Upload
service-design-network
View
2.086
Download
2
Embed Size (px)
Citation preview
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
Service design in policytrends 2015-2020
ANNA WHICHERHEAD OF INNOVATION POLICY
PAUL THURSTONHEAD OF SERVICE DESIGN
WWW.PDRONLINE.CO.UK / © PDR 2015
why. what next?
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
why. what next?
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
Design for government& design for policy
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
Design for government& design for policy
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
Design for government& design for policy
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
Just look at the programme here
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
28% presentations from government employees
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
12% specifically focused on using design methods to create public policy
WWW.PDRONLINE.CO.UK / © PDR 2015
“A more systematic use of design as a tool for user-centred and market-driven innovation in all sectors of the economy, complementary to R&D, would improve European competitiveness.
Analyses of the contribution of design show that companies that strategically invest in design tend to be more profitable and grow faster.”
SERVICE DESIGN IN POLICY TRENDS 2015-2025
EUROPEAN COMMISSION - ACTION PLAN FOR DESIGN-DRIVEN INNOVATION
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
STAGE 1NO DESIGN
STAGE 2DESIGN AS STYLING
STAGE 3DESIGN AS PROCESS
STAGE 3DESIGN AS STRATEGY
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
INNOBAROMETER 2015 : THE INNOVATION TRENDS AT EU ENTERPRISES
SEPTEMBER 2015http://ec.europa.eu/growth/industry/innovation/facts-figures/innobarometer/index_en.htm
STAGE 1NO DESIGN
STAGE 2DESIGN AS STYLING
STAGE 3DESIGN AS PROCESS
STAGE 3DESIGN AS STRATEGY
EU: 55%
EU: 14%
EU: 18%
EU: 13%
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
STAGE 1NO DESIGN
STAGE 2DESIGN AS STYLING
STAGE 3DESIGN AS PROCESS
STAGE 3DESIGN AS STRATEGY
EU: 55%US: 63%
EU: 14%US: 8%
EU: 18%US: 15%
EU: 13%US: 14%
INNOBAROMETER 2015 : THE INNOVATION TRENDS AT EU ENTERPRISES
SEPTEMBER 2015http://ec.europa.eu/growth/industry/innovation/facts-figures/innobarometer/index_en.htm
WWW.PDRONLINE.CO.UK / © PDR 2015
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
Agile procurement
Specialised design support
Strategic investment
Training for service design
Design for policy making
Design in innovation programmes
Design & research get closer
Rewrite the job spec
Government as SD agency
1: USERS
2: SUPPORT
3: PROMOTION
4: ACTORS
5: GOVERNMENT
6: FUNDING
7: RESEARCH
8: EDUCATION
9: DESIGNERS
9 TRENDS
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
1: USERS
Agile procurement willbecome the norm.
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
1: USERS
http://tinyurl.com/pwovleb WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
2: SUPPORT
Growth in specialiseddesign support programmes
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
3: PROMOTION
Design promotionwill be treated as astrategic investment
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
3: PROMOTION
Why and evidenceDesign promotionwill be treated as astrategic investment
SERVICE DESIGN IN POLICY TRENDS 2015-2025
Photo: lauraklehmann
WWW.PDRONLINE.CO.UK / © PDR 2015
3: PROMOTION
WWW.PDRONLINE.CO.UK / © PDR 2015
4: ACTORS
Thirst for knowledge.Increase in courses and training for SD.
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
4: ACTORS
WWW.PDRONLINE.CO.UK / © PDR 2015http://pdronline.co.uk/service-design/the-greenhouse
WWW.PDRONLINE.CO.UK / © PDR 2015
5: GOVERNMENT
Using design for policy making (not just for service development)
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
5: GOVERNMENT
Why and evidenceUsing design for policy making (not just for service development)
5: GOVERNMENT
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
6: FUNDING
Design in innovationprogrammes
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
7: RESEARCH
Design & researchget closer
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
8: EDUCATION
Job specifications for policy makers will include design skills as standard
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
1
EUROPEAN COMMISSION DIRECTORATE GENERAL JOINT RESEARCH CENTRE
DDG.02 Unit – Foresight and Behavioral Insights
Bruxelles, 27/07/2015
Provision of consultancy services supporting the activities of the EU Policy Lab in 3 Lots
Technical Specifications
(Procedure no. JRC/BRU/2015/DDG.02/0017/OC)
Ref. Ares(2015)3323707 - 10/08/2015EUROPEAN UNIONPublication of Supplement to the Official Journal of European Union2, rue Mercier, L-2985 Luxembourg Fax: (352) 29 29 42 670Email: [email protected] Info & online forms: http://sourcing.emptoris.com
1 / 10
PRIOR INFORMATION NOTICELearning and Development
Services
SECTION I: CONTRACTING AUTHORITY
I.1 NAME, ADDRESS AND CONTACT POINT(S)
Official NameThe Minister for the Cabinet Office acting through Civil Service Learning (CSL) and its Agent CrownCommercial Service (CCS).
Postal Address9th Floor The Capital Old Hall Street
TownLiverpool
Postal CodeL3 9PP
CountryUnited Kingdom
For the attention of__________________________________________________________________________________________
Contact Point(s)___________________________________________________________
Telephone+44 3450103503
Email(s)[email protected]@crowncommercial.gov.uk
Fax____________________________
Internet Address(es) (If applicable):
General address of the Contracting Authorityhttp://www.gov.uk/ccs
Address of the Buyer profilehttps://gpsesourcing.cabinetoffice.gov.uk
Further Information can be obtained atAs in above mentioned contact point(s)
I.2 TYPE OF CONTRACTING AUTHORITY
Contracting AuthorityMinistry or any other National or Federal Authority, including their regional or local subdivisions
Main Activity(s)
8: EDUCATION
WWW.PDRONLINE.CO.UK / © PDR 2015
9: DESIGNERS
Government as SD agency to government
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
Agile procurement
Specialised design support
Strategic investment
Training for service design
Design for policy making
Design in innovation programmes
Design & research get closer
Rewrite the job spec
Government as SD agency
1: USERS
2: SUPPORT
3: PROMOTION
4: ACTORS
5: GOVERNMENT
6: FUNDING
7: RESEARCH
8: EDUCATION
9: DESIGNERS
9 TRENDS
DESIGNERS USERS SUPPO
RT P
RO
MO
TION
ACTORS GOVERNMENT
FUNDIN
G
RE
SE
AR
CH
EDU
CATI
ON
DESIGNINNOVATTION
ECOSYSTEM
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
We’d love to talk if you’re
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
We’d love to talk if you’re
Using design to formulate public policy
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
We’d love to talk if you’re
Using design to formulate public policy
Setting up a design or innovation programme
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
We’d love to talk if you’re
Using design to formulate public policy
Setting up a design or innovation programme
Developing a design-led innovation lab
WWW.PDRONLINE.CO.UK / © PDR 2015
SERVICE DESIGN IN POLICY TRENDS 2015-2025SERVICE DESIGN IN POLICY TRENDS 2015-2025SERVICE DESIGN IN POLICY TRENDS 2015-2025
WWW.PDRONLINE.CO.UK / © PDR 2015
We’d love to talk if you’re
Using design to formulate public policy
Setting up a design or innovation programme
Developing a design-led innovation lab
Building regional capacity for service design