YouTube is evolving from a video-based site to a channels-based site, where subscriptions rule. And so, we’re

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Best Practices: Optimizing

for the Improved YouTube

What You Can Do:

Channel Metadata: Due to the increased prominence of channels and channel recommendations through-

out the site, it is critical to have strong channel titles, avatars, and descriptions.

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Video metadata

H$()*"(/""#(2"3+,"$(-(2%&&"!(7-!)(+/()*"(K+0L02"("G7"!%"'3";('-%4%'&(5+0!(,")-#-)-(%$(!"-445(%,7+!)-')9B( Make sure that titles(4"-#(<%)*()*"(,+$)(3+,7"44%'&(."5<+!#$Y($-6"(2!-'#%'&(/+!()*"("'#(+/()*"()%)4"9B( On the new YouTube homepage, now more of the description(%$(6%$%24"(/+!("-3*(6%#"+9(M!+6%#"()*"(,+$)(

%')"!"$)%'&(%'/+!,-)%+'(1!$)($%'3"()*%$(%$(,+$)(4%."45()+($*+<(07(<%)*(5+0!(6%#"+(+'()*"(*+,"(7-&"9B( X"$3!%7)%+'$($*+04#(-4$+(+O"!(4%'.$()+()*"($02$3!%2"(7-&";(74-54%$)$;(-'#()*"(3*-''"4(7-&";(20)(

links should follow descriptive information about the video.

Sharing playlists

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Now, go create something!