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Presenting the value proposition of Social media practice from Group FMG.
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Social Media Practice
Our Value Proposition
2 groupfmg.com
Company Overview:
A quick introduction to GROUP FMG
Our Value Proposition:
A walk through our comprehensive set of social media solutions for brands
Agenda
Company Overview
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groupfmg.com4
Company Overview
Founded in 2011 by large private equity fund
Acquired FMG (founded in 1987), a digital asset
production company in London and Pod1, a
leading ecommerce creative agency in New York
Focused on innovative multi-channel commerce,
creative content and consulting services; guiding
brands through change caused by the solomoco
phenomenon1987 FMG is established
1999 FMG pioneers first all-digital magazine production process
2002 FMG wins PPA award for innovation
2004 FMG launches its Virtual In-House Production system
2004 FMG purchases catalogue design company, Vision
2005 FMG crowned PPA Prepress Company of The Year
2006 FMG launches the Ceros interactive marketing platform
2006 FMG crowned PPA Prepress Company of The Year
2007 FMG’s Asian production & development facility established
2008 FMG acquires video production company, Guerrilla
2009 FMG’s Ceros platform fuels first e-commerce catalogue
2011 FMG secures major PE funding to capitalize $100m, forms GROUP FMG
2011 GROUP FMG’s New York office is established
2012 GROUP FMG buys Pod1
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Global HQ
NEW YORK • LONDON • CHENNAI
Serving 75+ leading global clients across North America,
Europe and Asia-Pacific across industries such as retail,
publishing, technology, hospitality etc. to name a few
Globally balanced enterprise model
Creative services, proprietary technologies, domain
expertise, process excellence and actionable analytics
offered to provide differentiated solutions
Broad range of commercial structures offered to
clients – T&M, fixed price, outcome pricing, and
various captive production and outsourcing models
Company Overview
Serving several channels:
Industry channels
Publishing
Packaging & POS
Digital
Advertising pre-media
Broadcast
Cross platform channels
Mobile
Social
groupfmg.com
ConsultingContent
Commerce
Digital
Digital+(Mobile, Social)
Publishing
Advertising
Packaging& POS
Broadcast
Gaming
To provide a broad range of solutions that help marketers
Imagine: disruptive awareness Innovate: differentiated advocacy Ideate: desired acceptance
in the context of marketing solutions
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VisionProvide tangible value to the
business of our clients through
high impact marketing
solutions, by
- providing consulting services
- enabling [e/m] commerce and
- producing rich media, local and
social content
- for use across all channels, new
and traditional.
groupfmg.com
Marquee Clientele
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Serving 75+ leading global brands
Our Value PropositionGroup FMG Social Media Service Offerings
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A full suite of social media services, carefully
integrated across your customer decision journey,
customizable to cherish your brand’s social relationships &
targeted at maximizing the benefits, for you and your customers
Your customers and customer experience are at the heart of our social
media practice, while the mind is trained to deliver measurable returns
Our Value Proposition
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Measurable ‘Returns’
• Manpower• Platforms• Agencies
• Monitor• Engage• Build
• Likes / Retweets• Brand Mentions• Positive sentiment
Investment ActionNon Financial
ImpactFinancial Impact
$ £ €$ £ €
• Online Sales• Offline Sales• New Customers
Conventional Measurement / Social media accountability stops here
With Group FMG, Positive Non Financial Impacts are ‘means’, not the ‘end’
Our offerings are crafted to help increase online and offline sales, add new customers
(Financial Impact, Macro returns) using positive non financial impacts (Micro returns)
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Our Service Offerings
Customer Decision Journey
Consider Evaluate Buy Experience Advocate Bond
Brand, Products & Competition – Volume, Customer sentiment, Opinions and its Causes
Crisis Management
Pre-sales queries Customer Service
Content CampaignsLeads
DatabaseFeedback Database
Influencer Database
Loyalty Programs
Monitor
Engage
Build
Social Media Offerings
Our Social media offerings integrated across the decision journey of your customers, create
multi-dimensional positive impacts for the brand
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People perception, kudos & areas of improvement:
• Volume of discussion• Sentiment of discussion• Opinions & underlying factors
Monitor
Your Brand … and Your Competitors
Drill down of data to gain actionable insights on:
• Products & Services• Demographics & Geos• Departments & other customer facing
aspects;
Marketing
Customer care
After Sales Support,
Retail stores
Performance of proprietary Social media properties:
• Engagement metrics & ReachApplause rateConversion Amplification ratesBrand Passion
• Response Timeframe• Performance by Content type
Status updates, QuestionsLinks, Images and Videos
Ideal first step to take in Social media - Setting stage to regulate future course of social media actions
On-going monitoring helps track the shift in customer perception and take measures
Measure progress of existing social media presence Learn how well the brand posts are received by public
Competitive comparisons provide insights on what they do to get where they are
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Monitor & Track
Customers share experience with brand & products
Prospects enquire about brand & competitive products
Users generate unusual surge of Negative comments
Engage
Our Engagement solutions help gain control of PR crises by early detection & response, Add
more leads to sales pipeline, Identify & fulfill customer service opportunities with potential to
reduce the calls to customer care and associated costs
Group FMG
DatabaseBrand
Route / Add to CRM
(Pre-set)Guidelines / SLAs
PR Crisis
Pre-sales Queries
CS Issues
Respond
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Build
Leads Database
