TEXTILE & APPAREL INDUSTRY ARTX 220TEXTILE & APPAREL INDUSTRY ARTX 220Welcome!Welcome!

Course OverviewCourse Overview

SyllabusSyllabus PoliciesPolicies Course RequirementsCourse Requirements GradingGrading QuestionsQuestions

Teaching StyleTeaching Style Learning should be fun and Learning should be fun and

enjoyable!enjoyable! Every assignment and/or project has Every assignment and/or project has

a purposea purpose You do your part and I will do mineYou do your part and I will do mine Each week our goal is to maximize Each week our goal is to maximize

our time togetherour time together

AssignmentsAssignments

Company History–assigned today (Due: Week Company History–assigned today (Due: Week 3)3)

Design Development (Due: Week 7)Design Development (Due: Week 7)

Sweatshop Discussion Questions (Due: Week Sweatshop Discussion Questions (Due: Week 10)10)

Stock Fund Report (Due: Week 11) – you will Stock Fund Report (Due: Week 11) – you will begin working on this Week 2begin working on this Week 2

Semester ProjectSemester Project

Phase I: Project Statement (Week 4)Phase I: Project Statement (Week 4)

Phase II: Project Outline (Week 8)Phase II: Project Outline (Week 8)

Phase III: Project Report (Week 12)Phase III: Project Report (Week 12)

Phase IV: Project Presentations Phase IV: Project Presentations (Week 12 & 13)(Week 12 & 13)

Fashion is a Reflection Fashion is a Reflection of…of…

Social forcesSocial forces Economic forcesEconomic forces Political forcesPolitical forces Artistic forcesArtistic forces

The Textile and Apparel The Textile and Apparel BusinessBusiness

One of the most globalized industries One of the most globalized industries in the worldin the world

10% of world business10% of world business USA consumes more product per USA consumes more product per

capita than anywhere elsecapita than anywhere else More than 200 countries export More than 200 countries export

products to the USAproducts to the USA Domestic production has been on the Domestic production has been on the

decline for the past decadedecline for the past decade

Product TypesProduct Types

Home TextilesHome Textiles GrowthGrowth

IndustrialIndustrial Road bed stabilizersRoad bed stabilizers TyvekTyvek TentsTents Heart valvesHeart valves

ApparelApparel To protect or enhance the human bodyTo protect or enhance the human body

MerchandisingMerchandising

Many product typesMany product types Grocery, video, gas, clothing, etc…Grocery, video, gas, clothing, etc…

The processThe process FiberFiber FabricFabric DesignDesign Manufacturer/BuyerManufacturer/Buyer RetailRetail

Merchandising DefinedMerchandising Defined

Additional DefinitionsAdditional Definitions

Compared to RetailingCompared to Retailing

RetailingRetailing Selling goods and services to the Selling goods and services to the

ultimate consumerultimate consumer One component of the trade matrixOne component of the trade matrix

Material manufacturer and supplierMaterial manufacturer and supplier Finished goods manufacturerFinished goods manufacturer RetailerRetailer ConsumerConsumer

Merchandising is a business function Merchandising is a business function that may operate at any level!that may operate at any level!

Compared to MarketingCompared to Marketing

Three major functionsThree major functions

Line planningLine planning ForecastingForecasting BudgetingBudgeting Assortment/mixingAssortment/mixing Delivery and allocationDelivery and allocation Merchandising plansMerchandising plans

Line developmentLine development Buying at wholesaleBuying at wholesale Internal product developmentInternal product development CombinationCombination

Product developmentProduct development Design Design Line adoptionLine adoption Technical design/SamplesTechnical design/Samples

Line presentationLine presentation InternalInternal

For adoptionFor adoption WholesaleWholesale ConsumersConsumers

Multi-channelMulti-channel

ConstituenciesConstituencies

Executive ConstituencyExecutive Constituency ManagementManagement

Set goalsSet goals Mission and business planMission and business plan Target markets, Price lines, product selection, Target markets, Price lines, product selection,

QualityQuality Job titlesJob titles

CEO, COO, CFO, VP’s Directors, Managers, CEO, COO, CFO, VP’s Directors, Managers, etc…etc…

Success measured by obtainment of Success measured by obtainment of objectives and ROI to stakeholdersobjectives and ROI to stakeholders

Merchandising ConstituencyMerchandising Constituency Interprets consumer preferencesInterprets consumer preferences Profit center of companyProfit center of company Plans, develops and edits product linesPlans, develops and edits product lines Sourcing and production capacitiesSourcing and production capacities Oversees development of productOversees development of product

Design, fabrication, styles, assortments, Design, fabrication, styles, assortments, pricing, visual presentation, timingpricing, visual presentation, timing

Job titlesJob titles BuyerBuyer DesignerDesigner Merchandise ManagerMerchandise Manager Product Development ManagerProduct Development Manager

Success measured by GM, inventory Success measured by GM, inventory levels, turnover, ROI, markdown levels, turnover, ROI, markdown percentage, costs, sales per square percentage, costs, sales per square foot, sell throughfoot, sell through

Marketing ConstituencyMarketing Constituency Defining target marketDefining target market Branding and imagingBranding and imaging PromotionPromotion Sales opportunitiesSales opportunities Strategies for growthStrategies for growth ResearchResearch

Job titlesJob titles Advertising ManagerAdvertising Manager Manufacturer RepresentativeManufacturer Representative Market ResearcherMarket Researcher Public Relations (PR)Public Relations (PR) Sales ManagerSales Manager

Success measured by market share, Success measured by market share, advertising/sales ratios, rate of sales advertising/sales ratios, rate of sales increaseincrease

Operations ConstituencyOperations Constituency

Manages people and physical Manages people and physical propertyproperty Human ResourcesHuman Resources InventoryInventory FacilitiesFacilities EquipmentEquipment Quality ControlQuality Control

JobsJobs Information ManagerInformation Manager Inventory ControllerInventory Controller Receiving ManagerReceiving Manager Distribution ManagerDistribution Manager Personnel ManagerPersonnel Manager Recruiter/HeadhunterRecruiter/Headhunter Technical Design Functions can also be Technical Design Functions can also be

found herefound here

How is success How is success measured?measured?

Employee retentionEmployee retention Stock/sales ratiosStock/sales ratios Material utilizationMaterial utilization Labor productivityLabor productivity Break-evenBreak-even

Finance ConstituencyFinance Constituency Evaluating profitabilityEvaluating profitability Setting future goalsSetting future goals All the money “stuff”All the money “stuff” Jobs:Jobs:

Financial AnalystFinancial Analyst AccountantAccountant Investment ManagerInvestment Manager

Success measured in terms of Success measured in terms of investment and profitinvestment and profit

Quick Response Quick Response ConstituencyConstituency

Time to marketTime to market Minimize time from concept to Minimize time from concept to

consumerconsumer Cuts across all other constituenciesCuts across all other constituencies Focus is on IT and Focus is on IT and

telecommunicationtelecommunication