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By Mariano Vassallo (Technical Director, Wearables & Internet of Things Studio @Globant) & Santiago Piacenza (Product Director, Wearables & Internet of Things Studio @Globant)
Citation preview
Mariano VassalloTechnical Director
Wearable & Internet of Things Studio@marianov
Santiago PiacenzaProduct Director
Wearable & Internet of Things Studio@san_piacenza
Time MagazineSep 2014 IssueWe are now one step closer to be “never offline”
Unzipping the PotentialWearables & Internet of things
We are only beginning to tap into the vast potential of Wearables and IoT.The pure applications are limitless, but finding the right opportunities is no easy task.
AT THE FOREFRONT
Internet of things WearableBig data
Open source hardware
MobileUser
experience
Innovation
Engineering
Infrastructure
WEARABLES
INTERNET OF THINGS
Embedded Computing
Wearable > Big Data < Internet of Things
Data Integration
Data Architecture
Data Viz & Discovery
THINGS WITH NETWORKED SENSORS
DATA STORES
ANALYTIC ENGINES
At rest Active
Data
Models/analyses
Text
Videos Images
Human/ machine learning
Services/ cloud
Feedback and controlCommands and requests
Models /analyses
Iterate
Report statesInternal states/ external status
■ Prospect profiling■ Customer targeting■ Selective marketing■ Attrition identification■ Career path■ Employee productivity tools
■ Fraud detection■ Anti money laundry■ Credit scoring
Monetizing the data
■ Targeted digital marketing■ Client profiling■ Identify new business
opportunities.■ Contextualization and
content personalization■ Brand positioning
Revenue generation Cost savings/ optimization Compliance & regulatory alignment
■ Digital marketing■ Client profiling■ Identify new business
opportunities
Risk reduction
Bluetooth Low Energy (BLE) beacons are small enough to be located anywhere.
The server uses these micro-location trigger IDs to tell either the mobile device or another system to perform a contextual action designed by the business owner.
iBeacons
iBeacons - Intelligent Store Lighting
1 User chooses color preference and shopping list
2 Intelligent lighting + Beacons identify the user and turn on a spot light with the user preferred color in the shelf containing the product of choice
3 Beacons guide user inside the store
4 Preferred products are spotted by intelligent lighting on user proximity
12
3
4
● Provide personalized attention on arrival
● Proximity marketing and promotions
● Area related content
● Extend play experience to mobile devices
● Reporting on occupancy and usage monitoring
iBeacons - Experience on Casino Floor
Fraud prevention
La sesión con el asesor comienza en
15 min.
Escritorio 4
Ver mapa
Personalization
Resource usage dashboard
Light LocationTemp
Measuring light, motion, temperature and more
Motion
The sensors are limitless
Jpeg camera
Fingerprint sensor
Microphone Temperature sensor
Contact sensors
Our Example
We wanted to look at exposure to motion, and see if we could start tracking the data
The market for Internet of Things
1. Get your hardware 2. Get a Google Analytics account
3. Implement some code
Our Example
How do you set it up?
Build a tool to detect motion
Cat5 or Wifi
Raspberry Pi Flash Card
Motion Sensor
3 Jumper wires
Breadboard
Cobbler
Our Example
Register a Universal Analytics account
■ Get into Google Analytics
■ Create an account and select a property that you want to manage
■ You’ll get a key that you’ll need to use for the future
■ You need some python code (we copied from a blog)
■ You need the universal key from Google
■ Write the code to Raspberry Pi
Our Example
REAL TIME REAL LIFE ANALYTICS
CONNECTED < SMART
QUESTIONS?
THANK YOU