T R E N D S P O T T I N G : SAN DIEGO

W H Y D O W E T R E N D S P O T I N S A N D I E G O ?

San Diego is consistently rejuvenating with future job growth predicted to be over

36% in the next 10 years, this city is always on our radar.

Southern California homes offer inspiration for innovation in outdoor living and

unique open concept floor plans that redefine traditional spaces.

Retail in the area is progressive, with local stores and large chains alike creating fun

experiences for customers – look for messaging to be warm, friendly and playful.

T H E H O M E S :

Trendwatch: extreme outdoor living

© 2015 Sphere Trending, LLC

Outdoor kitchen with architectural elements,

including open air windows, gourmet countertops,

and unique lighting.

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BROOKFIELD HOMES

STANDARD PACIFIC HOMES

Open concept grows up, architectural doorways

and elements help to segment space.

Trendwatch: re-defining spaces

BROOKFIELD HOMES

Formerly undefined spaces, such as bonus rooms

and landings ,find purpose through clever space

organization such as study rooms or craft nooks.

The lines between indoor and outdoor rooms

merge, creating a newly defined space.

STANDARD PACIFIC HOMES

contact us today! For more trends, inspiration and to learn about our services, VISIT US: www.spheretrending.com

LAGO AT MILAN FAIR 2014

T R E N D S P O T T I N G : SAN DIEGO

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© 2015 Sphere Trending, LLC

W H A T ’ S U N I Q U E A B O U T S A N D I E G O :

FOODIES: San Diego has over 7,000 farms, the most in one city in the United States.

ECO-CONCERNED: Water is a hot commodity in San Diego. The city imports an

estimated 80 to 90 percent of its water, totaling 168 million gallons a day.

COUNTER-CULTURE: San Diego is skater heaven. Olympian Shaun White and the

legendary Tony Hawk are from the city and May 29th is officially Tony Hawk Day.

T H E R E T A I L :

Trendwatch: outdoor living solutions Trendwatch: commerce compassion

PENNY LANE

PENNY LANE

ROGER’S GARDENS: ECO-FRIENDLY SYNTHETIC LAWNS

The Big Abe Project by Penny Lane was created to

bring awareness to core values and mindfulness

that empowers kids to think positively about

creating change in their world. www.studiopennylane.org

Worth the drive! San Diego-ans live outdoors, so

when they need to furnish their space, a trip to

Roger’s Backyard in Orange County is in order. http://rogersgardens.com/

ROGER’S GARDENS: POTTING STATION ALLOWS FOR CUSTOMERS TO CREATE AT THE STORE AND LEAVE THE MESS

ROGER’S GARDENS: COLORFUL COLLECTIONS