40
Applying Systems Thinking in Product Design @shekman

Systems Thinking - Shekman Tang

  • Upload
    uxbri

  • View
    32

  • Download
    0

Embed Size (px)

Citation preview

Applying Systems Thinking in Product Design@shekman

User list Auto message Conversations In-app message

EventsA/B Test Rich composer Insights

Visitor auto messagingLogged-out Intercom

Intercom Educate

Real time messaging Message foldersGroup conversation

Smart campaignsAssignment rules

Operator

Snooze conversation

Conversation ratingLead qualification

Team inbox

Systems Thinking

<Wireframe of design explorations>

?1

?

Ruairi GalavanProduct ManagerProduct Manager

With the Acquire package you can:

• Talk to visitors on your website in real-time

• See their activity and conversation history

New: Talk to visitors on your website with Intercom

We just released a brand new package called Acquire. It’s live chat, reinvented. Use it

to talk to visitors on your website to help them become customers. See how it works:

Write a reply...

System?

“A system is an interconnected set of elements that is coherently organized in a way that achieves something.”

ELEMENTS What are the core elements in the system?

INTERCONNECTIONS How are the elements connected? What are the relationships? What are their inputs and outputs?

PURPOSE What does this achieve?

🌳

🤔

🌆Systems Product

? 📱⚽

ELEMENTS What are the core elements in the system?

INTERCONNECTIONS How are the elements connected? What are the relationships? What are their inputs and outputs?

PURPOSE What does this achieve?

Article

Author

Content

Reaction

Article

Author

Content

Reaction

Browse and search

Help Center

Messenger(Browse)

Users

Content management

system

Teammate

Article

Article

Article collections

Create and manage

Article

Author

Content

Reaction

Browse and search

Help Center

Messenger(Browse)

Users

Content management

system

Teammate

Article

Article

Article collections

Create and manage

Inbox

Search

Send article

Messenger(Delievered in conversation)

Article

Author

Content

Reaction

Browse and search

Help Center

Messenger(Browse)

Users

Content management

system

Teammate

Article

Article

Article collections

Create and manage

Inbox

Search

Send article

Messenger(Delievered in conversation)

Feedback loop

Suggest articles

Suggestion system

Suggest articles

Self-Serve channels

Feedback loopViews, Search terms, Reactions, Replies, Goals,…

How did it help?

Created a shared vision

Allowed feedback and collaboration early

Broke a big product into multiple parts

Product consistency

Article

Author

Content

Reaction

Content management

system

Teammate

Article

Article

Article collections

Create and manage

Browse and search

Help Center

Messenger(Browse)

Users

Inbox

Search

Send article

Messenger(Delievered in conversation)

Feedback loop

Suggest articles

Suggestion system

Suggest articles

Self-Serve channels

Feedback loopViews, Search terms, Reactions, Replies, Goals,…

How can you apply?

ELEMENTS What are the core elements in the system?

INTERCONNECTIONS How are the elements connected? What are the relationships? What are their inputs and outputs?

PURPOSE What does this achieve?

• Can the system achieves the same goal with a smaller amount of elements?

• Are there elements with similar purpose? Can you reuse or combine them?

• Can it be organised with a better structure?

Systems Thinking

Thank you@shekman