Biography of graphic designer

Willy Olins

Wally Olins

Wally Olins is a co-founder of Wolff Olins and was Chairman of the company until 1997 . He is Chairman of Saffron Brand Consultants . He was awarded a CBE in 1999 . He was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts' Bicentenary Medal for his contribution to design and marketing . Wally Olins has written several books including the seminal work Corporate Identity', first published in 1989 and reprinted many times, in many languages . "Trading Identities - how countries and companies are taking on each others' roles " was published by The Foreign Policy Centre, the UK Foreign Office think tank . His new book "Wally Olins On Brand "has just been published . He has advised many of the world's leading organisations on identity, branding, communication and related matters; these include 3i, Akzo-Nobel, Repsol, Q8, Tata, The Portuguese Tourist Board, BT, Prudential, Renault and Volkswagen . He has also worked with a number of countries on branding issues . He has acted as advisor to major strategic consultancies.

•Wally Olins is recognised as perhaps the world’s most experienced brand practitioner . Wally is chairman of Saffron . He co-founded the brand consultancy Wolff Olins.

His publication

• At Saffron, Wally has worked with the Government of Poland, Lloyd’s of London and the Royal Opera House among others . At Wolff Olins, he led the team that reinvented the BT brand .Other clients included Orange, 3i, Akzo Nobel, Tata, Repsol, Q8, The Portuguese Tourist Board, Prudential, Renault and Volkswagen . He has been a visiting lecturer at the Saïd Business School at Oxford, Lancaster University and Copenhagen Business School and is a frequent commentator on branding . He has written seven books including the seminal Corporate Identity, first published in 1989 . His most recent, The Brand Handbook, was published in June 2008 .

He seem to do all sorts of things.

:)) why do we like?

He’s smart and clever. He has creative ideas to make people identify. He designed the famous brand in the world. He’s one of the famous graphic designer in the world. I like his smile and his face. He looks kind

and generous. His face is like he never gets upset.

We like his style..

• All of his work is famous, actually they’re the famous brand in the world such as, Orange, Coca Cola, Portugal etc.

• His style is identify that make people recognize.

Graphic design would be the same today ?

• I don’t think the graphic design would be the same without the designer.

• It wont be the same because the designer came along to create the brand and make people recognize.

• It made people called the things and understand each other.

He’s intelligent and he got many prize. I like his style.

THANK YOU

BAIFAANG

MOOK

IDA

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