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Which Color Ensures More Success for your Brand?@JimMacLeod
Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that
you’ve envisioned red and blue for the two companies.
Over the years I’ve noticed one major trend across many different industries: the two leaders usually “own” either red or blue as their
primary corporate color.
Cola Wars
Coca-Cola: 17.6% / Pepsi: 8.8%Market Share
World Series Championships
Boston Red Sox: 8 / New York Yankees: 27Wins
Presidential Elections
Republicans: 18 / Democrats: 15Wins
Big Box Chains
Target: $72.6 / Wal-Mart: $482.2Revenue in Billions
Comic Books
Marvel: 36.78% / DC Comics 32.47%Market Share
Budweiser
Budweiser: 1,978.5 / Bud Light: 4,866.9Liters Sold in Millions
Cable Providers
Comcast: 22.6M / Time Warner Cable: 11.2MVideo Subscribers
Cable News Networks
CNN: 535,000 / FOX News: 1,720,000Prime Time Viewers
Full Time Staff
Online Video
YouTube: 7 billion / Facebook: 4 billionDaily Video Views
Or ...
follow the lead of the most successful company in history and go with white.
Republicans/Democratshttps://en.wikipedia.org/wiki/List_of_Presidents_of_the_United_States_by_political_affiliation
Coke/Pepsihttp://adage.com/article/cmo-strategy/pepsi-passes-diet-coke-market-share/297790/
Marvel/DChttp://www.comichron.com/monthlycomicssales/2014.html
Bud/Bud Lighthttp://qz.com/420295/americans-claim-to-love-craft-beer-but-they-actually-buy-bud-light/
Comcast/TWChttps://en.wikipedia.org/wiki/Attempted_purchase_of_Time_Warner_Cable_by_Comcast
CNN/FOXhttp://www.huffingtonpost.com/2015/04/01/cable-news-ratings-q1-2015-cnn-msnbc_n_6984866.html
Fire/Policehttp://nfpatoday.blog.nfpa.org/2013/10/new-report-on-the-number-of-firefighters-and-fire-departments-in-the-us.html, https://en.wikipedia.org/wiki/Law_enforcement_in_the_United_States
Facebook/YouTubehttp://www.forbes.com/sites/edmundingham/2015/04/28/4-billion-vs-7-billion-can-facebook-overtake-youtube-as-no-1-for-video-views-and-advertisers/
Applehttp://www.forbes.com/sites/benzingainsights/2012/08/21/apple-now-most-valuable-company-in-history/ @JimMacLeod
JimMacLeod.com