A2 Coursework Overall Marks Sheet

Name: CAREY Sophie

Planning – comments and mark out of 17/20For full comments please see the pre-production marks sheet

Construction – Main Task – comments and mark out of 33/40There is evidence of excellence in the creative use of most of the technical skillsFootage:Very good use of camera, with good variety of shots, mostly in focus. Great use of framing. Good use of mise-en-scene (especially the use of locations and singer). Ambitious footage that has been filmed in double speed. Great use of extras to fill in background.Editing:Video is edited to beat with some good actions to beat. Great use of transitions. Footage has been edited very well, with footage slowed down to fit music and lyrics. Overall:Very good video which meets the conventions of the genre. Great attention to visuals to maintain audience interest, clear narrative to capture mood of song. Very ambitious technique executed well.

Construction – Ancillary Task 1 (Digipak) comments and mark out of 8/10Sophie has demonstrated high proficiency in the design of her digipak for her artist. There is clear awareness of the industry and genre conventions such as bright colours. Photographs used are appropriate to the task. Good use of photoshop skills, excellent back cover. However more could have been done with the inside cover – perhaps a message for the fans from the artist next to the photo.

Construction – Ancillary Task 2 (Poster) comments and mark out of 9/10 Sophie has demonstrated excellence in the design of her poster for her artist. There is clear awareness of the industry conventions with the addition of facebook twitter, amazon icons amongst others. Excellent design skills have been used in the creation of the bright colourful backdrop which fits the genre well.

Evaluation – Comments and mark out of 16/20Question 1: Answered excellently using power-point and ‘slideshare’. You have understood the question well and clearly state out how your video conforms to your chosen genre. Excellent explanation about why you made the choices you did, backed up with well researched examples from real videos within the genre. More could have been added on how/if you challenged the genre.

Question 2: Answered using word and ‘Slideshare’. Good detail and analysis. You have explained well how your poster, digipak and music video all link with the same themes, fonts and colours so that your audience will see them as a package. Good use of real music industry examples in this answer.

Question 3: Answered well using ‘youtube’ for a video focus group and ‘slideshare’ for additional written feedback. A good range of questions were asked

to the focus group, and good written feedback received (although some of this is hard to read). Good analysis of your strengths and weaknesses based on feedback, analysis could have been more detailed.

Question 4: Answered using ‘Prezi’. All technologies used have been explained well. Good explanation of how you used each technology.

Overall an excellent body of work. You have explained your design choices well and reflected on what went well and didn’t. Excellent use of communication and good use of ICT.

Total 83/100 Grade: A