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We aim to encourage ecodesign and sustainableproduction and consumption in Wales.
Environment Strategy for Wales 2026, Welsh Assembly Government, 2006
“ “
Ecodesign Centre walesestablished in September 2006 funded by Welsh Assembly Government
our role build capacity and capabilities in industry, public sector organisations and higher education so that effective ecodesign can happen in Wales
facilitate open sharing of knowledge and experience
what is ecodesign?
what is ecodesign?ISO/TR 14062:2002
checklists
guidelines / handbooks
LCA, SLCA, LCI
concept demonstrators
ethnographymatrices
design for disassembly
Remanufacturing
Eco-labels
IPP / Producer Responsibility / WEEE / RoHS (Chinese RoHS) /
EuP / IPPC / REACH / Packaging Regs....
Life cycle accounting and costing
ECMA 341
Ecomapping Eco-Indicator 99
sustainable design
design for recycling
design for environment
LiDS strategy wheel
ecodesign is just good design
80%of environmentalimpactsof a product or service can be locked-in at the design stage
why ecodesign?
designers interactbetween industry and consumers
industry
consumers
design
designers can influencehow people consume products
industry
consumers
design
why isn’t every company doing ecodesign?managerial, process and system barriers e.g.
• lack of managerial and operational resources• lack of awareness, training, and motivation of employees• failure of managers to harness the strategic considerations• competing policy rationales (e.g. environment and innovation)• actors “can’t or won’t act” - i.e. uncertainty / poor appropriability
what government needs to do
• identify of focus areas for intervention – from an innovation systems perspective
• create of platforms for the open sharing of knowledge and experiences• build capacity in existing business support infrastructure• embed ecodesign and sustainability in higher/further, professional
training, etc• build capacity in the indigenous design sector• establishing a culture of policy learning• facilitate horizontalisation throughout out policy domains
what business and design needs to do
• rethink your drivers– internal/external
• assess your impacts– benchmark, LCA, carbon footprint, anything!!
• design them out (or reduce)• communicate
– brand, marketing, eco-labels, EPD, reports, safety data sheets
thank you