Chiara Aliotta, Until Sunday

BACK TO THE FUTURE II

Robert Zemeckis, 1989

YOU CAN BUILD GREAT WEBSITES. WE CAN HELP. ostraining.com

La mia agenda

2015

RICH TEA

DEBATEBETWEEN DESIGNERS AND DEVELOPERS

DESIGNER’S PEAK DEVELOPER’S PEAK

A style guide establishes and enforces style, enabling brand stewardship

and improving communication.

Hart's Rulesfor Compositors

and Readers at the University Press

ACS styleEffective Communication of Scientific Information

BJCP styleStyle Guidelines for

Beer, Mead and Cider

1893 1986 1985

The BluebookA Uniform System

of Citation

1939

COLOURS

LOGO MARK

MARK

TYPOGRAPHY

Heading 01Heading 02Heading 03

Heading 04

Heading 05

Heading 06

DESIGN STYLE GUIDE

LAYOUTBRAND IDENTITYSpace around the logotype Logotype on different backgrounds Official brand colours

TYPOGRAPHYOfficial and alternative typefaces Headings and paragraphHierarchy and style

LAYOUTBasic grid principles Different layout variations Column differentiation

IMAGES & ILLUSTRATIONSStandard format and size Context, mood and concepts User interface integration

CMYK WORLDTRAVELLING IN TIME AND SPACE

BRAND IDENTITY

1947

1947 Jan Tschichold: Penguin Composition Rules

1937 1947 2003

TODAY Monocle media brand

monocle.com

TYPOGRAPHY

1966

1966 Wim Crouwel: De Letter…n

TODAY Résidence Mixte

residence-mixte.com

LAYOUT

1926

1926 Karel Teige: Abeceda (Alphabet)

TODAY Interview online magazine

interviewmagazine.com

TODAY Bloomberg online magazine

bloomberg.com

IMAGES

1931

1931 Piet Zwart: Reclame

TODAY Coup De Coeur

coupdecoeur.ca

TODAY Space Matters

space-matters.com

HERE TO STAYTHE DIGITAL ERA IS EVOLVING

NOW LISTENING TO

SPACE ODDITY

NEW EMAILS!REPLY NOW REMIND ME LATER

2

MUM CALLING!ANSWER CALL BACK LATER

VIDEO MEETING9:30 AM

GMT (+2)

IN THE AGE OF E-READERS…

New Yorkers reading. Photos by Lawrence Schwartzwald, 2013

Nothing is lost, nothing is created, everything is transformed.

Antoine Lavoisier (1743-1794)

@ChiaraAliottauntilsunday.it