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Principles of clear and user friendly web interfaces, the content strategy and good web typography basics.
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Best practices on the Web
UXify Eindhoven 18.02.2014
Tatiana Sidorenkova Elvira Arslanova
Julia Malyk
Ryanair
http://www.alexa.com/siteinfo/reddit.com The culture of Reddit (video)
What are the best practices?
A best practice is...
➢ a method or technique ➢ that has consistently shown results
superior to those achieved with other means,
➢ and that is used as a benchmark. It can evolve to become better as improvements are discovered.
The elements of UX by J.J.Garrett
Further reading Heuristics: Usability Heuristics for User Interface Design by J.Nielsen First Principles of Interaction Design by B.Tognazzini 20 Guiding Principles for Experience Designers by H.Whitney List of Style and Product Guidelines Web: ISO Standards W3C Standards including Web Content Accessibility Guidelines (2008) Web Style Guide by Patrick J. Lynch and Sarah Horton (2009)
Gestalt Principles
Similarity
Continuation
Closure
Proximity
Figure
Main Message § Short and clear
§ Straight to the point
Call to action
Main principles of call-to-action: Color Position White space improved legibility fresh feel drawing attention higher comprehension (stop worrying about fold) Shape Size Secondary action (http://eu.marketo.com/) Tell users what they will get
Navigation
success of navigation system is that the user will click through it with a high degree of confidence
Choose the logic for navigation
• Understand your users and your content. • Understand the content properly, make wireframes • Find “lists” of things in the content • Create diagrams (hub & spokes, card sorting, post
notes, word association games etc.) • Find individual things • Create diagrams • Group “logically” to your user ( according to the
research that you have done). Iterative, tests. • Give names to the “clumps”
Find space in your content
Do not conflict with local navigation
Understand the behaviour of your user
What screens are most often visited? Do they jump between the pages often?
Now it’s time to be creative.
Choose a widget. Iterate. Examples:
Rijksmuseum Couchsurfing
Dataveeys Ultranoir
Further Reading Web User Interface (UI) Elements Web Design Elements: Examples And Best Practices Web Forms: Luke Wroblewski Modern Web Form Design,
Web Form Design in Action, Web Form Design Best Practices, Designing for Today's Web
Social Login Accounts Good UI UI Patterns Libraries: UI Patterns Welie Quince PatternTap Patternry Responsive Patterns Motion Graphics Transitions and Animations Dark Patterns
Content
Purpose Why and for whom am I writing this?
vs.
Metadata
• meta titles
• meta description
• meta keywords
+ alt tags
Language Consider type of user and context
Skip the “happy talk”
• Objective
• Short
• Concise
× 1 idea
per paragraph
AIDA Principle Attention, Interest, Desire, Action
Structure – Heading
– Subheadings
– Paragraphs
– Bullet points
– Links
×
Pictures & Layout
Home page • establishes the brand;
• sets the tone; • gives the push in the right direction.
Important to:
– spell out the big picture;
– create a good tagline;
– put contacts and call to action upfront.
Web Typography in 4 simple steps
and it’s not about choosing fonts
1. Contrast
2. Size
3. Hierarchy
4. Negative space
Getting a little more professional
Quotes
Dashes
Alignment
How? Typography layout
There’s more
Fascinating kerning game
Further reading
– Web Is All About Typography
– Smashing Magazine
– A List Apart
– I Love Typography
Links from the discussion Awesome website Bootstrap is a front-end framework for developing responsive, mobile first
projects on the web. Foundation is an advanced responsive front-end framework. inuitcss is a powerful, scalable, Sass-based, BEM, OOCSS framework. HAL (Hypertext Application Language) is a simple format that gives a
consistent and easy way to hyperlink between resources in your API (very technical).