Retail Designer

PROJECTS

“I AM

ACHIEVEMENTS

EDUCATION

EXPERIENCE

Vespa - VMRD - Category -Transportation Speciality -Merit Award.

Category: MT - Automobile -Permanent-SILVER Internal Display Award.

EDUCATIONAL QUALIFICATION

ACHIEVEMENTS

Vespa & Celebrities

Vespa Cosmopolitan

Why ? Vespa = bee = WASP

Vespa is the only scooter in the world with steel body

Vespa Fashion

Vespa Lifestyle

Vespa & Cinema

An Iconic brand,an emblem of timeless fashion, lifestyle & technoloy.

The Vespa store concept is designed to create a stage for experiencing the lifestyle statement that scooter stands for.The exclusive store stands out as contemporary and inviting for potential customer to feel comfortable and a differentiated buying experience.A store concept that makes a distinct ‘Vespa “ statement in the understated Italian style.

The Vespa store concept is designed to create a stage for experiencing the lifestyle statement that scooter stands for.

Store Entry-Exit

ABCDEFGHIJKLMNOP

. Reception

. Backdrop

. Scooter display stand(raised)

. Scooter display stand.

. Scooter Information stand.

. Poster (branding).. Sales tables.. Leaflet stand.

. History wall.. Seating area.. Information kiosk.. Scooter shades display.. Office area.. Payment counter.. Accessories display stand.. Discussion table.

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STORE DESIGN

The store front is designed to give an uninterrupted view of the whole brand experience & its aspirational offerings.

Entering the store the reception area acts as the first impression point for the brand experience.

Day view Night view

3D views of Vespa flagship store.

History wall:Inspired from theVespa museum in Italywhere scooter models fromstart of Vespa are kept,The whole history of Vespa is presented in a shortformat with LCD TVwhich gives overallbrief of the company.

Service stationScooterstand

Reception TableInformation kioskAccessories display

STORE DESIGN

Implementation.

ABCDEFGHIJ

. Help desk

. Working counters

. Back office

. Key customer cell

. Counter numbers.

. Cash collection center. Automatic cheque clearing. Cheque drop box

. LCD TV. Seating area.

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Entry-Exit

Brief: As Reliance Energy took over from BSES the primary job was to change the work culture.Consumer should not waste time running at every window.

Concept: Bank operation theme was applied here. Consumer walks in shows his complaint to the “HELP DESK”he gets a counter foil, he waits in waiting lounge,his number is displayed on LCD TV & digital display to which counter he shouldattend, his problem is solved.Customer Care Center

Waiting Lounge

ChequeDrop Box(Free standing)

ChequeDrop Box(Wall Mounted)Customer Grievances zone

Customer Care Center (Complete view)

Customer Care Center

Customer Care Center concept rendering.

Customer Care Center

Bill collection Center,Signages.

Customer Care Center

Implementation.

LIPTON TEA CAN DO THAT

Ice creams

Snacks

Moctails

Lipton tea

BRIEF: Healthy hangout where snacks.moctails,ice cream would be served with Lipton tea category.

IDEA: To create a space which brings alive vitality through the retail experience & make this space as a healthy hangout

Sensory touch points: Sight ---- Color, formTouch — Ingredient paletteSmell ---- Eatery fragranceHearing - Listening postTaste ---- Lipton eatery

LIPTONRETAIL DESIGN

Header

Mocktail storage

Billing area

Lipton logo(back lit)

Lighting

Snacks storage

Branding

Ice cream storage Foot rest

Eating area

Listening post

Menu boards(back lit)

Mocktail storage

Branding

After initial sketches 3D views were rendered, equipments sizes & electrical requirements were taken into consideration,work space for staff was calculated,storage space was calculated as per the product needs, materials were suggested as per the water usage & heat generated.Work was divided into work shop fabrication & installation.

BRAND ARCHITECTURE

Traditional Liptonform taken from logoconverted intobrand architecture

BRAND IDENTITY

Color & formwhich denotesfreshness

After initial understanding of the brand the concept was divided in to two parts Brand Identity -Color,branding, & Brand Architecture-forms,shapes,materials.The space was segregated as per the products sold snacks,mocktails,ice cream, Lipton tea, separate eating& music area was allocated as per the equipments.

RETAIL DESIGN STRATEGY

IMPLEMENTATION After 3D views working drawings were needed to get approved from WIPRO major work was done in work shop & rest was done on site in given time.Final implementation was done at WIPRO Kolkata.

Concept: Any paint brand manufactured by Nippon Paintcan be applied till the last drop of paint.

Paint drop Converted intodisplay

Technicalspecs

Paintapplication

ProductPaint dropconverted intostand

Colorvisualizer(TV)

Reception withdiscussion area

Magnetic change ablecolor combinations

Fan deck charts Color wheel

SpecialPaintApplications

WoodPaintApplications

ExteriorsPaintApplications

InteriorsPaintApplications

Productdisplays

Color Creation ZoneProduct Display Zone

Brief: Flagship store which can display Interior,Exterior,Wood,Special paintproducts & applications.Consumer interaction where he can play with color combinations.

Concept: Interior,Exterior,Wood,Special paint were categorized separately,each sectionhas individual products with technical specifications,branding & actual paint applications.Color creation section was divided into color visualizer (color your house as per your choice)color combinations placed on magnets,fan deck charts(end number of shades),color wheelfor color combinations,reception area & discussion area. Overall when consumer enters theshop he has answers to all his queries color combination choice, budget & assistance.

Implementation.

