1. T H E P O W E R O F S T O RY I N AT T R A C T I O N D E S I
G N S H A W N M C C O Y, J R A
2. W H AT D O E S S T O RY M E A N ?
3. Great attractions feature the same components found in great
stories
4. ENVIRONMENTS NARRATIVE GREAT STORIES HAVE INTERESTING
CHARACTERS What are the components of a great story?
5. ENVIRONMENTS NARRATIVE INTERESTING CHARACTERS What are the
components of a great story?
6. INTERESTING ENVIRONMENTS NARRATIVE CHARACTERS What are the
components of a great story?
7. ENVIRONMENTS A BEGINNING, A MIDDLE AND AN END CHARACTERS
What are the components of a great story?
8. ENVIRONMENTS NARRATIVE CHARACTERS What are the components of
a great story?
9. W H AT P O W E R D O E S S T O RY H AV E ?
10. Stories have the power to make you care about
characters
11. Which archaeologist would you want to have a beer
with?
12. this guy?
13. or this guy?
14. probably Dr. Jones (because you know his story)
15. What if you found out that Dr. Howard Carter actually
discovered King Tuts tomb?
16. Youd probably want to hear that story also
17. Stories have the power to make you care about content
18. Would you look at this chair for more than 10 seconds if
you saw it in a museum?
19. What if you found out that this was the chair that Abraham
Lincoln sat upon when he was assassinated?
20. That story makes this chair much more interesting
21. Stories have the power to make attractions more
memorable
22. S T O RY T E L L I N G M E D I U M S
23. Attraction designers have a lot of mediums through which
they can tell stories
24. T H E M E D A R C H I T E C T U R E
25. E N V I R O N M E N TA L G R A P H I C S
26. E X H I B I T S
27. I M M E R S I V E E N V I R O N M E N T S
28. M E D I A
29. R I D E S
30. S H O W S
31. Stories have the power to make attractions more memorable
(really?)
32. NO STORY no story
33. story
34. U S E S VA R I O U S S T O RY T E L L I N G M E D I U M
S
35. T O I M M E R S E G U E S T S I N A S T O RY
36. Great attractions provide time and space for a story to
evolve, allowing guests the opportunity to understand and care
37. NO STORY W H I C H I S M O R E M E M O R A B L E ?
38. Intellectual Property vs. New Stories (To IP, or not
IP)
39. R ATAT O U I L L E : T H E A D V E N T U R E
40. G R E AT R I D E B A S E D U P O N A G R E AT I P
41. M Y S T I C M A N O R
42. S I M I L A R R I D E , N O P R E - E X S I T I N G I
P
43. E Q U A L LY E N G A G I N G G R E AT S T O RY G R E AT T E
C H N I Q U E S
44. The most memorable experiences immerse you in the story
with all of your senses
45. W I Z A R D I N G W O R L D O F H A R RY P O T T E R
46. Audiences have had over 17 years to become familiar with
the stories, characters and environments of Harry Potter since the
first book was published in 1997
47. 7 BOOKS
48. 8 MOVIES
49. Universal Studios used a variety of techniques to
completely immerse guests within the world of Harry Potter
50. E N V I R O N M E N T S G U E S T I N T E R A C T I O N R I
D E SS P E C I A L E F F E C T S
51. F O O D & D R I N K
52. S H O W S
53. O N E - O F - A - K I N D AT T R A C T I O N S
54. To bring a story that once..
55. O N LY E X I S T E D O N A PA G E
56. NO STORY to life
57. S T O RY I S C O M P R I S E D O F : C H A R A C T E R S +
E N V I R O N M E N T + N A R R AT I V E K E Y M E S S A G E S S T
O R I E S H AV E T H E P O W E R : C A R E A B O U T C H A R A C T
E R S + C O N T E N T B E S T AT T R A C T I O N S : I M M E R S E
A U D I E N C E S B Y E N G A G I N G A L L S E N S E S A G O O D S
T O RY N E E D S : T I M E A N D S PA C E T O E V O LV E I N T E L
L E C T U A L P R O P E R T Y: N I C E B U T N O T N E C E S S I T
Y
58. T H E P O W E R O F S T O RY I N AT T R A C T I O N D E S I
G N S H A W N M C C O Y, J R A T H A N K Y O U !
