RESEARCH ON FONTS

Coolvetica is a scratch built, sans serif font, based on an American chain store logos circa 1970. This was an era where everyone was modifying Helvetica. Not only for logo designs but even font designers were at it. The Photo Lettering Inc. catalog was loaded with playful helvariations. Coolvetica recreates that 1970s custom display lettering look with really tight kerning and funky curls. The tails on the R and a have been left out to allow even tighter spacing. This is not a text font. Coolvetica is a pure display font, intended for big, funky headings and titles. The 1999 version of Coolvetica had a G with a swash tail. Th current version still contains a swash G, but it’s accessed as a “stylistic alternate” in OpenType savvy applications. Coolvetica has class based kerning, math symbols, fractions and numeric ordinals.