RIG WATCH IN FILLS BRIEF: Watches were for young outdoor explorer-people.

RETAIL DESIGN STRATEGY: Challenge was to create a virtual out door would in a very small space.out door jungle sport was taken as basic theme with tree as basic brand architecture. Wood log was taken as basefor display, Branding was printed on canvas was fitted with a thin rope to give out door effect.

WATCHES FOR OUT DOOR EXPLORERS BASIC THEME BASIC FORMS

INSPIRATION FOR BRANDING

3D CONCEPT

PROTOTYPE

UMM WATCH IN FILLS

WATCHES FOR MUSIC LOVERS

BASIC FORMS

BRIEF: Underground Music Movement (UMM) is associated with music & has sponsored huge music events likeUmbria Jazz Feast & MTV @ Coke Live. UMM watches were for music lovers.

RETAIL DESIGN STRATEGY: Challenge was to create a virtual “MUSIC STATION” a CD player was fixed in theCDU with head phone stand. Basic music elements were taken to create UMM CDU design.

POPAI -SILVER

3D CONCEPT PROTOTYPE

UMM WATCH IN FILLS BRIEF: Underground Music Movement (UMM) is associated with music & has sponsored huge music events likeUmbria Jazz Feast & MTV @ Coke Live. UMM watches were for music lovers.

RETAIL DESIGN STRATEGY: Option-2 - using basic musical element Guitar & Cd’swere taken to create UMM CDU design.

BASIC FORMS

3D CONCEPT PROTOTYPE

CUBE WATCH IN FILLS BRIEF: “It’s Hip to be Square”.

RETAIL DESIGN STRATEGY: Square forms were taken to create this design.

WATCHES FOR PERFECTIONISTS

BASIC FORMS

3D CONCEPT PROTOTYPE

PETROL PUMP BRANDING

Brief : To give a feel to the driver that after filling “ POWER” petrol he can go an extra distanceA feel of race car driver.

RETAIL DESIGN STRATEGY

After initial understanding of the brand we decided to take elements used on race trackwhere the race drivers get inspired by the atmosphere.Taking all the elements a raceatmosphere was created to give the normal driver the feel of being a race driver.

BRAND POSITIONING

FLAGGINGOF THE BRAND

UNIFORM INSPIRATIONFOR PETROL PUMP STAFF

TRACKBRANDING

BRAND FEELAT THEPETROLPUMP

RETAIL DESIGN STRATEGY

After initial understanding of the brand we decided to take elements used on race trackwhere the race drivers get inspired by the atmosphere.Taking all the elements a raceatmosphere was created to give the normal driver the feel of being a race driver.

PETROL PUMP BRANDING

MS frame workDuco painted

S/S sheet,heavy gauge,perforated holes at every 6”for wind to pass,Duco painted as perbrand colors.

Neon tubesas per brand colors

38’.6”

24”

Brief: To get the right visible size. Material suggestion

Action Plan: Visibility test was done by placing logo printed flex, desired size (38’.6” X 24’) was achieved,Brief size & structure of hanger to put the logo was explained toStructural engineers, S/S material was suggestedwith holes at the distance of 6 inches for wind to pass, neon material was suggested with “AIR INDIA”color scheme.Logo Signage Implementation

Site simulation (day view)

Site simulation (night view)

Visibility Test Desired sizeof the signage

Simple & Triple casing view

Material Colors”1) Luster Red IRIODIN 1232) Silver white3) White indecent pearl

Acrylic Product Display

POND’S Tested by generations of women,Pond’s offers effective skin care products without the expensive price tag.With today’s women busy balancing work, family and everything else that comes their way,Pond’s wants to helpsimplify life by simplifying skin care,with beautiful results every time.Rediscover Pond’s and discover the beauty of simple skin.

Inner drawer

Drawer sliding on rails

POND’S

POND’S

COUNTER DETAILS

POND’S

POND’S

Island Counter:(height below 4 ft)Cubi hole

Product display

Staging Cube

Skin Analyzing area

Back wall

Shop in Shop

Back wallCubi hole

Product display

CDU

POND’S Various formats to be put in retail space.

POND’S Implementation.

L’Oreal Paris is a French company & a global leader in beauty trends.L’Oreal Paris provides accessible luxury for all those who demand excellence in beauty.L’Oreal Paris brings you an exciting interactive experience in Skin care, Makeup, Hair color, Hair care

Staging Cube

Staging Niches

Testers

Make Up Area (Black shaded) Skin Care Area (White shaded)

Staging Cube Staging CubeMakeup testing areaTesters

Separate sections forEyes,Lips.Nails

Flagship counter is divided in to two sections Makeup & Skin care.Makeup section - Staging cube & visual,testers for face,eyes,lips & nails.make up testing area.Skin care section - Staging cube,visual & display area,testers,skin analyzer.

Staging Niches

Testers

Staging Cube Staging Cube

Skin Analyzing area

Testers Makeuptesting area

Mid size counter is divided in to two sections Makeup & Skin care.Makeup section - Staging cube & visual,testers for face,eyes,lips & nails.make up testing area.Skin care section - Staging cube,visual & display area,testers,skin analyzer.

Skin Analyzing area

Elements shown are used as per the brief & space allotted.

Make Up Area (Black shaded) Skin Care Area (White shaded)

Staging Niches

Testers

Staging Cube

Testers

Staging Niches

Testing area

Front Counters

Free access counter

3D views of different formats from flagship counter to mid size to small formats.

3D views of different formats from flagship counter to mid size to small formats.

Lo’real Flag ship store in Mumbai.

Retail Experience Designer