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Why use Social Media as Marketing Tool
by *Bernice Salmon
To achieve brandingand marketing communication goals through the participation in various social media networks
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Social Media
Started in 200482 % users subscribe
to
Started in 200532 % users subscribe
to
Started in 200628 % users subscribe
to
South Africa
growing at tremendous pace
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• Business Development and a Broader Customer Reach
Social Media Marketingcan help to increase the activity around these top goals:
• Website Traffic and User Behavior
• Conversion and Sales tracking
• Page Views and Ad exposure
• Growing a Brand
• Creating a Positive Brand Association and keeping it there
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has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction
has endless ways in which you can advertise your business for free and build virtual relationships with clients and customers
exposureHas 500 million users Globally
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employed full-time
3 904 420 users
higher number of females users
fastest growing demographic is those 30 years old and older.
South Africa
ranked number 2 as the most visited website tailing behind Google.co.za in South Africa.
16 % of them are on Facebook all day58 % visit the site once a day or more74 % access Facebook at least once a day.
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LANDING PAGE
Competition Details
Like
After “Like” has been selected
YOUR company’s
SIGN UP PAG
E
Name:Surname:Email:Twitter:
AFTER SIGN UP,
USER WILL HAVE
ACCESS TO WALL AND
WILL SHOW AS FRIEND
SIGN UP INFORMATION WILL BE SENT THROUGH
TO COMPANY’S E MAIL ADDRESS
AUTOMATED EMAIL WILL BE SENT TO
USER :“Thank You for
entering BRAND NAME competition.
Please visit website to obtain the correct
answer, follow us on TWITTER NAME, as we will share your win
with the World”
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Land
ing
Pag
e
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is a social networking and micro blogging service that can be used to broadcast your company’s news and blog posts, interact with your customers, or to gawk your competitors "tweets“.
is a real-time information network that connects you to the latest information about what you find interesting
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55 000 users
1.5 million tweets per month
South Africa
ranked number 6 as the most visited website tailing behind Youtube in South Africa.
0.85% of Global use
has become the tenth largest twitter user in the worldJapan 11th China 13th
22 % Re Tweets47 % addressing another user
is an excellent way to get your internet presence circulating quickly and easily.
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How to use twitter as Marketing Tool
• NetworkingConnecting with people and building relationshipsHook up with potential partners, industry peers, competitors
• Sending Traffic to website• Real time search tool
• As a research tool
• Sharing
Finding out the latest and greatest news, tips and advice
Obtain feedback on a project
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How to use twitter as Marketing Tool
• Monitoring what’s being said about your Brandpositive and negative
• As search engine marketingtweets are picked up by Google and by using keywords in tweets, they will appear in searches, which will link up to your Website or Blog
put forth your personality and a unique style.
when your tweets are re-twittered (RT) then you are on your way to becoming widely known in the Twitter community
insights that you wouldn’t normally hear about
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Globally 400 tweets per minute contain a YouTube video
YouTube’s search bar is the number two search bar on the Internet, second only to Google
is a video sharing website, on which users can upload, share and view videos
Collectively 2.9 billion hours are spent on YouTube in one month
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May 2010 - fourth most popular site in South Africa
2010 - South African version, YouTube.co.za was launched
manual count revealed +/-100 channels (users) most active channels, average 268 videos
least active, 1 videoviews 1.3 million, +/- 4000 per channel.
South Africa
Active YouTube users generate interest in their profile (Channel) page,and this generates traffic to their website,(supposing you are naturallypeppering links in your channel and video descriptions).