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An experienced web development company in India is expected to first and foremost identify and understand the customer for whom website design is being transformed. This is where Google Analytic has a big role to play.
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Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
Responsive Web Designs - Things you Need to Keep in Mind
Before Launch
Every web development company in India has transitioned to create responsive websitedesigns because the number of mediums through which internet is being accessed isperennially increasing. It is no longer a world inundated by the PC; smartphones andtablets have taken over and this number is only expected to grow. Every online businesstherefore has the need to be versatile and cater to all channels or mediums of access.Moving a traditional website into a responsive design is a significant need but it may bedaunting considering the scope of the transition project. However, before you make sucha movie; ensure you have certain prerogatives in mind.
1. Understanding the Customer
An experienced web development company in India is expected to first and foremostidentify and understand the customer for whom website design is being transformed. Thisis where Google Analytic has a big role to play. Make use of the application to understandwhich of your web pages are the most accessed or visited. You can also try to find outwhich of the services or subjects are the most sought after by following user behavior onthe website. These are decisions that help a marketer understand target customers betterand cater to them appropriately.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
2. Don’t forget the mobile
Smartphones are slowly transforming into the number one medium from where the webis being accessed. While responsive web designs are great and vital, it is important formarketers to consider the smartphones above all other devices. Your website mustperform well on a smartphone and in this regard, download time, readability, navigabilityand other related elements must be duly considered.
3. Engaging with the customer
Most marketers fail to establish and sustain a great engagement model with their existingcustomers. This can be facilitated through several mechanisms beginning from responsivedesign, content marketing and elements focused on driving the user towards desiredcall-to-action. Often, simple tools make great aids for an optimized engagement strategy.However, implementing new, interesting and creative engagement mediums is necessaryto give the customer a perception that he is considered important.
4. Technological Feasibility
A successful marriage between the IT teams and operations is vital to the success of aresponsive website. When marketing provides the feedback, IT should be competent toassimilate data and weave it into the website appropriately. Such actions need to happenon an ongoing basis so as to keep up with the pace of progressive technology.
5. Evaluation and Review
There cannot be any process without evaluation and review. When analytics are built intothe website, marketers can easily identify what works and what isn’t. Such kind ofevaluation helps businesses make improvements to the website and make it morecustomer friendly.
Progressive responsive websites are the next big thing with any experienced webdevelopment company in India. A website is first launched for the mobile, moves totablets and settles with desktops. This way immediate and burgeoning needs are first metquickly and the rest follow suit without much delay.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
Image Courtesy Magnoninternational
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
The Benefits of Responsive Web Design
The design and development community have been implementing this concept over thelast few years and we're delighted to say that we were amongst the early adopters of thisapproach and have launched respsonsive solutions for our clients.
Let’s have a look at some of the key factors that make responsive web design the correctsolution for you:
User-Experience
Rather than alienating users on a mobile or tablet device by only offering a desktopsolution, a responsive website is flexible and will adapt it’s layout based upon the size of ausers screen. This will ensure that your website will always provide your user-base withthe richest possible experience.
Cost Effective
Before the introduction of responsive web design it was common to create multipleversions of a website to suit each individual device. By designing and building a websiteresponsively you will only require one website, therefore, there will only be one versionof the source code and only one content management system to update the content. Thismeans that responsive web design will save you both time and money.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
Improved SEO
By creating one website that adjusts to multiple devices, responsive web design is a mustto help optimise your website for search engines. Instead of building links or optimisingcontent for multiple websites, you will only need to market a single responsive website.Furthermore, the URL structure will remain the same on all devices, improving yoursearch engine visibility and rankings.
Increased Conversions and Sales
If a user visits your website and encounters a problem on their preferred device, you arelikely to lose that potential business. However, if the potential customer can access yourwebsite with ease from any device, they are unlikely to switch to a competitor. Enhancinga users journey and experience will increase sales and improve conversion rates.
Stay Ahead of the Competition
Less than 3% of websites are currently optimised to take full advantage of the mobile webthrough responsive web design. Your business has the opportunity to gain a significantedge over the competition by becoming an early adopter.
