Why sponsor SI? Southern Innovator offers an opportunity to sponsor a magazine reaching cutting edge innovators and pioneers across the global South. This 'first wave' born of the rise of the global South as a major economic force face a choice; put their talent and rising wealth towards achieving development goals and reducing poverty, or use wealth and new technologies purely for personal consumption. The magazine frames its content within the human development perspective. It profiles intelligent applications of technology, or pioneering business models and innovations boosting development goals and improving human wellbeing.

The magazine is currently being distributed across the global South through the network established by UNDP's Special Unit for South-South Cooperation.

Cost of production for one issue of Southern Innovator:

Design and layout: Covered by UNDPResearch and editorial services: Covered by UNDPTotal cost for printing and shipping: £7,300 (US $11,600) SponsorDistribution and publicity: Covered by UNDP

Advertising rates:Advertising pages are also available for Issues 2 and 3. The advertising rates reflect a cost-recovery strategy for each issue of the magazine. UNDP is covering the cost of all design, layout, research and editorial for the magazine and distribution. The rates are as follows:

Full page, opposite of front cover: US $3,000Full page, opposite back cover: US $2,000Double page spread: US $5,000Full page other pages: US $1,000Half page other pages: US $500¼ page: US $250

It is also possible to sponsor SI's travel costs to support future research trips. And SI is also looking forward to 2012 and seeking multi-year funding for the project to enable the production of four issues in 2012.

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Information Technology

• Wireless Networking in the Developing World: A Practical Guide to Planning and Building Low-cost Telecommunications Infrastructure. Website: wndw.net • World Information Society Report

2007: A progress report on pledges to bring digital opportunity to all. Website: itu.int/osg/spu/publications/worldinformationsoci-ety/2007/report.html• The Wireless Geographic Logging

Engine: This is a website with maps tracking the presence of WiFi access around the globe. So far it maps over 10 million separate WiFi networks. Entrepreneurs only have to log onto the website to start searching for wireless networks near them. Website: wigle.net

Record-breaking Wireless Internet to Help Rural AreasMany initiatives seek to bring inexpensive access to the Internet to rural and remote regions around the world. One of the most successful ways to rapidly expand access is to offer wireless Internet so that anyone can use a laptop computer, a PC or a mobile phone to connect to the Internet. Access to wireless Internet is being rolled out in cities around the world with so-called “hot spots”, but the thornier issue of improving access in rural or remote regions could find a solution, thanks to a Venezuelan team.

Led by Ermanno Pietrose-moli, president of the Latin American networking as-sociation Escuela Latino-americana de Redes, it has broken the world record for unamplified broadcasting of a WiFi (wireless Internet) signal. The signal was broad-cast in June 2007 from two mountains 282 kilometres apart in the Venezuelan Andes. Importantly, they did this using equipment cost-ing just over US $360 while producing a signal strong enough to send video mes-sages. The former record was 220 kilometres set in 2005.

The consequence of this achievement for entrepre-neurs is important: It means inexpensive wireless signals

can now reach further into remote and rural regions for a small investment.

“We were able to transmit voice and video with both,” said Professor Pietrose-moli. “Two hundred and eighty kilometres is pushing the envelope, but the same technique can be used at distances of some 150 kilo-metres by people with some basic training provided there is uninterrupted line of sight between the end points.”

Pietrosemoli is willing to train people in the tech-niques that he has developed for trans-mitting wireless over large distances.

The advantages of this ap-proach include cost and sim-

plicity. The more commer-cial WiMa x technology costs more and is usually in-stalled by large companies. Pietrosemoli’s technique is for people who lack those technical and financial advantages.

“I have been installing wire-less networks for some 20 years,” he said, “and reckon that wireless is the only via-ble alternative to ameliorate the digital divide in devel-oping countries. For rural areas, the challenge is to use as few repeater sites as pos-sible, as each repeater adds costs, delay and powering issues.” – (July 2007)

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Meet Southern InnovatorIssue 01 May 2011 UNITED NATIONS DEVELOPMENT PROGRAMMEMobile Phones & Information Technology

The SI product

Rich infographics

Complex data and trends are transformed into clear graphics for ease of understanding.

Eye-catching illustrations and graphics

Concepts are reinforced through visual images to aid understanding.

Getting connected

Southern Innovator is packed with resources and is backed up with a website and monthly e-newsletter. Each issue is intended to provide inspiration and practical information to get started on the journey to being a Southern Innovator!

The first issue

Southern Innovator comes packed with stories, images and contact details about a new generation of pioneering innovators across the global South.

Global reach

SI is distributed around the world, from the buzzing new urban megacities of the South to the poorest places on earth.

Stories to learn from

There isn’t a better way to learn than from others in the same situation. SI’s stories share details on success and innovation and have links to resources - so readers can get down to work.

“People are the real wealth of a nation.”UNDP Human Development Report 1990

Why Southern Innovator? Southern Innovator magazine was born from insights and discoveries gained in researching the e-newsletter Development Challenges, South-South Solutions. Started in 2006, the e-newsletter was the brainchild of UNDP's Special Unit for South-South Cooperation. Since its launch, it has tracked trendsetters, pioneers and innovators across the global South, as they build a new world by tackling challenges, finding solutions, achieving development goals and ending poverty.

The magazine is a high-quality, aspirational publication that innovators want to get their hands on and share.

Southern Innovator Magazine Sponsorship Opportunity

Approach: From a human development perspective

Since 1990, the global human development report (HDR) published by the United Nations Development Programme (UNDP) has re-framed the way nations view development.

Southern Innovator magazine is produced with the HDR perspective in mind. In a sense, it is the practical application of much of what the HDRs have been about.

The software of development is knowledge Southern Innovator magazine identifies the innovators and pioneers who are succeeding in addressing a problem. The content of the magazine includes the resources to enable budding innovators to replicate, modify and adapt to local needs and conditions these problem-solving solutions.

This knowledge-sharing becomes the software of development.

What people have said about SI magazine's first issue:

"What a tremendous magazine your team has produced! It's a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space... Really looking forward to what you produce in issues #2 and #3. This is great, engaging, relevant and topical stuff."Rose Shuman, Founder & CEO, Open Mind and Question Box

"Looks great. Congratulations. It's Brill's Content for the 21st century!"Conan Tobias, Managing Editor, Canadian Business magazine.