Take it Home:Apply Design Thinking

Clayton Freitas

Takeaways/Learnings

Discover & be Flexible: You don’t own the truth. Even if the Design Thinking framework seems to be great, you can adapt it to your own needs, always trying to discover other’s ways of solving problems, getting the good part of it, and improving your own Problem-Solving Processes.

Show, Tell, and be fed-back:Don't be afraid of prototyping several times before submitting this to several different people. You can't imagine how useful feedback you can gather from this activity.

Contextualize:While in a meeting, you have to put people in the Design Thinking context. Sometimes you are the stakeholder yourself – or you belong to the stakeholder body -, so don't limit people to interview you as well.

PAST V.S. PRESENTComparing the Previous Problem-Solving-Framework with

the Current One

PAST V.S. PRESENT

The PreviousFramework

PAST V.S. PRESENT

PAST V.S. PRESENT(COMPARISION)

Previously I went to "Identify the problem" to "Identifying the Root causes", so to then finding potential solutions. Arbitrarily I punctuated the potential solutions as to how likely it was to solve problems. And then I would work on it.

I had no specific method to identify the problem. It was problem some problem that I FOUND OUT AS MOST RELEVANT.

In my previous framework, FINDING THE ROOT CAUSE was an intermediate activity of the problem-solving-process. But now I can see that this is a way of creating the Problem Statement.

Finding potential solutions(of my former framework) can be linked to the IDEATE phase of the Design Thinking Framework.

My former framework was then incomplete. I did not have a particular way to act upon this MOST LIKELY SOLUTION. It terminated in the phase that is now referred to as the PROTOTYPE one.

PAST V.S. PRESENT(DESIGN THINKING SPECIALIZED FRAMEWORK)

My specialized framework makes the following assumptions:

•The path between the activities of Empathize and Define is not ONE-WAY-ONLY. The problem statement must be reviewed with the stakeholder everytime it is generated.

•A group of ideas can be selected for prototyping. One idea can belong to more than one prototype.

•Every prototype must be exhaustively tested NOT ONLY WITH THE STAKEHOLDER.

Ideate and prototype ways to apply design thinking to your context

Where to apply immediatly: MY WORK , AND FREELANCE WORKS.

How (some ideas):◦Spread the knowledge about DT.◦Show the benefits and how little effort it is to apply it

(mainly in the sense of cost).◦Gather people’s feedback about DT’s feasibility.◦ Invite them to implement the DT Framework WITH ME,

and not do it all by MYSELF.◦ IDENTIFY THE PROBLEM STATEMENT (Currently many

people fell unconfortable with many situations, but they cannot tell precisely what is bothering them)