Concept, Design & Production for Print, Internet & Display

My Name is Gary SylvesterMy Company is SLYART, Inc.

I am a freelance graphic designer and have been involved with the graphics fieldfor approximately 25 years.

My Education:

Blue Hills Regional Technical InstituteCum laude graduate of the Degree of Associate in theApplied Science of Architectural Building Technology

After schoolI worked as a draftsman for an architectural firm and a roofing company and doing side projects forsmaller architects and builders: Then an opportunity came my way to work for a printing company.

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Experience/Background

Fairview Printing CompanyMechanical Artist for a printing company

Associate Sign & DesignFreelance Art Director/Designer for a sign/advertising agency

Business Publishing ServicesArt Director for an advertising/publication design agency

RockRagOwner/Publisher of a bi-weekly Southeastern New England music entertainment publication

Groppi Advertising Design, Inc.Senior Art Director/Systems Administrator for an Advertising Design Company

W.A. Wilde Company/LW Robbins AssociatesSenior Designer for a Advertising agency who worked primarily in the Non Profit Industry

My greatest education comes form the world around me and thecreative people/mentors that I have had the honor of working with.

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SLYART, Inc.

In 1999, I decided to leave my last position and go on my own as a self-employed freelance graphicdesigner, which is when I formed SLYART,

SLY as in nickname for ‘Sylvester’ and the ART for what I create.• My experience is 25 years in the advertising field,• 15 years producing on a computer, and• Self-employed for 9 years.

I have performed work for:• Advertising Agencies • Marketing Companies• Printers • Financial Institutions• Technology Corporations • Restaurants• Product Manufacturers • Non-Profit Organizations• Various Small Businesses • and more.

My plans and hopes for the future are to grow my business, gain new clients, and continue toservice the industry by providing a needed service at competitive rates.

There are binders with samples available to seesome work I have completed.

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Graphic Design

What is Graphic Design?• It is visual communication or visual artistic representation.• So, it is the image or look that a business shows the world.• It is to be representative of the business’ function and memorable to allow a business

to stand out on its own.

What do I do?I conceive or continue the visual communication of a business.If a company needs a new representation/imageor if they need to continue with the one they presently have.I am the Creative person they to hire to complete the task.

What does this include?• Corporate identity or logo, with a stationery package.• A company brochure and collateral to explain or sell a product,• Mailers and advertising to promote a service or product,• Signage, trade show booths and information,• Web sites, packaging and more.• Anything Printed, on Display or on the Internet.

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Tagline

Concept, Design & Production for Print, Internet & Display

• Conceive the idea,• Design the collateral needed and• Execute the production,• For printing or• A presence on the internet or• For most anything on display

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Goals of SLYART

Goals:• To aid in the understanding of producing a project• To provide the specific services to fit a business’ needs• To give the graphic support experience it requires to succeed• To turn a project around in a timely manner as everybody wants it yesterday• To do the best job possible to retain the business for future work

There are many great designers available, I credit my success to• My Creativity• My Experience• My Knowledge• The personal client attention I provide and• The ability to get the job done on time and on budget

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Resources

Just a few of the places I use to see current trends or to keep upwith what is going on in the world of design are:

• Graphic Design USA www.gdusa.com• Brand Channel www.brandchannel.com• How Magazine www.howdesign.com• Step Inside Design www.stepinsidedesign.com• Fonts www.fonts.com• Advertising agencies www.arnoldworldwide.com• RISD www.risd.edu• Mass Art www.massart.edu

Additionally, I do a lot of Networking• South Shore Chamber of Commerce• Local Networking Groups• BNI

Software Info and Tutorials• Adobe www.adobe.com• www.lynda.com

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To Do List

• Oldie but a goodie – Stay in School - Get your 4 year degree!!!Learn all that you can now as it will not be as easy the older you get.

• As a future designer you will need to know a lot, the more you know the betteryour chance of success. Print, web, multimedia, interactive, display, Direct TV, etc.

• Know your software proficiently and as many programs as possible andstay current with the newest versions

– InDesign – Photoshop – Illustrator– Acrobat 9 – Flash – Dreamweaver– Fireworks – After Effects – Image Ready– Adobe Bridge – Adobe GoLive – QuarkXpress– MS Word – MS Powerpoint – MS Excel– Font Management - Suitcase Fusion– Email Programs - Outlook, Entourage, etc.– Web Browsers - IE Explorer, Safari, Firefox, etc.

• It is also helpful if you know how to work with Windows on a PC as well as a Mac.

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To Do List Continued

• Never burn a bridge or relationship. Keep in touch with former employers, employees,teachers, schoolmates, etc. Never know when you may need them.

• Take advantage of Internships and learn as much as you can from your Mentors.

• Save a sample or two or more of everything you do. No matter how minimal or extensive.If not the physical piece, a photo. You will need it for your portfolio.Keep it organized, categorized and current.

• Organize a portfolio that is customizable and adaptable. An online portfolio is required,but you will also have to showcase you samples physically at interviews,networking events and for presentations.

• Be prepared for criticism. Consider it constructive to your development. It is your friend.You just may learn more from what people say about your work than you think.

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Inspiration

My Inspiration:My inspiration comes from a lot of what I see in real life. I like contemporary design, but do notlimit myself or consider myself to have one style. As a freelancer. I feel that I must be flexible andable to adapt to any and all styles that may be required and tailored to the clients needs. Someclients like soft and frilly, others require a cutting edge and in your face look. Others require acontemporary or classic or corporate conservative image.

So you have to fit the bill for the task at hand.

The main idea or theme I like to carry throughout a company’s materials is consistency of a look,so that the entire package is a family and all pieces look like they belong together.

