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In recent years we have seen an upsurge in the cult of ‘me’, the importance of key players in a team sports, the rise of people just famous for being famous etc. This renewed focus on the individual affects the way we see and design for our users. But what does modern neuroscience tell us about the social nature of humans? Is there more to our brains and the people we design for than the individual? This talk touches lightly on the emerging practice of neuroanthropology and how brain science can tell us a few things about what it means to be human and how as designers we can begin to reconcile the cult of ‘me’ with the real world of ‘us’.
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“us”
Selfish
social
Then Now
Future
1980’s
Immutable
Immutable
2004 2014
Immutable
At scale
Work like an extended
family
Help each other
Know who we work for
Continue to find
new ways of working
“US”
Look up:
Neuroanthropology 101
Open education by Greg
Downey from Macquarie
University
What card/s do you have to flip to determine:
If a card shows an even number on
one face then its opposite face is red
What card/s do you have to flip to determine:
If someone is drinking illegally – if
the numbers represent ages?
These ones
