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MADE BY:REEMA PUNIANISHIWANI SALARIATAMANNA
CONSUMER ELECTRONICS
Includes electronic equipments intended for everyday use
Most often used in entertainment, communications and office productivity
TOP LEADING COMPANIES NOKIA
SAMSUNG
LG
SONY
BLACKBERRY
PANASONIC
Nokia Corporation is a Finland based multinational company
Headquarter -- Keilaniemi, Espoo, city neighboring Finland's capital Helsinki.
CEO -- Olli-Pekka Kallasvuo
Chairman -- Jorma Ollila
Founder -- Fredrik Idestam in 1865.
Nokia started as a pulp, rubber and cable manufacturer
LOGOSLOGOS
NOKIA Company logo, 1966.
The NOKIA "arrows" logo before its Connecting People logo.
"Connecting People" slogan, invented by Ove Strandberg.
PRESENT LOGOPRESENT LOGO
NOKIA PRODUCTS
Military communications and
equipment
ADSL modems
Digital television
Personal computers
Mini laptops
Internet Tablet
GPS products
NOKIA ACCESSORIES
Carrying and styling
Car solutions
Headsets
Memory cards and cables
Music related products
Navigation
Home and office
Power
Nokia uses a pricing strategy that best suits the product.
Market Penetration- Nokia 1100.
Market Skimming- N-95.
Time
Sale
s or
Pr
ofits
Growth
Maturity
Decline
Introduction
Sales curve
The Concept Phones
Nokia E- series
Nokia Symbian & N- Series
Nokia 30 & 40 Series
Product life cycle of NOKIA
AIDA in Nokia – : A – Attention
I – Interest
D – Desire
A – Action
Discounts are provided to online Nokia purchasers through Nokia discount coupons or coupon codes
Commission is also provided to retailers on the sale of every Nokia cell phones and accessories.
PRODUCT PROMOTIONAdvertising: Through TV, Sign boards, Bill
boards, Radio, Newspaper, Broachers, Posters, Dummies and display stands
ACQUISITIONS
Since December 1997, Nokia has acquired 37 companies or businesses
On August 5, 2009, Nokia acquire Cellity, a mobile software company
In September, 2008, Nokia acquired OZ Communications of Canada
NET SALES 2009Nokia Mobile Phones net sales by region
Europe & Africa46%
Americas 35%
Asia Pacific18%
DESIGN THAT PERFORMS
SAMSUNG A multinational corporation
Headquarter:Samsung Town, Seoul, South Korea
CEO: J S Shin
Founder: Lee Byung Chull , a Korean industrialist (1938)
CORE VALUES:
“In everything we do, we strive to help
people live better lives”
VISION AND MISSION:
SAMSUNG is dedicated to developing
innovative technologies and efficient
processes that create new markets, enrich
people's lives, and continue to make
Samsung a digital leader.
CORE MARKETS
DISTRIBUTION NETWORK OF SAMSUNG
25
Factory
Regional distributing
center
Branch warehouse
Direct dealer
Modern retail/Exclusive stores &Samsung digital plazas
Distributor
Sub - Dealer
Consumer/Customer
Original equipment manufacturer/vendor or supplier
Original equipment manufacturer/vendor or supplier
PRODUCT LIFE CYCLE OF SAMSUNG MOBILES
Introduction Growth Maturity Decline
OmniaTouch wiz Ultra Beat 450
STRATEGY
Digital Vision: “A company that leads the digital convergence revolution”
Brand power, logistics, IP:-High-margin products-Create value chain that integrates competencies of all areas-Customer and market oriented
Global network by function Performance evaluation and compensation
plan
PRICING
Average price of a TV set has dropped 30% in five years
TVs priced at $3,000 and above
Biggest maker of digital mobile phones using CDMA technology
PROMOTION
By targeting:
LOCAL MARKET
TEIR 1 CITIES TEIR 2 CITIES
NICHE MARKET
Appoints olympic gold medalist ABHINAV BINDRA as Brand Ambassador for its consumer electronics business
Appoints AAMIR KHAN as its brand ambassador for mobile phones
New, spunky, tagline – 'Next is What ?'
It is being used in all of 'Samsung Mobiles' communication material.
NOKIA V/S SAMSUNG
S.No. NOKIA SAMSUNG
1. Fashion statement for a customer
Catches the pulse of the customer
2. Focuses on branding and technology
Focuses on branding, product design and human resources
3. It should focus on niche markets
It should focus on mass market instead of niche markets
4. Building a worldwide supplier network
Tie up with service providers
5. Life style marketing and segmentation
Offer product variations
6. New competitors with different skills and potent brands is a challenge
Not keeping track of the new trends in the market