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Design is a key issue in making voting technology work. User Experience design plays a key role in improving voting systems and making sure every vote counts- as the voter intended.
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[email protected]. 2032 | www.bentley.edu/uxc
ELIZABETH ROSENZWEIG
USER EXPERIENCE CENTERBENTLEY UNIVERSITY
The UX of Voting
UX of Voting
IntroductionHow Does UX effect VotingWhen did this become important?HAVADesign for DemocracyMIT-CalTech Voting Project-Voting Test
MethodologyNISTCenter of Civic Design
How Does UX Effect Voting
Single Most Important UX Issue of Our TimeBallot DesignVoting Technology Polling PlacesInstructions for Voting
Result is seen in the leaders we elect to run our country.
Voting Technology
User Interface design for voting machines is a new idea
Voter Intent has been studied since 1940 but until 2000,but from a political science and psychology perspective
Accessibility issues have only been reviewed and included in the few decades
Traditional Voting Machine
Punch card
Human Factors in Vote Counts
Optical Scan
When Did UX Get Noticed?
Case Study: 2000 USA Presidential ElectionClose vote countEvery single votes makes a differenceDesign cited as an issueAccessibility became a clearer issue
The Butterfly Did It: The Aberrant Vote for Buchanan in Palm Beach County,
Florida
July 2, 2001
Jonathan N. Wand Kenneth W. Shotts Jasjeet S. Sekhon Walter R. Mebane, Jr. Michael C. Herron Henry E. Brady
The Butterfly Did It
“We show that the butterfly ballot used in Palm Beach County (PBC), Florida, in the 2000 presidential election caused more than 2,200 Democratic voters to vote by mistake for Reform candidate Pat Buchanan—a number larger than George W. Bush’s certified margin of victory in Florida. “
2000 Presidential Election
Design errors caused confusionHanging Chads
Hanging Chads
Ballot Design
http://www.nytimes.com/2001/11/12/politics/12VOTE.htmlStudy of Disputed Florida Ballots Finds Justices Did not Cast the Deciding Vote by Ford Fessenden and John M. Broder, published New York Times, November 12, 2001.
Review by independent consortium, looking at the broader group of rejected ballots, found that Mr. Gore might have won if the courts had ordered a statewide recount of all the rejected ballots
“In addition, the review found statistical support for the complaints of many voters, particularly elderly Democrats in Palm Beach County, who said in interviews at the the election that confusing ballot designs may have led them to split their ballots by voting for more then one candidate.”
Help America Vote Act
Help America Vote Act
Human Factors
Design for Democracy
http://www.aiga.org/design-for-democracy/
Ballot Design
Information needs to be clear and presented in an intuitive way. Confused voters are prone to making mistakes and ruining their vote so it won’t be counted.
MIT-CalTech Voting Technology Project
2001 Began researching issues with Voting Technology
Built on question of human factors impacting voters intent
Understanding voters intent included looking at cognitive load, visual design, interface with technology, election officials human factors
Electronic Voting
Verified Voting
Verifying Votes
VVPAT
Voting Methodology
Voting Methodology
Testing Voter Verified Paper Trail in a Simulated Real World Environment –off election season
Real Poll WorkersArlington Town Hall- real polling place
Voters with Disabilities
Visual impairmentAudio impairmentLearning disabilities
Accessible Voting
No Consistency at Polling Places
Voting Methodology
Findings History of voting technology has only recently included
human factors considerations, these need to take into consideration all forms of human factors issues
Although voting systems are regulated, there is not enough consistency to assure standards are met throughout system
Key Takeaway Ballot Design makes a difference Poll Workers and Polling Places need consistency Accessible Voting must be improved and made available
NIST Voting HF Guidelines
Testing methodology for testing voting machines
Validate methodologyTest for accessibility
NIST Voting HF Guidelines
Human Factors Test Suites for Voting Systemshttp://www.nist.gov/itl/vote/systemtesting.cfm
Center for Civic Design
http://centerforcivicdesign.org/
Testing Voters’ Guides
Voters’ Guides provide the voter information about ballot questions
Should be written in plain EnglishTesting whether they are understandable and
effective
Voter Guides Study
Upcoming testing on paper guides in Portland, Oregon
Upcoming testing on paper guides in Denver, Colorado
What’s Next
You can be involvedBecome a Poll Worker, write about what you
seeConnect with Voting Projects mentioned in the presentation
UX of Voting
How does UX effect VotingHistory of design problems in voting systemsRange of projects have been started since
2000Progress is being made, but slowly.
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