Using Technology as the Fabric of the Design Process

USING TECHNOLOGY AS THE FABRIC OF THE DESIGN PROCESS

Moving beyond building for the output

N e x t B a n k S y d n e y

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“Software is eating the world”Marc Andreeson, 2011

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“The process of making software is eating the world”Mike Biggs, 2015

#DOUCHE

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS A PRODUCT ?

WHAT IS TECHNOLOGY?

Software ProcessesHardware Mindsets

‘Product’ is a lens that changes the conversation from one about users and interfaces to one about customers and

business models.

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TECHNOLOGY FOR BUILDING THINGS

What we use to build and deliver things to our customers.

Design



Design Tech



Building the thing right

Design Tech



Building the thing right

Design

Exploitation

Tech

Design Tech

• Prototyping Artefacts • User Testing • Agile • Focus on Convergence

• Data • Current validation method • Existing IP • Old business models

Knowledge Process• Scale in distribution • Viewed as output • Continuous Integration • Touchpoints as products

Technology

Building the thing right by EXPLOITING what?

Existing Things + Convergent Process

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The Designer’s Paradox:

“We cannot think about solutions until we understand problems…

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“…we cannot understand a problem until we think about solutions.”

via Thomas Wendt

Digital alignment

End of 2015TECHNOLOGY FOR DESIGN

How can we use technology to design as well as we can deliver

Design

Digital alignment



Design

Tech

Digital alignment



Building the right thing

Design

Tech

Digital alignment



Building the right thing

Exploration

Design

Tech

• Prototyping Learning • Lean UX • Qualitative at Scale • Cynefin Framework • Focus on Divergence • Protection from BAU

• Latent Insights • New validation methods • Prospective IP • Potential business models • Emergent Ecosystems

Knowledge Process• Provides Reach • Provides Speed • Ultra Low Cost • Analytics for Live Refinements • Touchpoints for

learning

Technology

Building the right thing by EXPLORING what?

New Things + Divergent Process

Design

Tech

THE ROLE OF TECHNOLOGY

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Innovators 2.5%

Early Adopters 13.5%

Early Majority 34%

Late Majority 34%

Laggards 16%


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Innovators 2.5%


Early Majority 34%

Late Majority 34%

Laggards 16%

Technology for Exploration

Technology for Scale Technology

for Exploitation


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Innovators 2.5%


Early Majority 34%

Late Majority 34%

Laggards 16%

Technology for Exploration

Technology for Scale Technology

for Exploitation

“Kill the bunnies!” -Dan McClure

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Examples

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EXAMPLE: Prioritise your feature backlog by creating fake buttons.

Buy Now

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New thingExisting ThingExisting Thing

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New thingExisting ThingExisting Thing

Thanks for your interest. We’re in the process of building

this feature!

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EXAMPLE: Product in a Box

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EXAMPLE: Product in a Box

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EXAMPLE: Prototyping the branch experience

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EXAMPLE: 3D Printing to Prototype …….?

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EXAMPLE: Agile across the business

LiveSocial SEM Product Analytics

• Minimum solution across all business functions • Build touch-points to support • The focus/goal may be customer process

improvement, not product • Focus on closing the loop with the customer

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Acquisition Activation Retention Revenue Referral




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Acquisition Activation Retention Revenue Referral


Now

with

LEAN !



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EXAMPLE: Evolve the MVP

MVP Variants… Probe Pitch

Concierge Prototype

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MVS

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MVF

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EXAMPLE: New Product Creation•Divergent thinking as a a cultural construct •Set KPIs for exploration •Focus on learning •NO BAU metrics •TECH: Heroku, Mixpanel,

‘Product’ people must lead us to Innovation. Pursuing product, and pursuing innovation is

basically the same thing.

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Technology for Building ThingsTechnology • The output as products

• Technology and design are separate

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Technology as DesignProcess • Heuristic Design through technology

• Enhanced ability to Design the process of Design

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Design as Culture

Knowledge •Space to allow experimentation •A design mindset sets the culture

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Design as Culture

Knowledge •Space to allow experimentation •A design mindset sets the culture

Carve a thin slice vertically

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Who should be thinking about this?

Executive Sponsors

Innovation Managers

Developers

Product Managers

Designers

•Expect Exploration & Failure •Support with KPIs aligned to learning, not delivering •Embody a design mindset

•Generate more products, most will die •Know what you’re validating •Keep away from BAU metrics

•Invest in disposable software in pursuit of learning •Use existing platforms

•Use technology at the highest level of abstraction to learn and define solutions

•Design and re-design the process

•Manage up for delivery •Manage down for exploration

[email protected] @MetaMikeBiggs

THANKS

mailto:[email protected]