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Top 10 creative business designs
AND WHAT YOU CAN LEARN FROM THEM.
2TAKE SOME INSPIRATION FROM THESE
CREATIVE BUSINESS DESIGNS AND THE LESSONSBEHIND EACH ONE’S SUCCESS.
BEFORE YOU
PRINT YOUR NEXT STOCK-STANDARD AD,
HIT SEND ON THAT NEWSLETTER TEMPLATE,
OR GO LIVE WITH THAT BASIC WEBSITE DESIGN,
LESSON 3:
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Make your message memorable and fun by involving customers in the creation
processes.
This will leave people intrigued and ensure your mail doesn’t
wind up in the bin.
ENCOURAGEINTERACTION
In 2012, IBM engaged its database with a direct mail send-out that included
a packet of sand and a piece of paper marked with invisible gum.
Recipients were encouraged to pour the sand on the paper, which stuck to
it in places, revealing the message: ‘IBM Opens in Qatar’.
In 2012, IBM engaged its database with a direct mail send-out that included
a packet of sand and a piece of paper marked with invisible gum.
Recipients were encouraged to pour the sand on the paper, which stuck to
it in places, revealing the message: ‘IBM Opens in Qatar’.
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4Use ideas that are associated with fond childhood memories and transform them into an engaging concept.
GIVE CUSTOMERS THAT WARM,FUZZY FEELING
LESSON 3:
Playing on the face flip-book concept that is popular with children,
the homepage on the website of casting agency Edita’s Castingfeatures a montage of faces from its database of
“actors, dancers, interesting and beautiful people, seniors and children”.
Playing on the face flip-book concept that is popular with children,
the homepage on the website of casting agency Edita’s Castingfeatures a montage of faces from its database of
“actors, dancers, interesting and beautiful people, seniors and children”.
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Be creative about how you communicate
the results your products and services deliver. After all, it’s results that your
customers care about.
LET THE RESULTSDO THE TALKING
LESSON
To stand out from the pack of brightly coloured, lose-weight-fast messages
in the fitness industry, trainer Zohra Mouhetta used business cards
with a tearable stomach to effectively demonstrate what training
will do for your body.
LESSON
To stand out from the pack of brightly coloured, lose-weight-fast messages
in the fitness industry, trainer Zohra Mouhetta used business cards
with a tearable stomach to effectively demonstrate what training
will do for your body.
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When implementing social media campaigns, a nimble team, with a finger on the pulse of your industry, will get you far.
TIMELINESS IS NEXT TO GODLINESS
In 2013, Oreo out-did all the Super Bowl ads with one tweet.
When the power went out in the Superdome, Oreo tweeted its image with
the caption, ‘You can still dunk in the dark’, which attracted more than
10,000 retweets in just one hour.
In 2013, Oreo out-did all the Super Bowl ads with one tweet.
When the power went out in the Superdome, Oreo tweeted its image with
the caption, ‘You can still dunk in the dark’, which attracted more than
10,000 retweets in just one hour.
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More often than not, a standard design can be adapted to create something that is
visually appealing and serves a function.
THINKOUTSIDE THE BOX
Taco Bell got creative with QR codes for its products by creating codes
made from lemons and avocados. This communicated its flavour message
and encouraged people to scan.
Taco Bell got creative with QR codes for its products by creating codes
made from lemons and avocados. This communicated its flavour message
and encouraged people to scan.
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When implementing social media campaigns, a nimble team, with a finger on the pulse of your industry, will get you far.
Stop giving your clients and customers cluttered options and let important messages breathe.
UTILISE WHITE SPACE
Neiman Marcus decided on a minimal design to let subscribers
know about its last minute sale, and communicated the most
important thing – the time – with a sleek clock design.
Neiman Marcus decided on a minimal design to let subscribers
know about its last minute sale, and communicated the most
important thing – the time – with a sleek clock design.
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LESSON
More often than not, a standard design can be adapted to create something that is
visually appealing and serves a function.
Use objects that are familiar to those in your
industry in the design of your promotional material. This is also a great way to quickly
personalise your message.
TURN THE ORDINARYINTO SOMETHINGEXTRAORDINARY
Expedia took a well-known travel object, barcoded luggage tags, to create a
social media competition where customers could use them to design a series
of funny and relatable messages.
Expedia took a well-known travel object, barcoded luggage tags, to create a
social media competition where customers could use them to design a series
of funny and relatable messages.
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Stop giving your clients and customers cluttered options and let important messages breathe.
By now, we all know sugar-free is probably healthier than sugar, so Chupa Chups cleverly bypassed the obvious approach and injected some humour.
ASSUME YOURAUDIENCEIS INTELLIGENT
Chupa Chups ditched the obvious health-focused message
when it showed off this product with a trail of ants that clearly want
nothing to do with the sugar-free pop.
Chupa Chups ditched the obvious health-focused message
when it showed off this product with a trail of ants that clearly want
nothing to do with the sugar-free pop.
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Use objects that are familiar to those in your
industry in the design of your promotional material. This is also a great way to quickly
personalise your message.
By using long-established narratives and concepts, and giving them a different
meaning, your brand has the opportunity to say a lot using design and images alone.
CHANGEPERCEPTIONS
Pedigree decided on a different approach for its animal adoption campaign
and made the benefits for people the main focus.
It took this powerful series of outdoor ads to communicate the benefit of
adopting a pet by taking well-known visual motifs and adding one crucial
element that changes the picture completely.
Pedigree decided on a different approach for its animal adoption campaign
and made the benefits for people the main focus.
It took this powerful series of outdoor ads to communicate the benefit of
adopting a pet by taking well-known visual motifs and adding one crucial
element that changes the picture completely.
10By now, we all know sugar-free is probably healthier than sugar, so Chupa Chups cleverly bypassed the obvious approach and injected some humour.
Guinness focused on customer retention and attraction with this clever campaign that resulted in customers talking loudly about their drink of choice on social media.
HAVE FUN WITHYOUR CUSTOMERS
Guinness took the standard QR code to another level when it
designed one that only worked on a glassful of Guinness.
Once drinkers had their glass filled, they could scan the code to
download exclusive content or broadcast social messages.
Guinness took the standard QR code to another level when it
designed one that only worked on a glassful of Guinness.
Once drinkers had their glass filled, they could scan the code to
download exclusive content or broadcast social messages.
Contact your local Snap Centreto discuss how we can
help your business producecreative designs.
By using long-established narratives and concepts, and giving them a different
meaning, your brand has the opportunity to say a lot using design and images alone.
