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SS2016 – fashion & cosmetics trends
SPRING SUMMER 2016 趋势- 2016春夏季
Season concept概念: colours reveal beauty and femininity with
softness and vivacity 用颜色展示柔美与活泼的女性魅力
7 TRENDS
SS2016 – fashion & cosmetics trends
SS2016 Trend 1趋势一 > ARTY艺术气息
SS2016 – fashion & cosmetics trends 4
Trend 1 > Arty > Ambiance > Colour and atmosphere
Pure colours and daring combinations for arty street style 纯色与街头艺术风格的大胆色彩结合
Baby blue
Candy
Fuchsia
Klein
Black Graffiti
SS2016 – fashion & cosmetics trends
Trend 1 > Arty > Fashion > Free style
The art of colors and patterns matching 色彩与图案的搭配艺术
Mixing
SS2016 – fashion & cosmetics trends
Trend 1 > Arty > Hair style > colour performance
Wild and shaded effect, colour sprayed 野性与阴影效果
Performance style
SS2016 – fashion & cosmetics trends
Trend 1 > arty > Make-up > high tech beauty
Colour applications of blue and green are inspired by technology and mobility. 受科学技术和流动性启发的蓝色与绿色的色彩运用
Underline
SS2016 – fashion & cosmetics trends
SS2016 Trend 2趋势二 > CHERRY BLOSSOM 樱花
SS2016 – fashion & cosmetics trends
Trend 2 > Cherry blossom > Colours and atmosphere > delicacy
Delicately faded colors combined with a touch of deep red convey a sense of femininity and refinement. 柔和的渐变色结合一点深红的点缀可以传达女性的温柔和优雅
Delicate +
SS2016 – fashion & cosmetics trends
Trend 2 > Cherry blossom > Fashion > Femininity
Tender rose shades, shiny and light silky material, coated leather and trench, Asian patterns. 淡玫瑰红色泽、有光泽的丝质面料、漆皮和涂层风衣,亚洲风花纹
Feminine
SS2016 – fashion & cosmetics trends
Trend 2 > Cherry blossom > Make-up > timeless beauty
Fair skin, cherry red lipstick and perfect skin. Decorative hair tattoo. 白皙肌肤、樱桃红唇膏和无暇肌肤,装饰性的头发刺青
Perfection
SS2016 – fashion & cosmetics trends
Trend 2 > Make-up > Hand drawing
Decorative fake eyelashes and color touches around the eyes. 装饰性假睫毛和眼周的彩色高光
Dreamy eyes
SS2016 – fashion & cosmetics trends
SS2016 Trend 3趋势三 > CANDY RUFFLES 糖果色荷叶边
SS2016 – fashion & cosmetics trends
Trend 3 > Candy ruffles > Colours & atmosphere > modern pastels
Pastel colors inspired by childhood and candies, asymmetric volumes and fluid lines. 象征童年色彩和糖果的浅色系,不对称设计
14
Modern
SS2016 – fashion & cosmetics trends
Trend 3 > Candy ruffles > Fashion > sculpture
Fashion pieces are sculpture which accentuate women’s silhouette. 时尚的款式能像雕塑般重点突出女性的形体曲线
Sculpture
SS2016 – fashion & cosmetics trends
Trend 3 > Candy ruffles > Skin care > ballerina spirit
Fresh skin and invisible make-up 鲜活肌肤和隐形裸妆
Invisible
SS2016 – fashion & cosmetics trends
Trend 3 > Candy ruffles > Shapes > ballerina spirit
Wavy and curly lines for packaging and hair styling 用于包装和发型设计的波浪线和卷曲线
Waves
SS2016 – fashion & cosmetics trends
SS2016 Trend 4 趋势四 > GRAPHIC TONIC 图形基调
SS2016 – fashion & cosmetics trends
Trend 4 > Graphic tonic > Colours & atmosphere > kinetic
Black and white kinetic effect, visual impact of bright vivid colors. 黑白搭配的灵动感,彩色鲜艳色彩带来的视觉效果
Contrast
SS2016 – fashion & cosmetics trends
