Ceci n’est pas Massimo Banzi

I can talk about everything.

I won’t talk about Arduino much

Tinker.it! is a different kind ofdesign consultancy.

We create interactive experiencesthrough products,spaces & eventsthat bridge the physical and thedigital.

Who are we?

Brock CraftHCI academic and radio hacker

Nick WeldinSpecial needs design and pyrotechnics

Peter KnightElectronics engineer & ukelele player

Daniel SoltisITP graduate and gamer

Our clients

Who cares?

http://daytum.com/tinker_it

Vague isn’t it?

http://www.tinker.it

Vague isn’t it?

community

commercial

prototype 10K units +

code.google.com/a/tinker.itArduino sales In the UK

Arduinoworkshop

RFID voting forlaunch event

Hardwarecomponents

In-store kiosks for Alfa Romeo

CentographSt Paul’s School

Digital SculptureNational Geographic Store

HopKinetic Art Fair

What we do

community

commercial

prototype 10K units +

code.google.com/a/tinker.itArduino sales In the UK

Arduinoworkshops

RFID voting forlaunch event

Hardwarecomponents

In-store kiosks for Alfa Romeo

CentographSt Paul’s School

Digital SculptureNational Geographic Store

HopKinetic Art Fair

What people know us for

code.google.com/p/tinker.it

TinkerKitwww.tinkerkit.com

A physical computing toolkit for designers

I care about academia

Where are all these students ending up?Are they ending up at IDEO? Smart? Other big organisations?

Are they creating businesses?

Are we creating an industry?Or are we just concentrating on an academic process?

How do we sell this field as having any value on the market?What types of budgets are we targeting?Is this just the cream on top?

Are we supposed to be creating a new type of professional?Or a new set of tools for designers to understandand master if they want to? (like Maya or InDesign)

Random set of questions

Skills for the new century, not crutches

Answer the question you want to answer, not the question that was asked…

Sketching 09London, July 19th 2009

Alexandra Deschamps-Sonsinoalex@tinker.it