Sneaking in a Good User Experience,Without a UX Budget

WordCamp Lancaster 2017 • #wclanc @anthonydpaul

scope proposal

● Discovery

● Design

● UX / Research

● Accessibility

● SEO

● Development

● Quality Assurance

$500

$1500

$1000

$500

$500

$2000

$500@anthonydpaul

scope proposal

● Discovery

● Design

● UX / Research

● Accessibility

● SEO

● Development

● Quality Assurance

$500

$1500

$500

$2000

@anthonydpaul

@anthonydpaul

scope proposal

● Discovery

● Design

● UX / Research

● Accessibility

● SEO

● Development

● Quality Assurance

$500

$1500

free

free

$500

$2000

free@anthonydpaul

Sometimes we can't sell good UX, we have to sneak it in.”

@brownorama #ias15

“

@anthonydpaul

Anthony D PaulFuturist, Researcher, and Usability Flag-Waver

@anthonydpaul

Before we start,let’s avoid excuses…

@anthonydpaul

best practice is not a line item

● Discovery

● Design

○ UX / Research

○ Accessibility

● SEO

● Development

○ Quality Assurance

$500

$3000

$500

$2500

@anthonydpaul

you are a UX designer

● Everyone who affects the website experience is a UX designer

● Even if you’re a bad one, creating bad experiences

@anthonydpaul

When we create a bad user experience, where did we fail?

@anthonydpaul

@anthonydpaul

We’re asking the wrong questions of the wrong people

1 / 9

@anthonydpaul

Intake FormHow many pages? _________

Stock photography? Yes / No

Flash? Yes / No

Internet Explorer? Yes / No

Will you need a:

❏ Sign-up form❏ Discussion board❏ Shopping cart❏ “Members only” area

@anthonydpaul

CONTRIBUTORS

only hearing decision-makers

if they’re lucky enough to be in the room

COMPANY

COMPANY COMPETITORS CONSUMERS CONTRIBUTORS CLIMATE

Five C’s of a Situational Analysishttps://en.wikipedia.org/wiki/Situation_analysis#5C_Analysis

COMPANY

How is the business supported today, that can’t be broken?

How can the site better support the business?

decision-makers • brand • finance

COMPETITORS

What is the expected baseline in this market?

What is everyone else not doing yet?

direct • aspirational • indirect (recruitment)

CONSUMERS

What are our consumers trying to do and why?

What can we give our consumers that doesn’t directly benefit our company? (ex. knowledge sharing)

people • search engines • devices • APIs

CONTRIBUTORS

Which tasks are most repetitive or cumbersome and can be optimized?

internal • consumers • APIs

CLIMATE

Does the world even need another ______ website?

today’s market • trend forecast

We can’t create a great user experience if we don’t understand what our site needs to do.

@anthonydpaul

We’re not time-boxing, and we’re not prioritizing

2 / 9

@anthonydpaul

Why are we even working on this website?

Communicate the brand and a positive [audience type] experience.

Allow [audience type] to quickly determine [a specific thing].

Drive [audience type] toward contacting [a specific department] to inquire about [a specific thing].

@anthonydpaul

We’re not thinking about our users and their most important tasks

3 / 9

@anthonydpaul

recurring: low-fidelity, with many hands

@anthonydpaul

“boomerang” task analysis

1. List all tasks performed within the site

2. Cluster by related tasks (result = audience roles)

3. Audit each cluster to make sure it’s complete

4. Prioritize roles and prioritize tasks within roles

@anthonydpaul

recurring: low-fidelity, with many hands

@anthonydpaul

audience behavior reports (e.g.)

Tips:

Google filetype:pdf market report search

@anthonydpaul

We could’ve done it faster by involving our clients/users

4 / 9

@anthonydpaul

recurring: low-fidelity, with many hands

@anthonydpaul

recurring: low-fidelity, with many hands

We skipped low-fidelity exploration

5 / 9

@anthonydpaul

recurring: low-fidelity, with many hands

@anthonydpaul

We didn’t test quickly and easily in isolation

6 / 9

@anthonydpaul

optimalworkshop.com/treejack

@anthonydpaul

optimalworkshop.com/treejack

@anthonydpaul

We didn’t usability test the whole shebang

7 / 9

@anthonydpaul

InVisionApp.com

TryMyUI.com

We could have saved time by prototyping in WordPress

8 / 9

@anthonydpaul

usability test with an actual website

We didn’t think about real users

9 / 9

@anthonydpaul

Our instinct is to imagine someone like ourselves.

Most of our users are nothing like us in any way.

via Eric Meyer’s WC Northeast Ohio 2016 Keynote

http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/

stress cases over “ideal”

@anthonydpaul

Who we test with defines who we care about.

i.e., Accessibility, real-world “Stress Cases”

via Eric Meyer’s WC Northeast Ohio 2016 Keynote

http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/

don’t forget a11y

@anthonydpaul

a11y tools online

dclibrary.org/services/accessibility

Innovation is often the product of constraint.”

Todd Waterbury, Chief Creative Officer at Target

“

@anthonydpaul

@anthonydpaul

Detailed talkshttp://stickielab.com/speaking

wireframing with WordPress • lean requirements usability testing • information architecture

Stalker links http://adp.rocks or http:// .ws or http:// .ws

Thank you

@anthonydpaul