Executive Summary

Creation Designer Furniture was established in 1992 for the

hind-end furniture showrooms, high-end residential, resort,

and commercial market. The founders of the firm had an

extensive experience in the construction and interior

designing industry.

Over some years of being involved with the construction of

luxury homes, the company owners have seen a need for a

furniture line with a broad selection of design choices,

high-end finishes, along with top of the line organization,

customer service, and quality. The Firm meets its

customers needs as well supplier needs with cheapest in

prices and high in quality

Firm produces and sale five types of furniture like bed

sheds, sofa, dining table etc. Firm doesn’t not spend

much on advertisement and promotion and targets

showrooms of furniture located at Kirti Nagar, Furniture

Market.

Objectives

The company objectives are:

To be a top cabinet supplier to luxury homes and

furniture showrooms in the regional market.

Aim to have 70% of sales in high-end residential

customer segment.

Maintain quality in each product manufactured.

50% of sales in commercial development segment.

To have a showroom within this year in a prominent

retail space.

Mission

To deliver a high-quality product, on time and within

budget while also providing a fast, error free ordering

system

Company Summary Creative Designer Furniture is a firm that provides

expertise and quality in the furniture supplier market while

meeting the demanding organizational, scheduling, and

quality needs of architects, owners, and construction

professionals.

COMPANY PROFILE

NAME :-CREATION DESIGNER FURNITURE

ADDRESS :- 1/113 ,WHS , TIMBER MARKET,KIRTI

NAGAR

FORM OF BUSINESS:-FAMILY OWNED BUSINESS

PRODUCT TYPE :- WOODEN FURNITURE

COMPANY LOGO

FIRMS SLOGAN

“MODERN LIVING”,CREATE YOUR OWN FASHION !!

FIRM VISITING CARD

Nature of business

The form of business is a “FAMILY OWNED” business. The

types of our business are Manufacturing Furniture’s,

Distributor/ Wholesaler.

Objectives

Objectives of Creation furniture’s are given below:-

Establish relationships with designers of unique, fine

furniture

Establish relationships with quality wholesale suppliers

of lumber and hardware.

Establish our name and image in the community as a

specialty manufacturer of custom designed furnishings

within the next three years

To sell some different designs furniture’s.

To open up a pre owned furniture outlet of the firm for

display .

Focus

We concentrate on the continuous improvement of the

product according to the customer needs. So we

specifically follow the product concept.

Our product description

Our products list is given below-

Bed sheds

Almira

Sofa

Dining table

Dressing table

Bed sheds:

Firm makes Bed Sheds in various types and various

design. The Bed Sheds are very much attractive. See some

sample of Bed Sheds in below-

Sofa:

The main and most used home decorates furniture is

Sofa. There are several designed sofa which are also

produced by Creation furniture. This sofa’s are used for

office and home decoration. Some designs are given

below-

Dining table:

Another main and most used home decorates furniture is

Dining table. There are several designed Dining table are

also produced by Pacific furniture. Some designs are

given below-

Almira:

Creation furniture produces Almira by pure wood which is

collect from forest. And the Almira’s are very much

attractive and nice designed. Some samples are given

below-

Product quality

Creation Furniture brings quality in life. Their products

contain following qualities:

Performance. Will show well performance.

Features. Good features.

The Name. A name that contains quality

Reliability. Each person use will results in the

same satisfaction.

Serviceability. The service system efficient,

competent, convenient.

Our products prices are given below by categorically:-

1. Bed sheds:

Single Bed sheds 9000

Semi double bed sheds 14000

Double bed sheds 20000

2. Almira :

Small 12000

Medium 20000

Big 25000

3. Sofa:

Single 8000

Long 18000

Set 40000

4. Dining table:

Table with 4 chares 30000

Table with 6 chares 36000

Following is the flowchart of our distribution network

A distribution strategy defines how you are going to

move products from point of creation to points of

consumption, in a cost-effective manner. The

effectiveness of distribution coverage and practice is of

paramount importance in achieving the desired furniture

sales.

Factory

Super Shops

Final consumer

Distributors

Final consumer

SWOT ANALYSIS :-

Strengths

Manufacturing & production expertise

Software development expertise

Understanding of emerging technologies

Competitive product pricing

Exceptional quality and customer service

Weaknesses

No company history

Small customer base

Lack of skilled staffs on fixed job.

Lack of leverage with new relationships

Lack of working capital.

Rental property.

Opportunities

New products & processes

Bringing new technology into the firm.

Developing a new reputation

Hiring new talent

New innovations and applications of our technology

Threats

Technologies developed by competitors

Challenges in building a talented staff

Retaining key staff members

Market demand fluctuations

Machines

Eden260

RTV Tooling

Wood Cutter