1. Tomas Sala Applied play, tales from the Dutch Design
frontier of serious games twitter: @littlechicken01 email:
[email protected] web: www.littlechicken.nl
2. Tomas Sala The Dutch Little Chicken Game Company Case: Chain
Awareness Case: Vocational Training Case: Coaching Kidney Patients
Case: early onset Alzheimers detection Questions
3. Amsterdam based Est - 2001 Focus on applied games 25-30
FTE
4. A fertile country Alumni of game development schooling (HKU)
Dutch Design (Applied design) Playful history
5. No established publishing industry No funding No pathway to
sales Oops!
6. A solution looking for a problem.
7. The problems Social change Impact of automation Adaption of
automation A new economic reality
8. 2012 games monitor The Netherlands house 330 game companies,
with 57% involved in the production of Serious Games, while 44 % of
the Dutch game industry is exclusively dedicated To Serious Games"
(often called Applied Games by the Dutch Serious Games
community).
9. Hot Topics Validation Evidence based design Universities and
Hospital involvement Insurers investment Multinationals are waking
up Test-bed business culture. Cooperation
10. Ijsfontein Grendel Games Ranj Serious Games Little Chicken
Game Company
11. Try and address real problems Accept and humanize
Automation Design, validate , bring to market and Scale
12. Design from efficiency Design from esthetics
13. Design from efficiency Design from esthetics Design from
natural human behavior playfulness
14. We enjoy playing, because when we play we are free We feel
free to experiment, learn, explore, fail, cheat and ultimately
improve ourselves. Playing is fun.
15. Corporate : improving chain awareness Education : solving
problems in vocational training Healthcare : Coaching patients to
adhere to beneficial behaviour Cases
16. Game on Corporate chain awareness For ICT professionals
within ING banking Translates corporate and ICT structures and
chains to sandbox gameplay
17. Geriatrix The Geriatrix game plays with the delicate
balance of medical protocols and the patients well being. Aimed at
young doctors in training, the game helps to navigate the often
complicated process of diagnosis and treatment of the elderly.
Prof. Dr. Marcel Olde Rikkert of The Radboud University Nijmegen
Medical Centre in Nijmegen initiated this project to help medical
students learn to balance the various aspects of geriatric
diagnostics and treatment.
18. Medialis How to train young people studying in the field of
anesthesiology? Or in any medical field for that matter? In our
modern world, students have a growing number of diversions:
Facebook, Twitter and mobile phones all vie for the attention of
these students. The answer to this is to reach this group of
students on the platforms that they carry with them all the time.
Little Chicken developed the concept of Medialis together with AMC
during a week long boot camp session organized by Dutch Game
Garden. During that bootcamp, Little Chicken developed the concept
and prototype for Medialis. This concept, which received a warm
reception from the panel of bootcamp judges, was further developed
into a full game to be launched in the Apple Appstore.
