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REDESIGN DESIGNAgilia conference - 28 March 2017
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LET’S TALK ABOUT FOOD
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RED VELVET MACARONS
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step 1 step 2 step 3
step 4 step 5 step 6
step 7 step 8 expectation
AND THAT’S THE RESULT
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RED VELVET MACARONS the reality
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MATTEO CAVUCCI
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BETWEEN DISCIPLINES
TECHNOLOGY DESIGN
—HERBERT SIMON The Sciences of the Artificial
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Actions aimed at changing existing situations into preferred ones.
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WHAT ABOUT YOU?
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A SMALL OVERVIEW
what is design a different idea
of design
design in the digital era
WHAT IS DESIGN?
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DECIDE WHAT TO DO
DOING THE JOB
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WORKS WELL IN PHYSICAL PRODUCT ECONOMY
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LEADERSHIP
MANAGEMENT
DESIGN
PRODUCTION
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IDEATE PROTOTYPE TEST DISTRIBUTIONPRODUCTION
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SCALE AND EFFICIENCY
BLUEPRINT25
PRODUCT26
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DESIGN AS PLAN
DESIGN IN THE DIGITAL ERA
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DIGITAL PRODUCTS ARE DIFFERENT
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— ALBERTO BRANDOLINI Introducing Eventstorming
Few people have done more harm to software development than those advocating that is like “building a house”.
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DIGITAL PRODUCTS HAVE LESS FRICTION
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MARKET NEEDS ARE IMPOSSIBLE TO CONTROL & PREDICT
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RESPONSIVENESS AND ADAPTABILITY
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STAKEHOLDER DESIGNER
DEV TEAM
USER TESTING
DESIGN ARTIFACT
PRODUCTION ENVIRONMENT
PO / PM
USERS
QA
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INCEPTIONCODING
REQUIREMENTS DESIGN CHECK
COST OF CHANGE
PEOPLE
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— MARY POPPENDIECK
A late change in requirements is a competitive advantage.
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DESIGN FOCUS IS BEFORE THE LAUNCH
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PEOPLE DON'T KNOW WHAT THEY WANT UNTIL THEY USE IT
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SOCIAL RESEARCH
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— NATURE August 2015
Over half of psychology studies fail reproducibility test.
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WHY IT FAILS
Subject selection bias Poor experimental control Inconsistent measurement Demand characteristics Inadequate consideration of statistical power Partial reporting Post-hoc cherry picking of significant results
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COMPLEX ADAPTIVE SYSTEM
A DIFFERENT IDEA OF DESIGN
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AGILE SOFTWARE DEVELOPMENT
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INABILITY TO EXERT CONTROL OVER OUR ENVIRONMENT
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INSPECT & ADAPT
YOU BUILD IT, YOU RUN IT49
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— JEZ HUMBLE devOps manifesto
Teams run software products that run from inception to retirement.
DEVOPS IS NOT DEVELOPER OPERATIONS
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DEVOPS IS ABOUT FEEDBACK52
DESIGNOPS
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DESIGNOPS AS CONTINUOUS DESIGN
IMMEDIACY OF FEEDBACK
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TWO WAY CONVERSATION
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HYPOTHESIS DRIVEN DEVELOPMENT
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GUT FEELINGS FAST FEEDBACK
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HYPOTHESIS DRIVEN DEVELOPMENT
We believe that making the offer teaser more prominent
will result in an increase number of booking for tonight. We know we have succeeded
when offer conversions increases by 10%
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EXPERIMENTS REQUIRE AUTOMATION AND ORGANISATIONAL STRUCTURES
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ENABLE OTHERS TO DESIGN
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MINIMIZE EFFORTS MAXIMIZE FEEDBACK
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DESIGN OPS TOOLS
Keep the experience coherent Support autonomy Ensure quality Remove impediments Enforce accountability Reduce risk
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DESIGNOPS
ENABLE OTHERS TO DESIGNMinimize the effort required by designers and non designers to produce high quality design artefacts.
DESIGN FOR LEARNINGComplex adaptive systems are unpredictable, and experimenting is part of the design process.
CONNECT DESIGN AND OPERATIONSLaunching a new product is just the beginning, not the end, of a continuous design process.
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— ENZO MARI
Everyone should design: in the end, it's the best way to not be designed.
