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@INZOVUDESIGN
MAKE YOUR MARK: AN UNDESIGNED WORLD
INFORMATION ARCHITECTA 2016 (ROME, ITALY) NOVEMBER 12, 2016 JASON ULASZEK / @INZOVUDESIGN
20+years ago Tomorrow
Web Design
Hardware Design
Software UI
User Experiences
Digital Product Development
Digital Corporate Strategy
Customer Experience
Systemic within the Org
THE FOCUS OF OUR WORK EVOLVES
THE CHALLENGE
How do we turn institutions that memorialize genocide into institutions that help end it?
500+ hours primary and secondary research
40+ interviews with Aegis staff, locals,
visitors, educators, counselors, experts and survivors
KGM VISITOR JOURNEY (2014)
EmpatheticFeeling
CompassionateAction
BURNOUTRISK
SHUTDOWNRISK
Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout
Pain Reflection Hope Action
THE NEW JOURNEY
Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout
INZOVU CURVEThe Inzovu Curve is a model that maps
specific designed activities to the emotional response of the individual experiencing them.
Motivation and ability to act
ACTIONHOPE
WILL
EPIPHANY
PAINPREPARATION
EMPATHY
COMPASSION
HERO
BURNOUT / SHUTDOWN
REFLECTION
Personal connection to the experience of genocide
“ The UX for Good visit has challenged our thinking and resulted in consensus that visitors leaving KGM must be empowered by their experience to go away and take action.
Yves Kamuronsi Country Director, Aegis Trust, Rwanda
Genocide Survivor
31
NEW YORK
CHICAGO
AMSTERDAM
RELEVANCE FLEXIBILITY INSPIRATION ACTIONABILITY
INZOVU CURVE EVOLUTION
��
NEXT CHALLENGE
1,000,000+ visitors since 2004
How can we help strengthen the visitor AND the survivor experience?
And for the first time, capturing information about visitors to further engage in dialogue
before and after their visit…
WEBSITE, BOOKING & COMMUNITY
Hi there,
I was researching / snooping around the internet in search of how I could possibly switch gears from for profit to non profit. I just don't feel right about designing for companies that just are trying to get bigger in a non-sustainable manner that compromises their employees and customers.
Since a little girl growing up in India I have been sensitive to my surroundings and the poverty and environmental damage that has been occurring at an exponential rate. I have been sleeping with an uncomfortable feeling the last few years - that I am not doing what I am supposed to.
I am a talented designer who wants to merge my design experience with making a change.
I would love it if you had any advise on this or if you have a company that I could work with.
Thank you,(Name)
RECOGNIZE THE ASK1
PRACTICE YOUR AIM2
BUILD BRIDGES3
LOOK BOTH WAYS4
DEFINE & MEASURE IMPACT5
LAYER THE EXPERIENCE6
INSIGHTS
BE HUMAN-CENTERED7
RECOGNIZE THE ASK
Seek understanding for the organization’s ability to understand, integrate and sustain the design ideas.
Match it with the right approach that fosters participation within the culture.
1
PRACTICE YOUR AIM
Carefully consider your toolbox of design skills and activities and match the effort to the ask.
Consider activities that allow for testing risk and gaining buy-in on ideas earlier by leaders in the organization.
2
BUILD BRIDGES
Take the responsibility to bridge the language gap between design and the organization.
Be the translator - great designers inherently possess those skills.
Create opportunity for others to participate in the process.
3
LOOK BOTH WAYS
Look both inside and outside the organization and industry with curiosity.
Innovation isn’t always new to the world, it only has to be new to a market or industry.
Expose stakeholders/partners to the process of generating insights from observations.
4
DEFINE & MEASURE IMPACT
Metrics provide the ability to defend your work.
Map out the steps necessary to engage all the relevant stakeholders in adoption.
Organizations operate on a variety of metrics, including ones you might happen to invent.
5
LAYER THE EXPERIENCE
Consider creating engagement for all involved…
the design of the product/service experience for your audience,
the experience of the process for your stakeholders and
the enjoyment of the challenge and project for the design team
6
BE HUMAN-CENTERED
Fall in love with the problem.
Technology evolves fast. Make sure to put people first.
Professionally and ethically care..
7