Upload
eli-nir
View
103
Download
1
Tags:
Embed Size (px)
Citation preview
How do you become the next Apple or Nike, or Square?
Set of methodologies which change your thinking
About MeDesigner and Design Strategist for over 15 yearsSpecialize in Branding, Innovation, Identity System and Product Design
AT&T, Microsoft, Apple, Intuit, Bosch International, Yamaha MusicBombardier …
Agenda
Different Aspects of Smart DesignInnovation versus Execution
Look at some of the process & methodologies used in order to create Smart Design
We’d love to hear from you. What interest’s you in Smart DesignAnd what are some of the challenges you are encountering?
Introduce some of the classes we are going to conduct in Smart Design methodologies
Smart Design
Innovation Execution
EverybodyRequires Creativity
Need a PlanCraftsmanship & ExpertsRequires Training & Skills
Current Product DevelopmentProcess
ProductMarketing
ExecutiveReview
Product Design
Tested Marketing Sales
Sales
Engineering
Smart Designed DevelopmentProcess
Core Team
Advisors
Advisors
Advisors AssumptionsDesign Test
Prototype
Team Cross-functional Teams
Core Team Extended Team / Advisors
Product Manager Lead Engineer
MarketerDesign Lead
Back End EngineerBusiness Analyst
Teen Physiologist
IdeateProcess
Innovation Session- Create as many ideas
as possible in a short amount of timeor focus each on one
idea- Encourage non
designers to participate
Process Prototype
Choose one or two ideasand start prototyping them.
Prototypes come in a variety of forms
• Sketches• Paper Prototype• Low Fidelity• High Fidelity
Smart Design
Innovation Execution
EverybodyRequires Creativity
PlanCraft/ExpertRequires Training & Skills
Not all designers are the sameTeam
Apple designers for example are a specific bread of designers with a common understanding about the quality & meaning of design
An important aspect when you hire a team.
Design as a teamTeam
Traditional
Direction A Direction B
Direction C
Pick one!
Smart
One Team One Direction
OrgStructure
CEO
VP ProductVP
Marketing
Creative +Product Design
Owns Branding
VP Design
collaborates
Design Centric
Smart Design Workshops
As a designer it will change your thinking to become a more strategic designer and it will give you tools to progress in an environment which is not necessarily design friendly
Entrepreneurs, it will help you to understand design better and make better business decisions to accomplish Smart Designed products. Smart Products = More Revenue
All in all it an incredible amount of fun!