisfied 2 2


Total 102 100


Figure 4.22 Showing data of accessories satisfaction

Interpretation


satisfied with the accessories, 18.6% of the respondents are neutral satisfied with the

accessories, 2% of the respondents are highly satisfied with the accessories, 2% of the

respondents are dissatisfied with the accessories and there is no respondent highly

dissatisfied with the accessories.

52

Table 4.23 Showing response of storage space satisfaction



Satisfied 78 76.5

Neutral 18 17.6

Dissatisfied 0 0


Total 102 100


Figure 4.23 Showing data of storage space satisfaction

Interpretation


satisfied with the storage space, 17.6% of the respondents are neutral satisfied with the

storage space, 5.9% of the respondents are highly satisfied with the storage space and

there is no respondent dissatisfied and highly dissatisfied with the storage space.

Majority of the respondents are satisfied with the storage space.

53

Table 4.24 Showing response of warranty assurance satisfaction


Highly Satisfied 2 2

Satisfied 85 83.3

Neutral 14 13.7

Dissatisfied 1 1


Total 102 100


Figure 4.24 Showing data of warranty assurance satisfaction

Interpretation


satisfied with the warranty assurance, 13.7% of the respondents are neutral satisfied

with the warranty assurance, 2% of the respondents are highly satisfied with the

warranty assurance, 1% of the respondents are dissatisfied and no respondent is highly

dissatisfied with the warranty assurance.

54

Table 4.25 Showing response of overall satisfaction


Scale 1 1 1

Scale 2 1 1

Scale 3 12 11.8

Scale 4 64 62.7

Scale 5 24 23.5

Total 102 100


Figure 4.25 Showing data of overall satisfaction

Interpretation

From the chart we can see that, out of 102 respondents 62.7% of the respondents prefer

to give scale 4 for overall satisfaction on realme, 23.5% of the respondents prefer to

give scale 5 for overall satisfaction, 11.8% of the respondents prefer to give scale 3 for

overall satisfaction, 1% of the respondents prefer to give scale 2 and 1% of the

respondents prefer to give scale 1 for overall satisfaction.

55

Table 4.26 Showing satisfaction

Satisfaction Highly

Satisfied

Satisfied Neutral Dissatisfied Highly

Dissatisfied

Total Average

Price 315 140 9 2 0 466 4.56

Color 195 216 27 0 0 438 4.29

Camera 40 296 57 2 0 395 3.87

Design 165 224 39 0 0 428 4.19

Battery 70 324 21 0 0 415 4.06

Display 100 272 33 6 0 411 4.02

Accessories 10 316 57 4 0 387 3.79

Storage

space

30 312 54 0 0 396 3.88

Warranty

assurance

10 340 42 2 0 394 3.86

Figure 4.26 Showing data of satisfaction

4.56

4.29

3.87

4.19

4.06

4.02

3.79

3.88

3.86

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Price

Color

Camera

Design

Battery

Display

Accessories

Storage space

Warranty assurance

56

Interpretation

As we can see from the chart that, respondents have high level of satisfaction is with

price which shows an average 4.56. Next level of satisfaction is with color of an average

of 4.29. Next level of satisfaction is with design 4.19 average. Battery is the next with

an average of 4.06. Next level of satisfaction is with display 4.02 average. Next level

of satisfaction with storage space of 3.88 average. Camera is next with an average of

3.87. Next level of satisfaction with warranty assurance of 3.86 average and the least

level of satisfaction with accessories of 3.79 average.

57

CHAPTER 5

FINDINGS SUGGESTIONS AND CONCLUSION

58

5.1 FINDINGS

Based on research objectives the researcher applied appropriate analysis and tools

to know about customer behaviour of realme smartphones in Thrissur district. From the

analysis, the researcher found the important findings of the study. In this section the

researcher presents all the findings that had been discovered by using the data's that was

collected.

• Majority of the respondents were male that is 66.7%.

• Majority of the respondents are age group between 21-30.

• Majority of the respondents were graduates about 52.9%.

• 27.5% of the respondents were self-employed.

• Most of the respondents were with more than 30000 income.

• 34.3% of the respondents come to know about realme smartphones through

family and friends.

• Majority respondents prefer to buy realme smartphones at 10000-15000 price

range.

• The most attractive promotional offer by 67.6% respondents were offer price.

• The most effective advertisement is online advertisement by 63.7%

respondents.

• Out of 102 respondents 73.5% of them say special features influence their

purchase decision.

• Price, performance, value are the features that leads most respondents to make

purchase of realme smartphones.

• 84.3% of the respondents say that accessories of realme smartphones are easily

available.

• 48% of the respondents say that they go with the same brand in near future.

• 57.8% of the respondents are soft core loyal customer of the realme brand.

• Out of 102 respondents 75.5% of the them recommending realme to their friends

and relatives.

• 61.8% of the respondents are highly satisfied with the price of realme smart

phones.

• 52.9% of the respondents are satisfied with the color of realme.

59

• Out of 102 respondents 72.5% of them satisfied with the camera of realme

smartphones.

• 54.7% of the respondents are satisfied with the design of realme smartphones.

• 79.4% of the respondents are satisfied with the battery of the realme

smartphones.

• 66.7% of the respondents are satisfied with the display of the realme

smartphones.

