Understand issues

relevant to design for

advertising Adrianna Woszczynska, 305575

Types of adverts

Television

Websites

Internet/online

Outdoors

Animations

Newspapers

Magazines

Radio

DirectoriesOutdoor and transit

Product placement

Print adverts

Direct mailingBillboards

Sponsorship

Types of advertising methods ● Online advertising (digital)

● Print advertising

● Guerrilla advertising

● Broadcast advertising

● Outdoor advertising

● Product placement advertising

● Mobile advertising

● Packaging advertising

Online advertising (digital)Online advertising is a good marketing strategy

that involves the use of the Internet as a way to obtain website traffic and target and deliver marketing messages to the right customers.

Being available on the internet is important in order to gain new customers and getting recognised, you can reach a global audience at a low cost of just creating your own website. Online advertising is usually set up basing on your search history, and other applications that store your information.

Print advertisingPrint media advertising is a form of advertising that uses physically printed media, such as banners, magazines, posters and newspapers - in order to reach customers, business customers and prospects.

Guerrilla advertisingGuerrilla marketing is an advertisement strategy concept designed for small businesses (as well as the bigger ones) to promote their products or services in an original way with little budget to spend on it. This involves a lot of imagination and creativity to come up with, focusing on grasping the attention of the public in more of a personal way.

Broadcast advertisingBroadcast advertising is radio and television

commercials. Broadcast media reaches a broad audience. Radio and television broadcast marketing is known as mass marketing since national or even worldwide audiences can be reached. Advertising is one of the components of marketing.

Broadcast media is the most expedient means to transmit information immediately to the widest possible audience, although the Internet currently challenges television as the primary source of news. Most people now get their daily news through broadcast, rather than printed, media.

Outdoor advertisingOutdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time. Most people are familiar with billboard advertising, regardless of where they live or travel. Billboards are placed next to high-traffic highways as well as along less-traveled roads in non-urban areas. Drivers see them almost anywhere because they are an efficient and cost-effective means of communicating information that is geographically important – the location of the closest chain fast food restaurant on the route, the nearest motel, or campgrounds at the next exit.

Product placement advertisingProduct placement is an advertising technique mainly

used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearing in a film, television, or any other similar media. Product placements are often initiated through an agreement between a product manufacturer and the media company in which they receive an economic benefit.

For example:

● Coca-cola could pay a given fee to have the main character drinking a coke, instead of a pepsi drink, etc.

● Toyota might pay to have one of the characters drive their newest mobile.

mobile advertisingMobile advertising is a method of advertising that usually appears on mobile phones/tablets/computers etc. The actual advertising can come through texts, appear on banners which are chosen basing on your search history - that way they only show you what you’d potentially be interested in.

packaging advertisingThis kind of advertisement technique mainly focuses on packaging, it's something that the customers would receive with the goods they’re buying as an additional advertisement for the company. For example: cans of pop with names on them - people would be more likely to buy them and look for their own name - this would make it more appealing to customers and up the sales.

Design contexts

What information do advertising creative need in order to create an advert

Design contexts

eg. sources, background information; relevant to the brief eg. audience, product, message

media

opportunities

existing thinking; new ideas eg. circumstances, products, exploitation, exploration, new openings, scope, media

My own advertising topic, final outcome For my own

advertising topic, I have decided to focus on animal testing and cruelty topic. My final outcome is quite easy and modernistic, I have decided to keep it simple and effective.