The first set of samples I would like to show is for Randolph Savings Bank. Then I will cover a widearray of various projects I have produced for many different types of businesses.

If you have a question on a specific sample, make note of the page number and we can go back toit at the end of the presentation.

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Local BankLogo/Corp ID

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Local BankAnnual Report

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Local BankBrochures

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Local BankCounter Cards/Posters

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Local BankWeb Site

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Local BankGrand Opening Direct Mail

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Local BankSignage

12” Letters

9” Letters

3” Letters

30” Logomark

TOTALLY FREE CHECKINGTOTALLY FREE CHECKING

Sign Face -12’x6’ plus arc

2’ squarebrick columnsRANDOLPH

SAVINGS BANKEstablished 1851

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Bio-Medical CompanyLogo/Corp ID

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Bio-Medical CompanyAnnual Report 05

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Bio-Medical CompanyWeb Site 06

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Bio-Medical CompanyAnnual Report 04

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Bio-Medical CompanyAnnual Report 02

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Insurance CompanyLogo/Corporate ID

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Surface Coating CompanyLogo/Corporate ID

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Home SystemsLogo/Corporate ID

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Home SystemsBrochures/Info Sheets

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ProductInfo & Spec. Sheets

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ProductName & Logo

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ProductAdvertising

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ProductAdvertising

NuOval™ shape

SerpentineSound

Suppression™

Vaximum™ OvalCyclonic Action

FrontDoor™Access Panel

EZ-On/EZ-Off Pail™with

SnapLock CarryHandles™

Tap ‘n’ Clear™HEPA Filter

Swivel 180™Adjustable

Intake The Rock Solid™2-Piece

Flush Wall Mount

SeeLevel™ Fill Lights

We’ve Reshaped the Industry!

Central Cleaning System

1-800-NUTONE-1

Five Macintoshes ran away annoy

ingly. One very bourgeois chrysan

themum gossips quite cleverly, then

five fountains comfortably fights

umpteen trailers. The mat grew up,

however obese botulisms gossips

drunkenly, yet the extremely purple lampstand grew up

mostly annoyingly, then one pawnbroker telephoned

five silly elephants, although two Klingons gossips,

even though five almost speedy

Macintoshes cleverly auctioned off

slightly purple chrysanthemums, yet

five bureaux noisily marries one

speedy elephant. Two cats kisses the

mats, but one progressive orifice very

easily marries five obese mats, even though Paul

bought the trailers. Dan gossips noisily. Jupiter marries

fountains. Five Jabberwockies telephoned televisions,

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Restaurant ExhibitLogo/Corporate ID

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Software Trading CompanyLogo/Corporate ID

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Software Trading CompanyBrochures

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Local BankLogo/Corporate ID

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Management CompanyLogo/Corporate ID

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Catering CompanyLogo/Corporate ID

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Catering CompanyBrochure

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Networking GroupName & Logo/Corporate ID

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Networking GroupDirect Mail

Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Invited by . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

A N I N V I T A T I O NWe would like to extend an invitation for you to join us at our next meetingand see how word-of-mouth marketing will help build your business!

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Logo/Corporate ID

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Bio TechAnnual Report

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BankAnnual Report

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Non-Profit Brochure

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Non-Profit Newsletter

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Employment AgencyBrochures

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Employment AgencyWeb Site

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Restaurant Brochures& Advertisement

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Poyner Place ~ 5811-109 Poyner Village Pkwy., Raleigh ~ (919) 878-5525 Behind Triangle Town Center (Rte. 540 and Capital Blvd.)

Coming Soon to Southpoint ~ Fayetteville Road, Durham ~ Renaissance at Southpoint

b a k e h o u s e b i s t r o . c o m

at POYNER PLACE behind Triangle Town CenterBAKEHOUSE BISTRO is a new fusion of cozy bakery-café and

elegant restaurant-wine bar. You’ll enjoy fresh food made with all-natural ingredients, served in a relaxed atmosphere with unforgettably great service. Delight in:

F Our first-class full service bistro Entreés are hearty, gourmet, & created to wow! F A great cup of coffee beginning with fresh coffee beans. Espresso & latte to please all.F The warm dough rising in the oven, sweet pastries fresh from the Bakery.F Crisp romaine lettuce, garden fresh vegetables, & the special Salad add-ins you love .F Sandwiches with succulent meats & indulgent cheeses on the freshest breads. F Or a glass of Wine to complete the experience, engaging all your senses.

Come join us for a truly NEW concept in bistro dining!

After 4pm

Orchestra Brochure

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Orchestra Direct Mail

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SS Chamber of CommerceDirect Mail

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SS Chamber of CommerceAdvertising

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Hi Tech CompanyWeb Site

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AccountantWeb Site

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Bandage CompanyPackaging

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Retail Photo FramePackaging

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Home IntercomProduct Design

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Home Intercom/PhoneProduct Design

Call fromfront door

CALL ANSWER

1 2 3

4 5 6

7 8 9

* 0 #

VOLUME

UP

PLAY STOP

DOWN

CHANNEL

ABC DEF

GHI JKL MNO

PQRS TUV WXYZ

Base Unit

Function> Home Theatre> Intercom> Video

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345

678

9*0

#

ABCDEFGHI

JKLMNOPQRS

TUVWXYZ

Remote

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Home NetworkingIllustration

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RestaurantPromotional Poster

White is trim lineand does not print42” Diameter

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RestaurantFreezer Sticker

OnlyAvailable

Here

OnlyAvailable

Here

Indulgence...Without All The Carbs.Indulgence...Without All The Carbs.

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RestaurantPromotion

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