• 77.5% of the respondents are satisfied with the accessories of the realme

smartphones.

• 76.5% of the respondents are satisfied with the storage space of the realme

smartphones.

• 83.3% of the respondents are satisfied with the warranty assurance of the realme

smartphones.

• Out of 102 respondents 62.7% of them chose the scale of 4 to record their

overall satisfaction with realme smartphones.

• Out of 9 different features, respondents are most satisfied with price, with an

average of 4.56.

60

5.2 SUGGESTIONS

Based on the foresaid findings and the observations made by the researcher during

the survey, the following suggestions are made by the respondents of Thrissur district

and by the researcher.

• Using of promotional strategies like price offer had attracts majority of

respondents. Therefore, the company should provide more like promotional

offers so that it can attract more customers.

• Company should take necessary steps to make improvements in areas such as

cameras and accessories, as some respondents are not fully satisfied in this

features.

• 61.8% of respondents highly satisfied with price. Therefore, company should

maintain this price range and also try to reduce price further more without

making any compromise in quality through more innovative techniques.

• Company should do all activities that can make their product highly satisfied in

all areas by customers, so that it will increase their loyalty towards the brand.

• Only few respondents are known about the product through advertisements in

newspaper, television, magazines. Most of them are influenced through online

advertisements and family and friends. So, the company should take necessary

steps to make more investments and improvements in this area of advisements,

so that it will make realme more popular among the pubic which leads increase

in sale of the product.

61

5.3 CONCLUSION

This research is done for academic purpose and the study is conducted to know about

customer behaviour towards Realme Smartphones with special references to Thrissur

District. From the sample of 102 respondents, it is found that customer were satisfied

in almost every areas of the Smartphone and customer showing well behaviour towards

the realme smartphones. The objectives of the study are accomplished that factors

influencing the customer to choose realme smartphones have been identified and also

get to know the satisfaction level of customers towards realme.

Majority of the respondents are satisfied with almost all features of realme smartphones.

People are attracted towards realme smartphones are mainly due to its lower price,

higher performance, value for money and easy availability of accessories. Along with

this special features, promotional strategies like price offer and discount have a great

impact on sale of realme. Also, family and friends and online advertisements made

realme smartphones well known among the people.

In a short glance, this study shows majority of respondents are satisfied with almost all

areas of the realme smartphones. And its higher performance and lower price and value

for money, along with promotions through social media and online advertisements

make more customers to make chose for realme smartphones.

62

BIBLIOGRAPHY

63

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WEBSITES

https://www.realme.com/in/

https://en.m.wikipedia.org/wiki/Smartphone

https://clootrack.com/knowledge_base/types-of-consumer-behavior/?amp

https://www.counterpointresearch.com/global-smartphone-share/

https://www.counterpointresearch.com/india-smartphone-share/

https://www.mordorintelligence.com/industry-reports/smartphones-market

https://www.realme.com/in/brand#aboutpp

BOOKS

Research Methodology – methods and techniques, C R Kothari

65

APPENDIX

66

QUESTIONNAIRE

1. Gender:

• Male

• Female

• Others

2. Age:

• 15 - 20

• 21 – 30

• 31 – 40

• 41 – 50

• 51 & above

3. Education qualification:

• Matriculation

• Higher secondary

• Graduate

• Post graduate

• Others

4. Occupation:

• Self employed

• Private employed

• Government employed

• Professional

• Student

5. Income:

• Less than 10000

• 10000 - 20000

• 20000 – 30000

• More than 30000

• No income

67

6. How do you come to know about realme smart phones?

• Advertisement

• Family and friends

• Sale representative

• Social media

• Others

7. What price do you consider while you purchase a realme smart phone?

• Below 10000

• 10000 - 15000

• 15000 – 20000

• 20000 – 25000

• Above 25000

8. Which promotional offer attracts you most in purchase of realme?

• Free gifts

• Price offer

• Discount

• Others

9. Which Media of advertisement influence your purchase?

• Television

• Newspaper

• Magazine

• Internet

10. Does the Special features of the realme smart phones influence on your purchase

decision?

• Yes

• No

68

11. What features that leads you to make the purchase of realme smart phone? (please

choose maximum 3)

• Brand

• Quality

• Price

• Performance

• Battery

• Value

• Design

• Color

• Others

12. Did the accessories of realme smart phones are easily available?

• Yes

• No

• Sometimes

13. When you purchase a smart phone in near future are you going with the same

brand itself?

• Yes

• No

• Maybe

14. Which type of loyal customer are you towards realme brand?

• Hard core

• Soft core

• Switcher

• No loyalty

15. Are you recommending realme brand to your friends and relatives?

• Yes

• No

• Sometimes

69

How satisfied you are with the following Factors of realme smart phones? Check the

appropriate box.

HS – Highly satisfied

S – Satisfied

N – Neutral

D – Dissatisfied

HD – Highly Dissatisfied

Q. No Questions HS S N D HD

16 Price

17 Color

18 Cameras

19 Design

20 Battery

21 Display

22 Accessories

23 Storage

24 Guarantee

25. Based on your own experience how would you rate your satisfaction with realme

smart phones brand?

• 1

• 2

• 3

• 4

• 5

Documents

a study on consumer behaviour towards realme smartphones