Improving Communication

Written and Presented by: Michael Evanchan

What Sticks?Part 1

Based on the book:

What Makesyou Stick?

2 Steps1) Find the Core

2) Apply SUCCESs

SUCCESs

Simple

DumbingDown

Simple =

+ CompactCore

Find the Core

“No plan survives contact with the enemy”

Commander’s Intent

Simple =

+ CompactCore

Elegance &

Prioritization

Schemas:Complex messages from

Simple material

Proverbs:Short sentence from

Long experience

Analogies:

metaphors

Unexpected

“The first problem with communication is getting people’s

attention.”

1How do I get

people’s attention?

Surprise!

Break a pattern

2How do I keep

people’s attention?

Interest &Curiosity

Introduce a Knowledge Gap

A little Mystery goes a long way

Concrete

“Concrete language helps people, especially novices, understand new

concepts.”

Mobilize & Focus the brain

Abstract

Concrete

“Concreteness is the easiest trait to embrace,

and may be the most effective.”

Simple

UnexpectedConcrete

2 Steps1) Find the Core

2) Apply SUCCESs