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WEB BRUTALISMBut you have to read first:
https://medium.com/@sinanozdemir/web-brutalism-ugly-is-the-new-black-dbe1bde4a780
design domitaded
by
GOOGLE MATERIAL DESIGN
APPLE IOS DESIGN
MICROSOFT FLUENT DESIGN
there was something
weird happened
Pascal Deville
Creative Director of Freundliche Grüsse The designers apparently work hard
and enthusiastically to abandon a sense of popular aesthetics, creating something that is originally ugly
Brutalist Websites–In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's webdesign.
–
Katrine Mehl Building Kitkat Pecson
/ˈbruːt(ə)lɪz(ə)m/Brutalism
Why do they call it brutalism?
béton brut + al -ism
raw concrete
Brutalis
m is a p
ost-war
architec
tural st
yle that
descende
d from h
igh mode
rnism
and was
most pop
ular dur
ing
the 1950
s to the
mid-70s
.
Boston City Hall, Boston, Massachusetts USA,1968
High Modernism: the
architectural trend that started
in the early 20th century with
minimalism, Bauhaus, van Der
Rohe, on down to Le Corbusier.
sleek lines
little embellishment
grandiose structur
e
Philippine International Convention Center, 1976
Brutalism took the idea of unity of form and sleek futurism even further.
——— Brutalism went one step further by minimizing or even outright eliminating them.
Centro de Exposições, Salvador, Bahía, Brazil, 1974
Le Corbusier
Corbusier called his designsMACHINES FOR LIVING INActually not necessarily for living in.
usually formed with repeated modular elements
contrasting dramatically
ugly& rough
structural components should be made visible
Orange County Offices and Court House, Goshen, NY, US, 1967
Concrete is used for its raw
Le Corbusier, Cité radieuse de Marseille France 1952
Brutalism was anti-bourgeois movement and represented a rejection of bourgeois comforts and pretense.
The movement emphasized the valuation of existing materials
Web brutalism is reaction by a younger generation to the lightness, optimism, and frivolity of today’s Web design.
Main goal is shakes designers out of our comfort zones.
The Internet is becoming an increasingly homogenised space. Bland and inoffensive.
The Internet is Coldplay.
UXdesign is not a design style
DESIGNshould be unashamed
CREATIVITYmeans achieving something new which did not previously exist.
usually formed with repeated modular elements
contrasting dramatically
ugly& rough
structural components should be made visible
Orange County Offices and Court House, Goshen, NY, US, 1967
Concrete is used for its raw
Ultra basic design elements
Hand coded HTML without any library
90’s motifs and animated gif image usage
Intentionally selected random layouts
radical aesthetic
park UX
keep basic and rough
redefinition of aesthetic
is the 90s coming back
The Corruption Converter from Brazil
Spectral interactive specimen from France
Democratising Tomorrow's AI from Denmark
Drudge Report
Kanye West
Boring one brutalist version
Boring one brutalist version
Boring one brutalist version
Boring one brutalist version
WHATAREYOUDOINGNOW
thank you
