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SEOVendor, Wizard of [email protected] | | http://seovendor.co/
SEO for 2016:How Search Has Changed & How
Marketers’ Tactics Must Shift
Design & UX Expectations
http://seovendor.co/
Don’t Have a Domain-Level Content Strategy?
You May Lose to Less SEO-Sophisticated,More Brand-Focused Competitors
This Inequity Might Feel Familiar
Over time, behaviors of brands, searchers, & algorithmshave combined to create something similar in SEO
Criteria for Modern Content Investments:One-of-a-Kind – appears nowhere else on the web
Relevant – contains content engines can interpret as on-topic
Helpful – resolves the searcher’s query in a useful, efficient manner
Uniquely Valuable – provides information that’s unavailable elsewhere
Great UX– is easy & pleasurable to consume on any device
Likely to Spread– convincingly answers the question:“Who will amplify this content and why?”
Overinvest in your unique strengths.
Blogging
Video
Photography
Presentations
In-Person Relationship
Building
Research
Illustration
Illustration
Offline Advertising
Display Ads
Social Ads
Google+
Podcasts
Whitepapers
Networking
LinkedIn PinterestSEO
PPC
Interviews