Trend 4 > Graphic tonic > Fashion > geometric
Color blocks and geometrical patterns shake simple vintage silhouettes. 简单复古廓型上色块和几何图案的巧妙运用
Geometric
SS2016 – fashion & cosmetics trends
Trend 4 > Graphic tonic > Eyes decoration > expressive details
Creative patches, black lines and color accents reinforce the expressivity. 创意眼罩,具有表现力的黑色描线和色彩强调
Over-designed
SS2016 – fashion & cosmetics trends
Trend 4 > Graphic tonic > Removable make-up > Expressive details
Creative patches, black lines and color accents reinforce the expressivity. 创意眼罩,具有表现力的黑色描线和色彩强调
Patches
SS2016 – fashion & cosmetics trends
SS2016 Trend 5趋势五 > BLUE SKY 蓝色天空
SS2016 – fashion & cosmetics trends
Trend 5 > Blue sky > Colours & atmosphere > Only blue
A monochromatic effect, lightness and brightness. 单色效果,明亮与光泽感
Monochromatic s
SS2016 – fashion & cosmetics trends
Trend 5 > Blue sky > Fashion > Hypnotic blue look
Chiffon and transparencies, tone on tone and tie and dye effects design a pure but hypnotic look. 雪纺和透视装,同系配色和手工扎染营造出的纯洁却迷人的效果
Airy
SS2016 – fashion & cosmetics trends
Trend 5 > Blue sky > Windows 1 > air bubbles
Lightness and airy materials to take off. 如泡泡般的光感和轻薄感
Bubbles
SS2016 – fashion & cosmetics trends
Trend 5 > Blue sky > Shapes > Clouds and storm
Focus on makeup and perfume bottles for men inspired by sky elements. 聚焦天空元素的妆容和香水瓶
In the air
SS2016 – fashion & cosmetics trends
SS2016 Trend 6 趋势六 > FIREWORKS 烟火
SS2016 – fashion & cosmetics trends
Trend 6 > Fireworks > Colours & atmosphere > Metallic vibration
Rainbow colors including fluorescent touches. 彩虹色,包括荧光色高光
Shiny rainbow
SS2016 – fashion & cosmetics trends
Trend 6 > Fireworks > Fashion > “seapunk”
Disco and psychedelic fashion inspired by the ‘seapunk’ look. 受另类朋克(海洋朋克)造型启发的迪斯科和迷幻时尚
Colours explosion
SS2016 – fashion & cosmetics trends
Trend 6 > Fireworks > Materials > silver and gold
Jet set make-up and spectacular glances. 华丽妆容和倾城的眼眸
Metallic
SS2016 – fashion & cosmetics trends
Trend 6 > Fireworks > Make-up > glittering shine
Lacquered lips and excessive eyes shadows 漆感的水凝唇彩和夸张浓厚眼影
Spectacular
SS2016 – fashion & cosmetics trends
SS2016 Trend 7趋势七 > SAFARI 猎装风格
SS2016 – fashion & cosmetics trends
Trend 7 > Safari > Colours & atmosphere > tropical nature
Color range is inspired by natural shades (kaki, mustard yellow) 自然色调的颜色系列(卡其色,芥末黄)
Tropical
SS2016 – fashion & cosmetics trends
Trend 7 > Safari > Fashion > Safari style
Floral printed patterns are the new camouflage 新迷彩系列之花卉印花图案
Safari
SS2016 – fashion & cosmetics trends
Trend 7 > Safari > Materials > African queen
Natural fibres and hair weavings. 天然纤维和织发
Weavings
SS2016 – fashion & cosmetics trends
Trend 7 > Safari > Materials > Mother Earth
Warm colours and earth elements for powder and packaging 粉饼和包装采用的暖色系和大地元素.
Nature
SS2016 – fashion & cosmetics trends
Thank you for your attention!
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TRENDS - SPRING SUMMER 2016 趋势- 2016春夏季