SYSTEM CONCEPT: DESIGN GOAL& CONCEPT

CONNECTING can make people feel familiarity with virtual friends.It will make a connection between you and your character.

CONNECTING provides you a new virtual friend in your smartphone.You can create a virtual friend who you can interact on a daily basesand share the experience not only with your character but also with other users.

SYSTEM CONCEPT: TARGET USER

CONNECTING welcomes everyone who wants to create a new and fun experience with virtual character at anytime, and anywhere.

SYSTEM CONCEPT: FUNCTION

STEP 1.Create your own virtual character that fits your taste.

STEP 2.Play around with your character and have fun!

STEP 3.Take photos to create memories!

STEP 1: CUSTOMIZE USERS’ OWN CHARACTER

Users can create a virtual character that fits their taste.They can change not only the character’s outlook but also its’ characteristics.There is closet page that shows character’s profile and status.In the page, they can change their characters’ clothing.

STEP 2: PLAY AROUND WITH THE CHARACTER

GPS function:The app notices where users are, and the character behaves relate to the place.

CAMERA background:The app shows the view users are looking at, providing feeling as if the character is at the same place with you.Also, the character will interact with not only you but also the background of the place.You can move your character by holding your smartphone at a different angle.

STEP 3: CREATE MEMORIES

Camera mode:Users can take photos at anytime, anywhere.

Self-camera mode:Users can take photos not only the character, but also “with” the character!

MAIN PERSONA Likes watching animation and movie ‘Really’ likes certain character or actor, actress Has strong desire to meet the character she likes Waiting for news about the character Whatever the character do, it looks lovely to her Joined fan club café

‘Actor’ and ‘character’ are important factors in movies Always doing smartphone (also SNS) Share her interest with friends or other people through SNS Always talking about the character she likes

(especially through in SNS) Do some part time job to buy products

(blue ray, character figure, etc)Kim, nahee/ 23y/ student

SECONDARY PERSONA

As normal student, has just short free time Likes some celebrities but not that passionately Want something to do in her free time Likes to make or decorate something

Lee, minju/ 22y/ student

SURVEY VIA TWITTER

Huge community in Twitter Giving gifticon (reward) Anonymous

RESULT

Reasons they like certain character

Feature

Voice

Characteristics

Story

RESULT

Things they want to get from characters, to do for them

Talking, chatting

Touching

Dating

Schedule managing (like secretary)

Changing, buying clothes

Changing relation based on ‘호감도’

RESULT: RESEARCHING TWITTER

IDEA DEVELOP

“What factor makes people to feel familiarity to virtual character?”…Starting with this question, we narrow down our ideas into

“CREATE AND REMINISCE MEMORIES”: Photo album

DESIGN SKETCH

DESIGN SKETCH

FINAL PROTOTYPE: FLASH FILE

http://blog.naver.com/trie_/220030617128

THANK U!