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DESIGN IS NOT SIMPLY SHAPES AND COLORS, IT’S ABOUT BUILDING A CONNECTION WITH YOUR USERS. IT’S OFTEN THE FIRST AND ONLY
CHANCE TO LEAVE A LASTING IMPRESSION.
“IT TAKES MONUMENTAL IMPROVEMENT FOR US
TO CHANGE HOW WE LIVE OUR LIVES. DESIGN IS
THE WAY WE ACCESS THAT IMPROVEMENT.”
THE IMPACT OF DESIGN
MIKE DAVIDSON, TWITTER — VICE PRESIDENT, DESIGN
SHAPING THE UX
Maintaining consistency from page-to-page will lend to a more intuitive design.
CONSISTENCY
Backgrounds, text, icons, and graphic elements should all be considered when selecting a color palette.
COLOR
Ensure that your design contains visuals that are not only aesthetically pleasing, but are easily recognizable.
VISUAL CUES
Allowing users to customize certain features, upload a profile photo, change the settings, etc. lends to a personal feel.
CUSTOMIZATION
THE NEW PARADIGM OF DESIGN WILL BE WHEN WE THINK BEYOND THE CONSTRAINTS OF A SCREEN. TURNING TO
HAPTIC, AUTOMATED, AND AMBIENT INTERFACES.
ZERO UI
DESIGNERS MUST PAVE THE WAY TOWARD THE FUTURE, BUT IN
GRADUAL STEPS—DELIVERING EXPERIENCES THAT BREAK NEW
GROUND, BUT STILL CONTAIN ENOUGH OF THE FAMILIAR TO BE “ACCEPTABLE” TO THE PEOPLE FOR WHOM THEY’RE DESIGNED.
MAYA
Add an additional layer of interactivity to your design. An often overlooked element that can enhance your interface and create a more seamless experience
INPUT CONTROLS
Add an additional layer of interactivity to your design. An often overlooked element that can enhance your interface and create a more seamless experience
ANIMATIONS
Establish the overall look and feel of the site; consider how the user will interact with the design, and how information and content is presented
OBJECTIVE
Provides orientation telling the user where they are within the site while streamlining how they move about the site
NAVIGATION
CONTRAST, COLOR, AND TYPOGRAPHY ARE THE MOST
IMPORTANT VISUAL ELEMENTS WHEN IT COMES TO HOW
AN INTERFACE IS PERCEIVED AND UNDERSTOOD
VISUAL PRINCIPALS
Modern and dynamic, they are simple and easy to read on a screen, even at smaller sizes–perfect for body text, or headlines
SANS-SERIF
Serif typefaces are characterized by tiny lines (serifs) trailing from the edges of the strokes and stems
SERIF
Often used to display lines of code and plain text on webpages to enhance their readability, monospace typefaces consist of characters with the same width
MONOSPACE