User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users. More info at http://www.uxaxioms.com/
Text of UX Axioms - 26 Principles to Drive Better Product Design
UX axioms Erik Dahl firstname.lastname@example.org @eadahl #uxaxioms
...a boutique design consultancy and innovation lab. We help companies design products and services that deliver great experiences for their customers by turning human experiences with technology products into positive, meaningful interactions. BOSTON, MA COLUMBUS, OH @goinvo
UX axioms #uxaxioms
IF YOU THINK GOOD DESIGN IS EXPENSIVE, YOU SHOULD LOOK AT THE COST OF BAD DESIGN Dr. Ralf Speth, CEO Jaguar #uxaxioms
WTF IS UX? #uxaxioms
Interface Design: as in traditional HCI: design of interface elements to facilitate user interaction with functionality Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding Navigatio elements through th Informatio designing to facilita Interface Design Navigation Design Information Design Interaction Information Design Architecture Interaction Design: development of application flows to facilitate user tasks, defining how the user interacts with site functionality Informatio of the info intuitive a Functional Content Specifications Requirements User Needs: externally derived goals for the site; identified through user research, ethno/techno/psychographics, etc. Site Objectives: business, creative, or other internally derived goals for the site Abstract Content R content e in order to User Needs Site Objectives Functional Specifications: "feature set": detailed descriptions of functionality the site must include in order to meet user needs #uxaxioms Visual De graphic p componen Visual Design Visual Design: graphic treatment of interface elements (the "look" in "look-and-feel") task-oriented Completion Concrete time Web as software interface User Need for the sit ethno/tec Site Objec internally Conception This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during techn that may influence decisions during user experience development. Also, this model does not describe a development process, nor doe user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience o www.slideshare.net/Hienadz.Drahun/50-visual-denitions-of-user-experience 2000 Jesse James Garrett
Completion Concrete USER EXPERIENCE (UX) DESIGN IS A HOLISTIC ORIENTATION LOOKING Information Design Interaction Information AT HOW WHAT WE Design Architecture MAKE IMPACTS PEOPLE, BUSINESS, Content AND Functional Specifications Requirements THE WORLD; AS WELL AS THE User Needs Site Objectives STRATEGY TO IMPLEMENT IT Visual Design Abstract #uxaxioms time Interface Design Navigation Design Conception
AXIOM NO. 01 ITS ALL ABOUT PEOPLE; ITS NOT ABOUT THE OBJECT #uxaxioms @eadahl
...it is in its transparency that it fulfills its function
AXIOM NO. 02 FOCUS ON THE EXPERIENCE, NOT ON THE FUNCTION #uxaxioms @eadahl
ACTIVITY Get out something to write on/with.
ACTIVITY You have 20 seconds. Design a vase.
ACTIVITY You have 20 seconds. Design a vase. Design a better way for people to enjoy flowers in their home.
ACTIVITY You have 20 seconds. Design a vase. Design a better way for people to enjoy flowers in their home. Design a better way for people to connect with nature.
AXIOM NO. 03 STORIES ARE HOW WE UNDERSTAND AND SHAPE THE WORLD #uxaxioms @eadahl
Clifford Geertz Culture is simply the ensemble of stories we tell ourselves about ourselves.
Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.
AXIOM NO. 04 PAY ATTENTION TO PATTERNS #uxaxioms @eadahl
Culture is an underlying shared system of information and knowledge that is manifest through patterns of norms, behaviors and signifiers.
AXIOM NO. 05 PROBLEM FINDING BEFORE PROBLEMS SOLVING #uxaxioms @eadahl
If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes. Albert Einstein
If I had eight hours to chop down a tree, Id spend six sharpening my axe. Abraham Lincoln
PROBLEM SOLVERS PROBLEM FINDERS ! ! HOW DO I DO GOOD WORK? WHAT IS GOOD WORK?
REFRAME THE PROBLEM TO OPEN UP NEW SOLUTIONS
GLOBAL VS. LOCAL MAXIMA
AXIOM NO. 06 EXPOSE AND CHALLENGE ASSUMPTIONS #uxaxioms @eadahl
Uncertainty is an uncomfortable position, but certainty is an absurd one. Voltaire
AXIOM NO. 07 EXPLORE THE BIG PICTURE AND THE DETAILS AT ONCE #uxaxioms @eadahl
SYNTHESIS OF MANY FIELDS ! CONSTANTLY EVOLVING LANDSCAPE
Sell your expertise and you have a limited repertoire. Sell your ignorance and you have an unlimited repertoire. - RSW on Charles Eames
AXIOM NO. 09 DONT TRUST WHAT PEOPLE SAY; OPEN YOUR EYES #uxaxioms @eadahl
What people say, what people do, and what they say they do are entirely different things. - Margaret Mead
AXIOM NO. 10 CREATE MODELS NOT JUST NARRATIVES; USE FRAMEWORKS #uxaxioms @eadahl
Target Personas | :30 Minutes to Shop This diagram shows how each persona would spend 30 minutes of their online experience. Deal Addict The Deal Addict will split their time between Browsing and Shopping. Their Browsing is punctuated by an effort to find the best deal regardless of the product. Their Shopping is defined by comparative pricing. Basic Value Inspire Me Inspire Me will spend a majority of their time Browsing. Their experience is marked by an indirect path through the product offering to find something that excites them. Basic Value will not spend any time in the Research or Browse phases and will spend as little time as possible in the Shop phase. They want to get their shopping done and get on with life. Flexible Learner The Flexible Learner will split their time evenly across the phases as they inform themselves. They may not finalize the purchase within the 30 minute window. Critical Explorer Critical Explorer will spend all of their time in the Research phase. They are unlikely to complete their Research and commit to a purchase within the 30 minute window. Research Research is the gathering and/or analysis of detailed information about a specific product, groups of products or services. The Critical Explorer will move out of the Research phase if/when the right product is identified. Browse Browse is the perusal of products or services without the direct intention of purchasing. Shop Shopping is the act