Scheduled list of prospects interested in Brand & Competitive products
Benefits: Convert prospects who are
already interested in brand products and LOB
Tangible prospect details that can be added to CRM tools
Influencer Database
List of influential users (advocates and detractors) of the brand; Relationship management
Benefits: Useful for marketing campaigns
and product launches
Effective relationship management helps utilize opportunities & weather PR crises
Feedback Database
Track customer perception of ‘client specified’ aspects of new and existing products; Deep-dive analytics
Benefits: Gauge the popularity of product
over a period of time
Product enhancement by learning the hits and misses from customer standpoint
Content
Creative and Digital content for social media properties & blogs
Benefits: Refined, SEO rich contents to
attract more eyeballs, built with brand audience in mind
Logical choice of content type & social channel for wider sharing
Campaigns
Innovative Marketing campaigns and related social properties development
Benefits: Strategically optimized to turn
fans and followers into paying customers
Campaigns with clearly defined ‘exit strategies’
Loyalty Programs
Customized programs to retain the customer base and turn them into brand advocates
Benefits: Reduced cost to acquire new
customers
Analytics backed programs equipped with knowledge of what really retains the brand customers
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Offerings blend across SM Maturity levels
Our customizable offerings to suit your vertical and existing social media presence, position
Group FMG as your preferred partner on your path to Social media excellence
Trial Phase35% of Organizations
• Brand is yet to have a process or guidelines for social media presence
• Frame Social Media Objectives, set expectations; Leverage our expertise to Monitor & Build your social media presence
Transition Phase46% of Organizations
Strategic Phase19% of Organizations
• Brand has informal process with a few guidelines it sporadically performs
• Partner with Group FMG for Insightful Monitoring , effective Engagement with your user base, Build value added social media assets
• Brand has formal process with thorough guidelines it routinely performs
• Partner with Group FMG for Insightful Monitoring , effective Engagement with skilled relationship management, Build & Converge value added social media assets
Social media Excellence
Source: Marketing Sherpa (for Distribution of organizations across Social Media Maturity levels)
groupfmg.com
Paid
Earned
Owned
Build / Restructure Social Media presence
Publication across Channels
Engagement
q
Amplification
Periodic & Strategic Analysis - Insights
Content Strategy / Development
Initial Touch Point
Group FMG Workflow
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• Error free Analytics: Social media monitoring is increasingly automated with platforms searching for and tagging comments. The industry average accuracy rate of automated platforms is just above 60%. Our solutions incorporate the best available platforms with an accuracy rate of nearly 85%, meshed with human resources for higher scrutinization to ensure the insights you get are of highest quality and usability.
• Real-time Reporting: Staying abreast of the conversations around brand will not only help you tap new opportunities and tackle competitions, but also alerts about crises in the making. Safeguarding your brand reputation in the right time is invaluable and our real-time reports help you achieve that.
• Rapid Responsiveness: Paid, owned, and earned social media presence is most effective when it is responsive. While earned demands an exceedingly high degree of responsiveness, the impression it creates on the customer is rewarding.
• Channel Flexible: While various channels exist to host different types of social contents and conversations, no one channel will retain prominence indefinitely. Channel balance can shift rapidly and without warning. Group FMG monitors across channels above and beyond your initiatives, so that your social media presence is balanced and always up to date.
The Group FMG Advantage
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• Our Actionable Insights vs. Better insights vs. Insights
Insight: “28% of users are unhappy about the phone you manufacture’’ – more common
Better Insight: “28% of users are unhappy about your phone, because of a specific battery problem”
Actionable Insight: “28% of users are unhappy about a battery problem in your phone; a note empathizing their trouble and guiding them to resolution might improve their customer experience and heads up! Stock your service center with new batteries of your XYZ thin smartphone model”
• Creative & Digital Contents: Group FMG is fully capable to build creative, digital contents making use of cutting edge technologies, to enrich the social experience of your customers with your owned media.
• Social Optimization: Group FMG is experienced & equipped to incorporate social media practices as a reality in your new and existing digital properties – websites, eCatalogues & mobile apps are some of them.
• Corporate Background: With more than 2 decades of experience providing niche marketing solutions including Commerce, Publishing, Digital, Mobile and consulting solutions to Fortune firms across major verticals, Group FMG is adept in understanding and delivering your requirements.
The Group FMG Advantage
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Initial discovery process:
We understand every brand and its customers are unique and so are the requirements
Next Steps
Lets connect to understand your Business goals, objectives
and existing social footprint to uncover how social media
can contribute more to your business and customers
Initial deliverables include:
Social profiling of the brand
Competitive and Industrial benchmarks
Performance of official social media profiles
Customized social media strategy and execution plan
Other relevant resources of value to the brand
Let’s
do it
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Contact
London
90-92 Pentonville Road
London N1 9HS
United Kingdom
New York
119th Fifth Avenue
New York
NY 10003
USA
Chennai
2nd Floor, Hardy Tower
Ramanujan IT SEZ, TRIL Infopark Limited
Taramani
Chennai 600113
India
Pradeep G ([email protected])Group FMG ([email protected])